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1 HISTORY Today India is the world‟s largest milk producer which overtook US in 1998 which accounts for 17% of the global output. According to the research firm CLSA, milk is the country‟s biggest agricultural produce, contributing 22% to agricultural GDP. The annual growth rate of milk production in India is 5% to 6%, against the world at 2%. This rapid growth was largely credited to the contribution by dairy co-operatives, under the Operation Flood (OF) Project, assisted by many multi- lateral agencies, including the European Union, the World Bank, FAO and WFP (World Food Program). National Dairy Development Board (NDDB) lays down the rules and regulations to be followed by the various co-operative milk societies. AMUL (Anand Milk Union Limited) was a pioneer in starting a co-operative milk producer‟s society in 1946 in Gujarat and thereafter many co-operative societies were started. In 1975 the World Bank gave a credit of Rs.78 crores for starting another co-operative society. An overwhelming 85% of the over Rs 2,00,000 crore dairy sector, which sustains about 80 million families across rural India, falls under the unorganized sector. The rest includes private dairies, co-operative societies and government dairies. VISION "Wish to grow into model milk co-operative in the country" Quality Policy “We continuously strive to improve our quality and operating system by educating and motivating producers and work force to achieve customer satisfaction both producers and consumers”. Quality Rule “Every job / operation will be done by everyone in the right time and right at first time for customer satisfaction”.

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  • 1

    HISTORY

    Today India is the worlds largest milk producer which overtook US in 1998 which

    accounts for 17% of the global output. According to the research firm CLSA, milk is the

    countrys biggest agricultural produce, contributing 22% to agricultural GDP. The annual

    growth rate of milk production in India is 5% to 6%, against the world at 2%. This rapid

    growth was largely credited to the contribution by dairy co-operatives, under the

    Operation Flood (OF) Project, assisted by many multi- lateral agencies, including the

    European Union, the World Bank, FAO and WFP (World Food Program).

    National Dairy Development Board (NDDB) lays down the rules and regulations to be

    followed by the various co-operative milk societies. AMUL (Anand Milk Union Limited)

    was a pioneer in starting a co-operative milk producers society in 1946 in Gujarat and

    thereafter many co-operative societies were started. In 1975 the World Bank gave a credit

    of Rs.78 crores for starting another co-operative society. An overwhelming 85% of the

    over Rs 2,00,000 crore dairy sector, which sustains about 80 million families across rural

    India, falls under the unorganized sector. The rest includes private dairies, co-operative

    societies and government dairies.

    VISION

    "Wish to grow into model milk co-operative in the country"

    Quality Policy

    We continuously strive to improve our quality and operating system by educating and

    motivating producers and work force to achieve customer satisfaction both producers

    and consumers.

    Quality Rule

    Every job / operation will be done by everyone in the right time and right at first time for

    customer satisfaction.

  • 2

    MILESTONE OF THE COMPANY

    1987 Bifurcation of the district from an operational area of Bangalore Milk Union

    Ltd to form a separate milk union.

    1987 Establishment of First Women Dairy Co-operative Society in the union.

    1989 Inauguration of Sadali chilling centre.

    1990 Initiation of milk marketing at inter-dairy rate.

    1991 Inauguration of Gowribidnur chilling centre.

    1991 KMF handed over chilling centres of Kolar, Chintamani and Gowribidnur to

    Kolar Milk Union Ltd.

    1994 Inauguration of full-fledged dairy at Kolar with a processing capacity of 1.0

    lakh litre per day.

    1994 Union started milk marketing under the brand name NANDINI in Polythene

    packets.

    1995 Inauguration of Administrative building in the dairy campus.

    1998 Inauguration of Cheese plant.

    1999 Union started marketing Nandini Good life Milk.

    2000 Expansion of marketing goods to Chennai.

    2001 Inauguration of BMC centres in the jurisdiction of KCMUL (first time in the

    history of Karnataka)

    2001 Kolar Dairy was certified ISO-9002 for Quality Management System.

    2001 Union started marketing Masti Dahi.

    2001 Expansion of Tetrapak unit.

    2003 Union bagged National Productivity Council Award 2nd Place in both 2003

    and 2004.

    2005 Inauguration of 100th BMC centre in the jurisdiction of KCMUL.

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    2006 Union Bagged best Co-operative union award in the state.

