Our Early view of the Social MoveMent:

For those that remember our roots. In the early 2000s we say a culture movement toward a more open allowance of others in own-space’ …. So our move to social media becoming part of the landscape… we coined the phrase “Your Web in Concert”. That was no longer just you website, however you entire web presence began scrutinized you business. Not only the changing nature of how your business was being viewed, but consumers began wanting your product or service to brought to and seen as present wihin their new social infrastructure;

And we began to teach the benefits of incorporating Social Media into Googles publicized objective with a 8 we course training program…

YourWebInConcert.com

These strategies changed as the consumer began building their Individual Digital Ecosystem >>> to Digital Marketing using the APIs each of these services now make available (to good little WhiteHat girls and Boys).

Oh, and a portion of the agenda we went reviewed and tested.

WEEK 1Website SEO Review

5 Key Factors for Return/Index MatchesWhich Keywords Importance - correct Keywords and PhasesWeb Page Keyword Density Keyword Prominence on Web Page - relative placement/locationLink Popularity and Authority - backlinks, internal linksLink and Keyword Relevance

Keyword ResearchCurrent Keyword Strategy www.Alexa.com

Current Keywords Used www.Websitegrader.comKeyword Phrase to Single Keyword uses Google Keyword Idea ToolOn-Page and Off-Page Use

Meta Descriptions and Meta Keyword Tags indexed by Search EnginesLanding Page Keyword Density http://www.KeywordDensity.comKeyword Placement/Location/Prominence On-Page

Competition Keyword Strategy www.KeywordSpy.com?????????Review Competitors' Keywords http://www.apogee-web-consulting.com/tools/keyword_tool.php

Client/Prospect Keywords Customer/PR KeywordsMeasure Competition using Phrase Match

Link ResearchCurrent Link StrategyLink Relevance / Authority

Site Map

Google Positioning and MeasurementEstablish Google Profile for the BusinessGoogle Analytics

Tracking Code on All Landing PagesEstablish Baseline Metrics for Analytics

Learn Google NewsEstablish Google Alerts

Business Name and 'nicknames'Relevant KeywordsCompetition

Learn and Establish Google Local presence

ToolsGoogle Account https://www.google.com/accounts/Google Reader http://www.google.com/readerGoogle Alerts http://www.google.com/alertsGoogle Docs http://docs.google.comGoogle Analytics www.google.com/analytics/

Keywords NOTES:Note why keywords / key phrases are so important Review Meta Tags VS Meta DescriptionsReview Competitors' KeywordsFinding Niche and Micro-Niche Keywords and Key Phrases

What is the number of competing pages (phrase matched) for a micro-niche keyword Keyword Key Phrase Analysis

SEO Traffic > 80 SearchesSEO Competition < 30,000 MatchesPBR > 15%

WEEK 2Local Directories - Claim Your Real Estate!

Google AnalyticsBaseline Metrics EstablishedEstablishing Goals

DirectoriesClaim Your Business!!!Local Business Profile Fact Sheet

KeywordsDescription - 200 charactersGeoMaker - Create the GeoDatabase

Google Local/Maps http://maps.google.com/

Google Local Business Center http://www.google.com/local/add/

Yahoo Local http://listings.local.yahoo.com/basic.php

Bing (microsoft) https://ssl.bing.com/listings/ListingCenter.aspx

DMOZ, The Open Directory Project http://www.dmoz.org/

Merchant Circle http://merchantcircle.com

AOL Local Search http://localsearch.aol.com

ZoomInfo http://www.zoominfo.com/

City Search (paid) Hospitality http://www.citysearch.com/corrections/enter_a_location.htmlInsider Pages (owned by CitySearch) http://www.insiderpages.com/advertiser

