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Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Tim McCauley and Joe Rago as they share Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
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Putting an API on Our StoresTim McCauley & Joe Rago, Walgreens
Overview of Walgreens
$71.6B2012 Revenues Stores (as of Aug 2013)
#37 on Fortune 5008,116
©2013 Walgreen Co. All rights reserved..
Mobile Visitor Breakdown
Award Winning Apps
We started by driving customer engagement outside our stores
Average annual spend,
2011
3.5X4X
6X
Avg. Spend per Walgreens Customer
Wake up with your phone, go to sleep with your phone
Source: 2011 Internal Walgreens data normalized for volumes, 2 week daily blend
Earlier peak
Later peak
Then, we started driving customer engagement
inside our stores
Web Pickup: Ultimate Convenience
Create innovative experiences
©2013 Walgreen Co. All rights reserved..
Scan at storeGet points for walkingand weighing
Instant redemption!
> 85 million Balance Rewards members!
Now, Joe will tell you how we’re driving customer engagement
outside our apps
Walgreens Developer Program
RUN FOR THE HILLS!
Crossroads of a Business
If a Photo is a 1,000 words, then a video is…
• Print to 8000 stores• Developers get paid• 13x partner growth• All major platforms
• Get 5 Free 4x4 Prints at our exhibit booth!
QuickPrints Summary
• Higher Rev Share + $5K Bonus Prize
• In-app promo via WAG + social media posts
• Success! Cardmento goes from unknown to top 100
• Cardmento leads into Fanmento
* Source: AppAnnie.com (#89 in Photo)
Beyond Walgreens: Cardmento / Fanmento
Beyond Walgreens: Hallmark Go Cards
Stay in touch on the go.
Create real Hallmark folded greeting cards from
wherever you are.
Now you can even print your cards at Walgreens
for pick-up in just an hour!
Beyond Walgreens: Moments Photo Book
• Refill & Transfer Rx• Cross Platform API• Awards:
• Healthspek: ‘13 Appy• GenieMD: BlueButton Challenge
Rx API Program Summary
1. Increase medication adherence
2. Increase customer engagement
3. Increase awareness of 3rd party apps via co-marketing
Why integrate our Rx API?
Getting the Word Out: Events & PR
In a crowded market, focus on your strengths
Contact Information
Tim McCauley
@mccaut
Joe Rago
@joerago
https://developer.walgreens.com
@WalgreensAPI
Thank you
We would love your feedback!
Don’t forget to fill out the session’ssurvey – found in the session details
on the conference app
#iloveapis
