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Our Stores. By Kumari Adams, Ashley Bascom, Ivanna Castillo, Jennifer Gil, Sherina Reyes, Jennifer Williams. Logos. Window displays and mannequins. Free People . Window Displays & Mannequins. Brandy Melville . Window Displays and Mannequins. Pink. Window Displays & Mannequins. - PowerPoint PPT Presentation
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Our StoresBy Kumari Adams, Ashley Bascom, Ivanna Castillo, Jennifer Gil, Sherina
Reyes, Jennifer Williams
Logos
Window displays and mannequins
Free People
Window Displays & Mannequins
Brandy Melville
Window Displays and Mannequins
Pink
Window Displays & Mannequins
American Apparel
Window Displays & Mannequins
Hollister
Window Displays & MANNEQUINS
American Eagle Outfitters
Shopping bagsFree People Brandy Melville
Shopping bags Pink American Apparel
Shopping bags Hollister American Eagle Outfitters
Light fixtures Free People Pink
American Eagle
Outfitters
Hollister Brandy Melville
American Apparel
• Age Group• Bohemian Chic with
Urban Twist• Wooden Floors and
similar wall colors (eggshell, beige, etc.)
Free People & Brandy Melville
similarities
Similarities • Light fixtures• Price Ranges• Merchandise
(undergarments, and sweaters)
Pink & American Apparel
Similarities
• Age group • Laid back and Relaxed
kind of style• Price ranges• Same competitors
Hollister & American Eagle Outfitters
American EagleLikes
• The overall layout• It was very neat and
universal • A lot of the clothing was
for the season• Also like how the store was
divided into two stores
Dislikes
• The customer service• Waiting too long on
the line to purchase• The window display
outside was too boring, it was just a bill board
Free PeopleLikes
• The Size• The color scheme• Customer service• The Vibe• The lighting
Dislikes
• Don’t have all the merchandise that was online
• No diversity
American ApparelLikes
• The merchandise• Organized (Color-
coded)• Tells you price ranges
Dislikes
• Lighting• Non consumer friendly
Fixtures• Open window display
HollisterLikes
• Layout • Merchandise• Smell• Methods of
Advertisement
Dislikes
• Lighting • Too many floors• Placing of the
merchandise
PinkLikes
• Lights Fixtures• Mirrors on the wall• Floor• Props
Dislikes
• Too bright• Customer Service• Long lines
bRANDY MELVILLELikes
• Merchandise• Props• Vibe• Music
Dislike
• Placement of purchase• Small Space• Location of fitting
rooms