OURNAL OF LINICAL NCOLOGY

O

OURNAL OFLINICALNCOLOGY

JCO

JCO

2010 Media KitPRINT ADVERTISING ASCO Member Demographics Closing Dates Display Rates Insert Rates Mechanical Requirements Insert Specifications

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Official Journal of the American Society of Clinical Oncology

ADDITIONAL OPPORTUNITIES Best of JCO Series JCO Reprints ASCO Abstracts JCO Bulk Subscriptions (Sales Force)

CONTACT INFORMATION

ONLINE ADVERTISING Standard Banners Expandable Banners JCO e-TOC’s

CLASSIFIED ADVERTISINGONCOLOGY MARKET RESEARCH 2009 JCO Reader Survey 360o Study in Oncology

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ASCO MemberDemographics

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PRINT ADVERTISING9 ASCO Member Demographics

The American Society of Clinical Oncology (ASCO) is the world’s leading professional organization representing physicians who treat people with cancer. ASCO is a non-profit organization that was founded in 1964 by a small group of physician members of the AACR - American Association for Cancer Research - who recognized the need for a separate society dedicated to issues unique to clinical oncology. ASCO’s members set the standard for patient care worldwide, and lead the fight for more effective cancer treatments, increased funding for clini-cal and translational research, and, ultimately, cures for the many different cancers that strike millions of people around the world every year.

ASCO IS COMMITTED TO:

IMPROVING cancer care preventionADVANCING the education of those professionals caring for cancer patients and supporting the development of clinical cancer researchers.FOSTERING communication among cancer-related medical subspecialties.ADVOCATING public policy that ensures patient access to high-quality cancer care. ASSISTING oncologists in addressing the challenges of the modern-day practice oncology.

THE JOURNAL OF CLINICAL ONCOLOGY:

-JCO is the primary source of scientific discourse for ASCO.-JCO’s goal is to publish the highest quality manuscripts dedicated to clinical research.-Orginal reports remain the focus of the Journal.-JCO categorizes content by disease type.-Scientific communication is enhanced through approprately selected reviews and editorials-The editor of JCO is Dr. Daniel Haller - Hematology/Oncology, University of Pennsylvania Cancer Center, Philadelphia, PA.

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DEMOGRAPHICS (ASCO)

Board Certification Medical Oncology 13,312 33.57% Internal Medicine 10,337 26.07 Hematology 6,633 16.73 Radiation Oncology 1,973 4.98 Surgery/Surgical Oncology 1,606 4.05 Other 1,432 3.61 Pediatrics/Pediatric Oncology 969 2.44 Gynecologic Oncology 633 1.60 Laboratory Research 571 1.44 Pharmacology (Clinical) 335 0.84 Biostatistics/Epidemology 252 0.64 Oncology Nursing 243 0.61 Pathology 237 0.60 Health Care Administration 167 0.42 Oncology Pharmacy 175 0.44 Urology/Urologic Oncology 176 0.44 Gastroenterology 158 0.40 Allied Health 116 0.29 Nuclear Medicine 74 0.19 Radiology 74 0.19 Physician’s Assistant 51 0.13 Psychiatry/Psychology 47 0.12 Dermatology 36 0.09 Hospice and Palliative Medicine 40 0.10 Neuro 4 0.01


Primary Activity for All Member Types General Oncology 6,910 11.34% Breast Cancer 5,911 9.70 Leukemia/Lymphoma/Myeloma /MDS 5,835 9.58 Clinical Trials/Biostatistics/Epdiemology 4,126 6.77 Medical Oncology 3,762 6.18 Gastrointestinal Cancer 3,556 5.84 Lung Cancer 3,545 5.82 Genitourinary Cancer 1,746 2.87 Gyn Cancer 1,696 2.78 Pharm/Drug Development 1,614 2.65 Tumor/Molecular Biology/Cytokines 1,484 2.44 Liver and Pancreas Tumors 1,259 2.07 Surgical Oncology 1,215 1.99 Head and Neck Cancer 1,148 1.88 BMT 1,104 1.81 Radiation Oncology 1,078 1.77 Palliative Care/End of Life 1,053 1.73 Other 968 1.68 Biologic Therapy 916 1.59 Cancer Education 926 1.50 Pediatric Cancers 849 1.39 Pain and Symptom Management 838 1.38 Melanoma/Skin Cancer 824 1.35 Sarcoma 755 1.24 Cancer Prevention 717 1.18

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DEMOGRAPHICS (ASCO)

Association Membership* American Society of Hematology 33.0% American Association for Cancer Research 32.0% American Medical Association 29.0% American Society for Therapeutic Radiology 9.0% American College of Radiation Oncology 4.0% Other 40.0%

