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7/29/2019 Organizational Change 2012
1/17
ORGANIZATIONAL
CHANGE
Triggers of ChangeAny disorganizing pressure arising outsideor inside the organization, indicating thatcurrent arrangements, systems, procedures,rules and other aspects of organization
structure and process are no longer effective
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External Triggers for
Organizational Change
Developments in technology
Developments in new materials
Changes in customers requirements and tastes
Activities and innovations of competitors New legislation and government policies
Shifts in local, national and international politics
Changes in social and cultural values
Changing domestic and global economic and
trading conditions
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Internal Triggers for
Organizational Change
New product and service design innovations
Innovations in the manufacturing process
New ideas about how to deliver services to customers
Low performance and morale, triggering job redesign Appointment of new senior manager or top
management team
Inadequate skills and knowledge base, triggeringtraining programmes
Office and factory relocation, closer to suppliersand markets
Recognition of problems, triggeringreallocation of responsibilities
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Lewins Three-Step Model
In some cases, it is better to anticipate
events and trends, and be proactive in
introducing appropriate organizational
changes
For change to occur, we first need to
unfreeze the current state of affairs, move
to the desired new state, and then
refreeze and stabilize those changes
Due to constant transformation,
refreezing no longer seems to be an
option
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Many organizations now face a high-velocity environment in which turbulent
and rapidly changing external conditions
are translated into a complex, multi-faceted, fluid and interlinked stream of
initiatives affecting work and organization
design, resource allocation and systems
and procedures in continuous attempts to
improve performance. The environmentfor most organizations is likely to remain
volatile, or become even more turbulent.
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Organizational Change
-- Challenge or Paradox
Triggers and consequences are many andcomplex, hence establishing cause andeffect relationship is problematic
Studying change at different levels iscomplex i.e. individual, group and
organization levels Change is to be studied as a process a
series of events unfolding through time
Change that affects many is difficult to
evaluate as there may be no agreedcommon criteria on which to base
judgements
Change can only be understood fullyin relation to continuity, with respect
to what has not changed
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Shallow
Deep
Deepest
Fine Tuning:focus on efficiencyRestructure: centralize, decentralize
Reallocate resources: grow some departments, cut others
Improve business planning: symbolize a shift in thinking
Change the leadership: new CEO with major change
Change the organizations definition of success: create
new goals, objectives, targets to change behaviour
Change the mission, vision, values and philosophy:symbolize a radical shift in thinking and behaviour
Paradigm shift: change how we think, how we solveproblems, how boundaries are defined, the way we do
business: frame-breaking, mould-breaking, fundamental
strategic change
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Change and the Individual
Future Shock The stress and
disorientation suffered by people when
they are subjected to too much change
in too short a time
Coping Cycle The human response to
trauma and significant loss, suggesting
that the individual typically (but not
always) passes through a series of
emotional stages, including denial,
anger, bargaining, depression and
acceptance
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Coping Cycle
Denial Unwillingness to confront the
reality
Anger Turn accusations on those
apparently responsible
Bargaining Attempts to negotiate, to
mitigate loss
Depression The reality of loss or
transition is appreciated
Acceptance Coming to terms with
and accepting the situation and its full
implications
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The Pressure--Performance
Relationship
PressureLevel
Response Experience Performance
Very low Boredom Low levels of interest,
challenge & motivation
Low, acceptable
Low tomoderate
Comfort Aroused interest, usedabilities, satisfaction,
motivation
Moderate tohigh
Moderate to
high
Stretch Challenge, learning,
development, pushing the
limits
High, above
expectations
High to
unrealistic
Stress Overload, failure, poor
health, dysfunctional
coping behaviour
Moderate to low
Extreme Panic Confusion, threat, loss of
self-confidence, withdrawal
Low,
unacceptable
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Implications of Change
Change implies experimentation andcreation of something new
It also means discontinuity anddestruction of familiar structures and
relationships It involves confrontation with the
unknown and loss of the familiar
Thus, there might be resistance to
change an inability or anunwillingness to discuss or to acceptorganizational changes that areperceived in some way damaging orthreatening to the individual
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Sources of Resistance to Change
Ignorance Failure to understand theproblem
Comparison Solution is dislikedbecause an alternative is preferred
Disbelief Feeling that the proposedsolution will not work
Loss Change has unacceptablepersonal costs
Inadequacy Rewards from change
are not sufficient Anxiety Fear of being unable to cope
with the new situation
Demolition Change threatens to
destroy existing social arrangements
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Sources of Resistance to Change (contd.)
Power cut Sources of influence andcontrol will be eroded
Contamination New values andpractices are repellent
Inhibition Willingness to change islow
Mistrust Management motives forchange are considered suspicious
Alienation Other interests are more
highly valued than new proposals Frustration Change will reduce
power and career opportunities
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Methods for overcoming
resistance to change
Education and commitment group meetings,training, counseling, publishing reports
Participation and involvement collaborationin planning and implementation
Facilitation and support building awareness,providing help to overcome fears and anxieties
Negotiation and agreement compromisethrough trading and exchange
Manipulation and co-optation selective
dissemination of information; giving well-paid,high status positions to key resistors
Implicit and explicit coercion use of forceand threats to fire or transfer individuals, or tostifle their promotion and career prospects
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The Change Agent
A member of the organization seeking to promote,further, support, sponsor, initiate, implement or deliver
change. Skills required in a change agent are as follows:
Ability to work independently, without management
power, sanction and support
An effective collaborator, able to compete in ways thatenhance cooperation
Ability to develop high-trust relationships, based on high
ethical standards
Self-confidence, tempered with humility
Respect for the process as well as content of change
Ability to work across business functions and units,
multifaceted and ambidextrous
Willingness to stake reward on results and gain
satisfaction from success
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Contingency Approach to Change Implementation
Dunphy & Stace (1990)
ChangeLeadership
Incrementalchange
strategies
Transformativechange
strategies
Collaborative-
consultative
modes
Participative
evolution minor
adjustment, timeavailable,
change is
favoured
Charismatic
transformation
majoradjustment, little
time, support for
radical change
Directive-coercive
modes
Forced evolution minor
adjustment, time
available,
change is
opposed
Dictatorialtransformation
major
adjustment, no
time, no support
for change
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Kotters Steps to Transforming
your Organisation (1995)
1. Establishing a sense of urgency
2. Forming a powerful guiding coalition
3. Creating a vision
4. Communicating the vision5. Empowering others to act on the vision
6. Planning for and creating short-termwins
7. Consolidating improvements andproducing still more change
8. Institutionalising new approaches