PARTICIPATION

Friedrichshafen, Germany July 15-18, 2010

Such topics as sustainability and ecology have become top priority for nature lovers in their outdoor activities. Just as they have for the manufacturers of the products used in these activities. Their main achie-vement in affording sustainability is producing high-quality products with a long service life. After all, these products are worn and used more frequently and for a signifi-cantly longer period of time than fashionable or cheap products are.

But just how can consumers navigate their way around a market like this? How do they know which products are eco-friendly and sustainable as well as innovative, functional and long lasting? The OutDoor INDUSTRY

5th OutDoorINDUSTRY AWARD 2010In a world filled with increasingly complex technology and stress at every turn, people crave relaxing moments in the great outdoors more than ever before. They want to get out of their monotonous everyday routines and leave their sit-down jobs in stuffy offices far behind. To get out into nature, kick back and relax, get active and find some inner balance: this is one desire that many people have in common. And there are virtually no limits to the possi-bilities that nature offers – we now use the resources available to us to an ever greater extent. The number of different outdoor activities we can participate in is growing with an amazing speed and they range from alpine skiing to wilderness camping.

AWARD seal of quality, which has meanwhile established a solid reputa-tion in the industry, honors not only the benchmarks, it also provides consumers with an endorsement of good design and a sense of orienta-tion on a widely diverse market.

The competition is already in its fifth year – and we would like to cordially invite you to take part. We, OutDoor / Messe Friedrichshafen as the host of this innovative award for the outdoor industry and iF as the orga-nizer, look forward to receiving ent-ries from companies and designers from all over the world.

Once again this year, a personality who has made a special contribution

to the topic of the outdoors will be honored as the “OutDoor Celebrity of the Year”, selected by a panel of top international trade journalists and with representatives of the industry. In 2009, the two managing directors of Globetrotter, Andreas Bartmann and Thomas Lipke, were the proud recipients of this award. Who will be the winner this year? We can’t wait to find out.

Your OutDoor Teamand the iF Team

The International Forum Design is considered one of the world’s leading industrial design institutions. iF enjoys special recognition thanks to its iF design awards — one of the world’s key design competitions — staged annually since 1953.

As a service provider, iF conceives and implements corporate-centeredcom petitions, seminars, workshops, conferences and more. iF’s outstan ding network of contacts in the international design community and its high level of integrity and reputability insure the widest possible acceptance among all target groups.

PARTICIPATION

All exhibitors at OutDoor Fried richs -hafen as well as non-exhibitors are eligible to compete for the OutDoor INDUSTRY AWARD 2010. This inclu des manufacturers, designers, sales repre-sentatives, importers and specialist re tailers. Entries should reflect a parti cu - larly high level of innovation and quality, point to new trends, and have been on the market for less than two years prior to the date of the trade fair. There is no limit to the number of entries per contestant.

The products submitted must not violate the patent and protective rights of other parties. The organizers assume no liability.

CATEGORIES EVALUATION CRITERIA

• Apparel / Helmet / Shoes• Backpacks / Travel luggage• Mountain-climbing equipment• Camping equipment• Sleeping bags• Accessories• Products of high ecological and

sustainable value• Material innovations• Concepts – only for Students

Students are allowed to participate with

experimental drafts of products and studies

that were not yet implemented. Concepts can

be submitted for all categories of the OutDoor

INDUSTRY AWARD 2010— as print-drafts,

models and/or pictures (hardcopy). The par ti ci-

pation for students is free of charge. Students

are required to send in their student ID. Prize

winners will receive a special award.

The evaluation criteria for the OutDoor INDUSTRY AWARD 2010 are as follows:

• Degree of innovation• Design quality• Workmanship• Choice of materials• Environmental compatibility• Sustainability• Functionality• Utility• Safety• Trendsetting character• Brand value / Branding

JURY

Judging session: July 1, 2010

The selection of prizewinners will be made by a panel of experts within the framework of a nonpublic judging session. Manufacturers have no more the right to act as a juror. The jury will decide by a simple majority. There is no recourse to legal action, and no indivi du-al correspondence will be entered into.

Out of the pool of the award winners, an additional group will be selected as the GOLD award winners. These awards are reserved for the most outstanding winners of the OutDoor INDUSTRY AWARD 2010.

Contestants will be advised of the results of the judging session byJuly 6, 2010.

