C.R.C. CoRpoRate RaCe ConCepts

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1. Philosophy

2. C.R.C.CorporateRaceConcepts

3. KesselGroup

4.RaceSeries

5. Calendar

6.Team

7. TechnicaldatasFerrari458GT3

8.ServicePackages

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Detlef W. Schmidt

Today’s dynamic competitive environment is characterized by saturated markets, globalized competition, rising cus-tomer demands, new technologies and markets, as well as countless trends.

Essentialtoanincreasinglycompetitivemarketistoconti-nuallyquestionone’sownbusinessmodelandtocontinuedevelopingitscapacitywithmomentumandinnovations.

Weassistinthedevelopmentandimprovementofbusinesssystems,developcomprehensivestrategiesandconcepts,createnewnetworksandarrangeallnecessaryprocessesandstructures.

Wetakeonthecorrespondingmeasuresandresponsibili-tiesforyourbusiness.

firstmove!isyourprofessionalguide–inspiring,whilealsochallenging–whichworkstogetherwithyoutopreparenewwaysforthefuture.Ateamwithexcellentnetworks,contributingvaluableknowledgeandexperience.Ateamthatthinksoutsidethebox,whileputtingforththemostef-fort–ateamwhich,intheend,ispassionateandauthentic.

firstmove!isalwaysexperimentingwithfacts,desires,intuitions,andalternativewaysofthinking.Weareincon-stantreflectionastowhatisandwhatcanbe,inordertoultimatelyprovideyouwithtangibleandeffectiveconceptsandstrategies.

firstmove!expandsonandoptimizesexistingbusinessmodels,whileconceptualizingnewones.Asdevelopers,weworktowardsfindingabalancebetweentheconflictingpri-oritiesoftraditionalrevenuesourcesandnewvaluechains.

Withfirstmove!youwillexperienceapartnerthattakesactiontowardscomprehensivestrategiesandconcepts.Onewhichassumestheresponsibility.Oneyoucantrulycounton.

Yourpartnerandguide–deliveringyouready-to-usebusinessmodels.

Philosophy

Philosophy

2Thefirstmove!MotorsportConceptcombinesalltheessen-tialtoolsofracingwithyourbusinessobjectivesforacom-prehensiveandsustainablemarketingandsalesstrategy.Toachievethis,weworkcloselywithanetworkofprofessio-nalsfromtheareasofracing,consulting,marketingandPRagencies,andphotoandvideoproducers,inordertomeetourownexpectationsandyourinvestmentneeds.

Wedon’tjustofferconventionaland“basic”advertisingspace;weintegrateyourbusinessandbrandvalueinthelongterm.Weworkcloselywiththedecision-makersandyourmarketingdepartmentrightfromthestart.Further-more,wedeveloptheappropriatestrategiesforyourplanofdevelopment.

Onlythencanweachievetrulyeffective,sensibleandsusta-inablebenefitsforyourbusiness!

Facts:1.Consultationandongoingcoachingforthedevelopment

andimplementationofmarketingandsalesstrategies.

2. Asourceofinspirationandimplementer ofmarketingstrategiesandconcreteactions

3.Networkingandestablishingofcontactsandpartners.

Developmentofstrategicalliances.

4.Eventsattheracetrackandatyourcompanywithtrainingandintroductorycamps,hospitalityarrangements,autographsessions,roadshows,lecturesandseminars.

5.Sustainablemarketingoftheteamstory,withvideos,photographsandreportsthroughsocialmedia,aswellasracinginternetplatforms,TVstations,andmagazines.

6.Websitewithallinformation,facts,stories,eventdates,photos,videoswithahigh-qualitydatabasefordownloading.

POSProvideandintegrateproducts

andservices

INCENTIVEMotivationanddrivingtrainingcourse,

Teambuilding,autographsessions

C.R.C. Corporate Race Concepts

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Performance Check“Current Starting Position” –Definingofgoalstowarddesiredbusiness’sperformance

Start to Race“Establish Racing Tactics” –Developconceptandstrategy

The Race“Observe and React”–Optimizebasedongatheredfeedback

Finish“Cross the Finish Line”–Measureperformance

NETwORkSKesselGroup,Sponsors,

Drivers,Team

RaCINg PLaTFORm Tourism,Eventplanners,

Businesses

LICENSESFilm,photoand

merchandisesales

COOPERaTIONMarketingandsalesstrategies

ExPERIENCEVIP’s,Racecardrivers,atmosphere,

event,team,passion

SuCCESSBusinessleads,marketaccess,

gainingnewcustomers

mEDIaInternet,Magazines,

Radio,TV,Press

SOCIaL mEDIaYoutube,Facebook,Google,Twitter,XING,Photoportals

C.R.C. Corporate Race Concepts

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Swiss Quality / Italian Lifestyle / Exclusive Mobility

KesselRacing,theworld’slargestprivateFerrariracingteam,offersanexclusiveandprofessionalracingservice.KesselisadditionallyoneofthemostsuccessfulFerraridea-lersinEurope,andarepresentativeoftheluxurycarbrandsMaseratiandBentley.

