OUR PREMIUM AUDIENCES · OUR PREMIUM AUDIENCES ONLINE 2018 Monthly figures : April Last update : 02-07-18

WWW.ROULARTAMEDIA.BE

OUR

PREMIUM

AUDIENCESONLINE 2018

Monthly figures : April

Last update : 02-07-18


FACTS & FIGURESCIM Internet Survey

Overview

National website

News Knack.be, Levif.be

Business Trends.be

Technology Datanews.be

50+ Plusmagazine.be

Lifestyle Weekend.be

Sport Sportmagazine.be

Women Key facts

Libelle.be, Femmesdaujourdhui.be

Flair.be

Feeling.be, Gael.be


NATIONALWEBSITE


FACTS & FIGURESKNACK.BE/LEVIF.BE

SECTIONS

THE NEWS, BUSINESS & LIFESTYLE websites

of Roularta Media group

ONE NEWSSITEDivided in different sections

SUBSCRIBER’S BENEFITSFree Knack.be/levif.be account to

manage newsletters & subscribers

services



SECTIONS

THE NEWS, BUSINESS & LIFESTYLE websites

of Roularta Media group

ONE NEWSSITEDivided in different sections

SUBSCRIBER’S BENEFITSFree Knack.be/levif.be account to

manage newsletters & subscribers

services



SECTIONS

NEWS

TRENDS

DATANEWS

PLUS

WEEKEND

SPORT

CONSTRUCTION

RENOVATION



KEY FIGURES

Real Users 1.581.879 1.014.845 269.623 874.283

Visits 6.538.823 3.193.633 731.798 2.613.392

Page Views 15.929.244 9.764.906 1.627.158 4.537.180

Source: CIM Internet Study – March 2018


FACTS & FIGURES

18-44 Men

Active Higher educated

Social groups 1-2 Social groups 1-4

Dutch-speaking Executive

KNACK.BE/LEVIF.BE

PROFILE ALL DEVICES

44,5% 66,1%

61,1% 56,1%

44,7% 70,2%

69,9% 13,2%

Source: CIM Internet Study – Average from February 2018 to April 2018 – profile on pageviews



PROFILE PER DEVICE

18-44 46,1% 34,3% 46,1%

Active 62,3% 58,6% 62,3%

SG1-2 46,5% 38,0% 46,5%

Dutch 69,8% 70,1% 69,8%

Men 65,5% 56,1% 65,5%

Higher

educated 57,8% 56,5% 57,8%

SG 1-4 72,9% 61,6% 72,9%

Executive 11,7% 17,2% 11,7%




KEY FIGURES

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

45.000.000

Monthly evolution Net reach#

Visits

Pageviews

Source: CIM Internet Study 2015-2018

* July 2016 : Major change in the methodology

*



KEY FIGURES

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

Real Users – Monthly evolution per deviceAll devices

PC/Laptop

Smartphone

Tablet



*



KEY FIGURES

0

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

Visits – Monthly evolution per deviceAll devices

PC/Laptop

Smartphone

Tablet



*



KEY FIGURES

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

45.000.000

Page Views – Monthly evolution per deviceAll devices

PC/Laptop

Smartphone

Tablet



*



KEY FIGURES

0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

1.400.000

1.600.000 Evolution – Net Reach Knack/Levif - News Knack/Levif - Weekend Knack/Levif - Trends

Knack/Levif - Data News Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine

Knack/Levif - ikgabouwen





KEY FIGURES

0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

8.000.000 Evolution – Visits Knack/Levif - News Knack/Levif - Weekend Knack/Levif - Trends







KEY FIGURES

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000 Evolution – Page Views Knack/Levif - News Knack/Levif - Weekend Knack/Levif - Trends







FIGURES VS TOP 10 NEWSSITES

# Site Reach %

1 26,9%

2 25,9%

3 17,2%

4 14,2%

5 14,0%

6 12,3%

7 12,1%

8 11,6%

9 11,2%

10 11,1%

Total Universe 12+ : 9.614.000

TOP 10 NEWS WEBSITES

Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : 12+




# Site Reach %

1 46,5%

2 45,1%

3 24,0%

4 20,5%

5 20,4%

6 17,1%

7 13,5%

8 8,0%

9 5,1%

10 1,0%

Total Universe 12+ North : 5.368.847


Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : Dutch speaking


FACTS & FIGURES

275.609

833.910

Exclusive reach Knack.be

Duplication withNieuwsblad.be

KNACK.BE/LEVIF.BE

EXCLUSIVE SURFERS & DUPLICATION (1/2)