JURORS

• Mark Held, European Outdoor Group• Martin Lotti, Global Creative Director,

Nike Inc.• Mikko Lamminpää, RETKI,

The Finnish Outdoor Magazine• Boris Gnielka, Outdoor Magazin,

Motor Presse Stuttgart• Christian Weiss, Transa Back-

packing AG• Chris Townsend, Equipment Editor

of TGO Magazine, Outdoor Writer & Photographer

AWARD

The OutDoor INDUSTRY AWARD 2010seal of design quality will be pre sen ted to the exhibitor and / or manu fac tu rer as well as the responsible designers.

As a prizewinner you will receive two certificates and advertising materials to support you in marketing your winning product (repro of logo, product hang-tags and stickers). For as long as the product is on the market, you can advertise it as a winner of an OutDoor INDUSTRY AWARD 2010 seal.

AWARDS CEREMONY

The awards ceremony takes place at OutDoor in Friedrichshafen on Thurs-day, July 15, 2010 at 5.30 p.m. on the Fashion Show stage in hall A2. This will also be the occasion for presenting the prize for the OutDoor Celebrity of the Year 2010.

EXHIBITION

Excellent design deserves its own special forum: all prizewinning products will be presented during OutDoor Fried richs -hafen, from July 15 to 18, 2010 in Foyer West.

Winning contestants will receive detailed information on how to deliver their entries when they are advised of the judging results. Products should be delivered as originals. All deliveries and return ship-pings must be without any charges to the organizers.

REGISTRATION

Registration deadline: June 15, 2010

Registration fee:EUR 100 per entry for exhibitorsEUR 200 per entry for non-OutDoor-exhibitors Add German VAT (19 %) to all prices.

The registrant will receive an invoice for the total amount from Messe Fried-richshafen (June 2010).

Easy registration:We look forward to receiving your on-line registration at www.ifdesign.de(see: organized by iF)

After registering generally at the iF awards area of the website, please fill out one registration form per item entered. For each registration we require a brief des- cription of your product and its features in English and German.Your automatic registration confirmation will contain an entry ID which you will need to quote when submitting your product and for any other corre-spondence – thanks!

Assuming your entry receives an award, your text and photos will serve as the basis for the iF online exhibition as well as for the press CD at the awards cere-mony. All information will be taken from the online registration form. The organi-zers assume no liability for any incorrect or false information supplied.

Should your entry not be received by us in time for adjudication you will still be charged the full registration fee. Cancellation is possible till June 25, 2010 in written form.

LOGISTICS

We require functional original products. Large items should be presented as scale models or in the form of large-format, instructive photos consisting of different detail shots. Please ensure that there are no delivery charges payable by iF, and that transport packaging is reusable. Defective or disposable packaging will not be used to return exhibits. The cost of any new packaging will be charged to the participant.

The registrant and / or submitter will be required to cover any return shipping charges as well as any applicable cus-toms duties on the import or export side.

Products that have to be mounted, are extremely large, difficult to handle or very heavy as well as complicated or delicate product parts can be registered for self-assembly. The decision as to

whether a contribution can be set up by the participant or whether it will be set up by iF rests with iF. If you set up your product yourself, all necessary material and tools must be provided by you. Please inform your forwarding company if this applies to you, since any additio nal costs concerning delivery and collec tion will be charged to you. If you decide to set up your contribution yourself, you are also responsible for the disposal of any packaging material. If you set up your contribution yourself, you are au-tomatically responsible for dismantling and collecting your contribution after it has been evaluated by the jury. This also applies to products that have recei ved an award. The award-winning products must be dismantled by 3 p.m. the day after the jury session because all these products are scheduled to be shipped to Friedrichshafen in the late afternoon.

Submission: Submission of products for the jury during the period of June 14-25, 2010:Please use the following shippingaddress for all shipments:

Kühne + Nagel AG & Co. KGOutDoor INDUSTRY AWARD 2010entry ID 215 XXXXXCategory XXKarlsruher Straße 430880 LaatzenGermany

TRANSPORT, LIABILITY,INSURANCE

The contestant bears the charges for the delivery and return shipping of pro ducts to and from the judging and exhibition site. Products must be delivered in reusable packaging. The contestant is liable for any damages or additional charges. The organizers will not pur chase any insurance coverage for submitted products. We recommend you to take out a transport and exhibition insurance policy, particularly to cover breakage, damage and theft.

Petra NordmeieriF International Forum Design GmbH

Rosenheimer Straße 145e81671 MünchenGermany

Phone +49.89.200041671Fax +49.89.200041616petra.nordmeier@ifdesign.dewww.ifdesign.de

Online registrationwww.ifdesign.de

CONTACTOutDoor INDUSTRY AWARD