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715-ACST 1
opportunity space
19-May-2015
715-ACST 2
constraints
• physical• economic• social• ethical• legal• ....
metrics of the lived world
inhabit with the imagination = entrepreneurship
19-May-2015
715-ACST 319-May-2015
715-ACST 419-May-2015
715-ACST 5
strategists’ ethics
funding problems
productionlimitations
labor p
ress
ure
legal limits
distribution
19-May-2015
715-ACST 6
strategists’ ethics
funding problems
productionlimitations
labor p
ress
ure
legal limits
distribution
19-May-2015
715-ACST 7
strategy is ...
• no universal answer
• imaginative engagement with chosen uncertainties
• collaborative imaginative act
• a firm-specific language
• value-creating action
19-May-2015
715-ACST 8
role of planning
• language - logos, ethos, pathos
• Von Clausewitz On War
• big data
• AI & the ‘science of mind’
19-May-2015
715-ACST 919-May-2015
715-ACST 10
entrepreneurial imagination
+ persuasion
collaborative value-creation
19-May-2015
715-ACST 11
case work
• use imagination to inhabit a situation
• feel for the constraints
• ... and paths forward
• feel for possible to constraint shift to expand the opportunity-space
• find the persuasive story others need to hear if they are to act as you wish
19-May-2015
715-ACST 12
stasis (question) theory
• viable business model ?
• measure - before trying it out ?
• who/what threatens our BM ?
• what can we/be change ?
• robust / resilient ?
• how long ?
19-May-2015
715-ACST 13
loose ends
• private - public
• implementation
• SCons
19-May-2015
715-ACST 14
Rembrandt Selfie -1628
19-May-2015