Cambridge Judge Business School Executive Education

Open Programmes - Innovation Suite

The Cambridge Judge Business School Executive Education suite of innovation programmes aimed at senior managers and decision makers

MASTER THE ART OF INNOVATIVE LEADERSHIP TO REALISE NEW BUSINESS VALUE

In today’s digital-first world of ever-increasing customer expectation, increased market volatility and the ever-present threat of disruptive new competitors, the ability to innovate effectively - and to turn that innovation into real business value - is not just desirable but essential for survival for any organisation.

Creativity and adapability lie at the heart of any successful approach to innovation, yet any businesses - particularly ‘legacy’ organisations - an struggle to channel these concepts in a effective way that engenders genuine change. The Cambridge Judge Business School suite of innovation programmes has been specifically designed to enable innovation capabilities across many different areas of an organisation.

Whether this is managing innovation, unleashing innovation and creativity internally, learning how to blend corporate and entrepreneurial innovation, understanding and implementing new business models, or exploring service design and innovation, this

suite of programmes will help participants to elevate innovation to become a core capability within an organisation.

The principle of coming to work with us in Cambridge is not just about cutting-edge facilities or our world-class faculty team, it’s about leveraging our special position to enhance your learning experience. On the one hand, it might be about convening high calibre individuals who have had first-hand experience at the very highest levels of business and government to share their knowledge. We are not only able to call upon the unique network of contacts you would expect from one of the world’s foremost centres of learning, but also to tap into the expertise of East Anglia’s “Silicon Fen” community – one of the most successful nnovation clusters in the world.

Over the coming pages we offer more detail about the five specific programmes that make up our Innovation suite, along with insight into the “Cambridge Experience” that makes the entirety of our Executive Education offering so compelling...

Introduction

The Executive Education Innovation Programme Suite

LEARN HOW TO GENERATE AN INNOVATION STRATEGY THAT CAPTURES GENUINE VALUE

Overview

Fifty years ago, the average life expectancy of a Fortune 500 firm was more than 75 years... now, it is less than 15. In today’s fast-paced, converging world, it is a simple truth that sustained innovation is a necessity not only to thrive but also to survive.

However, for most firms, while the imperative to innovate and refresh an offering is understood, the strategies and processes associated with innovation remain vague and not are professionally managed. As a result, most firms are unable to innovate effectively and thus create genuine new value. What’s more, even among those who are able to create new value, few are able to capture it effectively and integrate innovation into their .

This is the challenge that lies at the heart of the Managing Innovation Strategically programme - the critical importance of pairing the pursuit of innovation with a proper strategic approach.

Essentially an overview of our entire Innovation Suite offering, the programme is designed to provide managers and leaders who hold a responsibility within their organisations for strategic leadership with an understanding of the concepts around innovation.

In this programme, we will learn why firms struggle to create and capture new value. We will share a number of concepts on how to implement innovation in an organisation and develop a set of practical tools and concepts that you can apply to your business.

Topics

• If innovation is so important to survival and success, why aren’t organisations able to do it on a sustained basis?• Are you using your customers effectively to innovate? Are you harnessing the power of users?• How can you make your organisation and yourself more creative?• Once you have identified possibilities, how do you create a balanced portfolio of innovation projects, to allocate resources optimally?• How do you manage innovative development projects?• How do you disrupt your competitors through innovative business models?• How do you operationalise new business models?• How do you capture the value you have created?• Are you developing the right complementary assets to capture value?• How do you enhance the likelihood of your product’s success in the market?

Benefits

• Have the tools and techniques of managing innovation• Be able to apply innovation in your organisations to enhance performance• Identify process from innovation to create competitive advantage• Understand the factors to support creativity and innovation• Understand the innovation implementation process and how best to organise innovation

Our Innovation Programmes

Managing Innovation Strategically - 23-24 May 2019 or 31 October-1 November 2019 - £2,300 + VAT

DRIVE INNOVATION AND IMPACT BY TAPPING IN TO YOUR ENTREPRENEURIAL SPIRIT

Overview

To thrive in today’s volatile business environment requires organisations of any size to systematically challenge assumptions, recognise the non-obvious, and generate alternatives their customers value - the kind of behaviour most often associated with agile start-ups.