Yelp! http://www.yelp.com/business

Local.com http://advertise.local.com/http://register.local.com

YellowPages.com http://listings.yellowpages.com/

SuperPages.com http://advertising.superpages.com/spportal/

Universal Business Listing ($30.00) http://www.universalbusinesslisting.org

Get Listed http://getlisted.org

Info USA http://dbupdate.infousa.com/dbupdate/startupdate

Localeze http://webapp.localeze.com/bizreg/Add.aspx

Rate It All http://www.rateitall.com/promote/

Open List http://www.openlist.com/update/

WEEK 3

Website AnalysisWebsite Grader http://www.websitegrader.com

Keyword AnalysisGoogle Keyword Ideas https://adwords.google.com/select/KeywordToolExternal

Google Analytics to Identify High-Performing Keywords

http://analytics.blogspot.com/2009/09/using-google-analytics-to-identify-high.html

Google Webmaster Tools http://www.google.com/webmasters/index2.htmlGoogle Insights for Search http://www.google.com.sg/insights/search/#Google Trends http://www.google.com.sg/trends

Google Site Search Reports - Help http://www.google.com/support/analytics/bin/topic.py?hl=en&topic=12626

Ad Agency Solutions Bloghttp://adwordsagency.blogspot.com/2009/05/google-content-network-targeting-tools.html

Google Search-based Keyword Tool http://www.google.com.sg/sktool/#

Google Search Qwery Performance Reports http://adwords.google.com/support/aw/bin/topic.py?topic=16366&hl=en

Google Website Optimizerhttps://www.google.com/analytics/siteopt/exptlist?account=10360745&hl=en

Trendly http://trendly.com/

Evaluate Google Adword Competition Costs

Content Optimization

Ecordia - Content Optimizerhttp://ecordia.com/

Keywords ActionLanding Pages Optimization Strategy

Home Landing Page Each 'Tab' Landing Page

Extra Credit:Google Reader

Google Alertshttp://www.google.com/alerts

WEEK 4Blogs

WordPress

WordPressDirect http://www.wpdirect.com/Bronze Free Trial then downgrade to Free - that's 3 Blogs!

FAQ http://www.squidoo.com/getwordpressdirect

Installing Our Blog

Writing a Blog Post

Writing ArticesGoogle Alerts

articleassistant.com

Monetization

3 Parts to Monetization Model

Affiliate Programs Registering with affiliate programs allows you to get paid 5 Things to Analyze when Looking at Affiliate Products

WEEK 5Social Bookmarking & Creating Traffic

Delicious.comhttp://delicious.com/

Social Media Bookmarkinghttp://www.socialmarker.com/

Google Reader!!!http://www.google.com/reader

MISCELLANEOUS

Traffic Bughttp://www.traffic-bug.com/

Google Adwords

PPC Introduction

Google Adsense

? Compete.com with clients…

SWOTStrength - Weekness - Opportunity - Threat

WEEK 6Publishing More Content with Backlinks

EzineArticles - Article Publishinghttp://ezinearticles.com/

Scribd - Social Publishing Sitehttp://www.scribd.com/

Squidoo and Your Squidoo Lens - Publishingwww.Squidoo.com

HubPages - Publishinghttp://hubpages.com/

Weebly - Website Publishingwww.Weebly.com

MISCELLANEOUS

Ecordia - Content Optimizerhttp://ecordia.com/

WEEK 7More Social Media

155 are Tracked by 'Experts'

Facebook Pagehttp://www.facebook.com/advertising/?pages

Twitterhttp://www.twitter.com

MISCELLANEOUS

Google Readerhttp://www.google.com/reader

Google Alertshttp://www.google.com/alerts

Propellerhttp://www.propeller.com/

Social Networks - Claim Your Real EstateFacebook

Fan Page(s)CalendarNews feeds

Interact and Market to Fans

TwitterMicroblogging

YouTube

LinkedIN

WEEK 8

OK… Let's Add Some Technology to Speed Things Up

Google ReaderSet up for Topics to Blog

http://www.google.com/alerts

Posterous.com for Blog and Social Networkshttp://posterous.com/

Ping you Social Networkshttp://www.ping.fm/

MISCELLANEOUS

Snagithttp://www.techsmith.com/screen-capture.asp

Jing - Image and Video Capturehttp://www.jingproject.com/

NEXTSWOTCompete.com