    2007 Establishment of producers Welfare Trust.

    2008 The union was renamed as Kolar-Chikkaballapura Co-operative Milk

    Producers Societies Union Limited.

    2008 Union started to export Good life milk to Singapore with a shelf life of 1 year

    and also started to supply to INDIAN ARMY. The union also received Energy

    Conservation Award from both central and state government.

    2009 Introduced Good life milk in 200ml fino packets to market and also launched

    new variant milk called SAMPOORNA.

    2010 Increased the packing capacity of UHT plant to 2.5 lakh litres per day.

    2011 Union recorded highest milk procurement of 8,00,000 litres.

    2012 Union registered the highest milk sales of 2,50,000 litres and milk procurement

    of 8,50,000 litres.

    List of Co-operative Milk Producers under Karnataka Milk Federation

    1. Kolar-Chikkaballapura Milk Union

    2. Bangalore Milk Union

    3. Mandya Milk Union

    4. Mysore Milk Union

    5. Hassan Milk Union

    6. Belgaum Milk Union

    7. Shimoga Milk Union

    8. Tumkur Milk Union

    9. Gulbarga Milk Union

  • 4

    10. Dharwad Milk Union

    11. Dakshina Kannada Milk Union

    12. Bijapur Milk Union

    13. Bellary Milk Union

    Bangalore Dairy, a joint venture of UNICEF, Government of India and Government of

    Karnataka was dedicated to the people of Karnataka on 23rd

    January 1965 by the then

    Honourable Prime Minister Late Shri Lal Bahadur Shastriji. Sprawling over an area of

    52 acres, the Dairy had an initial capacity to process 50,000 litres of Milk per day. This

    dairy was handed over to the Karnataka Dairy Development Corporation (KDDC) in

    December 1975 as a part of Rural Milk Scheme of Mysore, Hassan and Kudige under

    Operation Flood-II and then transferred to Karnataka Milk Federation (KMF) in May

    1984 as a successor of SDDC.

    EVOLUTION OF KARNATAKA MILK FEDERATION

    Karnataka Milk Federation (KMF) was instituted in 1984, by federating the 13 Milk

    Unions in the state and thus forming the state level apex organization. As a Co-Operative

    apex body of the state of Karnataka, it represents dairy farmers organization and also

    implements dairy development activities. The main objectives of KMF is

    To build village level institutions in co-operative sectors to manage the dairy

    activities.

    To ensure provision of milk production inputs, processing facilities.

    Provides assurance and remunerative market for the milk produced by the farmer

    members.

    To facilitate rural development by providing opportunities for self-employment at

    village level, preventing migration to urban areas, introducing cash economy and

    opportunity for steady income.

    Provide quality milk to consumers.

    Company at a glance

  • 5

    Kolar-Chikkaballapura District Co-operative Milk Producers Union is registered under Co-

    operative Societies act after bifurcation from Bangalore District Co-operative Milk Producers

    Union on 23/03/1987. Dairy development activity in the district was initiated during the year 1975

    under IDA assistance as a part of Kolar Milk Union Limited (KOMUL). Subsequently the district

    was bifurcated from the operational area of KCMUL to form a separate Milk union which effected

    from 01-04-1987. The area of operation is restricted to Kolar and Chikkaballapura Districts having

    2919 villages of 11 revenue Taluks. KCMUL is certified for ISO 9001-2000 for quality

    management and Food Safety Systems..

    The Kolar union has a Milk processing plant at Kolar with a handling capacity of 2,50,000

    liters per day and three chilling centers at Chintamani, Gowribidnur and Sadali With

    handling capacity of 1,00,000 liters per day respectively. At Kolar, the dairy is

    manufacturing Butter, Ghee, Peda, Curd, Cheese, Masala Butter Milk, AMUL masti. UHT

    Milk in addition with pasteurized toned Milk and full cream Milk. UHT Milk is being

    sold under the brand name Nandini, Good Life, and Nandini Smart while all other

    products are sold under the brand name of Nandini. The union started marketing of

    liquid Milk in polythene sachets in entire Kolar district and in a part of Bangalore city

    since 1994.

