RAISER ORGANIZATION

Journey from zero to hero

By : Thawban Baig

TABLE OF CONTENTS

INTRODUCTION TO RAISER ORGANIZATION.

KEY PERSONS IN CASE. HISTORY

o JOHN RAISER.o JOHN’S VISIT TO AMERICA.o FOUNDATION OF RAISER ORGANIZATION.o UPS AND DOWNS IN BUSINESS.o JOHN’S PHILOSOPHY.

o ROLE OF JOHN’S WIFE (HELEN).o BUSINESS SHIFTING TO SECOND GENERATION.o PHILLIP’S AND JENNIFER’S PHILOSOPHY.

MAIN ISSUES IN THE CASE.

SUMMARY OF CASE.

AUDIENCE INVOLVEMENT SESSION.

KEY PERSONS AND ROLES

• JOHN• LESLIE• MAGDA• HELEN• JENNIFER • PHILLIP• CYNTHIA• JOHN JEAVONS• DONALD BANCON• CLIF SCOTT

INTRODUCTION TO RAISER COMPANY

INTRODUCTION TO RAISER inc.

• RAISER ORGANIZATION– REAL ESTATE PORTFOLIO.– SENIOR CARE CENTERS.

• FOUNDATIONS LED BY JOHN RAISER.

INTRODUCTION TO RAISER inc.

• OFFICE IN SAN MATEO.

• RAISER CONSTRUCTION inc.

INTRODUCTION TO RAISER inc.

• PROPERTIES VALUED OVER $200 MILLION IN 2003.

• AT ITS EARLY PHASE JOHN COMPLETES PROJECTS WITH HIS PARTRNERS.

INTRODUCTION TO RAISER inc.

• WITH THE TIME COMPANY’S INDEPENDENT OPERATIONS.

• COMPANY’S RENOWNED PROJECTS ARE:-– STRATFORD SENIOR CARE CENTER.– THE CARLISLE.

INTRODUCTION TO RAISER inc.

• FOCUS ON REAL ESTATE PORTFOLIO .

• NOW-A-DAYS JOHN’S CHILDREN ARE MANAGING BUSINESS.

INTRODUCTION TO RAISER inc.

• OWNER SHIP INTERESTS OF HELEN, JENNIFER, PHILLIP AND CYNTHIA.

• RECEIVE DIVIDENDS.

HISTORY

A COMPLETE JOURNEY TO SUCCESS

STORY

• RAISER BORN IN THE HOUSE OF LESLIE AND MAGDA IN 1933 IN GREECE.

• HIS FIRST WORD WAS “KEY”.

STORY

• HE WAS EXTREMELY INTERESTED IN CONSTRUCTION FROM HIS EARLY LIFE.

• HIS FATHER WAS AN ARCHITECT.

STORY

• AT THE AGE OF 17 ATTENDED AN ARCHITECTURAL PROGRAM IN USA.

• HE DID WELL IN PROGRAM.

STORY

• MASTERS IN STRUCTURAL ENGINEERING FROM KENTUCKY UNIVERSITY.

• RETURN TO GREECE TO WORK WITH FATHER.

STORY

• CAME BACK TO USA FOR STARTING CAREER IN CONSTRUCTIONS.

• RENTED ROOM IN SAN FRANCISCO IN 1959.

STORY

• JOHN APPLIED FOR JOB IN MANY COMPANIES BUT WAS CONSIDERED AS “OVER EDUCATED, LESS EXPERIENCE”.

• AT LAST GOT JOB IN CONSTRUCTION COMPANY AS TIME KEEPER.

STORY

• BECAME PROJECT SUPERINTENDENT WITHIN MONTHS.

• GRADUALLY GAINED ENOUGH EXPERIENCE IN CONSTRUCTION FIELD.

STORY

• MET WITH HELEN HILTON IN 1961.

• MARRIAGE AFTER 5 MONTHS DATING.

STORY

• FIRST CHILD CYNTHIA

• SHIFTED TO 2 BEDROOM HOUSE

STORY

• HIS SECOND CHILD JENNIFER BORN IN 1963.

