20
Our Philosophy When we said we'll build an empire, we also meant we'll build an empire where values such as integrity, trust and respect would be the corner stones. And when you build an empire on such values, there is little doubt that you'll go wrong. So it should hardly come as a surprise that we are an integral part of millions of people's lives, enriching it in more ways than they can imagine. Today, for most people we are the shinning example of enduring ideals in a changing world.

Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Embed Size (px)

Citation preview

Page 1: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Our Philosophy

When we said we'll build an empire, we also meant we'll build an empire where values such as integrity, trust and respect would be the corner stones. And when you build an empire on such values, there is little doubt that you'll go wrong. So it should hardly come as a surprise that we are an integral part of millions of people's lives, enriching it in more ways than

they can imagine. Today, for most people we are the shinning example of enduring ideals in a changing world.

Page 2: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Our Companies

The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the capacity to build and realize dreams! This is the essence of the Godrej group. No wonder then, Godrej has become the symbol of a vibrant multi-business enterprise touching the lives of millions and at the same time an icon of enduring ideals in a changing world.

Godrej & BoyceGodrej Consumer ProductsGodrej IndustriesGodrej Geometric LimitedGodrej InfotechGodrej AggrovetGodrej SaraleeGodrej Hi CareGodrej EfacecGodrej PropertiesGodrej Overeseas Establishmenets

•Godrej Malaysia•Godrej Singapore•Godrej Vietnam•Godrej Oman

Page 3: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Our ProductsGodrej is a part and parcel of every Indian’s life. From locks to personal care. From appliances to air care. From furniture to construction. There are innumerable ways we enrich quality of life - everyday, everywhere.

We offer an entire spectrum of industrial solutions from storage to material handling to process equipment and many, many more. Whether clients are looking for standard equipment or custom engineering solutions, the first name is Godrej.

Consumer Products

ApplianceLocksFurnitureSecurity EquipmentAudio Visual SolutionsTypewritersVendingSoap & Personal CareFoods Air CareHousehold InsecticidesHousingPest Management Services

Industrial ProductsStorage solutionsAutomated WarehousingMaterial Handling EquipmentProcess EquipmentPrecision components & SystemsMachine Tools ServicesElectricals & ElectronicsToolingIT SolutionsPLM SolutionsMedical DiagnosticsAgro ProductsChemicalConstruction Materials & ServicesLawkim Motors Group

Page 4: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

GODREJ & BOYCE MFG. CO. LTD.:GODREJ & BOYCE MFG. CO. LTD.:

Godrej and Boyce Mfg. Co. Ltd. is a Company controlled by the Godrej family based in Mumbai. It’s shares are not listed in any of the stock exchanges and about one-fourth company share capital is held by Pirojsha Godrej Foundation, a Public Charitable Trust.

Godrej & Boyce has the following business which manufactures and / or markets a wide range of consumer durables and industrial products.

Appliances : Refrigerators, Washing Machines, Air Conditions, Microwave Ovens and DVD Players

Interio : Office and home furnitureo Office Furniture : Desking, Seating, Storages, Work Station.o Home Furniture : Living, Dining and Bedroom furniture, Kitchen cabinets. o Also manufactures furniture for Laboratories, Marine Accommodation, Healthcare, etc.

Security Equipment & Solutions :o Physical Security Products – RPE, Burglary Resisting Safes, Vaultso Currency Handling System.o Electronic Security Systemo Fire Doorso Premises Security – Boom Barrier, sliding / swing gates / chain link fencingo Marine Products – water tight sliding electro hydraulic doors and WT and GT weather tight steel doors.o Home safes – mechanical & electrical safes.

Contd.

Page 5: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Prima Office Equipment : Office Automation Products – Multifunction devices, Printers, Fax & Typewriters, Conferencing Products & Solutions – Projectors, Plasma Displays & Electronic Print Boards, Audio & Video Conferencing Solutions, Vending Machines and Services.

Storage Solutions : Multiflex and Heavy Duty Storage Systems, Tool storage Cabinets, Gravity-flow, Mobile and Drive-in System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop Equipment, Special Warehousing Solutions and warehouse Consultancy. Racking/shelving, special solutions, automation.

