With a portfolio full of Global Power Brands such as Kraft, Oreo, Nabisco, Tang, Cadbury, Anchor, Royal, Dreamwhip, Sensodyne, Parodontax, Corega, Aquafresh, 3M, Horlicks, Chupa Chups, Delmonte, Unilever Food Solutions and strong Regional Brands such as Indiagate Rice, Britan-nia, Dabur, Godrej, Emami, Enchanteur, Bahar, and a plethora of other Household Brand Names - A. Latif Al Aujan Group has much more to offer to our channel partners through a distinctively superior level of service.

Over the last two decades or so our achieve-

Abdelateef K. AlAujan Food Establishment today, is one of the Top Three Fast Moving Consumer Goods Companies in Bahrain.

Our knowledge of International and Regional Brands aligned with our local knowledge is unsurpassed and second to none.

T: +973 17 223 527 F: +973 17 223 536info@alaujan.com.bhP.O. Box 904, Manama, Kingdom of Bahrain

ments with International Brands have been recognized by the Brand Owners themselves in that today we represent some of the world's finest MNCs’ in the likes of Mondelez/Kraft, Fonterra, Glaxo Smithkline, Unilever, 3M, PVM, and Delmonte in Bahrain. Our staffing reflects our business outlook and approach. We employ over 375 multi-cultural staff who have immensely contributed to the achievement of our company’s objectives over the years. Their individual and collective contribu-tions through expertise and team work have made A.Latif Al Aujan Group what it is today.

A.LATIF AL AUJAN FOOD INTL.FOOD DIVISIONAL AUJAN’S GSK & NON-FOOD DIVSIONSERVING YOU AT PERSONAL BEAUTY & HOME HYGIENE

MONDELEZMIDDLE EAST OPERATIONS

FOOD SERVICE DIVISION

OUR DIVISIONS

MISSION

“A Home ! Wisely growing brands through people.” THE CODE OF SUCCESS

• People• Efficiency• Partnership• Stability

VISION To be the Partner of Choice, delivering excellence through passion for our people and our brands “at your service, always”

VALUES

• Family• Unity• Passion• Innovation / Creativity• Trust

Mondelēz International and its predecessors have had a presence in the Middle East ever since Kraft Foods sold its first canned cheese in the region as early as 1912. Along-side the artefacts in a museum dedicated to Dubai's heritage, there is, for instance, a Kraft cheese-can dating back to 1915 on display in Al Fahidi Fort, reflecting the enduring popularity of our brand in the region. Back then, Kraft cans were imported from Iraq and Syria and then shipped on commercial boats to Kuwait and Dubai.

Mondelēz International has intensified its focus on the region in the last decade. In 2000, Mondelēz International, then known as Kraft Foods, set up an office in Dubai to manage operations in the Middle East. A decade later, the same HQ expanded to be home to the Eastern Europe, Middle East & Africa (EEMEA) region.

The Middle East is projected to be the fastest-growing

snacking market in the world. Mondelēz International already has a strong presence in the region. The Middle East business has already been witnessing a very healthy, double-digit growth rate. Mondelēz International intends to fast track and bring more global innovations to the region.

The office is responsible for operations, sales and distribu-tion in 15 countries across the region including:Saudi Arabia, Gulf, Pakistan Growth Markets such as Algeria, Iraq, Yemen, Libya and Sudan

The company employees 1,200 people in the region of more than 40+ nationalities. The company also operates manufacturing facilities in Bahrain, Saudi Arabia and Pakistan.

Welcome, to one of Bahrain’s leading independently owned Foodservice Distributors who specialize in providing a comprehensive range of products and services to all types of Businesses, Restaurants,Hotels& Caterers throughout the Kingdom of Bahrain. We are proud of our heritage and our business’s wide focus on delivering great customer service.

Al Aujan’ s FSD not only stands for Food Service Division but also for a Food Solutions Dynamics. Whether you’re managing a restaurant business or are a small or large scale Organizationwe provide food supplies to all. We deliver a complete solution for success, by providing you everything under one roof. Aujan’s FSD is here to provide you a choice of high quality, nutritious and well balanced food to meet people's needs throughout the day and throughout life.

In terms of Revenue generation capability Aujan Food International (AFI) Food Division plays the role of core business division among the four Sales & Distribution related businesses in our company. From its humble beginnings of 1984 with only a handful of Food Brands, today the Division represents Global/Regional Powerhouses such as: Fonterra (Anchor Milk Powder), KRBL (India Gate/Nurjahan Rice), Britannia, Delmonte, Planters, Maxwell House, Chupa Chups, Twinings, Camel Nuts, Fantastic, Meadow Lea, and Golden One Edible Oils.

With a Sales Force strength of more than 50 personnel AFI Food Division reaches every nook and corner of Bahrain and boast the highest Retail penetration at Traditional Trade level among the four Divisions. Apart from the strong

We are carrying in our portfolio some of the leading & popular retail brands in Oral Care, House Hold Care, and Personal Care – Beauty & Men Creams. We have a well-integrated sales force that delivers the

A.LATIF AL AUJAN FOOD INTL. – FOOD DIVISION

AL AUJAN’S GSK & NON-FOOD DIVSIONSERVING YOU AT PERSONAL BEAUTY & HOME HYGIENE

MONDELEZMIDDLE EAST OPERATIONS

FOOD SERVICE DIVISION

A. Latif Khalid AlAujanChairman of the Board

At A. Latif AlAujan Group, we are passionate to provide the best quality products and the highest quality customer service for all our partners. Our team always are doing their best to build up and grow high quality Brands for the benefits of the consumer in the kingdom of Bahrain and other GCC countries in the future. Consumer is in the key focus of our efforts and is at the heart of our organization.

Since the inception of AlAujan Group that started by “Latif Shoe” back in 1972, our team are professionally dedicated and working hard to make AlAujan Group one of the top business groups in Bahrain. If you look at our Mission / Mantra, you can simply get what I and all my team are looking for. Our mission simply says that we are looking to be a home, that is growing brands through people and this growth will never happen except if we offer with passion, high quality products & services to

the Bahrain consumer. This also will never happen except through a highly professional, hard working & passionate team complimented with the full support from our partners both suppliers / principals and customers / trade.

Although many international brands that we represent are already well known and recognized globally and internationally, our local knowledge and know how always are adding value to ensure the well reception and acceptance of the Bahraini consumer to our products & services. This is why our partners have high confidence in our team ability to introduce and launch new Brads in the Bahrain Market. At the end, I’d like to welcome you again in our website and I wish that our products & services attract your attention & interest. If you need more details you will be more than welcomed to contact us and we will come back to you soon.

Thank you,

and experienced Field Sales Management Team AFI possesses, one of the pivotal strengths of this Division is in its well-trained Sales & Merchandising Teams. Furthermore, in order to provide greater focus on each of the brands we market, the AFI Team has been split into two Sub-Divisions.

The hallmark of AFI’s success to date that is amply manifested in attracting many suppliers to its stable over the last ten years can be attributed to its customer relationship building capability. Be it Modern Trade or Traditional Trade, AFI Food Team has built lasting relationships thus paving the way for many a new brand to get established in the Bahrain Market.

various guidelines of our brand partners to serve our retail & whole sale customers in fmcg, weather through shopper/consumer promotions or selective strategic and generic retail activations.

CHAIRMAN’S MESSAGE