Years in Practice* 1 to 5 years 26.0% 6 to 10 years 7.0% 11 to15 years 4.0% 16 to 20 years 4.0% 21 to 25 years 9.0% 26 to 30 years 9.0% 30 + years 30.0%

Patients Seen Weekly* Less than 20 22.0% 20 to 40 36.0% 41 to 60 22.0% 61 to 80 9.0% 81 to 100 9.0% Over 100 3.0%

*Data from the 2008 Matalia Study


Primary Medical Specialty Medical Oncology/Hematology 8,445 Medical Oncology (only) 6,514 Surgery/Surgical Oncology 2,895 Radiation Oncology 2,172 Pediatric Oncology 1,447 GP/FP/IM 482 Other 2,895

Secondary Medical Specialty Medical Oncology/Hematology 5,067 Medical Oncology (only) 2,895 Surgery/Surgical Oncology 2,412 Pediatric Oncology 1,447 Urologic Oncology 965 Gynecologic Oncology 723 Radiation Oncology 723 Other 10,616

Practice Setting Private Practice (Office or Hospital Based) 10,014 36.83% Academic Medical Center/University 9,793 36.01 Training Program 3,180 11.69 Pharmaceutical/Biotech Company 2,627 9.66 Government Agency 609 2.24 Staff Model HMO 450 1.65 Administration 364 1.34 Laboratory Research 155 0.57

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DOMESTIC DISTRIBUTION

State Distribution Alabama 284Alaska 19Arizona 206Arkansas 91Armed Forces Europe 2California 1,946Colorado 232Connecticuit 335Delaware 50District of Columbia 81Florida 871Georgia 358Hawaii 43Idaho 40Illinois 721Indiana 272Iowa 130Kansas 113Kentucky 157Louisiana 158Maine 59Maryland 581Massachusetts 686Michigan 471Minesota 320Mississippi 64Missouri 271Montana 45

State Distribution Nebraska 100Nevada 75New Hampshire 78New Jersey 926New Mexico 76New York 1,559North Carolina 483North Dakota 31Ohio 539Oklahoma 112Oregon 165Pennsylvania 996Puerto Rico 54Rhode Island 65South Carolina 138South Dakota 29Tennessee 352Texas 1,146Utah 75Vermont 39Virginia 329Virgin Islands 3Washington 344West Virginia 72Wisconsin 255Wyoming 12

Total 16,662


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INTERNATIONAL DISTRIBUTIONState Distribution Algeria 1Argentina 129Armenia 1Austrailia 346Austria 87Bahrain 2Bangladesh 4Belarus 1Belgium 181Bermuda 2Bolivia 1Bosnia & Herzegovina 2Brazil 263Bulgaria 2Canada 669Channel Islands 1Chile 22China 110Columbia 14Costa Rica 2Croatia 17Curacao 1Cyprus 7Czech Republic 25Denmark 46Ecuador 11Egypt 32El Salvador 3England 151Estonia 2Finland 25France 471French Polynesia 1Georgia 1Germany 701Greece 118Guatemala 3

State Distribution Honduras 3Hong Kong 27Hungary 22Iceland 3India 97Indonesia 8Iran 21Ireland 59Israel 72Italy 517Jamaica 2Japan 782Jordan 7Kazakhstan 1Kenya 4Korea 177Kuwait 4Latvia 1Lebanon 18Libya 1Lithuania 2Luxembourg 8Macedonia 3Malaysia 10Mexico 171Morocco 5Nepal 4Netherlands 238New Zealand 51Nigeria 2North Ireland 4Norway 29Oman 2Pakistan 12Panama 4Paraguay 1PR of China 2

State Distribution Peru 12Philippines 23Poland 32Portugal 49Qatar 3Romania 28Russia 22Saudi Arabia 23Scotland 15Serbia-Montenegro 11Singapore 50Slovak Republic 17Slovenia 5South Africa 43South Korea 12Spain 363Sudan 1Sweden 58Switzerland 271Syria 2Taiwan 88Thailand 42Trinidad and Tobago 1Tunisia 6Turkey 62United Arab Emirates 3Uganda 1Ukraine 4United Kingdom 288Uruguay 7Venezuala 15Vietnam 1Virgin Islands 1Wales 2Yemen 1

Total 7,467


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PRINT ADVERTISING9

FOR 2010:

Cancellations cannot be accepted later than one week after space reservation date.

