OSS Innovations Deliver the Future of Communicationsdpnm.postech.ac.kr/papers/TMW/TMW2004-LongBeach... · 100s of Key Indicators Customers Employees Finance Operations Benchmark with

Lucent Technologies Inc. – All Rights Reserved. © 2004.

OSS Innovations Deliver the Future of Communications

Jeff JaffePresident, Bell Labs Research and Advanced TechnologiesLucent Technologies


Theme

Dramatic changes are occurring in Communications

Today, the focus is on the delivery of the new capability

The delivery will not scale without more attention to OSS– Quality

– The Risks of the new capabilities

– Optimization

We will discuss how OSS innovations will deliver the future of communications


OSS InnovationsOSS Innovations

Dramatic Changes in Communications

Networking Services Regulatory

Quality Risk Optimization

Scaling ChallengesScaling Challenges

2. Sensor/Personal Nets

3. Wireless World

1. VoIP 1. Blended Services

3. Converged Access

1. Infrastructure Protection

2. Disaster Recovery

3. Emergency Services

2. IMS


Networking ChangesIntroduce Management Challenges

3G .. Wi-FiBluetooth

802.16

SensorCloud

iMote

MPLS

Aggregators

DeliveryProtocols

Sensor –Agriculture,

Security, RFID

802.11x3GPersonal–Last

Meter 802.16

ControlPlane

SessionPlane

P2T MMSSIP RTSPXCAP

Monitor ReconfigManagePower

VoIP Sensor & Personal Nets Wireless World

ControlProtocols


Services Changes

Blended

Voice Video Data Mobility

NG Messaging/Collaboration

• Unified Messaging• Video Mail• SMS/MMS • Anti Spam/Virus• VoIP Voice conf.• Video conf. / file• IM/ MM Collaboration• Video IM• Push to Talk/See

NG Telephony• Res. Services

(Class 5 VoIP)• W/W Converged VoIP• Toll Services• VoIP 800 Service• VoIP Prepaid• VoIP VPN• IP Centrex • Basic Video Telephony• Video Centrex• Call Center

NG Lifestyle /Work Style

• Mobile Commerce• Location Based Services• Networked Gaming • Gambling / Voting• Home Control & Security• Business Productivity &

Convenience• Personal Productivity

Content• Communications Content • MMS-VAS Content• Download Content• Streaming Content• VoD over IP (IP TV)• Video Distribution (IP TV) • Personal Information

Services• Voice Info (VXML)

Push2Talk Call in active directory

Quality – end user

Forward files to distribution and/or a portion of video conference

Optimization – hand offs

Risk – managing authentication and state

Quality –carrier grade

Spawn a video conference to theP2T Participants

Setup a web-cast for the group

Blended Example



OSS InnovationsBridge the Management Challenges

Networking Services Regulatory


2. Sensor/Personal Nets

3. Wireless World

1. VoIP 1. New Bundles

3. Converged Access

2. IMS

1. Infrastructure Protection

2. Disaster Recovery

3. Emergency Services

Scaling ChallengesScaling Challenges


OSS InnovationsSame Basic Functions – But with New Algorithms

Fulfillment Assurance BillingOperations Support &ReadinessCustomer Relationship Management

Service Management & Operations

Resource Management & Operations

Supplier/Partner Relationship Management

S/P Interface Management

Retention & Loyalty

Customer Interface Management

OrderHandling

MarketingFulfillmentResponse

Resource Data Collection & Processing

SM&OSupport &Readiness

RM&OSupport &Readiness

CRM – Support & Readiness

S/PRMSupport &Readiness

ServiceProblem

Management

ServiceQuality

Management

ResourceTrouble

Management

ResourcePerformanceManagement

SellingCustomerQoS / SLA

Management

ProblemHandling

Billing & Collections

Management

Service &Specific Instance

Rating

S/P ProblemReporting &

Management

S/PPerformanceManagement

S/P Requisition Management

S/P Settlements& Billing

Management

ServiceConfiguration & Activation

ResourceProvisioning

Legend:

Quality

Optimization

Risk


• Regulatory Framework• E911, Disaster Recovery• Homeland Security

Public Policy Arena Issues

Quality ManagementRequirements for Carrier Grade for NGN Services

Service QualityVoice quality of traditional phone service

ManageabilityHandle overload conditions and sudden traffic

spikes

ScalabilityPSTN-like call volumes

SecurityEnsure that people get the same confidence in

NGN as they have in the PSTN todayFlexibility

Enabling VoIP over wireless


Nimbleness

Immediacy

Data Transparency

Seamless Control

Services ChangesWithout Quality they are not usable

– Simplicity

– Web style controls for all devices

– Hides complexity of heterogeneous data and devices

– Visceral sense of always-on, responsive network

– Easy to change preferencessimplicity of change CO

NVE

RG

ED

AC

CES

SSE

SSIO

NS

LAYE

R

SessionManager

MediaServers

NG Messaging/Collaboration

Presence/ Loc. Servers

GW to Legacy

ServiceBroker

Core Infrastructure and IP/Wireless Networks

APP

LIC

ATI

ON

S

3rd Party GW

Active InfoHSS/SDHLR

NG Telephony NG Content

NG Lifestyle /Work style

Multi-mediaDevices

Multi-service Access

Serv

ice

Man

agem

ent

TelephonyServer

Policy Engine AAA/IP Mgr.

