Oregon Main Street

Downtown is a symbol of... Economic health of the community

Partnership between private and public sector

Local quality of life

Local pride

Community history

Key element in industrial, commercial and professional recruitment

Forces of Value

Civic Social Economic Physical

Organization Promotion

Economic Vitality Design

Main Street Approach

Organization Promotion

Economic Vitality Design

= Develops Partners = Develops Markets = Develops Business = Develops Space

…as the skeleton of local downtown development strategies.

Main Street Approach

DESI

GN

ORG

ANIZ

ATIO

N

PRO

MO

TIO

N

ECO

NO

MIC

VIT

ALIT

Y

COMMUNITY VISION MARKET UNDERSTANDING

Overarching Priorities

Overarching Priorities

QUANTITATIVE OUTCOMES QUALITATIVE OUTCOMES

COMMUNITY VISION MARKET UNDERSTANDING

Main Street Approach

2010-2015 Stats*: $62.9 million in private sector improvements $75.0 million in public sector improvements 468 net new businesses 2,244 jobs net new jobs 863 building rehab projects *2010-2015 Performing Main Street & 2011-2015 Transforming Downtown level statistics

Revitalization Stats

Case Study: Port Orford • Population: 1,133 • Using “Arts” as an overall strategy • 10 new galleries (1 for every 100 residents) • Natural beauty attracts artists

Case Study: Astoria Population: 9,590 Net New Businesses: 17 Net New Jobs: 77 Private Reinvestment: $1.6 mill Public Reinvestment: $1.7 mill

Dayton Friday Nights: avg 363 ppl/wk

8 bldg renovations/1 new bldg Art projects

Case Study: Dayton • Population: 2,572 • Dayton Community

Development Assn formed in 2009

• Rooted in ag/wine

• Population: 52,000 • Albany Downtown Assn.

has been at the Performing level since 1980

• Downtown Albany has over 13 restaurants in the Historic District

• 2015 -13 new businesses 2016- 7 new businesses

• Albany Historic Carousel

1000 people at Pokemon Go

Window Makeovers

New Parklet in 2016

First Annual Restaurant Week

Movies at Monteith

Case Study: Klamath Falls

2014-2015 Net Jobs: 25 Net Businesses: 7 Private Reinvestment: $1.3 million Public Reinvestment: $5K

Case Study: Downtown Oregon City Assn. • Founded in 2009 • 3.5 FTE

– Marketing Coordinator – Community Coordinator – Operations/Clean Team

• Approx. budget $285k • Manages downtown

Economic Improvement District

• 11 Board Members • Approx. 40 active

monthly volunteers

• Over 30 square blocks • < 10% vacancy rate

– Greater than 30% prior to DOCA

• Home to Willamette Falls Legacy Project

• Over 18 new businesses in past year

DOCA Current Programs • Visitor Guides and DT Map • Snowflake Raffle • Fourth Fridays • Oregon Trail Game 5k • Cruise to DT Oregon City • Brews and Broomsticks Pub

Crawl • Trick or Treat on Main Street • Antique Fair • Merchandise and Apparel • Media Kit Development

• Oregon City Tourism Framework Plan

• Travel Oregon Grant • Yearly Market Research • Region-Wide Business

Recruitment Campaign • Parking Study and Nights

and Weekends Public Parking Pilot

• Property Owner Development Task Force

• Retail First Incentive Program

• Theater Working Group

Promotions and Events Economic Vitality

DOCA Current Programs (Cont.)

• Clean Team • Year Round Street

Tree Lighting • North End Task Force • Storefront Micro

Grants • Liberty Plaza Task

Force • Quarterly Cleanups

• Annual Visioning Session • Annual Giving Campaign • Monthly Newsletters • Intern Program

Design and Beautification Organization & Community

Partnership with DLCD • Market Data • Business Cluster Workshop • Participation in Placemaking

Workshop & Conference • TGM grants (e.g., Reedsport

Dean to Dunes) • Publications like When a

Highway Runs Through It and the Parking Primer

Future Goals for OMS • Enhance the Oregon Main Street Brand • Broaden the scope of design services • Explore opportunities to provide business

development services • Identify steps/services to build real estate

development capacity • Provide more in-depth training opportunities

Thank You!

“Smart cities are those that value their local culture, that preserve their historic buildings, that revitalize their districts…” ---John Eger, CEO, World Foundation for Smart Cities