Space Ad Mtrl. Inserts Space Ad Mtrl. InsertsJAN 1st 12/3 12/4 12/14 JUL 1st 6/4 6/9 6/16 10th 12/7 12/14 12/21 10th 6/11 6/16 6/23 20th 12/21 12/22 1/4 20th 6/23 6/25 7/7

FEB 1st 1/4 1/7 1/18 AUG 1st 7/7 7/9 7/16 10th 1/18 1/19 1/25 10th 7/16 7/19 7/23 20th 1/25 1/27 2/5 20th 7/23 7/28 8/6

MAR 1st 2/1 2/3 2/12 SEP 1st 8/6 8/9 8/18 10th 2/12 2/16 2/22 10th 8/13 8/18 8/28 20th 2/22 2/26 3/5 20th 8/20 8/27 9/3

APR 1st 3/5 3/10 3/19 OCT 1st 9/3 9/8 9/17 10th 3/17 3/19 3/26 10th 9/15 9/17 9/24 20th 3/25 3/26 4/5 20th 9/22 9/24 10/1

MAY 1st 4/7 4/9 4/16 NOV 1st 10/1 10/6 10/18 10th 4/14 4/16 4/23 10th 10/15 10/18 10/27 20th 4/23 4/28 5/7 20th 10/22 10/27 11/5

JUN 1st 5/3 5/7 5/14 DEC 1st 10/29 11/3 11/12 10th 5/14 5/17 5/28 10th 11/12 11/17 11/26 20th 5/26 5/28 6/4 20th 11/19 11/24 12/6

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Frequency 1 Page 1/2 Page 1/4 Page1x $3,370 $2,200 $1,3506x 3,260 2,055 1,27012x 3,190 2,015 1,23524x 3,070 1,965 1,21036x 2,955 1,925 1,18548x 2,895 1,850 1,15560x 2,840 1,815 1,12072x 2,810 1,810 1,07096x 2,730 1,720 ——120x 2,695 1,680 ——144x 2,655 1,660 ——170x 2,575 1,625 ——194x 2,535 1,600 ——216x 2,495 1,570 ——242x 2,455 1,545 ——268x 2,430 1,520 ——304x 2,380 1,485 ——340x 2,335 1,455 ——450x 2,190 1,395 ——

ADDITIONAL RATES:Color (per page): Cover/Preferred Position Rates (non-cancellable, 10% penalty applied):Standard $1,060 a. 2nd Cover: earned rate plus 50%Matched $1,140 b. 3rd Cover: earned rate pus 25%3/4 Color $2,865 c. 4th Cover: earned rate plus 50% d. Page Facing First Text: earned rate plus 30% e. Page Facing Contents: earned rate plus 30% f. Page Facing Preview Contents: earned rate plus 10%

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Frequency 2 Page 4 Page1x $7,925 $15,8456x 7,670 15,34012x 7,505 15,01524x 7,230 14,46036x 6,945 13,90548x 6,810 13,62560x 6,680 13,37072x 6,610 13,21096x 6,410 12,840120x 6,330 12,645144x 6,255 12,505170x 6,065 12,120194x 5,965 11,930216x 5,870 11,745242x 5,780 11,560268x 5,710 11,420304x 5,595 11,190340x 5,480 10,965450x 5,210 10,425

Copies of new inserts must be sent to The Walchli Tauber Group for editorial approval.a. 6-page insert: rates upon request.b. Back-up rates per page: one-half earned B/W rate.c. Larger units, gatefolds, tip-ins, die cuts: rates upon request.d. Special handling charges: for unusual insert handling, rates upon request.

Special Positioning:Rates upon request for unusual positioning.

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PRINT ADVERTISING9

For 2010:

Full Schedule Incentive — For the advertiser who plans on running a full schedule of 36 insertions, a 30% discount will be applied to all ads placed.

24 Times Incentive — For the advertiser who plans on running 24 insertions, a 25% discount will be applied to all ads placed.

12 Times Incentive — For the advertiser who plans on running 12 insertions, a 10% discount will be applied to all ads placed.

* Incentive programs are not combinable.

Agency Commission:15%. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

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PRINT ADVERTISING9

AD PAGES SIZES:

Journal Trim Size: Type of Binding: a. Journal trims 3/16” off top, 1/8” bottom, gutter Perfect and outside edge.b. Final trim size of publication is 8 1/8” x 10 7/8”. Paper Stock:c. Live matter should be kept to a minimum of a. Cover: 80 lb Sterling with UV coating; Inside 1/2” inside trimmed edges, and a minimum of Pages: 40 lb Velocity Plus 1/2” should be allowed for the bind. b. 4-color process available

Page Size Non-Bleed Bleed

Full 7” x 10” 8 3/8” x 11 1/8”

1/2 (Hor) 7” x 4 7/8” 8 3/8” x 5”

1/2 (Ver) 3 3/8” x 10” 4 1/8” x 11 1/8”