ThetechnicalandorganisationalequipmentisattheFormula1levelandpresentatallEuropeanracetracks.

TheKesselGroupdoesn’tjusthandleracing,butalsothetrading,restoration,andservicingofclassiccars,aswellastherentalofexclusivesportscars.

ThroughourclosecooperationwiththeKesselGroup,wehaveabroadportfolioofbusinessopportunitieswhicharesecondtonone.Partnersexperienceessentiallyone-of-a-kindaccesstovariousinternationalmarkets,customersandnetworks.

Kessel Group

Facts:•Long-standingtradition:Formula1

successesinthe80’sandtriumphantintheGTSportandtheFerrariChallengesince2000

•Largeracingpark:over20activelymanagedGTracecars

•TheTeam:ateamcomposedofover50employeesoverseeseverythingtodowithmotorsports

•Worldwide:theracingteamisinterna-tionallyon-the-moveatallracetracks

GTMotorsportonFormula1Level

4ThespectacularandinternationalraceseriesGTOpen,whichtakesplaceatallEuropeanFormula1racetracks,andthepopularGermanADACGTMastersraceseriesofferanemotionalandpracticallyone-of-a-kindmarketing,salesandnetworkplatform.

TheexquisitemixofGTsportcarswithinthemeantimemorethan40vehiclesisdominatedbybrandslikeFerrari,Porsche,Lamborghini,Audi,Mercedes,BMW,AstonMartin,Ford,McLaren,CorvetteundDodge.

Ahugehighlightaretheclose-upmajorstarsoftheracingworld:Ex-Formula1starssuchasHeinzHaraldFrentzen,theStucksons,celebritiessuchasSvenHannawald,ornoblessuchasAlbertvonThurnandTaxis.

PrintPublications:ADACMotorwelt,AutoZeitung,AutoBildMotorsport,Mo-torsportsXL,SPEEDWEEK,SportAuto,TopSpeed,Motorsport,DTM,IDM,SuperMoto,ADAC,KartMastersandADACMXMasters.

ProgramsfortheGermanraces-RallyeWM,FIAGTIWM,WTCCandSuperMotoWM.

LiveBroadcasts:InGermany,AustriaandSwitzerlandonSaturdayandSundayfrom11:45-13:15onKabel1.PatrickSimon,LinaVandeMarsandJanStecker,thepromi-nentteamofmoderators,provideexcitingandprofessionalcommentaryforallraces.

Inaddition,theMASTERSMAGAZINEhasitsregularplaceataround00:15onraceSundays.The15-minutemagazineiscomposedofthewarm-upracesoftheracingweekend.

ThestationSPORT1additionallyairsallracesonthefollowingweekendwithspecialsincludingdriverhistoriesandbackgrounds.

Race Series

146 Pilots 32 Teams 17 Nations 13 Brands

Facts:•WorldwideLiveandre-live

broadcaston11stationsandin40countries

•Newsandhighlightsreportson12stationsandin72countries

•TVcoveragewithatotalof1.93millionviewers

•Anaverageof1.1to1.5millionsTV-Viewerseachrace

•Anaveragemarketsharebetween2.8and9.4%

•TVexposureofthemainsponsorfor36minutes,withthepositionof4-6withover15minutes

•Coverageinprintmagazinesandtradejournals,withacirculationofalmost300millioncopies

Race Series

TheEuropeanMotorsportchannelMotorsTVbroadcastsalleventsinEuropeandtheseriesisviewedin38countriesandin19millionhouseholds.Eachraceisfurtherbroadcastedasalivestreamonline.

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27.04 - 29.04.2012Portimao

25.05. - 27.05.2012Nürburgring gP

06.09. - 08.09.2012Brno

02.11. - 04.11.2012Portimao

22.06. - 24.06.2012Spa-Franchorchamps

13.07. - 15.07.2012Donington

13.07. - 15.07.2012Brands Hatch

20.07. - 22.07.2012Paul Ricard

18.05. - 20.05.2012Zolder

07.09. - 09.09.2012Hungaroring

28.09. - 30.09.2012monza

09.03. - 10.03.2012Le Castellet

30.03. - 01.04.2012Le Castellet

02.11. - 04.11.2012Barcelona

Calendar

15.07.2012Spa-Franchorchamps

03.06.2012mugello

01.07.2012Hungaroring

01.04.2012monza

16.09.2012Silverstone

07.10.2012Vallelunga

not finalFinali mondiali

22.04.2012Imola

10.08 - 12.08.2012Red Bull Ring

18.06. - 10.06.2012Sachsenring

13.07. - 15.07.2012Nürburgring gP

13.04. - 15.04.2012Oschersleben

31.08. - 02.09.2012EuroSpeedway

14-09. - 16.09.2012Nürburgring gP

05.10. - 07.10.2012Hockenheimring

11.05. - 13.05.2012Zandfort (NL)