Material Handling Equpment : Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container Handling Trucks, Warehousing Products Access Equipment, Spare Parts, Service and Maintenance contracts, All terrain trucks, hubtex side loaders.

Industrial Products : Precision Toolings (Press Tools / Plastic Injection Moulds / Vacuum forming Moulds/Pressure Die-Casting Dies), Special Purpose Machines, High Precision (Components / Equipment for Engineering and allied industries, Sheet Metal Working Machines – Sales and Service.

Process Plant and Equipment : High Pressure Vessels, Reactors, Shell & Tube Heat Exchangers, Distillation/Fractionating Columns/Towers, Secondary Reformers, Fermentors, Reactors/Tower internals and Waste Heat Boilers.

Contd.

Page 6: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Precision Components & Systems : Aerospace projects involving Precision machining, Precision fabrication , (Welding & Brazing), Heat Treatment, Surface Treatment, Assembly, Testing & Supply of Complex & Airworthy Systems. Ready-to-use Assemblies/Sub-Assemblies required by Aircraft, Launch Vehicles and Satellite industries. Dish Antenna Systems for Remote Sensing & Satellite Tracking. Manufacturing of Valves, Regulators and Actuators for Aircraft / Launch Vehicles / Satellite Industries Manufacturing & Supply of Sub-Assemblies to MRO segment. Participate in off-set programmes

Construction and Real Estate : Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Envirotech Services

Electrical & Electronics : Busbar Power Distribution Systems, Compressors and Compressed Air Control Systems, Electronic Technology Solution Provider, Energy Conservation Services, Turnkey electrical Contracts and Power infrastructure projects.

As you will observe that for most of these products, we require steel in some form or the other.

The Sales & Service is done by 33 branches situated all over India. Further the Company has a network of 48 GodrejLifespace Retail Stores and more than 2200 dealers. The Company has manufacturing operations in various locations in India as well as Singapore, Malaysia, Vietnam, Muscat.

Godrej has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Riyadh (Saudi Arabia) and Guangzhou (China).

Page 7: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Sr.No.

G&B Unit Type of Steel Specifications Size in mm thickness

Annual Qty.(Mt)

End Use

1

A

C.R. Coils / G.P. CoilsElectrical SteelFurniture, Vikhroli, Mumbai C.R. Coils

IS 513 Gr.’D’ or JIS G 3141 SPCCSD 0.60 to 2.00 19000 Furniture

B Godrej Overseas - Do - - Do - - Do - 20000 Furniture

C SSG, Chennai - Do - - Do - - Do - 4000 Storage Solutions

D Security Equipment Div., Vikhroli, Mumbai

G.P. Coils/ C.R. Coils IS 277 Gr. D/EDD or JIS G 3302 & JIS G 3141 SPCC SD

0.50 to 2.00 4000 Security Equipments

E Appliances Div., Shirwal/Mohali

G.P. Coils / C.R. Coils / Electrical Steel

IS 277 Gr. D/EDD or JIS G 3302, JIS G 3141 SPCC SD,IS 649

0.35/0.45/ 0.5

23950 Refrigerator sides & doors &Hermatic motors for compressos (Captive & external)

Sub-Total 70950

2A

H.R..M.S.Plates/Elec.SteelSecurity Equipment Div,, Mumbai

H.R. Coils IS 2062 Gr. A/B orIS 5986 Fe 410

5 / 10 9500 Security Equipments

B Process Equipment Div. Mumbai

B.Q. Plates ASTM 515/516Gr. 60/70

8 to 250 19000 PED –Pressure Vessels

C SSG., Chennai High Strength HR IS 800 Fe 460DIN 17100 St 46

1.6/1.8/2.0 9000 Storage Solutions

D Appliances Div., Mohali HRPO – EDD / DD IS 2062 / 5986 3.00 4200 Compressor cover & shells

Sub-Total 41700

2 Tor Steel RoundsConstruction CRS/TMT Fe 500 8 to 32 mm 7500 Construction

T O T A L 161850

Various Types of Steel used by Godrej & Boyce During 2009-10

Note : items vendored not included.