• JOHN RENTED ONE ROOM OFFICE OUTSIDE HOME.

STORY

• JOHN ENCOURAGED PARENTS TO EMIGRATE TO AMERICA.

• FATHER WORKED WITH JOHN AND MOTHER TAUGHT REAL ESTATE CLASSES AT LOCAL COLLEGE.

STORY

• ONE ROOM OFFICE AND REFUSAL OF COMPANY.

• IN 1964, FIRST BIG PROJECT AND OFFICE ARRANGEMENTS.

STORY

• BUSINESS STARTED PICKING UP AS PHILLIP BORN IN 1967.

• FAMILY SHIFTED TO SAN MATEO.

STORY

• WORK IN DAY, THEN COME FOR DINNER AND THE GO FOR WORK IN EVENING.

• FAMILY OFTEN SPENT ITS WEEKENDS VISITING PROJECTS

STORY

• CHILDREN HELPED OUT WITH BUSINESS

• “LIKED TO WORK WITH FATHER AND THIS GAVE US CHANCE TO SEE HIM”

(JENNIFER RAISER)

STORY

• HELEN ALSO HELPED HER HUSBAND.

• BOTH JOHN AND HELEN PARTICIPATES IN COMMUNITY ORGANIZATIONS.

STORY

• SECOND GENERATION:-

– CYNTHIA.

– JENNIFER.

– PHILLIP.

STORY

• CYNTHIA

– BORN IN 1962

– SHOWED INTEREST IN ENVIRONMENT

– AT 14, SHE BECAME VEGETARIAN

STORY

• SHE OCASSIONALY HELPED OUT WITH BUSINESS.

• EARNED DEGREE IN HOME ECONOMICS AND GRAPHIC DESIGN.

STORY

• MARRIAGE WHWN SHE WAS 27.

• IN 1999 SHE HAD A DAUGHTER.

STORY

• SHE HELPED HER HUSBAND IN DEVELOPING FARMING TECHNIQUES.

STORY

• JENNIFER– BORN IN 1963.

– STRONG WILL POWER.

– EARLY TALKER.

– GOOD AT SCHOOL.

STORY

• CYNTHIA AND JENNIFER PURSUED DIFFERENT PATHS FROM AN EARLY AGE.

• AT 9, SHE DECIDED TO JOIN HARVARD COLLEGE.

STORY

• HELPED OUT BUSINESS THROUGH SCHOOL LIFE.

• SHE LIKED PROPERT MANAGEMENT AND OFFICE WORK.

STORY

• WARM RELATIONS WITH BOTH OF HER PARENTS.

• “JENNIFER MORE EMOTIONAL THAN JOHN”(HELEN).

STORY

• B.A DEGREE FROM HARVARD

• MARKETING JOB WITH P&G.

STORY

• MBA FROM HBS BOSTON.

• MARRIAGE WITH HARVARD PROFESSOR.

STORY

• JOB IN CONSULTING FIRM AFTER MBA.

• AFTER YEAR WANTED OTHER JOB AND WANT TO START FAMILY.

STORY

• DEVELOPMENT OF SENIOR SERVICES SESTRATFORD PROJECT.

• JENNIFER SAW STRATFORD AS A PLACE IN WHICH HER SKILLS ARE WELL SUITED.

STORY

• BECAME PRESIDENT OF RAISER SENIOR SERVICES.

• HAD 2 KIDS, ELIOT AND ADELAIDE.

STORY

• PHILLIP BORNED AS BUSINESS STARTED GROWING IN 1967.

• EARLIEST MEMORIES WITH FATHER.

STORY

• NOT A GOOD STUDENT.

• PHILLLIP SAID “JENNIFER GET STRAIGHT A’S WHILE I WAS HAPPY ON C’S”

STORY

• STARTED WORKING AT CONSTRUCTION SITES AT 13.

• WANTED TO BECOME POLICEMAN…

STORY

• UNDER-GRADUATE DEGREE IN BUSINESS FROM MENLO COLLEGE.

• STARTED WORKING WITH JOHN.

STORY

• MARRIAGE WITH ERIN IN 1992.