    DAIRY CO-OPERATION SOCIETIES [DCS]

    Dairy Co-operative society is a basic organization unit functioning at the village level that

    is organized on the co-operative principles. All milk cattle owners are eligible to become

    members of the dairy co-operative societies. The DCS functions daily and also acts as

    marketing outlet for the milk procured in the village. KCMUL comprises of 11 Taluks

    with a total of 5309 revenue villages and 1732 Dairy co-operative societies out of which

    79 are Women Dairy Co-operative Societies. There are more than 3 lakh members

    registered in the society in which only 84,639 members are supplying milk to the society

    from both Kolar and Chikkaballapura district and the rest are sleeping members. These

    members are divided into various categories like

    Particulars Members

    Small Farmers 30,207

    Marginal Farmers 31,349

    Agricultural Laborers 15,307

  • 6

    Others 7,776

    TOTAL 84,639

    In this, Schedule Caste Members 13,415

    Schedule Tribe Members 7,968

    MILK FEDERATION

    The Karnataka Co-operative Milk producers Federation Ltd. came into existence on 01-

    05-1984, by federating the milk unions in the state and thus forming the state level apex

    organization. The federation is implementing the project activities and the surplus milk

    products are converted to produce and supply centralized inputs. The main responsibility

    of KMF is to co-ordinate the activities between the unions and also to develop the market

    by increasing the milk production. The federation will manage the surplus and deficiency

    of Liquid milk among the member milk unions. However, the federation organizes

    marketing of produced products. The major quantity of the procured milk is sold as liquid

    milk and the rest will be used for the production of other goods like Butter, Ghee, Peda,

    Flavoured milk, Burfi, Paneer, Cheese, Khoa, Jamoon Mix, Jamoons, Mysorepak, Badam

    powder, UHT milk and Ice-creams. The federation organizes marketing of liquid milk and

    products outside the state. Excellence in quality is maintained to lay a solid foundation for

    widespread acceptance of Nandini Milk Products.

    Clean Milk Production Programme

    Under Clean Milk Production Program Union has commissioned 138 Bulk Milk Coolers

    at identified primary MPCS through which they are procuring 3 Lakh Kgs of Milk Every

    Day. Apart from this at present they have 60 functioning Milking Machines and 506

    Automatic Milk Collections Units to procure good quality milk

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    Women empowerment programme - STEP

    The program of STEP advocates the objective of providing training for up grading the

    skills and to provide sustainable employment for women, through a variety of action-

    oriented projects, which employ women in large number. The scheme covers 8 traditional

    sectors of employment. Dairying and Animal Husbandry is one such sector, which gives

    sustainable employment and income. At the end of February 2012 Kolar Union had 79

    exclusive Women Dairy Co-operative Societies.

    THE OVERVIEW OF THE COMPANY

    Particulars Total

    PROCUREMENTS AND INPUTS

    Inhabited villages 2,919

    Milk Producer Members 84,639

    Milk procurement Routes 121

    Artificial insemination Centres 322

    PROCESSING PLANT CAPACITY

    Kolar dairy 3,00,000 litres/day

    Gowribidnur Chilling Centre 1,20,000 litres/day

    Sadali 1,20,000 litres/day

  • 8

    Chintamani 1,60,000 litres/day

    MARKETING AND SALES

    Agents 486

    Parlours 23

    No. of District Routes 11

    Everyday Milk Sales 2,50,000 litres/day

    Credit Institutions 25

    FINANCE as on March 2012

    Share Capital 28.09 crores

    Annual Turnover 664 crores

    Profit 1.95 crores

    Average Procurement 8,50,000 litres/day

    ORGANIZATION CHART

  • 9

    PROCUREMENT & INPUTS DEPARTMENT

  • 10

    Managing director

    EO-II /AA-I / Senior Steno

    General Manager

    Manager

    Deputy Manager Systems

    Deputy Manager

    Extension Manager (EO-I) / Senior Superintend

    AA-II / Sr. Typist / Steno

    AA-III / Mobile Veterinary assistant

    Peons / Helpers

    MILK PROCUREMENT

  • 11

    The operational efficiency is reflected on the prices paid to the member producers.

    KOMUL is offering the best remunerative to milk producers. At present they pay Rs.

    21.11 / KG for MPCS and Rs. 20.40 / kg for the producers. The present average milk

    procurement is 8.5 lakh liters per day and they are used as below.

