Content Guidelines formalized

Outbrain CEO/Founder, Yaron Galai publishes blog post upholding Reader Trust

Process created to review links submitted by marketers

Publisher-controlled tools released allowing publisher to block recommendations by domain or keyword

Publisher-controlled tools enhanced to block content by specific advertisers at publisher discretion

Content Guidelines are updated

Outbrain cuts off spammy content marketers for a 2nd time

Yaron publishes op-ed piece “You Are What You Recommend: Publishers Must Be Vigilant with ‘Related Links’ Revenue”

20102009

Partnership with BillGuard

Link Zapper tool released empowering publishers to remove links from the Outbrain widget on their site

IAB creates Native Advertising Task ForceGlobal Keyword Block List

implemented to reject content with prohibited keywords (profanity, illegal drugs, etc)

Content Strategist hired

The U.S. Federal Trade Commission (FTC) holds a workshop on Native Advertising

Outbrain UK launches

2011 2012 2013 2014

IAB UK launches Definitions Guidelines

IAB UK Inaugral Branded Content event

IAB releases the Native Advertising Playbook

OUTBRAIN MILESTONES: MAINTAINING READER TRUSTAs the industry-leading content discovery platform, Outbrain has a long-standing history of striving to maintain reader trust.

This commitment has been demonstrated over the years by improvements to our content recommendation tools and services, restrictions that clamp down on misleading marketers, and our advocacy efforts with industry organizations.

Outbrain Cuts off Spammy Content Marketers