www.optasports.com

Annual 2011

Since Opta started analysing all Champions League games in 2003, Arsenal became the first team ever to record zero shots in a match, when they lost 1-3 to Barcelona in March 2011.0

Manchester United conceded six goals at home in the league (against Manchester City) for the first time since September 1930 (4-7 vs Newcastle).6

Xavi made 102 passes in the first half alone against BATE Borisov in the 2011-12 Champions League Group Stage.102

Miroslav Klose scored nine goals from just 11 shots on target for Germany in Euro 2012 Qualifying.

Kevin Davies committed 123 fouls in the 2010-11 Premier League, the most by a player since Opta began their analysis on the league back in 1996.123

150Sporting Gijón’s 1-0 win at the Bernabéu in April 2011 ended a run of 150 league games unbeaten at home for José Mourinho, a run stretching over four clubs in nine years.

In 2011, Paraguay became the

first nation to reach the final of

Copa América without winning

a single game in normal play.0

New Zealand were the only unbeaten team at the 2011 Rugby World Cup and they were also the only unbeaten side at the 2010 football World Cup.0

Cristiano Ronaldo set a new record for the most goals scored in a single season in La Liga in 2010/11, beating the previous best by two strikes.

Australia became the 12th nation to provide

a Tour de France winner and the first new

country since Germany in 1997.12

No side have scored as many

goals as Blackpool did in the

2010-11 Premier League season

and still been relegated.55West Bromwich Albion set a new Premier

League record of 34 consecutive matches

without keeping a clean sheet, between 29th

August 2010 & 8th May 2011.34Arsenal hit the woodwork more often than any other team in 2010-11 and had their own uprights struck the fewest times. If all teams’ shots which hit the woodwork had found the net, the Gunners would have won the title with four games to spare.22 & 3

Novak Djokovic became only the sixth man to win three Grand Slams in one year, joining Laver, Connors, Wilander, Federer & Nadal.

When he had a spot-kick saved in March 2011 against Mainz, Nuri Sahin equalled a Bundesliga record by missing a fourth successive penalty.4

There were 17 hat-tricks scored in the 2010-11 Premier League, beating the previous record of 16 set in a 20-team season back in both 1995/96 & 1997/98.17In 2010/11, Arles Avignon went

23 consecutive top-flight matches without a win, breaking the all-time Ligue 1 record.

Wayne Rooney became only the second man to earn two red cards as an England player when he was sent off against Montenegro, joining David Beckham.2 Iker Casillas only made five saves

in qualifying for the European Championships in seven matches.5

Alania Vladikavkaz reached the 2011 Russian Cup final without scoring a single goal in any of the previous rounds, getting a bye in one game and winning three 0-0 draws on penalty shoot outs. They scored in the final but lost 1-2 to CSKA Moscow.0

Opta Annual 2011 Finding Beauty in the Detail

It’s been quite a year.

Throughout 2011 we’ve seen Opta continue to grow. We’ve

added new clients and developed our relationships with

existing ones. We’ve built our business across Europe and

expanded into new and exciting territories farther afield.

It’s been a period of genuine innovation, both within

Opta Towers and from our clients. The markets in which we

operate have seen the established players joined by some

truly groundbreaking start-up companies.

We’ve seen our data used in ways that would have been

unimaginable even a few years ago. More and more fans

are interrogating, interacting with and debating the stats we

produce on a daily basis. Across every type of media we are

increasingly seeing our brand used as a mark of credibility

and authenticity.

There are stats. And then there are Opta stats.

Away from the media we have been busy assisting the world

of professional sport with business-critical processes and

multi-million pound decisions. We have continued to develop

our cutting edge products and they are now being used by

the biggest clubs across the world.

But for us, that’s not enough. We have big plans for 2012.

We want to continue to develop, improve and grow. The Opta

journey has only just begun. Watch this space.

Happy New Year

Aidan Cooney

CEO

Opta

Finding Beauty in the Detail

1

A Year of Innovation

Opta Annual 2011 A Year of Innovation

As more and more clients are using Opta data we are starting to see some real innovation from companies big and small.

New platforms and new technologies are helping to fuel a growing thirst for detailed sports data across the world. Publishers,

bookmakers and media companies are striving to up the ante in the way they provide services to their customers and advertisers alike.

Here are just a few examples of the ways in which Opta have helped.

Barcelona completed 2,485 more passes than Real Madrid in their five competitive encounters in 2010/11.2,485

2

Opta and FourFourTwo joined forces to give fans

the chance to become true armchair analysts. For

the first time our most detailed live data was made

available to fans through the Stats Zone iPhone app.

Using Stats Zone, fans can view, compare and analyse data

from The Premier League and The Champions League as it

happens and share their analysis via Twitter and Facebook.

Stats Zone was voted as one of 2011’s Apps of the Year by Apple.