    PARTICULARS LITERS

    Milk sachets 2,50,000

    Curd 25,000

    UHT (Good Life) 2,50,000

    Mother dairy 1,80,000

    Remaining is used for Butter, Ghee and stock and Surplus is

    converted to powder 1,45,000

    TOTAL 8,50,000

    The company has achieved a tremendous progress in collecting the milk from the

    producers. The company is paying the amount in cash to producers in a weekly basis; on

    an average the company pays 10-12 crores to producers. Milk collected at DCS will be

    transported to chilling centres through 121 milk procurement Routes, by traveling 12.650

    KM`s every day. A minimum of 250-300 litres of milk should be given by every DCS. It

    is a rule that no two DCS`s should be located within 3 km radius of any place. At every

    DCS centre one secretary and one tester will be appointed. The secretary collects the milk

    from the farmers and the tester checks whether the FAT and SNF contents in the milk are

    up to the required standards.

    KCMUL implemented many scheme like Clean Milk Production with the motto of

    Pure & Fresh Milk Cow to the consumers. Under this program, installation of Bulk Milk

    Coolers, Automatic Milk Collection Units, Electronic Weighing Scales etc., will be

    installed at every DCS level to minimize human effort in the process of milk collection.

    Then the milk is transported from the societies to the chilling centres within 4-5 hours then

    the cooling will be done at 4o

    Celsius, then the chilled milk is transferred to Mega dairy

    from the chilling centres within another 4-5 hours. Then the processed milk is tested in the

    laboratory again and then will be packed accordingly and then it will be stored in the

    storage room and finally it will be distributed to the dealers/agents.

    PRODUCTION DEPARTMENT

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    .

    Managing director

    Dairy operator-I

    General Manager

    Manager (PRD)

    Assistant Manager

    Deputy Manager

    Technical officer/Dairy Technologist

    Dairy operator-II

    Dairy operator-III

    Dairy operator-IV

    Peons/Helpers

  • 13

    Production department is the most important and the largest department in the

    organization. The production department in the Kolar dairy performs the function at its

    best by transferring the raw materials like milk and machine in to specified outputs like

    Curd, Butter, Ghee, Masala Butter Milk, Peda, Cheese, Masti Dahi, Good Life and milk

    sachets in assigned best quality in order to achieve the organization goals successfully.

    The Production manager heads the production department and organises well by having a

    specific plan for each day and executes and controls all the production activities with the

    help of assistants and dairy operators. It is totally a computerized system of production

    where the human resource required is very less.

    The main work of the production department is

    To maintain the quality of the milk at all levels.

    To execute, co-ordinate, organize and monitor the production activities.

    To increase the output as per the demand.

    To Decrease the cost of production and wastage in the production process as much as

    possible.

    Finally to ensure that the production meets the planned requirements.

    The production will be done all 24 hours a day and 365 days in a year. The production

    works through 3 shifts and 2 general shifts.

    Shifts Timings

    1st 06 AM 02 PM

    2nd

    02 PM 10 PM

    3rd

    10 PM 06 AM

    MORNING (GENERAL) 09 AM 05 PM

    EVENING (GENERAL) 10 PM 06 AM

  • 14

    PRODUCTS PRODUCED AT KOLAR

    Each product will be produced with different quantities.

    Particulars Production/ day No. of machines used

    Milk 2,50,000 litres 25

    UHT (Good Life) 2,50,000 litres 5

    Curd 25,000 litres 2

    Masala Butter milk 2000 litres 2

    Cheese 2000 kgs 1

    Ghee 6000 litres 4

    Peda 40 kgs 1

    PRODUCT PROFILE

    TONED MILK

    Fresh and pure Milk available in 250ml, 500mll and 1 litre packs. Better to be used

    within a day from the date of packets. It contains 3% fat and 8.5% SNF.

    HOMOGENIZED TONED MILK

    This Milk is consistent right through; it gives you more cups of tea or coffee and is

    easily digestible. This is available in 500ml, 1 litre and 5 litre packets.

    CURDS

    Nandini curds are made out of pure Milk. It is thick and delicious, giving all the

    goodness of homemade curds. It is available in 200gms and 500gms packets.

  • 15

    BUTTER

    Rich smooth and delicious, Nandini butter is made out of fresh pasteurized Milk

    cream. Any preparations made from this will be a delicious treat. It is available in

    100gms (salted), 200gms and 500gms cartons both salted and unsalted.