1/4 3 3/8” x 4 7/8” —

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PRINT ADVERTISING9

INSERT REQUIREMENTS:

a. Sizes: 2-page insert – 8 3/8” x 11 3/16” 4-page insert – 17” x 11 3/16” Larger sizes upon request.

b. Inserts to be supplied folded.

c. Trimming: 3/16” off top, 1/8” bottom, gutter and outside edge; margin for live matter 5/8” inside all edges of untrimmed insert.

d. Stock: 80 lb. text stock maximum

e. Quantity: 30,000 per issue (Full Run) 25,000 per issue (Domestic Run)

f. Copy Clearance: All inserts subject to approval by ASCO. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Starting immediately JCO will be printing in Lancaster, Pennsylvania. All new inserts need to be directed to:Cadmus Communications/ Cenveo CompanyAttn: Stephanie Metzger (JCO)3575 Hempland RoadLancaster, PA 17601Tel: (717) 285-6720

ELECTRONIC SUBMISSION OF ADS:

JCO is produced digitally and printed direct to plate (DTP). Below is the file format submission information for ads:

• Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.• Upload a high-res PDF to The Walchli Tauber Group Inc. FTP site at ftp://www.wt-group.com — user: wtgroupftp, password: sendfiles• Find the folder for JCO and the issue date for your ad, and copy your high-res PDF into that file.• Send an email to [email protected] saying that you have uploaded the materials.• You also may email the PDF to [email protected] if the file is less than 10 MB.• Ads may be submitted on CD-ROM. WinZip and Stuffit are the only acceptable compression techniques.

Ship to: Roland KeveWalchli-Tauber Group, Inc.2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015


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PRINT ADVERTISING9

Meetings/ City Dates Location Venue JCO Issues Gastrointestinal Symposium 1/22-1/24 Orlando, FL Orlando World Marriot Dec 20 & Jan 1

Genitourinary Symposium 3/5-3/7 San Francisco, CA San Francisco Marriot Feb 10 & 20

AOHA Hematology Assembly 4/17-4/20 Myrtle Beach, SC TBD Mar 20 & Apr 1

AACR Annual Meeting 4/17-4/21 Washington, DC DC Convention Center Apr 1 & 10

ASCO Annual Meeting 6/4-6/8 Chicago, IL McCormack Pl Center TBD

Best of ASCO San Francisco 7/16-7/17 San Francisco, CA The Palace Hotel Jun 20 & Jul 1

Best of ASCO Boston 7/23-7/24 Boston, MA TBD Jun 20 & Jul 1

ESMO Congress 9/20-9/24 Milan, Italy TBD Aug 20 & Sep 1

Breast Symposium 10/1-10/3 Washington, DC Gaylord Hotel Sep 1 & 10

ASCO Molecular Markers 11/18-11/20 Hollywood, FL TBD Oct 20 & Nov 1

ASH Annual Meeting TBD TBD TBD TBD


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ONLINE ADVERTISING9

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The ad will appear on the following pages:JCO Home pageSearch and Browse JCO pageSubscriptions pagePDA Services pageMy JCO pageCustomer Service page

Standard Banners

Dimensions Required files Size Loop

Skyscraper 160x600 .jpg/.gif/rich media, 3rd 60k 3 loop per party tag, click through 45 sec URL. If using DART please send redirect tags.

Leaderboard 728x90 .jpg/.gif/rich media, 3rd 60k 3 loop per party tag, click through 45 sec URL. If using DART please send redirect tags.

*All rich media accepted, user enabled audio streams only and 3rd party serving is allowed.

BANNER INCENTIVES:

Below 50,000 impressions/month $60.00 CPM

50,000 to 75,000 55.00 CPM

Above 75,000 50.00 CPM

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Expandable Banners

Expanding Banner: User Initiated

General specs

- Creative should clearly state “Roll Over” (or something similar). - A maximum of 30% of the banner can contain a hotspot - Panel should disappear upon user scroll off - Size: 40K max file size - 24/7 Open Ad Stream accept the following: Pointroll, Eyeblaster, Kilpmart, Unicast, Interpolls, United Virtualites Shoskele, Eyewonder, Dart and Atlas Rich Media. - Audio must be user-initiated on mouse click.

Vertical/Horizontal Panel

- Vertical panel will expand to the left of the 160x600 banner. - Vertical expandable panel should not exceed 240x600 pixels in total. - Horizontal panel will expand downward below the 728x90 banner. - Horizontal expandable panel should not exceed 728x180 pixels in total. Changes and CancellationsAll creative materials must be received at least 5 business days prior to the launch of the campaign. If creative is delayed, WTG, Inc. has the right to extend the campaign end date by same number of days creative was delayed.