270.705

838.814


Duplication with HLN.be

534.056575.463


Duplication withDeStandaard.be

48% 24%

48% of the Knack.be surfers

do not surf on DeStandaard.be

658.940

450.579


Duplication withDeMorgen.be

59%


do not surf on DeMorgen.be



do not surf on HLN.be

245


do not surf on Nieuwsblad.be




826.713

282.806

Exclusive reachKnack.be

Duplication withBelangVanLimburg

75%654.657

454.862


Duplication withGazetVanAntwerpen.be

59%


do not surf on GazetVanAnwerpen.be


do not surf on BvL.be





# Site Reach %

1 31,1%

2 27,2%

3 27,0%

4 24,7%

5 24,2%

6 18,4%

7 18,0%

8 15,8%

9 13,1%

10 2,0%

Total Universe 12+ South : 4.245.153


Source: CIM Internet Study – Average from February 2018 to April 2018 – Base : French speaking




200.607

361.886

Exclusive reachLeVif.be

Duplication withRTBF.be

255.834

306.659Exclusive reachLeVif.be

Duplication withRTL

289.272273.221 Exclusive reach

LeVif.be

Duplication withLaLibre.be

51% 45%

51% of the LeVif.be surfers

do not surf on LaLibre.be

234.788

327.705


Duplication withLeSoir.be

42%


do not surf on LeSoir.be


do not surf on RTL.be

36%


do not surf on RTBF.be





334.228

228.265


Duplication withLavenir.net

251.967


Duplication withDH.be

45% 59%


do not surf on DH.be

343.285

219.208


Duplication with7/7.be

61%


do not surf on 7sur7.be


do not surf on Lavenir.net

254.255


Duplication withSudinfo.be

45%


do not surf on Sudinfo.be



NEWS


FACTS & FIGURESKNACK.BE/LEVIF.BE NEWS



KEY FIGURES

Real Users 821.595 422.640 114.513 447.734

Visits 2.988.472 1.271.315 354.056 1.363.101

Page Views 5.486.986 2.757.144 652.614 2.077.228

Source: CIM Internet Study – April 2018


FACTS & FIGURES

18-44 Men




KNACK.BE/LEVIF.BE NEWS

PROFILE ALL DEVICES

35,4% 63,2%

56,9% 63,0%

43,7% 73,2%

59,8% 13,6%




PROFILE PER DEVICE

18-44 36,7% 29,7% 35,5%

Active 53,2% 51,1% 63,9%

SG1-2 45,6% 34,0% 44,4%

Dutch 57,5% 63,4% 61,7%

Men 64,4% 44,9% 67,6%

Higher

educated 68,4% 58,0% 57,0%

SG 1-4 78,2% 58,0% 71,1%

Executive 13,2% 12,0% 14,6%



BUSINESS


FACTS & FIGURESTRENDS.BE



KEY FIGURES

Real Users 740.304 501.440 75.831 252.651

Visits 1.850.055 1.168.491 152.881 528.683

Page Views 6.065.380 4.519.066 390.436 1.155.878



FACTS & FIGURES

18-44 Men




TRENDS.BE

PROFILE ALL DEVICES

55,7% 77,2%

65,2% 52,7%

49,2% 69,9%

72,1% 13,9%




PROFILE PER DEVICE

18-44 57,9% 26,4% 56,4%

Active 69,7% 62,0% 49,3%

SG1-2 50,5% 44,0% 46,3%

Dutch 73,3% 75,3% 66,4%

Men 73,5% 79,2% 90,1%

Higher

educated 52,6% 64,2% 49,2%

SG 1-4 72,2% 63,9% 63,1%

Executive 11,0% 31,4% 19,2%




MAPPING

Knack/Levif - Trends

HLN.be - Geld

De Standaard - Biz

De TijdLe Soir - News Finance and Economy

L'Echo

Nieuwsblad - Nieuwsblad Biz

7sur7.be - Finance

100

120

140

160

180

200

220

240

0 20.000 40.000 60.000 80.000 100.000 120.000

Sele

cti

vit

y (

net)

