Our Team

Team Make It Easy

►Ariela Brafman, Product Manager, New York

►Jessica Hammerman, Fellow, New York

►Chris Lloyd, Program Manager, Chicago

►Caroline McDermott, Advisory Services Consultant, San Francisco

What would make significantly more nonprofit employees take advantage of quality pro bono resources?

Offer free project management software to nonprofits as an incentive and a means to do more pro bono.

WHAT IF PRO BONO FELT EASY?

The number one obstacle to doing more pro bono for

Taproot’s Service Grant

grantees is lack of time.

These are real quotes,

folks.

“We don’t have the capacity to take on a

new project.”

“We just don’t have the bandwidth to

manage volunteers.”

“Our small team is heads-down

busy...”

“We don’t have the staff time

necessary for this.”

What’s your high-level plan for successfully making this happen?

LinkedIn, Taproot, and Project Management company join forces to customize an existing project management tool (e.g. Asana, Basecamp).

Make refinements to the platform and incorporate feedback on an ongoing basis.

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2 Test the tool before launch in a pilot phase to ensure its meeting the needs of the nonprofit users.

Launch a campaign: Make pro bono easy!

Create a landing page encouraging nonprofits to register for the tool and include links for scoping and securing pro bono (i.e., Taproot, LinkedIn).

Share the results. Nonprofits tell their story on LinkedIn and Twitter and complete a survey to provide feedback.

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How the success of this idea be measured?

WHAT TO TRACK WHAT IT TELLS US

Site visits to landing page User interest Effectiveness of the advertising campaign

Number of registrations Alignment with needs (i.e. is this the right solution to make pro bono easy?)

Clarity and ease-of-use of the landing page

Survey feedback (surveys after 1 month and after 6 months)

Net promoter score Utility of platform Impact of project

Number of stories shared on LinkedIn and Twitter

Who are our early-adopters and promoters? What does success look like? What’s working well?

Number of projects completed using the tool

How easy is it really?

Number of incomplete projects

What’s not working? Where are the obstacles?

How do you envision this idea getting to a very large scale when implemented?

► Ensure it works! Conduct a pilot phase, plus react to ongoing feedback in real time.

► Ad campaign targeted to the nonprofit user. Channels might include pro bono providers, social networks, funders, nonprofit publications, etc. (and might include a viral YouTube video too).

► Leverage promoters and their success stories to attract new users. For example, encourage them to share their stories on LinkedIn and Twitter to help spread the message.