2
Reevoo Ltd. Registered company in England and Wales at Friars Bridge Court, 41-45 Blackfriars Road, London, SE1 8NZ Company Number 05375593. VAT 850 2359 WWW.REEVOO.COM A partnership with Reevoo is an investment in the most important currency of all: trust. It’s the greatest conversion driver in commerce. Put simply; without trust in you, your customers won’t buy - and without trust in your customers’ opinions and expectations, you won’t be able to meet and exceed them. OPINIONS YOU CAN TRUST Aligning your brand with Reevoo’s Trustmark is an essential trust builder for engaging with and learning from your customers. WHAT DOES REEVOO STAND FOR? TWO-WAY TRUST. It’s important that your customers feel confident in the information you’re providing – but you know that already. Content that doesn’t connect with consumers doesn’t get results. User generated content is a great shorthand with your customers – using real people instead of marketing spiel instantly adds credibility to your messaging. The logical way to include UGC in your communications is to display ratings and reviews on your website, collected by an independent third party that can verify their authenticity. The best part is, this connection goes both ways. As well as receiving these messages, your customers are also contributing them. More than just words on a webpage, trustworthy reviews can shape every aspect of your business, making it completely customer focused.

OPINIONS YOU CAN TRUST - Demandware · PDF fileOPINIONS YOU CAN TRUST ... More than just words on a webpage, trustworthy reviews can shape every aspect of your business, making

Embed Size (px)

Citation preview

Reevoo Ltd. Registered company in England and Wales at Friars Bridge Court, 41-45 Blackfriars Road, London, SE1 8NZCompany Number 05375593. VAT 850 2359

WWW.REEVOO.COM

A partnership with Reevoo is an investment in the most important currency of all: trust.

It’s the greatest conversion driver in commerce. Put simply; without trust in you, your customers won’t buy - and without trust in your customers’ opinions and expectations, you won’t be able to meet and exceed them.

OPINIONS YOU CAN TRUSTAligning your brand with Reevoo’s Trustmark is an essential trust builder for engaging with and learning from your customers.

WHAT DOES REEVOO STAND FOR?TWO-WAY TRUST.

It’s important that your customers feel confident in the information you’re providing – but you know that already. Content that doesn’t connect with consumers doesn’t get results.

User generated content is a great shorthand with your customers – using real people instead of marketing spiel instantly adds credibility to your messaging.

The logical way to include UGC in your communications is to display ratings and reviews on your website, collected by an independent third party that can verify their authenticity.

The best part is, this connection goes both ways. As well as receiving these messages, your customers are also contributing them. More than just words on a webpage, trustworthy reviews can shape every aspect of your business, making it completely customer focused.

Reevoo Ltd. Registered company in England and Wales at Friars Bridge Court, 41-45 Blackfriars Road, London, SE1 8NZCompany Number 05375593. VAT 850 2359

WWW.REEVOO.COM

HOW DO REVIEWS AFFECT EVERY ASPECT OF YOUR BUSINESS?

Your customers will make the right decisions, have the right expectations and be more satisfied after purchase – leading to more good reviews.

You’ll create a community of customers around your brand, and enable them to engage in the right kind of conversations.

Your product development, customer service and merchandising teams can use direct public opinion to back up the decisions they make, resulting in a more customer-centric business.

You’ll have a better understanding of your customers, and learn what motivates them to buy – and most importantly, buy from you.

You can use customer sentiment to fine-tune your marketing strategy, reaching people when and how they want to be reached.

You can integrate the voice of the customer directly into your advertising, marketing and content strategies to let them do the talking.

MAKING THE RIGHT DECISION

It’s hard to make the right decision without the help of an honest opinion – and not just for your customers. Consumer reviews can help decision making across the board, as long as you collect them in large volumes, and can trust that they’re from verified customers.

The best way to achieve this is to collect reviews proactively. Relying on a small percentage of extremely happy or unhappy customers who come to you to give their opinion results in a skewed view. Market research can also give a distorted perspective.

The one factor that affects every single part of your business is trust. Reevoo creates trust, and our experience brings new possibilities to ratings and reviews, nurturing a relationship with your customers that traditional marketing could never achieve.

To find out more about how your business can explore the frontiers of ratings & reviews, visit reevoo.com/explore

“Consumer reviews can help decision making across the board”