6Detlef W. Schmidt

Pedro Couceiro

Ourteamofcorporations,consultantsanddriversisthekeytowardsthedevelopmentandimplementationofthecom-prehensiveCorporateRaceConceptsforyourbusiness.Eachindividualisaprofessionalinhisfieldandispassionatelycommittedtotheteam.

Thatisallincombinationwithatremendousauthenticityandpassionforyoursuccesswithus.

firstmove! Owner, Strategist, and Race driverConsultantfornationalandinternationalbusinessofvariousfields.Duetohispersonalrelationshiptoandpassionformotorsports,hebeganhisracingcareerwithFreddyKremer,whoisanetworkpartneroftheextendedteam.

Race driver, Manager, and UNICEF AmbassadorHebeganhisracingcareerattheearlyageof12,whichaftermanysuccessfulyearsultimate-lyledhimtotheFormula3/Formula3000inmanydiversesportscarracingserieswithPorscheandFerrari.Inadditiontohisracingactivities,thetrainedcivilengineerisamanagerandacontractor.

Team

Armin Schwarz Tim Schrick

Detlef W. Schmidt

Team

European Rallye Champion, Manager and Media Expert1987hestartedhiscareerasaprofessionalRallyedriverandin1996becametheEuropeanchampion.Participa-tesinnumerousRallyechampionships,andTeamMana-gerfortheRedBullRallyeTeam.InitiatorandcreatoroftheBAJA300POWERDAYSGermany,andCommentatorasRallyeExpertonRTL.

Pilot, Test Driver, and ModeratorSincetheageof13,hehasbeensuccessfullyengagedinracingsportsinmanydisciplineswithtremendouspassionandauthenticity.HeiscurrentlythefaceoftheTurbobroadcastonSport1.Since2001,hehasmoderatedandtestedautomobilesinmagazinessuchasDMAXandDSF.Togetherwithhisteam,hehasadditionallydesignedandbuilthisownracecars.AccompaniedbymotorjournalistandRalleydriverBernhardRiedel,hehasbeentheproducerofmanymotormagazinesonGermantelevisionsince1998.

7Technical Datas

Engine· 90°V8· Displacement:4′498cm3· 4valvespercylinder· GDIdirectfuelinjection· Power:580CVat9′000rpm· Max.torque540Nmat6′000rpm Gearbox/Transmission· 6speedsequential+reverse· Specificmagnesiumgearboxcasingwith

integratedoiltank· Adjustablepreloadself-lockingdifferential· Electropneumaticactuateddrivercontrol

Body· Aluminiumchassiswithintegralsteelrollcage· Carboncompositebumpers,doors&fenders· Frontsplitter&reardiffuser· Adjustablesingleprofilerearwing· Width:Front–2′035mm&Rear2′022mm(excl.mirrors)· Weight:1′250kg(subjecttoFIABalanceofPerformance)

Electronics· Fullyprogrammabledashboarddisplay· Boschenginecontrolunit(ECU)· Drivercontrolledswitchableenginemaps&adjustable

tractioncontrol/ABS· MagnetiMarellidataacquisitionsystem

ElectricalSystem· Startermotorwithidletransmission,forreducingstarter

ringgeardiameter· 150AalternatormountedinsideengineV

Chassis· Suspension:Frontdoublewishbone&Rearupperconnec-

tingrod/lowerquadrilateralarrangement· Dampers:2-wayadjustablebyMultimatic· Brakesdiscs:FrontØ380′34mm&RearØ332′32mm

(Steel)byBrembo· Brakecalipers:Front6pistons&Rear4pistonsbyBrembo· FuelTank:OnepieceFT3spec,carboncompositecrash

structure–115Lwithoptiontofillfromeachside· Rims:Front12.5”&Rear13”byMoteggi· Tyres:Front30/65/18&Rear31/71/19byMichelin(orDun-

lopandPirelli)· Liftingsystemwithairjacks· Airconditioning

Ferrari 458 GT3The Track and Power Beast

Technical Datas

8Service Packages - C.R.C. Corporate Race Concepts

C.R.C. Exclusiv Package

•PerformanceCheckofyourbusinessandmarketingstrategy

•Developmentofyourcompany-specificmarketingandsalesconcept

•Creationofaresult-orientedactionandmarketingplan•Continuousracingandbusinesssupport

throughouttheseason•Activesupportofspecialmarketingandsalesactivities•ActivePRandMediawork•1½ day Performance Workshop:

Business Telemetry – The Telemetry Formula for Success•Reviewreportforthesuccessofyour

marketinginvestment

Branding

•Oneverymainsurfaceoftheracecar•Mainsurfacesontheuniforms/helmets/clothes ofthepilots•Surfacesonthemulti-mediawallsandinthe

KesselRacingHospitalityandVIPLounges•Publicationandintegrationacrossallfirstmove! teammedia•Anarticleofteamclothing•Linkingtofirstmove!andfurthernetwork partners,tobedefined

advertising/marketing

•Comprehensiverightstoadvertisewiththeteam anditspilot•UseoftheFerrarilogoinaccordancewithlegalprovisions•Photoandvideodocumentationofallevents

Events

•VIPAccessat8racingevents(16rounds)for10people,includingcateringintheexclusiveHospitalityLounge,

boxseatingandstartinggrid•Photo&autographsessionswiththeracecardrivers andtheteam•VIPParking•Specialattentiontowardguestsduringtheracingevents•Technicalwalk-thruofthepaddock/technical explanations,plusthechancetositintheracecars•Additionalopportunitiestoindividuallybookthepilots

andteamsforfour1-dayevents•Optionaltaxiridesontheracetracksatselectedevents•OpportunitytoaccessfurtherKesselGroup exclusiveevents

C.R.C. Professionell Package

•Performancecheckofyourbusinessand marketingstrategy•Developmentofyourcompany-specificmarketing andsalesconcept•Creationofaresult-orientedactionandmarketingplan•Racingandbusinesssupportthroughouttheseason•Activesupportwithregardto specialmarketingandsalesactivities•ActivePRandMediawork•Reviewreportforthesuccessofyour marketinginvestment

Branding•Oneachofthetwomainsurfacesoftheracecar•Onracinguniformsofthepilots•Surfacesonthemulti-mediawallsand

intheHospitalityLounge•Publicationandintegrationacross

allfirstmove!teammedia•Anarticleofteamclothing

advertising/marketing•Comprehensiverightstoadvertisewiththeteam anditspilots•UseoftheFerrarilogoinaccordancewithlegalprovisions•Photoandvideodocumentationofallevents

Events

•VIPAccessat8racingevents(16rounds)for5people,includingcateringintheexclusiveHospitalityLounge,boxseatingandstartinggrid

•Photo&autographsessionswiththeracedrivers andtheteam•VIPParking•Specialattentiontowardguestsduringtheracingevents•Technicalwalk-thruofthepaddock/technical explanations,plusthechancetositintheracecars•Additionalopportunitiestoindividuallybookthepilots

andteamsforfour1-dayevents•Optionaltaxiridesontheracetracksatselectedevents

C.R.C. Basis Package

•QuickCheck:Briefingofthe„Fit“ofthebusinessandmarketingstrategy

•Tipsforyourcompany-specificmarketing andsalesactivities•Activepublicrelationsandmediawork

Branding

•Twosecondarysurfacesoftheracecar•Twosecondarysurfacesontheracinguniforms•Logoplacementwithinallmediadocuments

advertising / marketing

•Comprehensiverightstoadvertisewiththeteam anditspilots•UseoftheFerrarilogoinaccordancewithlegalprovisions•Photoandvideodocumentationofallevents

Events

•VIPAccessto4racingevents(8rounds)for3people, includingcatering•Specialattentiontowardguestsduringtheracingevents•Technicalwalk-thruinthebox,plusthechance tositintheracecars•VIPParking

C.R.C. Starter Package•VIPAccessattworacingevents(4rounds)for2people,

includingcateringintheexclusiveHospitalityLounge, boxseatingandstartinggrid•Specialattentiontowardguestsduringtheracingevents•Photo&autographsessionswiththeracedrivers andtheteam•Technicalwalk-thruofthebox,plusthechance tositintheracecars•Mentioninginteamcommunicationsandonlinemedia•Photodocumentationoftheevents

C.R.C. Individual Package

Basedonthefirstmove!C.R.C.PerformancePacakge,wedevelopaveryindividualandtailoredofferforyouwhichreflectsyourwishesandneeds.ThisincludesspecialeventssuchasdrivertrainingswiththeEuropeanRallyechampions,drivinglicensecoursesoractivitiesonraceandrallyclasses. ask us about these opportunities or even any special requests you many have!

Lindenstrasse16|CH-6340Baar|Tel:+41415111433|Info@firstmove-ag.com

Detlef w. Schmidt|+41796424720

detlef.schmidt@firstmove-ag.com

© 2012 firstmove! ag