Net reach #

Target group : Executives Device : All platforms

Source: CIM Internet Study – Average from February 2018 to April 2018



EXCLUSIVE SURFERS & DUPLICATION

597.119

186.969

Exclusive reachTrends.be

Duplication withDe Standaard Biz

729.763

54.325


Duplication withLe Soir Economy

619.061

165.027


Duplication withDe Tijd/L'Echo

79%

93%

76%

93% of the Trends.be surfers

do not surf onLe Soir Economy


do not surf on DeTijd/L’Echo


do not surf onDe Standaard Biz



TECHNOLOGY


FACTS & FIGURESDATANEWS.BE



KEY FIGURES

Real Users 122.049 61.652 12.311 49.678

Visits 226.410 123.396 18.127 84.887

Page Views 371.134 224.075 26.745 120.314



FACTS & FIGURES

18-44 Men




DATANEWS.BE

PROFILE ALL DEVICES

51,7% 79,8%

74,2% 67,4%

52,7% 72,3%

82,0% 15,4%




PROFILE PER DEVICE

18-44 56,1% 17,0% 51,3%

Active 75,9% 60,5% 74,1%

SG1-2 54,8% 40,7% 51,4%

Dutch 82,0% 66,7% 85,1%

Men 80,7% 89,4% 76,2%

Higher

educated 75,0% 45,2% 58,6%

SG 1-4 73,9% 59,2% 72,2%

Executive 14,3% 24,8% 15,4%




MAPPING

Le Soir - ICT

Tweakers.net

Knack/Levif - Data News

100

120

140

160

180

200

220

240

0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000

Sele

cti

vit

y (

net)

Net reach #

Target group : Executives Device : All platforms

Source: CIM Internet Study – Average from February 2018 to April 2018



EXCLUSIVE SURFERS & DUPLICATION

123.687

26.701

Exclusive reachDataNews

Duplication withTweakers.net

138.406

11.982

Exclusive reachDataNews

Duplication withLe Soir ICT

92% 82%

82% of the DataNews surfers

do not surf on Tweakers.net

92% of the DataNews.be surfers

do not surf on Le Soir ICT



50+


FACTS & FIGURESPLUSMAGAZINE.BE



KEY FIGURES

Real Users 121.928 81.015 21.364 22.245

Visits 174.461 111.580 30.649 32.232

Page Views 324.111 216.682 51.308 56.121



FACTS & FIGURES

50 + Women



Dutch-speaking Grandparent

PLUSMAGAZINE.BE

PROFILE ALL DEVICES

67,5% 67,4%

45,7% 45,9%

28,0% 57,5%

59,2% 33,2%




PROFILE PER DEVICE


50+ 75,9% 67,8% 75,9%

Active 40,7% 53,8% 40,7%

SG1-2 26,4% 38,0% 26,4%

Dutch 65,5% 66,5% 65,5%

Women 67,5% 57,0% 67,5%

Higher

educated 48,8% 55,4% 48,8%

SG 1-4 60,3% 65,6% 60,3%

Grand-

parent 42,9% 23,5% 42,9%


LIFESTYLE


FACTS & FIGURESWEEKEND.BE



KEY FIGURES

Real Users 330.388 180.732 50.950 129.670

Visits 592.302 289.936 86.530 215.836

Page Views 1.606.902 980.504 241.761 384.637



FACTS & FIGURES

18-44 Women




WEEKEND.BE

PROFILE ALL DEVICES

34,9% 63,6%

56,9% 63,2%

48,3% 75,4%

66,6% 13,4%




PROFILE PER DEVICE


18-44 31,1% 35,4% 44,5%

Active 53,5% 53,9% 68,3%

SG1-2 47,9% 46,9% 50,2%

Dutch 60,4% 63,2% 85,3%

Women 64,5% 69,9% 57,1%

Higher

educated 67,3% 57,5% 56,1%

SG 1-4 78,6% 62,4% 75,3%

Executive 14,0% 9,4% 14,5%



SECTIONS

Nieuwsblad - Nieuwsblad LifestyleHLN.be - Nina

FlairFlair National

De Standaard - Lifestyle

Libelle/Femmes_dAujourdhLibelle

Libelle/Femmes_dAujourdhui

Knack/Levif - Weekend

Libelle/Femmes_dAujourdhui_Libelle

Gazet van Antwerpen -Lifestyle

Goed Gevoel

auFeminin.be

Gael/Feeling

Het Belang van Limburg -Lifestyle

Gael/Feeling - FeelingFlair - FR

L'Avenir.net - Lifestyle

7sur7.be - NinaLibelle/Femmes_dAujourdhui_Femmes_dAujourdhui

HLN.be Nina

Gael/Feeling - Gael

Flair - Fashionista

MarieClaire.be

100

120

140

160

180

200

220

0 100.000 200.000 300.000 400.000 500.000 600.000 700.000

Sele

cti

vit

y (

net)