    GHEE

    Nandini ghee is made from pure butter. It is fresh and pure with a delicious flavour.

    Hygienically manufactured and packed in a special pack to retain the goodness of pure

    ghee and to have a Shelf life of 6 months at ambient temperature. This is available in

    200ml, 500ml, 1-liter sachets, 5-liter tins and 15kg tins.

    Kolar dairy sells 380 tonnes of ghee to TIRUMALA every year.

    FULL CREAM MILK

    The full cream pure milk which containing 6% fat and 8% SNF is rich, creamer and

    tastier milk. It is ideal for preparing home-made sweets and savouries. It is available in

    500 ml, and 1 litre packets.

    MASALA BUTTERMILK

    Masala buttermilk is manufactured and sold in the summer season, especially from the

    month of March to July, the only period during which it gets demand. On an average

    the sales exceeds to more than 1000 Litres per day in 250 ml sachets.

    CHEESE

    Cheese plant was started in the union in 1997 at cost of Rs.3.5 Crores. At present

    cheddar cheese in produced from cow milk and refined at controlled relative humidity

    and temperature for one month of two years. Cheese refined to various length of time

    will be blended and processed to obtain processed cheese.

    PEDA

    Kolar dairy produce Peda which is made from pure milk kova which is very delicious

    sweet and which can be eaten by a child to an old man.

  • 16

    AMUL MASTI DAHI

    Recently Kolar dairy was taken up the production of AMUL Masti-Dahi in

    polythene cups of units of 200gms and 400gms. The Milk is used for Masti-Dahi

    preparation consists of 4.7% of fat and 11% of SNF added with lactic stator culture.

    Gujarat Co-operative Milk Marketing Federation (G.C.M.M.F) is marketing this

    product.

    KOMUL had set high standards for its products and customer services, its prior reliance

    on manual operations made it difficult to keep up with surging demand. In designing the

    Mega Dairy, Komul looked towards an automated system that would allow it to

    maintain consistent in quality production of each product. Energy and power is the major

    requirements which is used effectively and controlled properly all over the plant.

    Employees are given training effectively to use the new automated systems and to update

    the valuable management information which is collected from the respective departments.

    Mega Dairy has a capacity to process 8.5 lakh litres of Milk per day. This Dairy has been

    built by investing Rs.35.70crores obtained as a term loan from National Dairy

    Development Board. At present the mega dairy is working with the concept of State-of-

    the-art with the help of available technology where the Union has the ability to

    manufacture Milk and milk products to world-class standards which ultimately helps the

    consumers at the end. Milk and Milk products now reaches the market faster, at a higher

    quality and with a longer shelf life.

    UHT MILK DIVISION (GOOD LIFE)

    UHT refers to Ultra-High Temperature heat-treated Milk. The concept of UHT milk is to

    produce the milk at highest quality i.e. bacteria free which retains the nutritional quality of

    the milk. In this process milk is exposed to a temperature of 137c for 4 sec and

    immediately cooled at room temperature this process is called as sterilization.

    The technology of packing UHT milk is provided by Tetra Pack Company and also the

    raw materials required for the production is supplied by Tetra Pack Company. The

    packing material consists of 6 layers i.e. 3 layers of Polythene, 1 layer of Aluminium and 2

    layers of Paper which helps to prevents the enter of air, water, light and bacteria there by

  • 17

    keeping the Milk at high quality. The company follows the six sigma in UHT division

    where there is less than one defect out of ten lakhs products, this has been achieved in

    UHT Milk due to good quality of initial raw Milk.

    UHT PRODUCTS

    At present four varieties of UHT products are produced

    GOOD LIFE

    This is made from pure milk with bacteria free in tamper proof tetra-fino pack this

    helps to keep the milk fresh for 60 days without refrigeration until opened. It contains

    3.6% FAT and 8.63% SNF.

    It has sales all over India and also exports to Singapore.

    It sells 80 lakh litres of good life per day to Indian Military.

    SMART

    This is made from cows pure milk. It is Homogenized and Double toned milk with

    bacteria free and packed in tamper proof tetra-fino packs with the life of 60 days for

    500 ml brick pack and 180 days for 1000 ml brick pack. It contains 3.6% of FAT and

    11.50% of SNF.

