Overview Rumput Laut 1

7/31/2019 Overview Rumput Laut 1

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Overview of

THE MAMUJU

SEAWEED INDUSTRY

BUMD MAMUJU WEST SULAWESI

LOCAL GOVERNMENT OWNED ENTERPISE

2009


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Indonesia is a leading player in the global Seaweed sector. Indonesia fourth in seaweed

production after Chile, Marocco and Philipine. Indonesia hosts a number of world classseaweed productions, and is a favorite investment target for multinational corporations as

well as junior companies.

The Seaweed Industry is important to Indonesia, reason for being ranked fourth is the

little use of efficient seaweed cultivation areas by only 222,180 hectares or 20% out of thetotal area of 1,110,900 hectares. Meanwhile, the world consumption of seaweed has

reached 300,000 tones per year and this figure might increase. The Indonesian Seaweed

Society has targeted Indonesia to be the worlds leading seaweed producer by 2012.

Mamuju Regency is one of the Regencies in West Sulawesi Province in Indonesia withprospective seaweed resource to develop seaweed industry, and after autonomy regulation

implementing in Indonesian Regulation, Local Government with Local Government Owned

Enterprise ( BUMD ) much seriously invited an investor to develop seaweed industry. This

booklet addressed to investor become our partner to take best opportunity in Mamuju

seaweed development.

Preface


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Mamuju Regency Geographically it is

located between 00 45 - 20 55 south

latitude and 45 - 1190 50 east longitude.

The regency is adjacent to North

Mamuju in the north, North Luwu in the

east, Makasar straits in the west and

Majene, Mamasa, and Tanah Toraja

regencies in the south.The total area of

11.057,81 square kilo meters is divided

into 15 districts.

The Climate is tropical with rain 500-100

mm/year, humidity average 70.35%,

sunny 54.17%

Mamuju Regency is

the capital city of

West Sulawesi

Province.

The Government leadby a Regent which

elected by a direct

election.

The Regency has its

own autonomy as

stated by Indonesian

Law


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Mamuju regency is an big fishery

potential supported by coastal

area of 275 kilo meters which

automatically gives effects to the

length of the waters.

This condition makes the regency

get benefit by depositing a lot of

types of fish. The fisherypotential is also providing an

opportunity to cultivated shrimp,

seaweed, and fresh water

commodities.


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PT. MAMUJU MAJU IS COMPANY OWNERED

MAMUJU REGENCY WEST SULAWESI LOCAL

GOVERNMENT WITH PURPOSE

ACOMODATED ALL POTENCIAL RESOURCES

IN MAMUJU REGENCY WEST SULAWESI TO

BUILD ECONOMIC STRUCTURE

PT. MAMUJU MAJU IS TRUE LOCAL

PATHENER COMPANY FOR INVESTOR WHO

CAN GIVE GUARANTED TO INVESTOR THAT

LOCAL GOVERNMENT WILL FULLY SUPPORT

TO THE BUSINESS


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PT. MAMUJU MAJU, PLAN TO SET UP

NEW BUSINESS LINE IN SEAWEED

TRADING INDUSTRY JOINT WITH

INVESMENT COMPANY WHO HAVE

GENUINE EXPERICES IN SEAWEED

INDUSTRY AND INTERNATIONAL

TRADE SEAWEED.

THE OBJECTIVE

WEST SULAWESI IS THE ONE

REGION IN INDONESIA HAVE BEST

QUALITY SEAWEED TO EUROPE AND

ASIA MARKET WITH A POTENCIAL

LARGE PRODUCTIONS.

TO DAY MORE THAN 500 SEAWEED

FARMER PRODUCE 18.000 Kg PER

MONTH, OR 16.000 Kg PER YEAR

FRESS SEAWEED, THIS FIGURE

SHOW US ONLY LESS THEN 5 %

PRODUCTIVE RESOURCE WAS USED.


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COMPETITIVE ANALYSISGathering Information On Competitors

Analyzing The CompetitionCompetitive Analysis


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Cottonii quality is higher both in recoveryand viscosity.

MAMUJU REGENCY has wider coastal areas

and sea water is more suitable toeucheuma cottonii culture.

MAMUJU REGENCY LOCAL GOVERNMENTCOMPANY and PRIVAT SECTOR forged a

partnership agreement to develop theseaweed industry.

GOVERNMENT full support to the industryneeds

MAMUJU REGENCY

ADVANTAGE OVER

OTHER REGENCY

ANALYZING COMPETITION


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The potential for the cultivation of seaweed in Mamuju at this timeis manage traditionally by the community with the supervisory fromthe regional government, but this matter still far from adequate ifbeing compare by the potential that is available.

Generally the seaweed farmer sold results of his cultivation to thebroker to afterwards be sold to the cross-section company inMakasar and Jakarta to satisfy the requirement for the exportmarket and domestic.

The investor 's participation to empower the potential for seaweedreally is hope for, both from the side of trade businessadministration and the development processing industry that havematerial the basis of seaweed.


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COMPETITIVE ANALYSISAnalyzing The Competition

TRUE CONDITIONS

FARMER FARMER FARMER FARMER

BROKERS

LOCAL TRADER

MINAHASA

COMPANY IN

JAKARTA

TO EXPORT

KOPERASI

PT. MAMUJU MAJU

TRADING

INTERNATIONAL

MARKET

EXPECTED CONDITIONS

PT. MAMUJU MAJU

SEAWEED INDUSTRY

FARMERFARMER


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Gathering InformationOn Competitors

INDUSTRI KERAGENAN DI INDONESIA

INDONESIA CARRAGEEN INDUSTRY

PERUSAHAAN

COMPANY NAME

KAPASITAS TON / BULAN

CAPACITY TON / MONTH

PRODUK

PRODUCT

PT. GUMINDO

PT. GALIC ARTHA EAHAR

PT. BATIMURUNG INDAH

PT. SEAMATEC

PT. SURYA INDOALGAS

PT. CAHAYA CEMERLANG

3000

1600

1000

720

600500

SRC

PETFOOD, RC

ATCC

PETFOOD, ATCC

RC, JELLY

ATCC


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Focus in seaweed production development to fill theshortage of supply on raw eucheuma cottonii.

Research and Development program for goodquality seaweed production and more productapplications for carrageen.

What actions to take ?

Target Area

for Development



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Documents

Overview Rumput Laut 1