Our Purpose+ To support a thrivingmilitary community

We Value(in alphabetical order)+ Authenticity+ Inclusivity+ Individual Responsibility+ Learning & Growth+ Passion+ Professionalism+ Responsiveness+ Trust+ Uniqueness+ Working together

Our Personality(in alphabetical order)+ Authentic+ Capable+ Caring+ Confident+ Creative+ Curious+ Dynamic+ Good Listener+ Respectful+ Warm

BrandTouchstones:Is it unique to the military lifestyle?Is it inclusive?Is it professional?Does it demonstrate caring?Does it promote learning & growth?Does it foster individual responsibility?

Brand Essence:

StrongerTogether

Key Product/Service Categories+ Relocation+ Deployment+ Social and Mental Wellness

Target Audiences+ Military Member+ Their Family+ Their Community+ Donors, sponsors, funders

Key Messages+ An independent resource for the military community / Une ressource indépendante pour la communauté militaire+ Information, Connection and Peace of Mind/ Information, connexion et tranquillité+ The MFRC offers resources, connections and support so that you have the peace of mind to do your job.+ The MFRC is here to help when you need it.+ Here to support the unique parts of themilitary lifestyle.+ This is your resource centre.

Visuals

Esquimalt MFRCBrand Brief