1  

2  

OUR BUSINESS

HOW DID YOU HEAR ABOUT THIS ROLE?

Source: Survey Monkey

71.4%

42.9%

14.3% 14.3% 14.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

LinkedIn Job Posting THE ICONIC Careers Website

Other Job Posting LinkedIn News-feed LinkedIn Recruitment Advertisement

%

CHANNEL

3  

MARKET PERCEPTION: CANDIDATE EXPERIENCE SURVEY

HOW WOULD YOU DESCRIBE THE ICONIC AS AN EMPLOYER

Source: Survey Monkey

85.7% 85.7% 85.7%

71.4%

57.1%

42.9%

28.6%

14.3% 14.3%

0.0% 0.0% 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

4  

MARKET PERCEPTION: CANDIDATE EXPERIENCE SURVEY

WHAT MOTIVATES YOU TO WORK AT THE ICONIC?

5  

DATA WAREHOUSE & ETL DEVELOPER

§  “I really liked the content of social media. Iconic seems to be a

very awesome place to work at. The team seem to be great

and I would live to be a part of it”

JUNIOR IT SUPPORT

§  “The appropriation of the company towards the employee as

well as the friendly environment”

SOCIAL MEDIA AND COMMUNITY MANAGER

§  “Affordable, Accessible Trendy Fashion”

SOCIAL MEDIA AND COMMUNITY MANAGER

§  “The way a company treats their employees, their customers

and their community greatly influences where I apply for jobs. I

also have preference for the creative industry as that is where

my passions lay”

DATA WAREHOUSE AND ETL DEVELOPER

§  “I love the environment that seems to have (I liked very much

the video, with all the employees happy and loving what they

do). Also professionally sounds very appealing to work for an

online retailer, for the quantity of data involved”

MARKETING DATA ANALYST

§  “The culture, technology driven, fashion forward and the

innovative are motivations for me to work at THE ICONIC”

CUSTOMER SERVICE AGENT

§  “To join a young, growing and exciting company”

Applicants part of the recruitment experience say:

Cool

Innovative

Fashion Forward

Team-oriented

Fun

Market Perception

THE EMPLOYEE VALUE PROPOSITION

6  

Innovative

Team-oriented

Technology Driven

Ambitious

Entrepreneurial

Ideal Market Positioning

THE ICONIC challenges you to make an impact in what you do everyday.

We are technology driven, as a team we aim to innovate and use

entrepreneurial thinking to engage the customer.

Our business growth is doubling Year-on-Year and we set ambitious goals to define Retail in Australia and New Zealand.

As a young company, in a new and high growth industry you can take the

opportunity to to grow your career with us.

7  

OUR VISION To define the future of fashion retail in Australia and New

Zealand

WE ARE TRUE TO OUR CUSTOMERS

We are committed to delivering an

outstanding shopping experience.

We are the brand that customers love,

trust and enjoy. We always put our

customers first.

WE DREAM BIG

We know that we need to be the best

in many disciplines: fashion, digital,

marketing and operations. We think

creatively and share ideas, ecommerce

smarts and entrepreneurial spirit. We

constantly improve and innovate to

achieve our dreams.

WE GET THINGS DONE

We are doing what’s never been done

in Australia. We know that an idea is

only as strong as its execution. To

achieve big dreams we are passionate,

pragmatic and deliver results fast.

WE ARE STRONGER TOGETHER

We celebrate our wins, share our

learning's, and support each other

through ups and downs. We are one

team, defining the future of Australia

fashion retail together.

