Orange Cloud Case Study - Sanjeev Kumar

case studies: case studies: case studies: case studies: delivering cloud delivering cloud delivering cloud delivering cloud

computingcomputingcomputingcomputing solutionssolutionssolutionssolutionsSanjeev KumarRegional Director, Cloud Services, IT Solutions & Services – Asia [email protected]: +6590267376

2Orange Business Services

what is cloud computing?

� its NOT a technical transformation

� transformation of IT into a supply chain.

� effects will be profound

� more power to users (remember the internet!)

� service driven aligned with business processes

� let go of the wires and the tin!


� deliver cloud services of excellence

– cloud-ready networking– Infrastructure as a Service– Security as a Service– Collaboration as a Service– Real-Time Applications as a Service

� trusted intermediary for third-party cloud services

� an integrated approach for business applications, IT infrastructure and network delivered as a service

– rapid scalability– usage-based pricing – self-service through a user-

friendly portal– a single interface to order/manage both network

and IT

� lifecycle support to accompany our customers' transition

� end-to-end service with business-related SLAs and security across network and IT

our view on cloud computing

OrangeOrangeOrangeOrangePartnersPartnersPartnersPartners

OrangeOrangeOrangeOrangeXaaSXaaSXaaSXaaS

InfrastructureInfrastructureInfrastructureInfrastructureas a Serviceas a Serviceas a Serviceas a Service

SoftwareSoftwareSoftwareSoftwareas a Serviceas a Serviceas a Serviceas a Service

OrangeOrangeOrangeOrangeNetworksNetworksNetworksNetworks

OrangeOrangeOrangeOrangedevicesdevicesdevicesdevices

OrangeOrangeOrangeOrangeStoreStoreStoreStore

Virtual Virtual Virtual Virtual devicesdevicesdevicesdevices

MobilesMobilesMobilesMobiles


Orange cloud computing answers few key requirements

major benefits

� “pay-per-use”

� scalability

� instant provisioning

� virtualization

� mutualization

� energy savings

Source: Yankee Group

key requirements

� security

� technology refresh

� reliability on platforms

� interoperability of components

� legal constraints

� managed services

� network’s impact


agilityagilityagilityagilitycompetitivenesscompetitivenesscompetitivenesscompetitiveness

productivityproductivityproductivityproductivityinnovationinnovationinnovationinnovation

teleworkingteleworking

interactionswith my

customers

interactionswith my

customers

relationswith mypartners

relationswith mypartners

working in transversal

teams

working in transversal

teams

asynchronouscollaborative

work

asynchronouscollaborative

work

salespersonsalespersonsalespersonsalesperson

buyerbuyerbuyerbuyer

advisoradvisoradvisoradvisor

teleworkerteleworkerteleworkerteleworker

IS IS IS IS engineerengineerengineerengineer

analystanalystanalystanalyst

How How How How cancancancan I manage I manage I manage I manage mymymymy personalpersonalpersonalpersonal and and and and

professionalprofessionalprofessionalprofessional liveslivesliveslives? ? ? ?

There There There There isisisis justjustjustjusttootootootoo muchmuchmuchmuch

information to information to information to information to manage! manage! manage! manage!

How How How How cancancancan I I I I staystaystaystay in in in in touchtouchtouchtouch withwithwithwith mymymymy

customerscustomerscustomerscustomers whenwhenwhenwhentraveling ?traveling ?traveling ?traveling ?

How How How How cancancancan I I I I betterbetterbetterbetterworkworkworkwork withwithwithwith mymymymy

partnerspartnerspartnerspartners and and and and mymymymysupplierssupplierssupplierssuppliers? ? ? ?

I I I I wantwantwantwant to to to to bebebebe able able able able to use to use to use to use mymymymy iPadiPadiPadiPad atatatat

workworkworkwork!!!!