Page 8: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Name of the Division Appliance Furniture Security Equipment

Process Equipment Division

Storage SolutionsGroup

TOTAL

92100

131200

286500

12000

18000

24000

- - - - Qty. in M/t - - - -

Consumption of Steel – 2009-10

*34600 19000 13,500 13000

Expected Requirements - 2011-12 58600 22600 16,000 16000

Expected Requirements - 2015-16

167000 41000 31,500 23000

EXPECTED REQUIREMENTS OF STEELIN THE SHORT TERMi.e. 2011-12 AND IN THE MEDIUM TERM i.e. 2015-16

*Incl. bought out components** Overseas Operations – 2011-12 - 26000 M/t

2015-16 - 41000 M/t

Page 9: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Appliances

Product Category Current Estimated Market size (In lacs)

Estimaed Y-O-Y Growth (in %)

Refrigerators 52L 10%Washing Machines 23L 10%Air Conditioners 25L 20%MWO 12L 20%

Page 10: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Appliances

Growth Drivers Threats Perceived

2011-12 2015-16 2011-12 2015-16Low Penetration possess higher Growth Opportunities Current Growth-Refrigerators – 14%-Washing M/c – 5%-AC – 5%Hence big opportunities to grow.

-Infrastructure projects during the next 5 years likely to be huge especially in the power sector. Electrification in villages would boost the sales of refrigerators.

- Introduction of new products with improved technology and better aesthetics would lead to increase in demand of refrierators, WMs, ACs.

Banking on phenomenon growth in the rural sector.

Hardening inflationary trends could dampen the growth

Climate Changes such as poor monsoons could see demand alling.

Consumption of steel may reduce due to superior alternative material eg. Engineering plastics, etc.

Consolidation in the Appliance Industry may result in fierce competition amongst global players.

Expectations from Steel Companies :QualitySeeking technological changes which would provide better solutions to the Appliance Industry, like enhanced rust prevention (increase the life cycle of the product)Increase in structural strength, with reduction in the thickness of the material.Increase in the product offering, i.e. glossier finish with different patterns, etc.Better controls on dimensional toleranceElimination of dents due to multiple handling, etc.

New Grades of Steel :Better grade of electrical steel for energy reduction – Products to meet 5 star Energy Ratings as per environment norms.Easy availability of precoated and PVC steel sheets for refrigerators panel applications.

Page 11: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

I n t e r i o

Growth Drivers Threats Perceived2011-12 2015-16 2011-12 2015-16

Increasing disposable income of Indian middle class.Consumers willingness to spend for improved aesthetics.Gradual shift from carpentered furniture to factory flitted furniture.

Office StoragePSU, Govt. (conventional storage like cupboards, filing cabinets) optimizers growing.Banks & Financial sector (lockers) growing fast.Education (all type of storages) growing at 12-15%Record room storage –Optimizers showing positive growth).

OPOSBanks & financial sector showing growth.PSU, Govt., continues to grow.IT/ITES showing slow down.

Optimizer sales to increase due to premium attached to office space.

Revival of old economy sectors like manufacturing, power, oil, etc. resulting in demand for steel storage.

Increased demand on customization due to high involvement of architects.

Increased demand for product aesthetics, style, new materials and trendy colour schemes.

Extensive growth envisaged from tier 2 cities.

Aggressive competition from SSI and Local manufacturers continue.

Competition increasing from international players like Steel Case, Haworth, Technion, etc.

Local competition extremely aggressive specially in the in the education segment.

Severe competition from imported players like Durian

To find solution for cold shocks on steel based furniture.

Competition from wood and wood derivatives, plastics, ceramics and newer material like fiber glass, etc

Home Segment : 30%Office Segment : 70%

Page 12: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

I n t e r i o

Growth Drivers Threats Perceived2011-12 2015-16 2011-12 2015-16

DeskingSenior executive suites & executive desks showing growth.Student desk cum benches Growing at 12%Conference furniture indicates growth.Unitized office desk showing steady growth

Market Expectations :Bulk of the market demand quick and timely execution of orders.