    SLIM

    This is also made from cows pure milk. It is Homogenized and skimmed milk with

    bacteria free and packed in tamper proof tetra-fino packs with the life of 60 days for

    500 ml brick pack and 180 days for 1000 ml brick pack. This skimmed milk is 99.5%

    fat free. It contains 0.5% FAT and 9.17% SNF.

    SAMPOORNA

    This is standardized milk. It is Homogenized and skimmed milk with bacteria free and

    packed in tamper proof tetra-fino packs with the life of 60 days for 500 ml brick pack

    and 180 days for 1000 ml brick pack. It is also 100% pure Pasteurized milk. This is

    more fat content milk which is very tastier than other products. It contains 4.5% FAT

    and 8.5% SNF.

  • 18

    COMPETITORS

    There are more than 125 companies engaged in the production of milk in Karnataka. As

    we know that Kolar is located at the border of Andhra Pradesh and Tamilnadu. It faces

    huge competition as both the state products are entered in to the local markets. The main

    competitors are:

    HERITAGE

    K C A

    SHRUTHI

    SWASTIC

    GOLD FIELD

    DIARY PLUS

    NILGIRIS

    AROGYA

    TIRUMALA

    SRI LAKSHMI etc.,

  • 19

    Managing director

    Peons / Helpers

    General Manager

    Deputy Manager

    Superintendent AA-I

    PS/TO/PRO/AO/OM/LO

    AA II/STENO/SR.TYPIST

    AA III

    ADMINISTRATION DEPARTMENT

    PS Personal secretary

    TO Time officer

    PRO Public relation officer

    AO Administrative officer

    OM Office manager

    LO Labour officer

  • 20

    The administrative manager leads the department; he works under the general manager.

    The administrative department in KCMUL holds all the office work in the company. The

    hierarchy in this department is that the Administrative Manager reports to the General

    Manager and then the General Manager reports to the Managing Director who is the chief

    of Administration Department.

    FUNCTIONS OF THE ADMINISTRATIVE DEPARTMENT

    The main function of the administrative department is concerned with the following.

    Employees attendance.

    Sanction of increments.

    Promotions.

    Transfer.

    Disciplinary action against misbehaviour of employees.

    Termination and retirement.

    To follow the policies and principles laid down by the top management.

    Recruitment and performance appraisal etc.,

    FACILITIES PROVIDED TO EMPLOYEES OF KOMUL

    Training is provided to all officers and employees in their respective fields, conducted

    at KMF and NDDB Erode/Gujarat, etc. The main aim of giving training is to gain

    knowledge and experience in their work, which is helpful to the employees and to the

    organization.

    Canteen facilities are provided at very less rate ( meal @ Rs. 8 for the employers and

    the labourers and Rs.15 for the visitors)

    Conveyance allowance is given to all employees.

    Shift allowance is provided to the employees who work in shifts in respective places.

    Salary of Rs. 180 is paid to the contract labourers on daily basis.

    The following leave facilities are provided:

    30 days earned leave (EL) in a year.

    15 days casual leave in a year.

    Every month second Saturday is holiday for the employees.

    Half pay leave for 20 days in a year.

  • 21

    Managing director

    Senior/Milk Dispatches

    General Manager

    Manager

    Technical officer

    Deputy Manager

    Marketing officers

    Computer Operators

    Peons/Helpers

    MARKETING DEPARTMENT

  • 22

    KCMUL has a well-established marketing department. Marketing manager and deputy

    manager takes in charge of all marketing and sales of milk and milk products. He takes

    responsible in setting the targets and framing the plans and policies to achieve the targets

    and also takes responsibility in forecasting the demand for their products in the market.

    The company only have the authority and power to sell its product but the responsibility of

    marketing the company products will be taken by the KMF. KCMUL sells its milk and

    milk products under the corporate brand name of NANDINI within and outside the

    state. The main functions of the Marketing Department are;

    The Selection of agents and calling tenders for setting up of the parlours.

    Dispatch of the indented supplies to the channel members.

    Distribution of milk and milk products to local areas and district areas in its

    jurisdiction.

    To supply in time the quality milk to customers.

    Improving the consumer satisfaction index

    Meeting the needs of the channel members.

    The company has taken few promotional activities to improve the sales like

    Distribution of glow sign boards, Caps, T-shirts and Bags to the agents.

    Wall paintings, Painting of insulated distribution transport vehicles.

    Advertising on local cable network through TV by using celebrities.