Rejecting CreativeASCO reserves the right to approve all ad creative’s which will run on JCO.org and JOP.org. ASCO reserves the right to reject any creative that does not follow ASCO’s specs.

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ONLINE ADVERTISING9

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JCO Online Survey

Physician

Scientist

Pharmacist

Clinical Nurse

Nurse Admin

Practice Manager

Other

Which of the following best describes you professionally?

61.9%

12.1%

6.6%

1.3%

0.6%

0.5%

16.9%

Medical

HEMONC

Radiation

Surgical

Pediatric

Hematology

Other

If you are a physician, what is your medical specialty?

36.4%

16.9%

7.9%

5.9%

5.1%

3.4%

21.6%

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ONLINE ADVERTISING9

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eTOC Banner Advertising: Current Issue TOCFuture Issue TOC

eTOC Screenshot:

Banner Ad Size Material CostLeaderboard 468x60px GIF or JPEG only $2,000.00/month

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CLASSIFIED ADVERTISING9

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FOR 2010:

Classified advertising is available in Journal of Clinical Oncology for those recruiting personnel with positions sought, fellowships, practices for sale, and academic posts to be filled. Ads are available in two formats: line ads and display ads. All display ads must be approved by ASCO prior to running.

Cancellation requests must be confirmed in writing and will be honored for the next applicable issue. There are no refunds.

Closing Dates

1st 10th 20th 1st 10th 20th JANUARY 12/1 12/10 12/20 JULY 6/1 6/10 6/20

FEBRUARY 1/1 1/10 1/20 AUGUST 7/1 7/10 7/20

MARCH 2/1 2/10 2/20 SEPTEMBER 8/1 8/10 8/20

APRIL 3/1 3/10 3/20 OCTOBER 9/1 9/10 9/20

MAY 4/1 4/10 4/20 NOVEMBER 10/1 10/10 10/20

JUNE 5/1 5/10 5/20 DECEMBER 11/1 11/10 11/20

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Rates and Information: PRE-PAYMENT IN FULL IS REQUIRED WITH ALL ADS (all major credit cards accepted). Checks should be made payable to American Society of Clinical Oncology and must be received before ad is placed. All line ads will be placed in the first available print issue (10-day run) and will be placed online (10-day run) approximately same day as print date. Line ads are listed alphabetically by state and are NON-COMMISSIONABLE. Blind Box service and bolded ads are available for an additional $45 per issue. Boxed line ads are available for and additional $80 per issue. Please specify the state under which your advertisement should appear and which month(s) you would like it to be in print. Salary amounts may NOT be included in the print version of the ad.

110 days each2Consecutive, 20 days each3Consecutive, 30 days each

Materials: Ads submitted electronically must be in a Word-friendly format. No proofs are available.

1 Print/Online1 2 Print/Online2 3 Print/Online3

1-100 words $555 $1,005 $1,445101-200 words 725 1,170 1,615201-300 words 890 1,335 1,785301-400 words 1,060 1,500 1,950

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Rates and Information: Display space is available for those desiring greater visibility or additional space for their message. Three format sizes, 1/4, 1/2, V/H, or full page. PRE-PAYMENT IN FULL IS REQUIRED WITH ALL ADS. Display ads are commissionable. Display ads may be placed online. Please specify format and month(s) to appear.

Materials: Display ads must be submitted as PDF files, preferably 600 dpi minimum. If your ad is being placed online also, you must include a Word-friendly format of your text must be included. E-mail all ads to [email protected].

Online Display Rates (10 days online in addition to the display ad):

Color Rates for Display Ads (all ad sizes):Standard $ 990Matched 1,0653/4 color 2,675

Display Space Dimensions 1x 3x 6x 12x1 page 6.8” x 9.175” $3,145* $3,100* $3,035* $2,975*1/2 horizontal 6.8” x 4.45” 2,055* 1,975* 1,925* 1,900*1/2 vertical 3.25” x 9.175” 2,055* 1,975* 1,925* 1,900*1/4 page 3.25” x 4.45” 1,215* 1,185* 1,160* 1,140**Denotes EACH insertion

Space Cost Full Page $645.00 for 10 days 1/2 Page $430.00 for 10 days1/4 Page $215.00 for 10 days*Word count : 400 words or less

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Curriculum Vitae searches are available on the Oncology Career Center

1 month $ 310 3 months 625 6 months 935 1 year 1,250

Send all advertising requests to:Sandy BredlowJournal of Clinical OncologyWalchli-Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

(443) 512-8899 x108(443) 512-8909 [email protected]

Please visit the Oncology Career Center at www.careers.jco.org.