OUR MISSION To inspire the icon within every customer

OUR VALUES

INCREASE FOLLOWING ACROSS SOCIAL CHANNELS BY 100%

GREAT

PLACE

TO WORK

THE ICONIC: TALENT BRANDING

8  

OUR BUSINESS

ATTRACT THE BEST TALENT TO

WORK AT THE ICONIC

CONVERSION TO APPLY ON CAREERS SITE BY 20%

KPIs:

Time-to-hire

Roles Accepted

Roles Rejected

9  

GOAL 1 INCREASE FOLLOWING ON BOTH LINKEDIN AND TWITTER BY

100% TO INCREASE TALENT BRANDING VISIBILITY REACH

PAID DEMAND GENERATION

OPTIMISE CONTENT CREATIVE

INTEGRATE LINKEDIN & TWITTER FOLLOW ONSITE & CUSTOMER EDM

CREATE CANDIDATE PERSONAS & MAP JOURNEY

BUILD SOCIAL COMMUNITIES TARGETING CANDIDATE PERSONAS

MARKETING STRATEGY

Leverage social recruitment channels to engage our candidates

in conversation and attraction to the brand

TACTICS

KPIs:

Time-to-hire

Roles Accepted

Roles Rejected

10  

GOAL 2 INCREASE CONVERSION BY 10% ON CAREER SITE

DEVELOP ONGOING CONTENT STRATEGY

UX & SITE RE-DESIGN

SEO OVERHAUL

MARKETING STRATEGY

Improve candidate experience on the career site and

accessibility to the site

TACTICS

KPIs:

Time-to-hire

Roles Accepted

Roles Rejected

11  

WHERE DO I START?

12  

1.  What made you apply for a role with us?

2.  Did anything make you hesitate to apply with us?

3.  What did you expect it to be like at THE ICONIC?

4.  Have we met your expectations? If no, please explain.

5.  What motivates you to work at THE ICONIC?

6.  What d you want to get out of your career by working here?

7.  Who are your influencers as a (insert job title here)?

8.  What kind of content would attract a (insert job title here) to a career

with THE ICONIC?

9.  How would you go about looking for a job?

10.  What is your dream job?

11.  What interests you outside of work?

12.  What social media do you use?

13.  What are five words that describe THE ICONIC?

14.  On a scale of 0 to 10, how likely are you to recommend someone to work here?

15.  On a scale of 0 to 10, how would you rate your recruitment process?

16.  What could have improved in the recruitment process?

SAY

PERSONAS: THE TECH HEAD

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DO THINK FEEL §  I want to work on a well-

made product

§  I will only take market rates

at my level of expertise and

skill

§  There are a lot of tech jobs

on offer to me in exciting

spaces

§  I want to get exposure to

management positions and

responsibilities

§  I enjoy flat structures and

autonomy in my work

§  I want to work on technically

challenging projects that

pushes my skills and

abilities

§  It is hard to find a work

environment that aims to

apply best practice when

developing its products

§  I want to work with a team

of seniors to constantly

improve products

§  What is my next career

move?

§  Should I take up an

interesting contracting role

or full time employment?

§  What kind of training and

career development will this

employer provide?

§  What kind of technologies

are used?

§  What is the size and

structure of the team?

§  What is the work culture of

this employer?

§  I want to look forward to

going to work

§  What industries would

provide an interesting job

opportunity for me?

§  Frustrated

§  Restless

§  Challenged

§  Optimistic

§  Content

§  Goes to networking events

to meet other tech heads

§  Visits aggregate websites,

blogs, forums and sites to

stay updated on topical

industry reads

§  Participates in industry

conversation on social

media – particularly twitter

§  Often has side projects

§  Finds job opportunities by

networking, Linkedin,

Recruiters, Job Boards or

Google

§  Often into active sports,

travel and enjoys a beer or

two

CONSTANT BATTLER OF ANDRIOD VS APPLE, 27 YEAR

OLD, SENIOR ENGINEER

§  It is a highly competitive

market, war on talent for

skilled tech talent

§  To attract tech talent you

need to be perceived as

a technology driven

company, interesting

technological challenges

eg. scalability, improving

stack

§  Wants to be part of a

great team culture with

shared learnings

§  Thrives in responsibility

and autonomous

environment

§  High impact role with

actionable

recommendations

INSIGHTS

14  https://youtu.be/FQ9PplUuFgs