FourFourTwo - Stats Zonewww.fourfourtwo.com/statszone

During 2011, Opta and Orange entered into a

data supply agreement that saw Opta provide

live sports information across Orange mobile

and web services.

The deal extended a previous agreement for an additional

two years and covers football, cricket, golf, tennis, rugby

union, rugby league and Formula 1. The announcement

coincided with the re-launch of the Orange Digital web

portal that now includes an extensive mix of sports editorial,

commentaries, live scores and statistics.

Orangewww.web.orange.co.uk/p/sport/home

“Extraordinarily impressive”

EPL Talk

Opta Annual 2011 A Year of Innovation

Between January 1st and May 22nd 2011, Robin van Persie scored in nine consecutive Premier League matches away from home; a new record.

Over the last 12 months Opta have produced a

range of widgets designed to give our customers

ultimate flexibility in how they publish and display

stats on their website.

One of the most popular club websites in the world,

LiverpoolFC.tv, have implemented several of these widgets,

allowing their fans to compare and contrast performances of

all of the players in the The Premier League.

Liverpool FCwww.liverpoolfc.tv

93

Our brand is being increasingly recognised by

bookmakers as one that adds credibility and

authority to their fan-facing content. The biggest

betting exchange in the world, Betfair, have started

to use Opta content within blogs and editorial features designed

to help punters plan their betting activity more confidently.

Betfairwww.betfair.com

In 2011 Opta became the official data provider

for Mediacoach, a cutting edge football analysis

product created by Mediapro and the Spanish

Liga Board (LFP). Mediacoach allows the

technical departments of all clubs in the Liga BBVA and

Liga Adelante to conduct real-time analysis of every game in

Spain’s top two divisions.

Mediapro /LFPwww.lfp.es

Bayern Munich scored 25 league goals in the early part of 2011-12 without conceding a single one in reply in the process – a new record in Bundesliga history.25

Opta Annual 2011 A Year of Innovation

Opta’s rugby operation was on top form during

the 2011 Rugby World Cup, supplying data to

several of the teams involved, as well as high

profile media clients across the world.

We also saw innovation in the use of our granular rugby

data including the Live Rugby app produced for Android

powered devices.

Live Rugby RWC Android Appwww.liverugbyapp.com

4

One of Germany’s top sports newspapers, Bild, has created

a match centre using Opta’s widgets. They have integrated

fixtures, line-ups, live commentaries and standings alongside

news content social plug-ins to create the ultimate online live

match experience.

Bild.dewww.bild.de

Opta have been working with Bantr, a new social

network designed specifically for football fans.

Using Bantr, fans can “check in” to a particular

match and suggest preferred line-ups, substitutions

and tactical changes. They can then debate and discuss the

action with their friends from within the application.

Bantr.tvwww.bantr.tv

The IG Markets Pro Cycling Index has been

designed by Opta to reward both moments of

brilliance and months of consistent performance.

We source results from over 100 top international

road races throughout the season and races are ranked

by our expert panel, based on their prestige and their

importance to cycling fans.

IG Markets Pro Cycling Indexwww.igmarkets.co.uk/procyclingindex

Bayern Munich goalkeeper Manuel Neuer didn’t concede a goal in 1,147 minutes in early 2011-12, setting a new club record for competitive games.1,147

Opta Annual 2011 A Year of Innovation

5

Opta worked with leading enterprise software company SAP

to produce a sports data analytics experience for its website

visitors. Users can interrogate data from The Champions

League or Rugby World Cup in great detail, comparing

players and teams across numerous categories and

displaying the results in a variety of different ways.

SAPexperience.sap.com

WhoScored have used Opta’s wealth of data to

create the ultimate must-visit online destination for

football fans. Visitors can compare and contrast

the performances of players and teams from

leagues around the world in incredible detail.

WhoScored.comwww.whoscored.com

For more news from Opta

throughout 2012, follow

@OptaSuit on Twitter.

Brazil became the first nation to fail to convert a single penalty in a Copa América penalty shootout, in their quarter-final against Paraguay in 2011; the Brazilians didn’t convert any of their four attempts. 0

Opta Annual 2011 A Year of Development

A Year of Development

The world of sport never stands still.

Fans are demanding ever more engaging content from our clients. They want it to be available 24 hours day and across

different platforms.

At Opta, we’ve helped some of the biggest names in the world of sport provide best-in-breed services, some for the first time and

some as the result of long-standing partnerships.

These are just a few examples of how we’ve helped to build these relationships.

8

In the UK and Germany we have continued our successful relationship with BSkyB. This has included

a multi-platform and multi-sport contract renewal for Sky Sports in the UK and the development of our

integration with Sky Sports in Germany to include content provision for their new channel,

Sky Sport News HD.