Expectations from Steel Companies :QualityInnovate surface treatments for steel to make it look aesthetically pleasing and make it rust proof at lesser cost making it supple to manage different forms.Should develop flexibility in their manufacturing.Importance of flat / defect free / rust free steelShould supply in cut slits and smaller lots rather than forcing us to take mother coils, as slit cuts have a better chance of optimisationat their end.Delivery reliability has to be very high.With green catching up people will adopt to steel provided we offer the above.Due to increased awareness in improving environment, we expect more green buildings with recyclable and other eco-friendly raw materialSteel furniture would compete with wooden products in terms of aesthetics.

New Grades of Steel :PVC Coated steel for hospital and Indian navy requirements.

Page 13: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

I n t e r i oTrends

Market size in India for home furniture - Rs.20,000 CroresOrganized Sector - Rs. 4,000 CroresUnorganised Sector - Rs.16,000 Crores

Growth

In the Organsied sector in 2011-12 - 20%2015-16 - 15%

Is growing faster than unorganized sector

Few of the main players in the Indian market are :–Home Furniture–@ Home–Home Town

Home Segment - Manufacturing :–Style spa–Few Italian manufacturers in the Kitchen segment.

Page 14: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Security Equipments

Growth Drivers Threats Perceived2011-12 2015-16 2011-12 2015-16

Opening of new Bank Branches (urban + rural)

Demand generated from replacement of products

Growth in non banking finance companies/insurance sector / post office

More multi national banks expected to set up operations in India.

Growth in current export markets as well as new markets as identified.

Threats on Banks due to robberies to increase.

Replacement market to grow due to up gradation of standards as per requirements of various certifying bodies

Deployment of new technologies to counter advances in burglary etc.

Multinational banks expected to be on an expansion spree.

Growth in international business.Growth in micro finance / rural

banking etc.Increased demand from home

segment.

Consolidation of bank branches as a result of mergers and amalgamations.

Due to this there would be reduction in new branches.

Banks opting for reduced floor space in view of the high rents, resulting in reduction of safe deposit lockers at the branches.

Probable changes in RBI policies restricting issue o additional licences for new branches.

Emerging competition from Gunnebo, Methodex, Guardwell.

Multinationals may set up manufacturing base in India.

Increase in number of cashless transactions, i.e. credit cards, internet banking, mobile banking, etc.

Banks opting for higher end electronic security gadgets like fire and burglar alarms, resulting in reduction of physical safes.

Banks opting for manned security.

International brands entering the market.

Threat due to FTS with ASEAN counries.

Expectations from Steel Companies :QualityCold rolled to be available in higher thicknesses such as 3 mm and 5 mm (required to improve the aesthetics of security products).HDG also to be available in thicknesses of 3 mm.Improved surface finish of HR to reduce the cost of processing in house.Gradual shift from CR to HR and HDG envisaged in this industry.

New Grades of Steel :Due to growth in ship building industry, marine grade steels to be easily available.The following grades should be made available with lower lead time and reduced MOQs.

•LRS Grade-A or ABS Grade-A steel (with 2.5% Mn, all other properties like IS 2062).•DMR249A – High Impact Strength (78J at -60 Deg. C) UTS 690 MPa.•D40S – Medium Impact Strength (30J at -20 Deg. C) UTS 690 MPa.

Page 15: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Process Equipment

Growth Drivers Threats Perceived

2011-12 2015-16 2011-12 2015-16Need for clean fuel from oil &

gas sectorIncreased requirement of

fertilizes for good grain production.

GDP growth requiring higher use of petrochemicals

Shortage of power in India, GOI plans for power sector – Thermal, Nuclear Power and Renewals sources like wind power.

Need for Water Desalination due to shortage of water based on climatic changes and increased population.

Location merit and availability of tech skills heads attracting ship building

Modular fabrication at shop for safe site work.

Competitiveness from Korea and Europe special on Delivery considering non availability of major raw materials in Idnia.

Current global slowdown.

Competitiveness due to raw material availability.

