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Wine by the glass DINNER MENU WHITE Chardonnay, Cardiff, California | 10.5 Pinot Grigio, Zenato, Veneto | 10.5 Vermentino, "Plinio" Maremma Tuscana | 11 Riesling, Clean Slate, Mosel, Germany | 12 Sancerre, "Le Petit Silex" Loire Valley | 12 ROSE Rose, Le Petit Rouviere Provence | 11 Crios, Rose of Malbec Mendoza, | 12 Antipasti Local Fluke Carpaccio tangy lemon yogurt with creamy pesto and crunchy pistachios | 13 Burrata english peas, crispy prosciuo | 16 Secondi Gnocchi di ricoa | 19 Home made ricoa gnocchi in a creamy black truffle and chive sauce | 22 Feuccine with shrimp, yellow paipan squash, zucchini, shallots and grape tomatoes, sauteed in extra virgin olive oil and white wine Bigolei di barbabietole | 19 Red beet fingerling gnochhi in a gorgonzola sauce with baby spinach DOLCI Tiramisu | 7.5 Lady fingers dipped in coffee layered with mascarpone cream Fragole con crema al mascarpone | 11 Fresh strawberries topped with mascarpone cream Torta di mandorle | 8 Almond tart served warm, with vanilla ice cream and chocolate sauce Girella al cioccolato | 8 Sponge cake and nutella spirals with hazelnut ice cream and vanilla sauce Affogato al caffé | 9 Vanilla ice cream served on a chocolate cake with freshly made espresso coffee and caramel sauce DOLCI Gelati | 6.5 3 scoops of your choice of vanilla, chocolate, hazelnut, pistachio, or strawberry Coffee American regular or decaf | Espresso | 3.5 Double espresso | 5 Cappuccino | 5 Macchiato | 4 Caffé Lae | 5 Be selective with choices Use separate menus for breakfast, lunch, dinner, and dessert. Splitting things up makes menus easier to read and digest. Place prices strategically Encourage diners to order from their stomachs and not their wallet. DESSERT MENU 25 Head on shrimp, scallops, octo & white fish cooked in a savory white wine & tomato broth Grilled jumbo shrimp with braised sweet Fillet of salmon in dijon mustard sauce with grilled endive and asparagus 9” by 12” is the most common menu size. Sources: https://designschool.canva.com/blog/menu-psychology-design/ http://mentalfloss.com/article/63443/8-psychological-tricks-restaurant-menus http://aaronallen.com/blog/the-psychology-of-menu-design http://www.wired.co.uk/article/the-hidden-psychology-of-menu-design 60-70% of sales come from fewer than 24 menu items. Place the most expensive item per category at the top. Avoid a price column. Priority placement The average diner spends 109 seconds looking at a menu. Make sure that customers are seeing what you want them to see. The upper right hand corner is the first place customers’ eyes look. Turn your menu into a marketing tool optimize your MENU Less than 7 options per category is ideal. Nix currency symbols. One graphic per page can boost sales by 30% Delicious descriptors can increase sales by 27% for profits Leave blank space around an item to draw attention to it. Get to their stomachs through design Your menu layout can drive more business

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Page 1: optimize your menu infographic final - Restaurant US...Turn your menu into a marketing tool MENUoptimize your Less than 7 options per category is ideal. Nix currency symbols. One graphic

Wine by the glass

D I N N E R M E N U

WHITE

Chardonnay, Cardi�, California | 10.5

Pinot Grigio, Zenato, Veneto | 10.5

Vermentino, "Plinio" Maremma Tuscana | 11

Riesling, Clean Slate, Mosel, Germany | 12

Sancerre, "Le Petit Silex" Loire Valley | 12

ROSE

Rose, Le Petit Rouviere Provence | 11

Crios, Rose of Malbec Mendoza, | 12

Antipasti

Local Fluke Carpacciotangy lemon yogurt with creamy pesto and crunchy pistachios | 13

Burrataenglish peas, crispy prosciu�o | 16

Secondi

Gnocchi di rico�a | 19Home made rico�a gnocchi in a creamy black tru�le and chive sauce

Fe�uccine con Gamberi | 22Fe�uccine with shrimp, yellow pa�ipan squash, zucchini, shallots and grape tomatoes, sauteed in extra virgin olive oil and white wine

Bigole�i di barbabietole | 19Red beet �ngerling gnochhi in a gorgonzola sauce with baby spinach

DOLCI

Tiramisu | 7.5Lady �ngers dipped in co�ee layered with mascarpone cream

Fragole con crema al mascarpone | 11Fresh strawberries topped with mascarpone cream

Torta di mandorle | 8Almond tart served warm, with vanilla ice cream and chocolate sauce

Girella al cioccolato | 8Sponge cake and nutella spirals with hazelnut ice cream and vanilla sauce

A�ogato al ca�é | 9Vanilla ice cream served on a chocolate cake with freshly made espresso co�ee and caramel sauce

DOLCI

Gelati | 6.53 scoops of your choice of vanilla, chocolate, hazelnut, pistachio, or strawberry

Coffee

American regular or decaf | 2.75Espresso | 3.5Double espresso | 5Cappuccino | 5Macchiato | 4Ca�é La�e | 5

3 Be selective with choices

Use separate menus for breakfast, lunch, dinner, and dessert.Splitting things up makes menus easier to read and digest.3

4 Place prices strategically

Encourage diners to order from their stomachs and not their wallet. 4D E S S E R T M E N U

Brode�o di pesce | 25Head on shrimp, scallops, octo& white �sh cooked ina savory white wine& tomato broth

Gamberoni Grigliati | 25Grilled jumbo shrimp with braised sweet and pesto sauce

Salmone alla mostarda | 24Fillet of salmon in dijon mustard sauce with grilled endive and asparagus

9” by 12” is the most common menu size.

Sources: https://designschool.canva.com/blog/menu-psychology-design/http://mentalfloss.com/article/63443/8-psychological-tricks-restaurant-menushttp://aaronallen.com/blog/the-psychology-of-menu-designhttp://www.wired.co.uk/article/the-hidden-psychology-of-menu-design

60-70%of sales come from fewer than 24 menu items.

Place the most expensive item per category at the top.

Avoid a price column.

Priority placement

The average diner spends 109 seconds looking at a menu.Make sure that customers are seeing what you want them to see.

The upper right hand corner is the first place customers’ eyes look.

Turn your menu into a marketing tool

optimize your

MENU

Less than 7 optionsper category is ideal.

Nix currency symbols.

One graphic per page can boost sales by

30%

Delicious descriptors can increase sales by

27%

for profits

Leave blank space around an item to draw attention to it.

Get to their stomachs through designYour menu layout can drive more business