BSkyB

Opta has been helping Castrol activate its high profile football sponsorships for a number of years. In

2011, the Castrol Rankings entered its third year and a number of digital projects were launched in

advance of the 2012 European Championships, including the Castrol Euro 2012 predictors. Opta also

provided data for the “Ronaldo – Tested to the Limit” documentary, a film that has been viewed almost 10

million times to date.

Castrol

We have worked with Chelsea’s performance team for several seasons. In 2011 we continued to develop

that relationship but also broadened it out to include data supply to other areas of the club. Chelsea’s

media team utilised our data within their match programme and across their fantasy league and

broadcast offerings.

Chelsea

In 2011 Opta began working with Canal+, the number one pay TV broadcaster in France. This deal

covers data and editorial services for a number of football and rugby competitions.

Canal+

Manchester United won the 2010-11 league title despite picking up only 25 points away from home; the lowest total by any Premier League title winner.25

Opta Annual 2011 A Year of Development

9

One of French football’s major clubs, Olympique de Marseille, have started to use Opta data across

different areas of their operation. This includes using the Opta Video Scout product to assist with player

scouting and recruitment, using Opta Facts on their official club website and using the Opta Live Monitor

tool to enhance their in-house TV channel.

Olympique Marseille

We have enhanced our relationship with the French Football Federation to include provision of Opta data to

the governing body’s marketing department. This includes Opta Facts, infographics and live statistics and

the data used in the Emotion Bleus CRM program and also on stadium graphics during home games.

Fédération Française de Football

The versatility of Opta data in a club environment has also been utilised by Manchester City. We’ve

continued to work with their performance analysis and player recruitment teams but increasingly

our data has been used in their digital marketing work, including powering the match centres on the

Manchester City website.

Manchester City

For a full list of our clients and

to see more testimonials, visit

our website

www.optasports.com

A Year of Expansion

Opta Annual 2011 A Year of Expansion

In March 2011, Opta announced a multi-year partnership

with Major League Soccer to significantly enhance MLS’ data

collection and display capabilities.

This new deal complemented MLS’ existing partnership

with the Elias Sports Bureau and allowed MLS to continue to

MLSwww.mlssoccer.com

2011 saw Opta expand beyond our traditional European heartland.

Our deal with Major League Soccer saw us set up an Opta collection centre in New York, and we also opened a sales office in

Sydney, Australia.

enhance the League’s digital products by bringing

best-in-class sports information to MLS fans.

As part of this deal, MLS and Opta built a

new North American data collection hub in MLS’ Digital

Headquarters in New York. From this hub, MLS and other

North American soccer games are analysed using Opta’s

market-leading data collection software.

This data is made available to fans on the official MLS website,

MLSsoccer.com. Fans can analyse all MLS games in great

detail using the Opta Chalkboard facility, as well as checking

out collated stats by player and team throughout the season.

David Beckham was booked in five of his first six 2011 MLS matches and 10 times overall in the regular season.5

“The deal with Opta allows for deeper analysis of all MLS

matches and ensure that MLS is at the cutting edge of

data technologies in 2011 and beyond.”

Chris Schlosser

Director of Digital Strategy, MLS

10

11

Opta Annual 2011 A Year of Expansion

New York

Paris

Madrid

Sydney

London (HQ) / Leeds Munich

Milan / Bassano

Cape Town

Larvik

Beijing

Seoul

Riga

Miami

Opta Offices

Opta Representatives

Sao Paulo

Sofia

We now have a truly global footprint, supplying our content to all corners of the world through our network of offices and

representatives.

In May 2011, Zlatan Ibrahimovic won his eighth consecutive domestic title in three different leagues (Eredivisie, Serie A & La Liga), for five different clubs (Ajax, Juventus, Inter, Barcelona & AC Milan).8

A Year of Recognition

Opta Annual 2011 A Year of Recognition

Opta Quizzes2011 was the year that the

Opta Football Pub Quiz was born.

The inaugural London quiz in March was

won by Sky Sports with September’s

return fixture being won by the team

from The Guardian. The team from RMC

triumphed in the Paris event in June.

The 2011 Rugby World Cup saw just 5.46 tries scored per game, the lowest average since the 1991 tournament.5.46

12

Opta Annual 2011 A Year of Recognition

For the second year in succession,

Opta was named as one of the

fastest-growing technology companies

in the Sunday Times Tech Track 100 list.

Opta were placed at number 74 in the

2011 list, rising from 85th place in 2010.

TechTrack 100

Our social media work has received

national and international recognition

in 2011. At The Social Buzz Awards in

November we collected the prize for

Best Use of Twitter, and we also won

Golden Twit Awards for Best B2c and

Best Sports Twitter accounts. We’ve

also had nominations for The Drum

Digital Awards (DADIs), The Shorty

Awards and The NOPAs.

Awards

In November 2011, Sachin Tendulkar became the first batsman to pass 15,000 runs in test cricket.15,000

13

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