IMS is an Architected Approach for NG Blended Services


OSS Opportunity for Quality ManagementCulture of Quality

100s of Key Indicators

Customers Employees Finance Operations

Benchmark with Common Models

Total Operational Competency (TOC)* Metrics

*Service Mark being applied by Lucent Technologies.

Strategic Mission of Quality

Example End user quality mgt.for 3G HS data

KBI KPI KQI

BalancedApproach

Consider Dimensional Metrics of Indicators

Multi-Department Action Plan

Work Center MarketSegment

BusinessImpact

Formulas

Tension

CompetencyMetrics

ServiceModels

Thresholding


OSS Opportunities for Quality Measuring NG Telephony, Collaboration, Life Style Services

NEs/OSS/DevicesActive & Passive

Probes – Simulated SessionsBusiness &

Operations Metrics

KPI1 KPI2 KPI3 KPI4. . .

KQI1 KQI2

Process Models & Compare to Benchmarks

Adaptors for All Aspects of Services

Service Modeling Predictive Thresholding

Pattern analysisof key indicators &

dimensions

Customers Segmented

KBI3 KPI3 KB3 KPI3

Easily AddService, Flavor

Many Levels Easy

representation

Historical & benchmark-aware, real-time algorithms, SLA/SLO violation notification

Gold

LargeCorp.

Platinum

MediumCorpGood

Visibility to Quality –fair/good/excellent?

IMS / MMS/ Streams

Web Services/ IP Data

Business /Surveys

..

Industry Requires Mean Opinion Scoring for Blended


Risk: A Growing Problem

Growing Threat

Major Risk Categories:

Disaster Risk

Backup ProceduresBackup Procedures

RedundancyRedundancy

Fail over /Fail over /Fault ToleranceFault Tolerance

Malicious Attackers, Worms, AdwareContent, Bandwidth, and Data StealingExploitation of Security Holes, Spyware

Growing Threat

New Threats/RisksSituation:

PersonalPersonal

NetworkNetworkRevenue LeakageRevenue Leakage

Service/Component Service/Component CompletionCompletion

State ManagementState Management

Security Risk Payment Risk


OSS Opportunities to Mitigate Business Risk

OSS Implications1. Intelligently correlating alerts from the

8 security dimensions with integrated assurance

2. Create authentication policies which provide seamless users movement

3. Enable users Privacy Control

Security Risk

Acc

ess

Man

agem

ent

Infrastructure Security

Application Security

Service Security

End User PlaneControl Plane

Management Plane

THREATS

VULNERABILITIES

8 Security Dimensions

ATTACKSDat

a C

onfid

entia

lity

Com

mun

icat

ion

Secu

rity

Inte

grity

Ava

ilabi

lity

Priv

acy

Interruption

Fabrication

InterceptionModification

Aut

hent

icat

ion

Non

- repu

diat

ion

Security Layers

Bell Labs Security Model – ITU-T X.805

Requests

Decisions

UserPreferences

Self-selectionPortal

Personalized Application

Vortex RuleEngine


OSS Opportunities to Mitigate Business Risk

OSS Implications1. New technical challenges with quantity of data, insecure

protocols and log files, and diversity of session parts

2. Comprehensive revenue assurance coverage for all legacy and blended services

3. Real-time assurance of payment stages (setup, session end) & new types (stored value)

Payment Risk

SessionOptimization

Logical View of Revenue Assurance

FraudDetection

CollectionMaximization

TroubleAnalysis

Pre-sale /Point of Bundle

Subscription/Service Billing

Design &Setup

SessionStart to End Payment Cycle/Type

Revenue Assurance

Payment DataUserData

PurchaseRecords

SessionData/Logs

Payment Cycle/Type

Revenue Assurance

Payment Data

Protocols


OSS Opportunities for Optimization Improving Network Efficiency & Service Delivery

MediationAlgorithms

PE

DC PE

Sensors

ElementsServices

BillingProbes

MPLS LSP Balancing

Fast Restoration

Path Computations

DenialOf Service

Stream/Stats

New Mediation Techniques• Real-time challenge with billions of

components

• In memory anomaly spotting

• Online Denial-of-Service Algorithms

Fast Restoration• Pre-compute routes upon failure

MPLS LSP Balancing• Path usage not always predictable

• Re-route without disturbance


OSS Opportunities for Optimization Improving Network Efficiency & Service Delivery

Optimizing Inventory Management

Wi-Fi/WAN

HotspotPollution

Tilt PowerDemand

3G RF & Wi-Fi Performance

Overlap

Ethernet IP V4 IP V6

Auto-Discovery

Device Info

IPV4-V6,ENUM

Ports/Paths

Inventory not just ports & paths• Node discovery algorithms• IP V6, ENUM, World domains• Device capabilities, state• Channels, servers

Maximize Radio Performance • Adjust Parameters• Combine functions/routing

Maximize Wi-Fi Utilization• Overlapped Wi-Fi Access• Overlapped Wi-Fi/3G

Routing


Technology & OSS Innovations Deliver the Future of Communication Services

Evolution in communication services and telecommunications networks

Value lies in delivering carrier grade quality, reliability and scalability

New opportunities for service quality assurance, optimization, security and revenue management

Differentiate offers and mitigate risks for improved business returns



Documents

OSS Innovations Deliver the Future of Communicationsdpnm.postech.ac.kr/papers/TMW/TMW2004-LongBeach... · 100s of Key Indicators Customers Employees Finance Operations Benchmark with