Net reach #

Target group : Education High Device : All platforms



FACTS & FIGURES

192.026

152.036Exclusive reachWeekend.be

Duplication withNieuwsbladLifestyle

WEEKEND.BE


56% of the Weekend.be surfers

do not surf on Nieuwsblad.be Lifestyle

254.542

89.520

Exclusive reachWeekend.be

Duplication withFlair.be

223.753

120.309


Duplication withHLN.be Nina

65%

56%

74%


do not surf on HLN.be Nina


do not surf on Flair.be

328.277

15.785


Duplication withAu Féminin.be

95%


do not surf on Au Féminin.be



FACTS & FIGURES

328.656

15.406


Duplication withElle.be

WEEKEND.BE


246.562

97.500


Duplication withDe StandaardLifestyle

72%


do not surf on De Standaard Lifestyle.be

296.854

47.208


Duplication withFeeling


do not surf on Feeling.be

86%

339.329

4.733


Duplication withMarie-Claire

99%


do not surf on MarieClaire.be

96%


do not surf on Elle.be





334.821

9.241


Duplication withFemmesd'Aujourdhui

97%


do not surf on Femmes d'Aujourd'hui.be


275.742

68.320


Duplication withLibelle

80%


do not surf on Libelle.be

333.291

10.771


Duplication withGael

97%


do not surf on Gael.be


SPORT


FACTS & FIGURESSPORTMAGAZINE.BE



KEY FIGURES

Real Users 87.067 38.955 9.515 38.711

Visits 143.276 65.365 14.020 63.891

Page Views 223.937 117.909 22.186 83.842



FACTS & FIGURES

18-44 Men




SPORTMAGAZINE.BE

PROFILE ALL DEVICES

40,9% 81,5%

56,6% 57,1%

36,5% 64,3%

68,0% 10,7%




PROFILE PER DEVICE

18-44 33,7% 32,9% 53,3%

Active 55,8% 54,7% 58,2%

SG1-2 34,6% 29,1% 41,2%

Dutch 64,0% 56,8% 76,8%

Men 85,2% 74,6% 78,2%

Higher

educated 54,5% 43,2% 64,5%

SG 1-4 68,3% 62,7% 59,0%

Executive 13,1% 11,9% 6,9%




MAPPING

Nieuwsblad - Nieuwsblad Sportwereld

HLN.be - Sport

Sporza

RTBF.be - SportVoetbalkrant/Walfoot

Sport.be

Gazet van Antwerpen -Sport

De Standaard - Sport

Skynet - Sport

Sudinfo - Sport

Het Belang van Limburg -Sport

Le Soir - Sport

L'Avenir.net - Sport

7sur7.be - Sports

Knack/Levif - Sportmagazine

Le Soir - Sport

VTM - Sport

RTL.be - Sport

100

110

120

130

140

150

160

170

180

190

0 100.000 200.000 300.000 400.000 500.000 600.000 700.000 800.000 900.000

Sele

cti

vit

y (

net)