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ADDITIONAL OPPORTUNITIES9

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These special promotional issues will contain selected highly-cited premier articles from previous issues of JCO and will be distributed on-site to attendees at this premier oncology meeting.

The content of the articles will relate to the subject matter of these meetings.

ASCO will display a banner ad on JCO.org promoting the publication for a full month prior to the meeting and where to pick up the issues.

The “Best of JCO” issues will not be mailed, only distributed at these meetings from the ASCO Membership Booth and the ASCO Publications Booth and throughout the Fellow’s Lounges

2010 Meetings:GI MeetingGU MeetingAOHA Hematology AssemblyAACR MeetingASCO Annual MeetingBest of ASCO San FranciscoBest of ASCO BostonBreast MeetingECCO/ESMO MeetingMolecular MarkersASH Meeting

Best of JCO Series

Rates:$3,500 GrossFull Page B/W or Four Color (flat rated) *Rates are agency commissionable

Premium Positions:Cover 2: 50% PremiumCover 4: 50% Premium Facing T of C 10% PremiumPage Facing First Text 10% Premium

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Your sales force can win the respect and appreciation of medical practitioners by consistently delivering authoritative, respected, and timely information from the pages of Journal of Clinical Oncology.

For complete information about article reprints from Journal of Clinical Oncology, contact:

Terry DennsteadtThe Walchli-Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015


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ASCO Abstracts

For complete information about ASCO Abstracts please contact:

Terry DennsteadtThe Walchli-Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015


Symposium and Annual Meeting AbstractsAbstracts are available in Product Specific or all Meeting Abstract CD’s, E-Prints or Booklets.

2010 Breast Cancer Symposium

2010 GastrointestinalCancers Symposium

Science and Multidisciplinary Management of GI Malignancies

2010 Genitourinary Cancers SymposiumProgress in Multidisciplinary Management

Annual ‘10Meeting

0 advancing qualitythrough innovation

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Is your sales force armed with the most influential oncology publication?

JCO bulk subscriptions are a powerful ally for your marketing programs.

Your sales force can win the respect and appreciation of medical practitioners by consistently delivering authori-tative, respected, and timely information from the pages of Journal of Clinical Oncology.

JCO’s bulk subscription option is the key - your most effective way to put the scholarly findings published in JCO at the fingertips of the professionals you serve. And by expanding JCO’s readership within your organization, you’ll gain access to a superb source of current knowledge and competitive itelligence.

With unsurpassed credibility and value, JCO can truly set you apart.

Journal of Clinical Oncology 2010 Bulk Subscriptions:

Print & Online <20 subs 20-99 subs 100-299 subs >300 subs Domestic $578.00 491.30 443.50 346.80 International $802.00 681.70 601.50 481.20

Online ONLY <20 subs 20-99 subs 100-299 subs >300 subs Domestic/Int’l $520.00 442.00 390.00 312.00


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JCO

JCO

ONCOLOGY MARKET RESEARCH9

JCO ReaderSurvey

360˚ Oncology Study

www.jco.org

JCO Reader Survey

2009 JCO Reader Survey

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JCO


JCO ReaderSurvey


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Research Objectives: -To track JCO subscribers’ professional information needs and priorities; -To seek subscribers’ input to keep JCO as the leading essential journal in oncology; and -To examine the shifts in their input by practice segments.

Methodology: -6,000 subscribers contacted by email and/or direct mail -No incentive offered

Analysis:

-Response: n=863 (14.4%) -Standard error +/- 4%, 95% probability level

JCO Reader Survey

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JCO Reader Survey

Primary Specialty DemographicsOther

Surgical Oncology

Radiation Oncology

Medical Oncology

HEMONC

Practice Setting DemographicsIndustry

Academic/Research

HMO & Others

Comm. Cancer Center

Govt. Cancer Facility

Private Practice

TOTAL US EXUS

TOTAL US EXUS

9.1

9.4

7.7

44.1

29.7

13.8

8.6

7.8

29.2

40.6

3.910.47.6

60.4

17.7

9.8

50.6

10.2

8.64.1

24.2

12.4

43.8

3.67.43.1

29.7

12.4

43.8

3.67.43.1

29.7


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JCO Reader Survey

Primary Specialty DemographicsOver 25

21 to 25

16 to 20

11 to 15

6 to 10

1 to 5

Residents/Fellows

Readership: Why read JCO? TOTAL US EXUS

Relevance Prestige Balanced Editorial On Medline Article Titles on Cover

Total

US

EXUS

13.1

11.6

13.9

16

17.8

23.4

3.9

5.66.311.1

15.5

23

37

1.5

13.1

11.6

13.9

16

17.8

23.43.9

81.286.9

75.1 74.4 75.772.9

53.3 52.6 54.1

32.226.9

37.9

24.226.9

21.3


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JCO Reader Survey

Readership: Reading FrequencyNone

1 of 3

2 of 3

All 3

Readership: Projected Readers TOTAL US EXUS

1.9

22.5

27.1

48.4

1.8

23.2

30.2

44.8

1.9

22.9

28.7

46.6

Total US EXUS Paid Readers 20,865 14,317 6,548 Pass-along Readers 17,282 11,765 5,517 Total Readers 38,147 26,082 12,065