    Providing sponsorship, Distributing calendars, and Consumer greetings etc.

    MARKETING STRATEGY OF KOMUL

    Make the Nandini milk and milk products available in time and in enough quantity

    throughout the day at customers convenient places to avoid competition.

    Improve the quality of service provided to channel members and also to motivate them

    to improve their sales.

    Prompt consumers complaint redressal.

    Strengthening the brand and trust with the customers.

    Apart from this they are strengthening their infrastructure and with new equipment to

    provide all the facilities at all unions of the state.

  • 23

    RETAIL SALES OF MILK AND MILK PRODUCTS

    DISTRIBUTION SYSTEM

    Milk and milk products have been distributed twice a day that is in the morning and in the

    evening. The distribution routes are allotted on the basis of the quantity of milk or the

    number of crates ordered by the agents in each geographical area. At present there are 486

    milk selling agents and 11 district routes that are operating for the distribution of milk and

    milk products to the public.

    Agents are appointed on the basis of organizational norms. The agents are placed at

    minimum distance of place from each other. Initially the pay Rs.10,200 to become an

    agent and the member of the company. Then they can order for the quantity of goods they

    require. The payment for the products should be made on the time of delivery in cash or in

    cheque. No credit facility is provided to the agents.

    Particulars Sales/day

    Milk 2,50,000 litres

    UHT (Good Life) 2,00,000 litres

    Curd 25,000 litres

    Masala Butter milk 2,000 litres

    Cheese 2,000 kgs

    Ghee 6,000 litres

    Peda 40 kgs

    Manufacturer

    Retailer (Agent, Dealer)

    Customer

  • 24

    Managing director

    Superintendent

    General Manager

    Manager

    Assistant Manager

    Deputy Manager

    Accounts officer

    AA-I

    AA-II

    Peons /Helpers

    FINANCE DEPARTMENT

  • 25

    Finance department is very important department in all organizations because it helps in

    smooth functioning of other departments in the organization. It has to take decisions in the

    matters like Where to invest? How much to invest? When to invest? What is ROI? It

    should take care on the payments to the milk suppliers, employees and the labourers and

    the receipts of cash from the sales. Finance department helps in smooth functioning of

    other departments in the organization. The main functions of the department is to

    Preparation of financial reports.

    Preparation of annual budgets and budgetary controls.

    Scrutinizing of purchase bills, proposals and passing of all payment bills.

    Maintenance of sales ledger and subsidiary books like cashbook, debtors, and salary

    register.

    Preparation of cost sheet etc.

    The company has their own Auditors and take care of the financial data.

    The KCMUL is in a good financial position with a turnover of 664 crores in the year

    2011-12 and makes a profit of more than 1.95crores. The sales and profits are drastically

    increasing from past 3 years.

    An overview of the financial statements from 2008-09 to 2010-11

    Particulars 2009-10 2010-11 2011-12

    Purchases 3,48,89,20,704.63 4,38,41,67,552.03 5,36,83,70,271.93

    Sales 4,44,49,18,137.80 5,45,46,49,501.19 6,64,72,45,829.12

    Share capital 28,03,78,400.00 28,00,81,100.00 28,09,32,700.00

    Fixed Assets 30,44,69,793.61 38,76,12,638.33 35,76,60,101.64

    Current Assets 62,90,32,564.07 69,86,92,786.69 76,68,19,994.43

    Current Liability 22,86,78,902.06 34,64,79,588.60 42,33,35,574.550

    Profits 1,85,81,426.68 1,50,94,635.80 1,95,12,928.25

  • 26

    MIS, STORES, PURCHASE

  • 27

    AN OVERALL ASSESSMENT OF THE ORGANIZATIONAL STUDY

    As an essential academic requirement of SBS Swiss Business School, we are required to

    undertake an Internship/organizational study in a company. Accordingly I had done my

    organizational study in Kolar-Chikkaballapura Co-operative Milk Union Societies limited,

    from May 28th

    to July 23rd

    in Kolar.

    This is a Milk union co-operative society which is completely different from other private

    or public companies and other co-operative societies. As in other companies Shareholders

    are the owners of the company but here the Milk producers are the owners of the

    company. This company works as a 3-tier co-operative system.