How How How How cancancancan I I I I meetmeetmeetmeetmymymymy customerscustomerscustomerscustomers’’’’

expectations more expectations more expectations more expectations more efficientlyefficientlyefficientlyefficiently????

the extended company is the new paradigm,new collaborative needs at work are emerging …


international international international international presencepresencepresencepresence / / / / growthgrowthgrowthgrowth

to solve the multiple challenges, the CIO is lookingfor a new IT path

costscostscostscosts reductionreductionreductionreduction / / / / budget budget budget budget constraintsconstraintsconstraintsconstraints

IT IT IT IT optimizationoptimizationoptimizationoptimization

mergersmergersmergersmergers & & & & acquisitionsacquisitionsacquisitionsacquisitions

green ITgreen ITgreen ITgreen IT

securitysecuritysecuritysecurity & & & & compliancecompliancecompliancecompliance

IT managementIT managementIT managementIT management

fastfastfastfast deploymentdeploymentdeploymentdeployment of of of of projectsprojectsprojectsprojects

TimeTimeTimeTime----totototo----MarketMarketMarketMarket

case study: private case study: private case study: private case study: private application storeapplication storeapplication storeapplication store


Software asSoftware asSoftware asSoftware asa Servicea Servicea Servicea Service

OrangeOrangeOrangeOrangeNetworksNetworksNetworksNetworks

End

End

End

End

End

End

End

End

-- ---- -- toto totototo toto-- ---- -- e

nd

end

en

d

end

en

d

end

en

d

end

SLA

sS

LAs

SLA

sS

LAs

SLA

sS

LAs

SLA

sS

LAs

and

sec

urity

and

sec

urity

and

sec

urity

and

sec

urity

and

sec

urity

and

sec

urity

and

sec

urity

and

sec

urity

OrangeOrangeOrangeOrangeAccessesAccessesAccessesAccesses

Network as a Network as a Network as a Network as a serviceserviceserviceservice

PC as a PC as a PC as a PC as a serviceserviceserviceservice

portail web 2.0 portail web 2.0 portail web 2.0 portail web 2.0 ““““useruseruseruser----centriccentriccentriccentric””””

Orange Business Application storeOrange Business Application storeOrange Business Application storeOrange Business Application store

Orange cloud SaaS solution: private application store

OrangeOrangeOrangeOrangeOrangeOrangeOrangeOrangeApplicationApplicationApplicationApplicationApplicationApplicationApplicationApplication

StoreStoreStoreStoreStoreStoreStoreStore

On PremiseOn PremiseOn PremiseOn PremisePublic Cloud Public Cloud Public Cloud Public Cloud Orange Private CloudOrange Private CloudOrange Private CloudOrange Private Cloud

� Seamless Access to all the applications:Seamless Access to all the applications:Seamless Access to all the applications:Seamless Access to all the applications:

– Customer on Premises Customer on Premises Customer on Premises Customer on Premises

– Orange Private CloudOrange Private CloudOrange Private CloudOrange Private Cloud

– Public Cloud Public Cloud Public Cloud Public Cloud

� Provisioning & Billing (in Local to Local)Provisioning & Billing (in Local to Local)Provisioning & Billing (in Local to Local)Provisioning & Billing (in Local to Local)

� Enrichment of the endEnrichment of the endEnrichment of the endEnrichment of the end----user portaluser portaluser portaluser portal


case study- private application store

� BackgroundBackgroundBackgroundBackground

– global leader in fashion design & luxury goods (own’s more than 60 well know brands)

– 71,885 employees, 74% are located outside France, 10K+ in APAC & Japan– over 15 BU’s represented in APAC

� Strategic objectivesStrategic objectivesStrategic objectivesStrategic objectives

– facilitate value creation to the business by leveraging the collaborative platform– ensure real adoption by users & clients, warranting their satisfaction– optimize & Variabilize costs of the services

� Tactic objectivesTactic objectivesTactic objectivesTactic objectives

– make ACACIA (any time, any where & any device) Program a success– ensure contractual commitments are met through co-management– ensure the messaging services portfolio is continuously « up to standards »– light and efficient steering and operational processes for both build and run stages