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JCO Reader Survey

JCO.org Access FrequencyFew times each day

Once a day

Few times a week

Once a week

Less than once a week

JCO.org Average Time Online per WeekLess than 30 minutes

30 to 60 minutes

1 to 2 hours

More than 2 Hours

TOTAL US EXUS

TOTAL US EXUS

5.57.6

40.7

25.1

21.1

13.88.6

7.8

29.2

40.6

4.58.8

43.8

27.3

15.6

35.4

41

19.3

4.3

41.2

40

5.33.4

29.9

41.9

23.1

5.2


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JCO.org Overall SatisfactionLittle or Not at all

Somewhat

Very

TOTAL US EXUS

27.2

71.1

26.6

71

27.8

71.1

1.8 2.4 1


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360˚ STUDY IN ONCOLOGY360˚ STUDY IN ONCOLOGY

July 2008

Conducted by:

Esse

ntia

l

Public

ations

Clinical

Knowledge

Clinical

Decisions

JCO

360o Oncology Study

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Objectives: -To refresh the results of the previous studies (360° Study from 2003)

-To provide the latest and definitive evidence involving reader priority, readership, reader value and web- based access for the Journal of Clinical Oncology (JCO), the official journal of the American Society of Clinical Oncologists (ASCO)

-To examine readership, reader value and practice demographics within each specialty separately, and then for all three specialties combined.

-To profile respondents’ practice characteristics, particularly board certification and society membership.

Methodology: -The Matalia Group conducted a direct mail survey among 500 hematologists/oncologists (hemoncs), 500 medical oncologists (oncologists) and 500 radiation oncologists.

-The participants were selected randomly from the mailing list of AMA. 330 Oncologists responded to this study: 105 hemoncs (21%), 111 oncologists (22%) and 114 radiation oncologists (22%).

-A $10 response incentive was provided

-The survey package included a cover letter, a two-page questionnaire which consisted of readership and practice demographics and multiple-choice questions:

-This was a blinded study and there was no mention of ASCO, the Journal of Clinical Oncology (JCO) or The Walchli Tauber Group

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JCO

NEJM

Blood

JAMA

Oncology

Annals of IM

The Oncologist

JNCCN

Cancer

Clinical Cancer

Top 10 Essential Publications by Specialty: HemOnc

Percentage of Universe (100%)

90.5%

83.8%

56.2%

27.6%

19.0%

12.4%

8.6%

5.7%

5.7%

4.8%


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JCO

NEJM

JAMA

Blood

Annals of IM

Oncology

Cancer

Hemonc Today

JNCCN

Cancer Resrch

Top 10 Essential Publications by Specialty: Oncology


86.5%

78.4%

37.8%

19.8%

15.3%

14.4%

10.8%

9.0%

5.4%

5.4%


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86.0%

57.9%

43.9%

24.6%

21.1%

13.2%

12.3%

6.1%

5.3%

5.3%

IJROBP

JCO

NEJM

JAMA

Oncology

Cancer

Seminars in RO

AJHO

Onc Times

JNCC

Top 10 Essential Publications by Specialty: Radiation Oncology



360o Oncology Study

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JCO


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JCO

NEJM

JAMA

IJROBP

Blood

Oncology

Cancer

Annals of IM

JNCC

The Oncologist

Top 10 Essential Publications by Specialty: All Specialties Combined


77.9%

68.2%

30.0%

30.0%

24.8%

18.2%

10.0%

9.7%

5.5%

4.5%


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Publication Perception by Specialty: Total Combined Top 3 Publications

JCO NEJM JAMA

I scan/read immediately upon its arrival. 75.9 81.5 63.9

Each issue offers the latest advances in 96.1 95.0 70.1medicine.

I’ve made clinical decisions based on it in the 85.6 73.3 46.9last 3 months.

I’ve educated patients based on its content in 77.6 74.1 53.1the last 3 months.

I read/scan its abstract section. 86.0 88.2 77.8

I’d consider it first for submitting high-impact 81.8 83.2 40.2manuscripts.


360o Oncology Study

A list of statements characterizing the value of their Essential publications.