Indeed, more traditional “legacy” businesses increasingly need to reinvigorate their offerings with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?

Our programme Building & Sustaining an Entrepreneurial Culture offers tangible and actionable answers to this question, having been designed to empower decision-makers to quickly and effectively respond to the specific contingencies they face in their organisations. Delegates will address such issues as the creation of a context within which entrepreneurialism is nurtured and contagious, or the most appropriate organisational structures and processes to generate sustainable growth.

This programme builds upon the latest research and a combined experience of over 30 years of organisational support for entrepreneurial and growing organisations to introduce applicable frameworks and tools that help senior executives create a context within which entrepreneurialism is nurtured and contagious.

Topics

• What it means to be entrepreneurial for an established or growing organisation, and the core elements that make organisations entrepreneurial• What are the challenges and barriers to cultivating entrepreneurialism? How do they weigh against the benefits of entrepreneurialism?• How can an organisation eliminate the blind-spots associated with inertia and/or past success to see opportunities through a different lens?• How can organisations adapt the dimensions of their corporate culture to exhibit the flexibility of new ventures?• What role can the broader business ecosystem play in the organisational efforts to be nimble and effective?• How can organisations effectively recognise the need to strategically pivot and adapt?

Benefits

• Gain the diagnostic capability to identify the root cause of current deficiencies in innovation• Equip yourself with a rich management toolbox to identify performance challenges and business opportunities, scope them, and realise solutions• Understand the framework to balance the benefits of top-down strategic guidance and bottom-up exploration• Learn how to define, run and analyse business experiments and recognise when and how to pivot

Our Innovation Programmes

Building & Sustaining an Entrepreneurial Culture - 15-17 May 2019 - £2,995 + VAT

UNLEASHING THE POWER OF CREATIVITY TO INJECT NEW ENERGY INTO A BUSINESS

Overview

The creation of new and useful ideas at all levels of an organisation can be a catalyst for dynamic change and valuable innovation. Indeed, according to IBM 60 per cent of top executives worldwide name ‘creativity’ as their top priority. However, many business leaders still struggle to embrace the potential of creativity.

The Cambridge Creativity Lab has been created to help you foster and harness creativity within your organisation. An intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity in business, this practical, hands-on workshop is designed to be an introduction to creativity and its practical range of application within a business context and beyond.

This programme provides a fresh perspective to a management approach that lies outside the traditional business school curriculum. It also addresses prejudices about creativity (such as, “I’m really not creative”, “creativity cannot be taught”, “we don’t have time to think creatively”, etc.), and introduces, discusses, and puts into practice concepts, models, frameworks, methods and tools of creativity to help participants address live real-world business challenges.

The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the “creative-hack-a-thon”, a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.

Topics

• What is creativity in business? The importance and relevance of creativity in business and how ideas can create change that leads to innovation.• Experimenting with and valuing your own creative skillset and potential allowing you to assess how you can add value in a resourceful and inventive way• Best practices for stimulating creativity at individual, team and organisational level in order to achieve organisational goals• Stimuli and obstacles to individual, team and organisational creativity – debunk the myths• Concepts, models, frameworks, methods and tools to manage business endeavours creatively

Benefits

• Gain hands-on experience of creativity and how to promote new ideas in your organisation• Experiment with creativity in a safe environment in order to understand the tools and dynamics required• Take the opportunity to learn about your own creativity and that of your collaborators and organisation by observing your own behaviours and reflecting on those around you in action• Acquire the tool and skills to understand how to capture new ideas and seek out challenges in order to both broaden your knowledge and skills, and manage your surroundings• Develop your creative leadership skills• Understand the frameworks required to nurture a creative culture

Our Innovation Programmes

The Cambridge Creativity Lab - 4-5 July 2019 - £2,300 + VAT

LEAD THE CHARGE AS YOUR ORGANISATION EMBRACES DIGITAL EVOLUTION

Overview

Over the last decade, ‘born digital’ companies such as Facebook, Google and Alibaba have led the way as key innovators in their industry - the challenge of the business world today is for organisations across a wide range of sectors to transform their strategy and ways of organising through digital technologies to be innovative and competitive.