� HighHighHighHigh----level scopelevel scopelevel scopelevel scope

– Messaging, collaboration, unified communication, archiving and information sharing portal – virtual Web Meeting, Secure or Large File Transfer, Collaborative and VIP Concierge services– web 2.0 end-user portal– transition services & disaster Recovery– Catalogue of Services with “pay per use” per user / month utility pricing– “À la carte” service levels


private applications store demo


case study: case study: case study: case study: Flexible 4 BusinessFlexible 4 BusinessFlexible 4 BusinessFlexible 4 Business


why flexible computing private?

� Infrastructure-aas answersthe following issues :

– Data Center Limitation

– Capex model

– Capacity planning

– Skills shortage

– Provide application awareInfrastructure on demand

� Private Infrastructure-aasanswers these Additional issues:

– Privacy

– Compliance

– Data location

– Customization needs

– Manage the network’simpact

Our valueOur valueOur valueOur value

Flexible 4 BusinessFlexible 4 BusinessFlexible 4 BusinessFlexible 4 Business


Assigned Service manager

24/24 – 7/7 support

Operations team & Experts

Customer IT team

Orange

flexible computing privatededicated Cloud IaaS at customer premises or at Orange Datacenters

customer datacenter

managed by Orange managed by the customer

Orange datacenter

Customer Information System

OSS OSS

self-service and monitoring portal

Flexible 4 Business as preferredpreferredpreferredpreferred partnerpartnerpartnerpartner embedding Vblock solution


focus on flexible computing private

� integration of best of breed technologies into a cohesive system

� pre-integrated and validated solution enabling rapid deployment

� pay as-you- grow pricing

� deployed on customer premised or hosted and managed by Orange in our data centers

fully dedicated infrastructure integrating leading technologies fully dedicated infrastructure integrating leading technologies fully dedicated infrastructure integrating leading technologies fully dedicated infrastructure integrating leading technologies and tools to deliver highly secure, customized and very and tools to deliver highly secure, customized and very and tools to deliver highly secure, customized and very and tools to deliver highly secure, customized and very flexible infrastructuresflexible infrastructuresflexible infrastructuresflexible infrastructures

security

storage

management portal

Computingphysical and virtualized

servers

physical & virtual storage

Orchestration

automated provisioning

networking

operating systems

monitoringreporting

Consultancy

Project ManagementConsultancy

Integration Managed Services


case case case case studystudystudystudy: : : : a multinational, leader in luxury goods

as as as as a private applications store (a private applications store (a private applications store (a private applications store (SaaSSaaSSaaSSaaS)� Orange developed portal for 75,000

end users of group across 60 countries

� Access to comprehensive catalog of services

� Adaptable, customizable and available anywhere, anytime, and from any device

� Secured architecture (DMZ, Front-End, middle and back-end)

� Global contract, Pay-per use, local billing based on usage/subscription

description levels of management

requirements: requirements: requirements: requirements: Consolidate the messaging & collaboration application across the group (60+ sub-companies)

triggertriggertriggertrigger: Unified communication & age old communication solution. key customer drivers:key customer drivers:key customer drivers:key customer drivers: cost savings by 20% across the group, transition to new messaging solution w/o cost of capital, improve and standardize service levels across Group of companies.

support services: 24x7X365 days support services�4 CoS (platinum, gold, standard, basic)

Reporting: SLAs, pay per use

HostingDatacenter - Network

Hardware

Virtual Machine

Operating System

Middleware (DB, SAP Basis)

Application

OBS responsabilityCustomer responsability

1

1 infrastructure Management

2

2 OS Management

3

3

Middleware

4

4 Application Mgnt


case study: case study: case study: case study: unified communicationsunified communicationsunified communicationsunified communications----aaSaaSaaSaaS


unified communications as a Service

increase the efficiency and productivity of your employeesincrease the efficiency and productivity of your employeesincrease the efficiency and productivity of your employeesincrease the efficiency and productivity of your employeeswhile gaining flexibility and reduced costs with the while gaining flexibility and reduced costs with the while gaining flexibility and reduced costs with the while gaining flexibility and reduced costs with the ‘‘‘‘as a serviceas a serviceas a serviceas a service’’’’ modelmodelmodelmodel

