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OSN ADOPTION INITIATIVE PROPOSALA top-down approach on increasing Employee Engagement within UGBU, using the Oracle Social Network platform

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Objective1

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AGENDA

Measure & Improve

Benefits

Engagement Examples

Know the audience

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Gartner* Analysis Report:Enterprise social networks to become “the primary internal communication channels for noticing, deciding or acting on information relevant to work activities, by 2016"

However…“by the end of 2015, 80% of social network efforts within the enterprise will not achieve the intended benefits due to lack of strategy and overemphasis on technology"

“Companies need to adopt an internal communication approach that engages workers and pulls them in, rather than simply have the technology pushed onto them” - Gartner, Inc

* Gartner, Inc. is an American information technology research and advisory firm providing technology related insight headquartered in Stamford, Connecticut, United States. It was known as Gartner Group, Inc until 2001. Wikipedia

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To encourage a top-down approach on increasing Employee Engagement

via Oracle Social Network (OSN)

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OBJECTIVE

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BENEFITS

Two-way communication A faster, more open and more personal communication channel, leading to a more engaged workforce

Cross LOB collaboration Enabling cross LOB and cross geographies relationships, fostering self-sustaining virtual communities

Horizontal networking Breaking down hierarchies, creating a culture of trust and building a strong employer branding

“Collective intelligence” Scaling up the network across the organization, increasing overall productivity and job satisfaction

New feedback channels Management and the Enablement team can collect immediate feedback and fine-tuneEnablement strategies

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ENGAGEMENT EXAMPLES

Management announcements

News about UGBU products

Live chat sessions with executives

Mini-interviews

Career Development stories and opportunities

Weekly Contests

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KNOW THE AUDIENCE – 3 STEPS TO LIGHT

2. Find out who is influentialIf we can target these influencers with the right message and get them onboard, they, along Management, could help OSN go viral

1. Conduct surveysA good way to learn more about our audience is to ask them directly. Surveys can be a powerful tool for understanding the thoughts and opinions of our OSN community

3. Listen and interactOSN is buzzing with activity 24/7, and if we’re able to listen in on the parts that are most relevant to us, we’ll learn a lot

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MEASURE & IMPROVE

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"Leaders need to develop a social business strategy that makes sense for the organization.

Just sponsoring a social project is not enough -Managers need to demonstrate their commitment"

Gartner Analysis Report