Net reach #

Target group : Men Device : All platforms

Source: CIM Internet Study – February 2018 to April 2018 – profile on pageviews




46.99648.368Exclusive reachSportmagazine.be

Duplication withSporza

48.80546.559Exclusive reachSportmagazine.be

Duplication withHLN.be - Sport

44.97150.393

Exclusive reachSportMagazine.be

Duplication withNieuwsbladSportwereld

47%

51%

49%

51% of the SportMagazine.be surfers

do not surf on HLN.be - Sport


do not surf on Nieuwsblad.be Sportwereld


do not surf on Sporza.be

75.039

20.325

Exclusive reachSportmagazine.be

Duplication withSport.be

79%


do not surf on Sport.be





73.798

21.566


Duplication withGazet vanAntwerpen - Sport

72.525

22.839


Duplication withDe Standaard -Sport

76%77%


do not surf on De Standaard.be- Sport


do not surf on Gazet v. Antwerpen.be - Sport

80.658

14.706


Duplication withHet Belang vanLimburg - Sport

85%


do not surf on Belang van Limburg.be - Sport

88.713

6.651


Duplication withAvenir.be - Sport

93%


do not surf on Avenir.be - Sport




SECTIONS

86.506

8.858


Duplication withSudinfo.be - Sport

91%


do not surf onSurdinfo.be - Sport

91.076

4.288


Duplication with7sur7.be - Sport

96%


do not surf on 7sur7.be - Sport

77.437

17.927


Duplication withRTBF.be - Sport

81%


do not surf on RTBF.be - Sport

86.743

8.621


Duplication withLe Soir - Sport

91%


do not surf on Le Soir - Sport



Special Women



SECTIONS

Femmes

d’Aujour’hui

Libelle

Flair

Feeling

Gael



KEY FIGURES

0

100.000

200.000

300.000

400.000

500.000

600.000

700.000

800.000

900.000

1.000.000

January 2018 Février Mars Avril

Evolution – Net ReachFlair Gael/Feeling Libelle/Femmes_dAujourdhui





KEY FIGURES

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

4.500.000

5.000.000

January 2018 February March April

Evolution – VisitsFlair Gael/Feeling Libelle/Femmes_dAujourdhui





KEY FIGURES

0

1.000.000

2.000.000

3.000.000

4.000.000

5.000.000

6.000.000

7.000.000

January 2018 February March April

Evolution – Page ViewsKnack/Levif Knack/Levif - News Knack/Levif - Weekend




FACTS & FIGURESLIBELLE/FEMMES D’AUJOURD’HUI.be


FACTS & FIGURESLIBELLE/FEMMES D’AUJOURD’HUI.be

KEY FIGURES

Real Users 512.072 207.571 94.623 321.186

Visits 1.265.191 370.692 186.645 707.854

Page Views 3.117.515 1.147.424 523.905 1.446.186



FACTS & FIGURES

18-44 Women




49,5% 88,3%

62,5% 45,7%

34,7% 58,8%

80,5% 6,0%


LIBELLE/FEMMES D’AUJOURD’HUI.be

PROFILE ALL DEVICES


FACTS & FIGURES


18-44 44,1% 27,7% 62,1%

Active 67,7% 43,2% 65,2%

SG1-2 36,3% 25,9% 36,5%

Dutch 77,0% 84,1% 82,2%

Women 84,3% 91,0% 90,7%

Higher

educated 42,8% 45,3% 48,4%

SG 1-4 63,1% 40,7% 61,8%

Executive 5,6% 8,0% 5,5%


PROFILE ALL DEVICES


FACTS & FIGURES

393.861

118.936

Exclusive reachLibelle/Femmes_dAujourdhui

308.748

204.049

Exclusive reachLibelle/Femmes_dAujourdhui

Duplication withFlair

60% 77%

60% of the Libelle/Femmes d’Aujourd’hui.be surfers

do not surf on Flair,be

77% of the Libelle/Femmes d’Aujourd’hui.be surfers

do not surf on Feeling/Gael.be




FACTS & FIGURESFLAIR.be


FACTS & FIGURESFLAIR.be

KEY FIGURES

Real Users 799.921 241.099 72.344 669.468

Visits 3.755.768 553.996 144.039 3.057.733

Page Views 5.962.748 1.161.994 243.755 4.556.999



FACTS & FIGURES

18-44 Women




87,2% 89,7%

55,3% 45,7%

39,9% 60,6%

86,2% 4,1%


FLAIR.be

PROFILE ALL DEVICES


FACTS & FIGURES


18-44 85,2% 86,4% 87,8%

Active 59,7% 56,3% 54,1%

SG1-2 47,3% 39,6% 38,0%

Dutch 83,9% 84,8% 86,9%

Women 84,7% 90,3% 91,0%

Higher

educated 56,3% 45,2% 42,9%

SG 1-4 66,4% 55,1% 59,4%

Executive 5,8% 6,1% 3,6%

FLAIR.be

PROFILE ALL DEVICES


FACTS & FIGURESGAEL/FEELING.be


FACTS & FIGURESGAEL/FEELING.be

KEY FIGURES

Real Users 255.422 83.599 31.190 172.296

Visits 625.528 146.013 64.883 414.632

Page Views 1.284.261 433.789 141.406 709.066



FACTS & FIGURES

18-44 Women




69,4% 88,4%

66,8% 49,9%

44,4% 65,8%

84,8% 4,9%


GAEL/FEELING.be

PROFILE ALL DEVICES


FACTS & FIGURES


18-44 67,5% 39,1% 67,5%

Active 76,6% 59,3% 76,6%

SG1-2 53,5% 32,8% 53,5%

Dutch 71,9% 89,5% 71,9%

Women 84,2% 92,5% 84,2%

Higher

educated 56,2% 42,5% 56,2%

SG 1-4 76,9% 51,8% 76,9%

Executive 4,1% 10,0% 4,1%

GAEL/FEELING.be

PROFILE ALL DEVICES


THANK YOU

Documents

OUR PREMIUM AUDIENCES · OUR PREMIUM AUDIENCES ONLINE 2018 Monthly figures : April Last update : 02-07-18