� collaboration features grouped into different user profiles

� 1 user-friendly portal to allocate profiles to users in a few clicks

� "pay as you grow" business model

� no CAPEX

� a dedicated or shared solution, managed and hosted in Orange Business Services data centers


end user package

User User User User ProfilesProfilesProfilesProfiles

Standard

BusinessOption Option

CollaborativeOption Option

Collaborative Everywhere Option Option Option

HybrideHybrideHybrideHybride Model (adding Cloud services to Cisco UC installed base)Model (adding Cloud services to Cisco UC installed base)Model (adding Cloud services to Cisco UC installed base)Model (adding Cloud services to Cisco UC installed base)

BusinessOnly PBX Third Party Option Option

CollaborativeOnly PBX Third Party Option Option

�

��

��

• IP téléphony• Unified messaging• Single Rich Number

Rich mobileSuite

• Audio/video• Web conf

• DeskTopIntegration

• Instant Messaging

• Présence

ContactCenter

�

�

� �

�

� �

SupervisionConsole

�

Office Everywhere


StandardShared

Level of Service PremiumDedicated

Cloud InfrastructureCloud InfrastructureCloud InfrastructureCloud Infrastructure

� Customized services

� Scales on-demand

� Leverages IaaS

� Orange hosts & owns assets

Customer InfrastructureCustomer InfrastructureCustomer InfrastructureCustomer Infrastructure

� Managed CPE model

� Designed to scale based on requirements/capacity model

� Customer hosts & owns assets

Low

High

On Premise

Level of Effort (End User )

Cloud

Cloud servicesCloud servicesCloud servicesCloud services

� Standard service

� ‘as a service’ model

� Features range from packaged to custom

� Audited and secured

youyouyouyou: how are my new UCaaS services delivered with my existing infrastructure on my premises ?

orangeorangeorangeorange: we can offer standard or dedicated cloud services, deliver and manage local IT services on your premises as an extension of UCaaS.

how is it rolled out?


the Orange labs choose UCaaS to benefit from a

future-proof innovative technology

our customer’s need

� refresh telephony infrastructure with limited CAPEX and OPEX on 6000 users on 17 sites & 9 countries� provide same features at minimum � invest in future-proof and leading technology

our solution� UC services provided from a central hosted and managed platform for 850 users � service catalogue with 4 user profiles � price per user � support for end-users training and coms

benefits so far� zero CAPEX required (existing phones

used) � seamless transition, no service disruption � better visibility/granularity of costs:

� easier investment planning � internal charging possible


provides IT and communications services to companies of all sizes in France and to multinationals throughout the world

€€€€7559 M7559 M7559 M7559 Min turnover

in2009

31,00031,00031,00031,000employees dedicatedto business services

3,7503,7503,7503,750multinational clients

global ICT integrator & management capability

15 data centers T3&T4Opening new Gree DC10 000 M2 Q4 2011

31,000 servers 10,000 virtual machines12000 managed servers for entreprise customers18 Peta-octets of storage

offers capacities to manage all around the world customer’s infrastructure with customized co-management and massive investment to build

scalable & secured IT-as-a Service capabilities

150 cloud computing R&D experts

500 project managers2000 IT specialists

750 service managers

ISO 20000 servicemanagement

ISO 9001 quality management

ISO 27001 security management systemISO 15408 security

certificationSAS 70 type 2 audit

ITIL

questionsquestionsquestionsquestionsSanjeev KumarRegional Director, Cloud Services, IT Solutions & Services – Asia [email protected]: +6590267376

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Orange Cloud Case Study - Sanjeev Kumar