Expectations from Steel Companies :QualityCrome Moly Steel – Phosphorous & Sulphur restricted to 0.006 & 0.0016 respectively, N2 80 ppm max, Embrittlement (J Factor) to 100 max with Burscato Parameter (X factor) to 12 ppm max. Step cooling.Super austenitic SS – Pitting Resistance Equivalent No. index for corrosion to 45.Wider Plates i.e. 3000 mm in Stainless & 4500 mm in Boiler quality and Crome Moly.Thicker plates i.e. 170 mm in Stainless & 250 mm in Boiler Quality and Crome Moly.Boiler quality & Crome Moly plates in normalised condition as well as meeting NACE qualification.Ability of steel mills to offer small batch sizes of specific raw material requirements with stringent testing requirements (currently the steel mills prefer to supply as commodity with standard sizes and huge quantities per size / thickness0./

New Grades of Steel :Vanadium Modified SteelCladding Strips.

Page 16: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Process Equipment Division

The Process Equipment Division (PED) of Godrej is a leader in Fabricating Unit Static Equipment for Process Industries. Established in 1976, PED Manufacturers the entire range of Process Equipment for end-users in core industry segments like Refineries, Petrochemicals,Fertilizers, Oil & Gas, Chemicals, Pharmaceuticals and Power around the World. Located in the industrial garden township of Vikhroli, a northern suburb of Mumbai, in India, the lush green Godrej Complex and PED’s impressive manufacturing facilities strike the eye product range :

*Heavy Walled Reactors*High Pressure Vessels*High Pressure Shells & Tube Heat Exchangers*Fractionating / Distillation Columns*Equipment Internals*Customs built Equipment

The Unit is accredited with ISO 9001-2007, ISO 14001-2004, BS OHSAS 18001-2007, ASME ‘U’, ‘U2’, ‘U3, ‘S’, NBBI ‘R’, ‘NB’ AD MerkblattHOP and Chinese SELO – Pressure Vessel Certificate, Chinese SELO – Boiler Certiicate.

Page 17: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

Process Equipment Division - Global customers

Page 18: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

• US

– BASF– Bechtel– Chevron– Conoco Phillips– Exxon Mobile

• Europe

– Bechtel– Jacobs, UK/Netherlands– Shell Global Solutions, Netherlands

• Africa

– Sorfret, Algeria

• Middle East

– BAPCO, Bahrain– CCC, Abu Dhabi– GASCO, Abu Dhabi– PDO, Oman

• Asia/ Asia Pacific

– CSPC, China– Dailim, Korea– JGC, Japan– Samsung, Korea– Toyo Japan

• Australia

– Shell, NSW– KBR, Perth

Process Equipment Division - Global customers

Page 19: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

WISH LIST FROM THE STEEL INDUSTRY– Efficiencies initiated in the steel plants to benefit the Steel Users by way of competitive pricing,

particularly to counter threat from imports.

– Delivery compliance to be strictly adhered to. The mushrooming of service centres close to the manufacturing Locations, could cater to the varied and fast changing needs of the appliances, furniture and security industries.

– Users of Steel to reduce inventories and deploy J.I.T.

– For vanilla grades of steel, we would refrain from imports, provided we can source from Domestic markets at competitive rates.

– Develop Long term Relationships for •Stability in supplies, irrespective of market demand in overseas markets•Quarterly / half yearly competitive pricing•Support by way of fast development of new grades.

•Better grade of electrical steel for energy reduction•Meeting environment norms•Easy availability of precoated and PVC steel sheets or panel applications.

Contd.

Page 20: Our Philosophy - Confederation of Indian Industrynewsletters.cii.in/newsletters/steelsummit2009/pdf/SESSION_2/s... · Our Philosophy When we said we'll ... ¾Interio: Office and home

WISH LIST FROM THE STEEL INDUSTRY

•Shorter lead time to take care of changing and fluctuating demands in our various markets.

•Total transparency in all dealing with positive mind set, would lead to interdependence, resulting in our sourcing larger quantities on sustained basis, resulting in “win-win” situation.

G.O.I. Initiatives

–Stable trade policies in line with WTO.

–Example

Currently actual user’s licence is required for import of HR coils. Please refer Notification n. 83 [RE-2008] / 2004-0 dated 29/04/2009. Request review and removal of this notification.

Recent proposal to introduce safe guard duties –