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OUT OF HOME. MOBILE ENTERTAINMENT. OPEN NETWORK.
ARE YOU IN?
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WE ARE NEXEN
WE ARE THE LEADING PROXIMITYSOLUTION PROVIDER IN OUT OFHOME MOBILE ENTERTAINMENT. WEARE BUILDING THE FIRST OPENNETWORK WITH OOH PARTNERS.WE EMPOWER BRANDS TO OWNTHE MOMENT WITH CONSUMERS.
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STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERATRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONSCONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALSSTADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERSENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREETFURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINSAIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONSCONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALSSTADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERSENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIESSTREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERATRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONSCONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALSSTADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERSENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIESSTREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERATRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONSCONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALSSTADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERSENTERTAINMENT PARKS OPERA STREET FURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERSENTERTAINMENT PARKS OPERA TRAINS AIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREETFURNITURE TRAINSTATIONS CONCERTHALLS MOVIE THEATERS ENTERTAINMENT PARKS OPERA TRAINSAIRPORTS TRAMS FESTIVALS STADIONS TAXIS UNIVERSITIES STREET FURNITURE TRAINSTATIONS OPERA
OUT OF HOME
MOBILE ENTERTAINMENT
MUSIC
COMMUNITY
SHARING MEETINGCULTURE
VIDEOSPORTS
HUMOUR
GAMING
OPEN NETWORK SHOPPING
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BROADCASTING A BLUETOOTH SMART SIGNAL DETECTABLE BY ALL SMARTPHONES, TABLETS AND WEARABLES BY MEANS OF AN APP THAT HAS OUR PLUG-IN SDK INTEGRATED.
BEACONS
3-4 YEARS 50m
HOW?
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WEARENEXEN PLATFORM
D EVELOPED I N - H OU SE AND H OSTED ON AMAZ ON
CLOU D TECH NOLOGY
EACH PARTNER/AD VERTI SER H AS ACCESS TO OWN
D ASH BOARD & METR I CS
NO PERSONAL D ATA I S CAPTU RED OR
STORED
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METRICS DASHBOARDFOOTFALL METRICS
CUSTOMER PATH METRICS
LOYALTY METRICS
ENGAGEMENT METRICS
CLICK -N-CHOOSE
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AWARENESS ACTIVATION
LOYALTYRETARGETING
NEW MOVIE ANNOUNCEMENT WATCH THE FIRST OFFICIAL TRAILER
OUT OF THE PROXIMITY ZONE: SATISFACTION FEEDBACK
THE SOUNDTRACK MOVIE XIS NOW AVAILABLE ON... / ....
CONVERSION
BUY NOW ONLINE AND GET ...
HOW IT WORKS
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BEACONS DEPLOYED AT THE CINEMA
LATER AT HOME, PREVIOUSLY COLLECTED PROXIMITY DATA ENABLES 1:1 RETARGETING
APP SENDS PUSH NOTIFICATION TO GET FREE SODA
THE CUSTOMER SEES TRAILER WITH AN AD FOR A FREE MOVIE TICKET UPON NEXT VISIT TO THE MOVIES WHILE ON THE BUS
50% REDEEMS FREE SODA AT THE KIOSK
25%PICKS UP THE FREE MOVIE TICKET
WEARENEXEN.IO APPROACH(CASE STUDY FROM CINEMA CHAIN)CASE STUDY
24%CLICKED ON OFFER
NOW
SOON
60%CLICKS ON ADD
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FACTS &FIGURES
INTERACTIVITY WITH CONSUMERS WILL
BECOME A KEY PART OF OUT-OF-HOME
ADVERTISING.
BY 2019, THERE WILL BE 3,85 BN SMARTPHONE CONNECTIONS & 1,64 BN TABLET ACTIVE DEVICES WORLDWIDE.
+ 55% HAS BLUETOOTH ON.
BLUETOOTH CONSUMES A
MAXIMUM 3% OF BATTERY LIFE A DAY.
IOS AUTOMATICALLY REACTIVATES
BLUETOOTH AT EVERY SOFTWARE UPDATE.
