OPTIK DO DOMU A unique business idea

BEFORE YOU WATCHExercise 1

1. The following enterpreneurs came up with a revolutionary business idea. Link the enterpreneur and the idea they developed:

1) Radim Jančura (Student Agency) a) User-friendly creative design in computing2) Henry Ford (Ford Company) b) Comfort in public travelling3) Steve Jobs (Apple) c) Mass car production with an assembly

line 2. Different products have different sales channels. Consider how books, cars,

electronics, clothes, food, or music are sold? What are some of the advantages and disadvantages of their existing sales channels? Think of possible improvements for sales channels for different kinds of products or services.

 3. Add Peter Seidl to the list above. He and his wife came up with a revolutionary

idea of selling eye glasses, before you found out what the idea is, think abput it on your own. What are the current sales-channels for eye glasses? What are the advantages and disadvantages of these channels? If you sold eye glasses, how would you try to win more customers than your competition? What do you think he may have created?

1. Anyone can join the team of Optik do domu.

2. 120 salesmen cooperate with Optik do domu.

3. The final products cost 50% less than in optical shops.

4. With Optik do domu you can still benefit from personal services.

5. Once a year Peter Seidl and his wife travel to special exhibition shows.

6. The company sells about 2000 glasses a year.

7. The company keeps their margins low by eliminating intermediaries.

8. The company combined two sales channels from traditional and Internet business models in order to innovate their concept.

WHILE YOU WATCHExercise 2

Are these statements TRUE or FALSE?

Listen and fill in the gaps

Exercise 3

Match the expressions and definitions

AFTER YOU WATCH Exercise 4

1) Founder A) an idea or a plan describing uniqueness of a company

2) Business concept B) a person initiating creation of a company or an organisation

3) Direct sales C) a final process resulting in actual things

4) (gross) margin D) a diff erence between selling price and cost

5) Salesmen E) a range of products which can be off ered to a customer

6) I ntermediaries F) a buyer of a product

7) To design G) to convert into money

8) To produce H) a f orm of selling products by meeting the customers

9) End user I ) persons standing between e.g. producers and end users

10) To monetize J ) a pre-productive process; a preparation of a new product

11) Sales channels K) a person off ering certain products

12) Portf olio L) ways to off er products

1 2 3 4 5 6 7 8 9 10 11 12

B

Exercise 5ROLE PLAY1. In small groups, brainstorm possible problems that could occur

during home and personal visits with an Optik do Domu salesperson on location. Develop a humorous skit about the possible challenge and how it is resolved. Prepare a role play, assume the roles of the characters in the situation, and it out for the rest of the groups. Consider how independent salespeople need to turn challenges into opportunities.

2. In your group, make a list of ordinary products that you need or usually buy. What kinds of new innovations could you create for their sales channels? Brainstorm a list of possibilities and then choose one to develop. Create a sales stratégy to pitch your idea to a potential investor. What advantages does your new sales channel give to the customer that would interest a potential investor? Prepare a presentation to the rest of the groups and let them decide if your idea is worth investment.

Exercise 5DISCUSS

3. Besides a good idea, what are some of the considerations that new start-ups businesses need to explore when they conduct their market research? In some cases, does the ‚market‘ need to be educated to accept certain innovations? Can you think of an example where someone created an innovation that took years or centuries to produce (i.e. Leonardo da Vinci’s inventions – the elevator, the airplane, the escallator, etc.) Do you agree or disagree that a new idea can catalyze others to develop innovations as well? If you were to develop a new innovation, what kinds of support systems do you need to bring it into fruition?

Exercise 6DEVELOPING A BUSINESS CONCEPT1. Consider what kind of a revolutionary innovation you could create?

Don’t censor your idea as unrealistic, let all of your imaginative ideas count. Select one then develop it below.

2. Concept Overview: Describe your business concept giving a functional definition. Ideally, you should be able to describe your concept in a few clear sentences.

A) Is it 1) a product or 2) a service or 3) a concept? What is it called? What will it do? Can you describe it briefly.

B) How will customers, groups of people in the society, or organizational systems benefit from your product, service, or idea?

3. Target Market: Describe your Target Market

B) Who and why do you want to sell your product to? What do you know about your potential customers? (Age, sex, social status, income, education, etc.)

Exercise 7GRAMMAR AND SYNTAX TEST

1. Develop a written paragraph about the concepts in the video using the following words and phrases: margins, founder, business concept, direct sales, produce, end user, salesmen, monetize, sales channels, design, portfolio, and intermediaries.

2. Answer the following questions:

A) Who is the founder of the Optik do domu company?

B) How are the new team members trained?

C) Why are the Optik do domu glasses so cheap?

D) What sales channels does the company combine?

E) How many optical frames can their salesmen offer?

F) How many employees are there in the company?

Exercise 7GRAMMAR AND SYNTAX TEST

3. Correct the sentences below so that they read correctly. State the grammatical rule that explains the error.

A. There’s no prerequisitivness as to what he needs to know, everything we will train them, we have video tutorials, we have email tutorials and all other things that we will help them step-by-step in the first days and months in the business with us.

B. We have them made in a factories according to exactly our design.

C. It saves them a lot of time because sometimes a wife cannot choose the glasses or is afraid to choose the glasses and want to see the husband to get together and decide, so we will help them in that way.

D. It means that we design, we produce and after the glasses is produced it goes directly to the end user and the customer.

E. So there is no unnecessary margins in-between and that’s the major advantage for the customer.

F. However, three, four times a year we travel around the world to see the special exhibition shows for optical products, where we choose new models and new concepts which we constantly, minimum three times a year, put as an extra additional models to our collections.

G. We also run four classical optical shops, which also serve as a base for our optical representants on the field. We sell yearly about two thousand glasses, two thousand optical frames. And currently we employ five people, plus we have external agencies- accounting-another services that we associate with.