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HemOnc Only Oncology Only

Radiation Oncologists Total Sample

Publication Perception by Specialty: Re-Reading Frequency

JCO NEJM Blood1 Time 65.6 80.5 78.0 2 Times 26.9 12.6 16.9

3 Times 3.2 4.6 1.7

4 Times 4.3 2.3 3.4

JCO NEJM JAMA1 Time 63.5 73.6 92.7 2 Times 21.9 23.0 7.3

3 Times 8.3 1.1 0.0

4 Times 6.2 2.3 0.0

IJROBP JCO NEJM1 Time 66.0 77.8 83.7 2 Times 21.3 19.0 10.2

3 Times 3.2 0.0 4.1

4 Times 9.6 3.2 2.0

JCO NEJM JAMA1 Time 67.9 78.5 92.7 2 Times 23.0 16.1 6.2

3 Times 4.4 3.1 0.0

4 Times 4.8 2.2 1.0


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Readership of Journal of Clinical Oncology: Format Used

Oncology HemOnc Radiation Oncology

Readership of Total Combined Specialty: HemOnc, Oncology, and Radiation Specialties (top 3 pubs)

JCO NEJM JAMA


Print & Web

Web Only

Print Only31.3

63.543.0

54.053.8

26.0

20.05.2

3.2

42.052.5

5.5

36.0

14.3

56.0

81.6

8.0

4.1

Print & Web

Web Only

Print Only

360o Oncology Study

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www.jco.org<Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page>

87.6 91.0

37.7

52.4

28.8

0.09

31.438.7

26.3

1.9 2.7

87.7

70.0 87.6 88.0 91.0

HemOnc

Oncology

Radiation Oncology

360o Oncology Study

Practice Profile: Professional Society Membership by Specialty

ASCO ASH AMA ASTRO

Specialty Growth in ASCO: 2003 vs 2008

HemOnc Oncology

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19.050.0

24.03.023.1

43.5

28.7

24.3 26.1

14.418.9

81.678.2

2.9

69.454.4

8.7

72.9

30.7

1.0 0.0 0.0

76.0

HemOnc

Oncology

Radiation Oncology

Prescribe only accepted as standard

Let few others try

Newly approved

Investigational Drugs

360o Oncology Study

New Product Adaptation: By Specialties

HemOncs Oncology Radiation Oncology

Board Certification: Type of Specialty

Oncology Internal Med. Hematology Radiation Onc.

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Rad. Onc.

Medical Onc.

HemOnc

Hematology

Rad. Onc.

Medical Onc.

HemOnc

Hematology

0.9% 0.0%

46.3% 20.0%

4.8% 73.0%

3.7% 6.0%

1.4% 1.6%

14.6% 9.7%

34.9% 43.5%

23.2% 14.5%

Practice Specialty: Primary

Practice Specialty: Secondary

360o Oncology Study

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Reprint Receivership

54.8

41.5

25.8

54.5

35.6

20.425.4

0.0 0.0 0.0 0.0

22.7

HemOnc

Oncology

Radiation Oncology

360o Oncology Study

JCO NEJM Blood IJROBP

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Conclusion: -This study collaborates the results of the previous studies The Matalia Group conducted among hemoncs and oncologists.

-It proved that JCO is the highest priority, most useful and most widely respected oncology publication. NEJM is its only serious competitor.

-JCO brings the latest medical advances, assists in clinical decisions and serves as a patient education re source for the largest number of cancer care providers.

-JCO is also one of the most preferred publications for submitting a high impact manuscript. This value is further reflected in the reprints the care providers receive, and the websites they visit.

-Hemoncs are younger, have multiple certifications, and practice mostly in an institutional setting. Their strength is growing, and now they out-number oncologists’. They are members of more organization committees and see more patients.

360o Oncology Study

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CONTACT INFORMATION9

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The Walchli-Tauber Group, Inc. Journal of Clinical Oncology 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015

(443) 512-8899 (443) 512-8909 fax

Company Information: We are a publisher’s representation firm that was established July, 1998. We specializein partnering with medical societies to maximize their advertising revenue and in working with media buyers andplanners in developing effective strategies for achieving promotional campaign goals.

To contact the sales managers of Journal of Clinical Oncology, click on their email address under the desiredsection. To obtain additional information, please visit our website at www.wt-group.com.

Print/Online Advertising Sales, JCO Production Virtual Meetings & Bulk Subscriptions Roland Keve John Malamphy (443) 512-8899 x101 (443) 512-8899 x104 [email protected] [email protected] Classified Advertising JCO Reprints Sandy Bredlow Terry Dennsteadt (443) 512-8899 x108 (443) 512-8899 x107 [email protected] [email protected]

The Walchli-Tauber Group, Inc.

WTG

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OURNAL OF LINICAL NCOLOGY