STORY

Flash back

JOHN AND BUSINESS

STORY

• EVERY BUILDING SHOULD BE HUMANIZED (JOHN).

• GOOD RELATIONS WITH ALL OF BUSINESS ASSOCIATES.

STORY

• JOHN NEVER WANTED MONEY FOR HIMSELF BUT FOR BUSINESS AND FAMILY.

• RELATIONS WITH MULTIPLE BANKS.

STORY

• STRONG RELATIONS WITH TENANTS.

• JOHN WANTED TENANTS TO STAY IN HIS BUILDING FOR MANY YAERS.

STORY

• BY 1990, 50 PROJECTS AND 17 BUILDINGS FOR RAISER PORTFOLIO.

• 1988 DOWN FALL IN REAL ESTATE MARKET AND SEARCH OF NEW OPPORTUNITIES.

STORY

• PHILLIP WORKING WITH FATHER REGARDING CONSTRUCTION AND SALES.

• JENNIFER DECIDED TO COME IN BUSINESS PERMANENTLY.

STORY

• JENNIFER TO TAKE OVER STRATFORD;S MANAGEMENT.

• PHILLIP WORK WITH JOHN IN REAL ESTATE PORTFOLIO.

STORY

• MEETINGS AT STRATFORD ON DAILY BASIS.

• HELPED TO TRANSMIT CONFIDENCE FROM FATHER TO CHILDREN.

STORY

• FORMATION OF FAMILY COUNCIL IN 1994.

• GROUP AGREEMENT OVER EXPENDITURES OF 30,000$

STORY

• HELEN ATTENDED MOST OF MEETINGS.

• 18 BUILDINGS IN RAISER’S OWNERSHIP.

STORY

• DEATH OF JOHN IN APRIL 1997.

• CFO SAID “JOHN LEFT FAMILY IN GOOD SHAPE, HE WAS A GOOD PLANNER”.

STORY

• FUTURE VISION DISCUSSED BY JENNIFER AND PHILLIP.

• ALSO DECIDED TO INCLUDE CYNTHIA IN OWNERSHIP OF SENIOR CARE BUSINESS.

STORY

• HELEN BECAME CHAIRMAN OF RAISER ORGANIZATION.

• PHILLIP NEW PRESIDENT OF RAISER CONSTRUCTION.

STORY

• JOHN’S PHILOSOPHIES FOR BUSINESS:-

– TAKE CARE OF TENANTS.– TAKE CARE OF BUILDINGS.– TREAT ALL EMPLOYEES FAIRLY.– RELATIONS WITH MULTIPLE BANKS.– LOOK FOR WIN-WIN PARTNERSHIP.

STORY

• “MY FATHER ALLOWED ME TO DO THINGS IN MY OWN WAY, BUT I FOUND THAT THE WAY IN WHICH MY FATHER DONE THE TASKS WAS BEST ON” (PHILLIP).

• FOR FUTURE PLANNING PHILLIP AND JENNIFER DECIDED TO FOLLOW ONE OF THE FOLLOWING THREE SCENARIOS.

SCENARIOS

• SCENARIO A: BOTH JENNIFER AND PHILLIP WILL COSTRUCT THEIR RESPECTIVE PORTFOLIOS.

• SCENARIO B: INCREASE REAL ESTATE WHILE LIMITED CARE SERVICES AND AN OUTSIDER MANAGER.

SCENARIOS

• SCENARIO C: NO NEW CONSTRUCTION BUT NEW MANAGEMENT FOR BOTH OF THE PARTS OF COMPANY.

MAIN ISSUES IN CASE

MAIN ISSUES

• FROM NOTHING TO PROPERTIES OF 200M$ .

• BUSINESS UNDER JOHN’S PHILOSOPHY.

MAIN ISSUES

• JOHN’S DEATH AND SHOCK FOR FAMILY.

• JENNIFER MANAGED SENIOR CARE WHILE PHILLIP MANAGED RAISER CONSTRUCTION inc.

MAIN ISSUES

• SCENARIOS DISCUSSED FOR FUTURE PLANNING.

SUMMARY OF CASE

CLASS INVOLVEMENT SESSION