Outreach to Physicians Outreach to Physicians ProjectProject

Ohio Dept. of Health Ohio Dept. of Health with with DeltaDelta ZetaZeta

Penny Baker, Ohio Sound Beginnings Penny Baker, Ohio Sound Beginnings CoordinatorCoordinator

Constance Block, Ohio Dept. of Health / Constance Block, Ohio Dept. of Health / EHDI EHDI

Sondra King, Ohio UNHS Advisory Sondra King, Ohio UNHS Advisory CommitteeCommittee

Susan Wiley, MD, Ohio AAP Chapter Susan Wiley, MD, Ohio AAP Chapter ChampionChampion

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DeltaDelta ZetaZeta and National and National Center for Hearing Assessment Center for Hearing Assessment

and Managementand Management• NCHAM / NCHAM / DeltaDelta Zeta Zeta ((DDZZ) National ) National

Sorority project Sorority project

• FocusFocus: Increase awareness about : Increase awareness about universal newborn hearing screening universal newborn hearing screening (UNHS)(UNHS)

• Developed materials and program Developed materials and program guidelinesguidelines

• IntentIntent: have sorority women provide : have sorority women provide literature to daycares, WIC clinicsliterature to daycares, WIC clinics

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DeltaDelta ZetaZeta

• National Sorority has long-standing National Sorority has long-standing philanthropic effort targeted to philanthropic effort targeted to individuals who are deaf or hard of individuals who are deaf or hard of hearinghearing

• Raised funds for Gallaudet UniversityRaised funds for Gallaudet University

• All local sorority philanthropic activities All local sorority philanthropic activities follow national sorority guidelinesfollow national sorority guidelines

• DDZZ chapters located at 11 Ohio colleges chapters located at 11 Ohio colleges and universitiesand universities

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Ohio UNHSOhio UNHS

• UNHS in Ohio - fully implemented by July UNHS in Ohio - fully implemented by July 11stst, 2004 , 2004

• Regional Infant Hearing Programs follow-up Regional Infant Hearing Programs follow-up on infants not passing UNHS and provide on infants not passing UNHS and provide home-based services for children identified home-based services for children identified with permanent hearing loss (under Part C)with permanent hearing loss (under Part C)

• Notable problem with physicians not Notable problem with physicians not understanding importance of diagnostic understanding importance of diagnostic evaluations after refer results in newborn evaluations after refer results in newborn periodperiod

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Sound Beginnings for OhioSound Beginnings for Ohio

• Target AudienceTarget Audience: Primary Care : Primary Care Providers (PCP) with recent newborn Providers (PCP) with recent newborn in practice who did not pass the in practice who did not pass the newborn hearing screen newborn hearing screen

“ “just in time”just in time” concept concept

• Physicians play a Physicians play a key rolekey role in in tracking and follow-up of infants tracking and follow-up of infants screened by UNHSscreened by UNHS

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RationaleRationale

• SomeSome physicians/providers physicians/providers notnot referringreferring infants for diagnostic infants for diagnostic evaluationsevaluations

• Need to know appropriate Need to know appropriate nextnext stepssteps

• Need awareness of UNHS Need awareness of UNHS locallocal resourcesresources

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Ohio Sound BeginningsOhio Sound Beginnings

• Parent representative on UNHS Parent representative on UNHS advisory committee is a advisory committee is a DDZZ alumna alumna

• Phone conference call with Ohio Phone conference call with Ohio Sound Beginnings CoordinatorSound Beginnings Coordinator

• Discussed adapting program for Discussed adapting program for Ohio’s needsOhio’s needs

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Start-Up PhaseStart-Up Phase

• Training sessions for Training sessions for DDZZ philanthropy chairs (1-2 per philanthropy chairs (1-2 per sorority)sorority)

• Components of Training:Components of Training:– Background on UNHS in OhioBackground on UNHS in Ohio– Review of materials (videos, medical Review of materials (videos, medical

home charts, brochures)home charts, brochures)– Process for sorority activitiesProcess for sorority activities

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ProcessProcess

• Identified primary care group practices Identified primary care group practices within short drive of within short drive of DDZZ campuses campuses

• Step-by-step process: call office to schedule Step-by-step process: call office to schedule appointment, deliver materials, follow-up callappointment, deliver materials, follow-up call

• Scripts created for phone contacts with Scripts created for phone contacts with officesoffices

• Standard log for contacts and resultsStandard log for contacts and results

• Overview sheet listed three partner entities Overview sheet listed three partner entities at topat top

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SuccessesSuccesses

• 500 -1000 young woman learn 500 -1000 young woman learn about EHDI in Ohio each year as about EHDI in Ohio each year as philanthropy chairs update the philanthropy chairs update the entire sororityentire sorority

• Some primary care practice offices Some primary care practice offices responded well:responded well:– supportive and eager for materials supportive and eager for materials – posted charts posted charts – giving parents brochures giving parents brochures – showing parent and physician videosshowing parent and physician videos

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SuccessesSuccesses

• Life skills learning for college Life skills learning for college studentsstudents– ““cold calling” physician officescold calling” physician offices– visiting medical professionals visiting medical professionals

personallypersonally

• Focus change: Focus change:

-- from raising money for a cause -- from raising money for a cause

-- to grass roots advocacy-- to grass roots advocacy

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Challenges: SororitiesChallenges: Sororities

• Chapter effectiveness largely depends Chapter effectiveness largely depends on continuity of philanthropy chair on continuity of philanthropy chair and the persistence of people working and the persistence of people working on projecton project

• Academic calendar = short time Academic calendar = short time frames for activitiesframes for activities

• Cyclical rotation of philanthropy chairCyclical rotation of philanthropy chair

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Challenges: PCPChallenges: PCP

• Getting through to the office Getting through to the office managers was managers was veryvery difficult difficult

- answering machines/services- answering machines/services

- no response to multiple messages- no response to multiple messages

• Primary Care Provider name and Primary Care Provider name and contact information on UNHS contact information on UNHS reporting forms not always accuratereporting forms not always accurate

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Adjusting the PlanAdjusting the Plan

• Have Have DDZZ women call PCP only to women call PCP only to verify office hours and location (not verify office hours and location (not to set up time to visit)to set up time to visit)

• Arrive with sample materials, Arrive with sample materials, without an appointment; offer to without an appointment; offer to deliver more after doctors and staff deliver more after doctors and staff view them and decide what they view them and decide what they needneed

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Adjusting the PlanAdjusting the Plan

• Suggest responsibility for project be Suggest responsibility for project be shared by co-chairs or group rather than shared by co-chairs or group rather than one philanthropy chairone philanthropy chair

• Current philanthropy chairs participate in Current philanthropy chairs participate in training of new persons working on projecttraining of new persons working on project

• Encourage Encourage DDZZ chapter advisors to attend chapter advisors to attend trainings and assist with continuitytrainings and assist with continuity

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ConclusionConclusion

• Overall, outcomes validate the effort Overall, outcomes validate the effort involved involved

in this projectin this project

• Patience and perseverance are keys Patience and perseverance are keys in a collaborative effort such as thisin a collaborative effort such as this

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Contacts for Information:Contacts for Information:

• Penny Baker – shallieb@sbcglobal.netPenny Baker – shallieb@sbcglobal.net

• Connie Block – Connie Block – constance.block@odh.ohio.govconstance.block@odh.ohio.gov

• Sondra King – sondra_king@hud.govSondra King – sondra_king@hud.gov

• Susan Wiley, M.D.Susan Wiley, M.D. –– susan.wiley@cchmc.orgsusan.wiley@cchmc.org