MOBILE ENGAGEMENT AND 1 ON 1 CONNECTION WITH CONSUMERS IS THE NUMBER 1 PRIORITY OF ALL MARKETEERS.
CREATIVE INTERACTIVE MIXED MEDIA CAMPAIGNS WILL BECOME THE NORM.
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THE ECO SYSTEM
WHY PARTNER NOW :
• GAIN TIME-TO-MARKET AND COMPETITIVE ADVANTAGE
• BRIDGE YOUR ON- AND OFFLINE WORLD • BUILD AN EXTRA (REVENUE) CHANNEL• OFFER EXTRA VALUE TO BRANDS• OBTAIN BETTER INSIGHTS IN CONSUMER
BEHAVIOUR AT LOCATIONS• RETARGET CONSUMERS WITH MOST
RELEVANT CONTENT
THE IMPOR TANC E OF AL L OC AT INGS TR ONG L AUNC HING PAR TNE RS
LOCATIONS
ADVERTISERS MEDIA/ APPS
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PHAROS (additional to SDK)ADVANTAGES:
• GAIN TIME-TO-MARKET • GUARENTEED OPT-IN • 1 APP FOR ALL THAT IS ENTERTAINING• FULL GOVERNANCE • NO RISK FOR BRAND APP
SUPPRESSION• EXTRA REACH OUTSIDE OWN APP OR
PARTNER APPS • INTERESTING FOR MULTI-BRAND
INITIATIVES (EXHIBITIONS, SHOPPING MALLS, CULTURAL EVENTS, …)
• NO APP DEVELOPMENT• BRANDED PUSH MESSAGES
WE A RE N E X E N ‘WH I T E L A BE L E D ’ - A P P ADAPTED TO THE LATEST PROXIMITY STANDARDS
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A NATIONAL MOBILE OOH PACKAGE
1 LEADING CARRIER APP (DUTCH/ FRENCH), ALL PERIOD PUSH RIGHT THROUGH PHAROS APP, DAILY BASED CAMPAIGNS (HIGHER CONVERSION CHANCES)
8 MONTHS FULL ACCESS TO THE WEARENEXEN.IO PLATFORM & METRICS DASHBOARD
20.000 €
5 NATIONAL CAMPAIGNS ON A LEADING OOH NETWORK, 1 NATIONAL CAMPAIGN WITH NEW PLATFORM EXTENSION
MIN. 2 CROSS CARRIER CAMPAIGNS WITH LAUNCHING PARTNERS
MARKETING & TECHNICAL GUIDANCE IN REGARD TO CREATION OF THE CAMPAIGNS
MINIMAL 2 WEBINARS (KNOWLEDGE SESSIONS) TO SHARE LEARNINGS IN REGARD TO THE USE AND UTILITY OF BEACONS
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34
567=
20 EXTRA BEACONS FOR PRIVATE CAMPAIGNS AT RETAIL OR ON EVENT
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GOALS
OBTAIN THE HIGHEST EYEBALLS
SET UP A MARCOM PLAN TO MOTIVATE BRANDS AND
CONSUMERS TO SEE THE BENEFIT OF MOBILE OOH
ENTERTAINMENT.
BIGGEST CONSUMER
ENGAGEMENT & SATISFACTION
ENGAGE THE CONSUMER
THE RIGHT WAY
USER-FRIENDLY CAMPAIGNING &
APPROVAL PROCESS
CONVERT THE EYEBALLS INTO
CLIENTS STIMULATE MIXED MEDIA CAMPAIGNS
CLEAR GOVERNANCE
RULES
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REVENUE MODELEXAMPLE OF A NATIONAL CAMPAIGN-REVENUE MODEL
CAMPAIGN PRICE AFTER NEGOTIATION
- COMMISSION MEDIA AGENCY/SURCOM
= NET CAMPAIGN SALES
- SALES HOUSE COMMISSION
= NET-REVENUE
125
-25
100
-30
70
20%
30%
SHARE WEARENEXEN.IO
SHARE LOCATION PARTNER
SHARE DISTRIBUTION PARTNER (CARRIER APPS)
10,5
29,75
29,75
15%
42,50%
42,50%
