PML - Out of Home Case StudiesPoint of Sale & OOH

Out of Home advertising has the ability to target consumers at the very time they are making purchasing decisions.

Point of Sale advertising is ideal for…

-Price/Offer led messages-Advising of a new product available in-store-Directing shoppers to where a product is available in-store-Familiarising the shopper with what the product looks like-By using a number of point of sale options, advertisers can communicate with shoppers at various points during the shopping trip

Out of home media owners have developed formats specifically to cater for point of sale activity. A s a result, clients have a wide variety of options to choose from. These include:

- Purchase Points / Mall Sites- Adbox- Trolley Bays- Trolley Handles- Citybox- Shopping Baskets- Store Points- Floor Graphics- Petrol Nozzles

Store Points Trolley Bays

Digital Screens (Square, Tallaght) Trolley Handles (POP Ads)

Mall Sites Citybox

Shopping Baskets Floor Graphics

The Agency Perspective

The last advertising message before a purchase is often the most powerful. We are all open to suggestion right up and until the deal is done…….It’s remarkable therefore that some advertisers fail to compete on this vital battleground.”

Aidan Greene, Managing Director, MediaVest

Some Stats . . .

61% of Irish adults agree they like to try new food products. (TGI ROI 2009)

87% travel by car to do their regular shopping (TGI ROI 2009)

The most popular types of shop are high street or town centre supermarkets, used regularly by 58% of main shoppers. (TGI ROI 2009)

Tesco (37%) and Dunnes Stores (20%) are the two most popular stores for main shoppers (PML Group iQ 2009-10)

Recall of point of sale formats is more than 10% higher among main shoppers than non-main shoppers (PML Group iQ 2009-10)

46% of main shoppers go grocery shopping between 2-3 times per week (PML Group iQ 2009-10)

Denny Foods Cycle 5, 2010

Campaign Recall of 52% among main shoppersSource: PML Group Poster Impact 2010

Dolmio Stir-Ins Cycle 7, 2010

Campaign Recall of 41% among main shoppersSource: PML Group Poster Impact 2010

For further information on Point of Sale advertising please contact:Suzanne Rooney or Pat Cassidy on 01 668 2900