    1. Primary level

    2. District level

    3. State level

    1. Primary level: This is an Independent and Autonomous co-operative system which

    has its own bylaw under the rules and regulations of co-operative societies act. The

    primary level starts from the villages, where the milk producers in the village will join

    together and form a society called District co-operative society and collects all the

    milk from the producers and sell it to the company at a specific price. Each village has

    one society. They have all the rights and acts like the owners of the company. The

    primary level will be headed by 9 members who are nominated and elected by the

    DCS members.

    2. District level: This is also an Independent and Autonomous co-operative system

    which has its own bylaw. The district level starts from the Taluks, there are totally 13

    unions in Karnataka where few Taluks has its own union and other few unions are

    framed by two Taluks together. This company comes under district level which is

    framed by the collaboration of Kolar and Chikkaballapura districts. The district level

    will be headed by 13 members who are elected from different departments and acts as

    Board of Directors.

  • 28

    3. State level: In this level all the 13 unions will join together and works as a single

    society called KMF. This is registered under the Co-operative societies Act and has its

    own bylaw. The main aim of this KMF is to provide the quality milk to the customers

    and to provide Technical inputs, Emergency services, First aid Drugs, conduct

    infertility Camps, Supply of Fodder and seeds. The state level helps all the unions by

    providing above facilities and also by providing advertisement and marketing facilities

    to sell the products. It also handles the surplus production of milk and the milk

    products from the unions. The KMF plays a major role in fixing the price of the

    products. This state level will be headed by BOD and the President who is elected by

    the Government of Karnataka.

    The KCMUL has many departments like Procurement Department, Production

    Department, Administration Department, Marketing Department, Finance Department,

    Stores Department, Purchase Department and MIS department. Each department plays its

    important role in the success of the organization.

    Procurement Department is the first and the important department from where the

    company starts it work. The milk producers will supply the milk to the organization and

    the procurement department takes the samples of the milk and tests its FAT content and

    pays according to it, then they boil and chill the milk at required temperature and send it to

    packing of milk. At present the company is procuring 8.5 lakh litres per day which is the

    2nd

    largest procurement union in the state.

    After the chilling of milk the production of milk and milk products will start. The chilled

    milk will be distributed to various production areas like production of Milk Sachets and

    UHT milk sachets, Curd, Butter Milk, Cheese and Peda. Then these produced products

    will be stored and then it will be distributed to the agents or dealers.

    The administration department takes care in recruiting the right employees at the right

    time for the right place and also the contract labourers and pay salary according to the

    state governments salary scale. They also take care in the smooth process of the

    organization by maintaining the good relationship between employees and the labourers.

    The Marketing department plays a major role in the organization where they are the main

    to sell the produced products to the final consumers through distributors and the agents.

    Marketing department guides the transport department by showing the routes where the

    milk and milk products are sold and in what quantity. Marketing department also takes

  • 29

    care in the selection of dealers and agents by calling for tenders at the right time to

    increase its sales. This department provides various offers and discounts to the agents for

    sales promotion and helps the organization to gain profit. This department changes its

    strategies according to seasons and the situation. The company itself bare all the transport

    charges and spends large amount of money from their profits.

    Later the Finance department collects the entire amount from the sales of their products

    and distribute accordingly to pay salary for employees and the labourers and to pay money

    for the suppliers and behalf of this the finance departments spends money on the health

    treatment of the cows and buffalos in the Medical Hospital. It also spends huge amount on

    artificial insemination of cows.

    Finally the MIS department collects and stores the overall company data. The Purchase

    and Stores department acts accordingly and supply the required materials for the

    continuous production.

    Overall the organization is working well with lots of political pressure and with over

    employment in all departments.

    CONCLUSION OF THE REPORT

    This report helps the reader to gain the knowledge on how exactly the organization works

    and how the departments are used to run the organization successfully. The report also

    shows the following

    It shows the overall status of the organization

    It provides a complete picture of the growth of the organization.

    It shows the current position of the organization.

    It gives an idea of how the products are produced and sold.

    It clearly provides the complete information of each department with the

    department charts.

    It provides all the numerical facts in the procurement and production and sale of

    milk and milk products.

  • 30

    APPENDICES

    KMF Annual Report 2011-12

    The Economic Times, News Paper (2nd July 2012, Page-7)

    The Public Relation Officer- Marketing Department.

    REFERENCES

    www.kmf.co.in

    www.amul.co.in