For a senior manager, this requires creative confidence. It also requires there to be a change in the way the organisation itself operates, transforming itself from the inside-out to embrace the business ecosystem.

This programme - Digital Innovation & Transformation - has been created to equip managers with the tools they need to fully lead this change and move their organisation though the next stage of its digital evolution.

As well as provide methodologies and frameworks, we also identify ways in which new technologies can be adapted into the culture and allow people at all levels of the business to understand and use them in ways that benefit the organisation. For example, we shall look at the Internet of Things and its implications for smart manufacturing.

We adopt a multi-facetted approach, developing capabilities on digital innovation, designing services, ecosystem leadership, creative cross-functional teams, and successfully transitioning to a digital enterprise.

Topics

• Developing a vision for digital innovation for your organisation• Build your leadership skills and practices to be effective in a digital organisation• Re-inventing your strategy and value creating approaches to take advantage of digital• Developing your team to work creatively• Transforming your organisation and managing resistance to change in embracing digital• Effectively digitising business processes to meet changing customer behaviours• Creatively designing and scaling-up digital services for customers and across the ecosystem

Benefits

• Have the tools and techniques for designing innovative digital solutions• Be able to apply digital innovation frameworks to enhance strategy and competitiveness• Develop cross functional teams for successful innovation • Understand how to manage the transition in becoming a more effective digital organisation • Develop a leadership strategy to successfully scale innovation across your ecosystem.

Our Innovation Programmes

Digital Innovation & Transformation - 13-14 June 2019 or 7-8 November 2019 - £2,300 + VAT

AN UNSURPASSED HERITAGE OF ACADEMIC RIGOUR...

The Cambridge Judge Business School Innovation Suite

The Cambridge Experience

A priceless “Cambridge Experience”...

Effective business learning solutions create value through sparking genuine transformation – of both individuals and organisations. This impact comes from excellence in both the ideas and tools that are shared and the environment in which this sharing takes place.

After all, cutting edge thinking means nothing if it not delivered in a manner which promotes comprehension, while the finest school in the land would simply be just another building if not for the free-thinking innovators inside it sharing their knowledge.

Thanks to our unique position as the business school of the University of Cambridge, we have the ability to offer both. By marrying the centuries-long experience of research and education with the vibrancy of modern business innovation, we ensure that our alumni leave us transformed, able to effect genuine change thanks to the time they spent with us…

We like to call it the “Cambridge Experience”.

... that flows from our rich history

Founded in 1209, ours is one of the world’s oldest universities and a leading global research institute. The University of Cambridge is not a centre of teaching, it is a centre of learning – and there is a subtle, yet critical, difference.

The former is a place where existing knowledge is passed on, from master to student. The latter is a place where knowledge is shared among peers in a process of collaboration that leads to new thinking.

This is the approach that has made The University Of Cambridge the world-leading research institution it is today, one that sits at the centre of global knowledge network and boasts no less than 107 Nobel laureates among its alumni.

Here at the Cambridge Judge Business School we embrace that heritage. We exist at the interface between academia and delivery, applying new knowledge to practical, real-world situations and collaborating with the business world to create genuine impact.

... THAT PUSHES THE CUTTING EDGE OF INNOVATION

The Cambridge Judge Business School Innovation Suite

The Cambridge Experience

The Judge Business School story

Since 1990, we at Cambridge Judge Business School have forged a reputation as a centre of rigorous thinking and high-impact transformative education… one that impacts upon individuals, organisations and society.

Our faculty and associates are truly world-class, and we are proud of our global reputation – indeed 97% of our research is deemed world-leading, internationally excellent or internationally recognised by the independent body Research Excellence Framework (REF).

The foundations for our excellence are built upon one overriding ambition: the use of our unique position to leverage the power of academia to promote real-world impact. We pursue innovation through infusing the Cambridge traditions of inter-disciplinary insight and free-thinking with a close collaboration with business and a keen understanding of entrepreneurial spirit.

This means that the cutting-edge research we conduct and educational outcomes we produce are always rooted in real-world challenges, answering questions that organisations are asking and delivering results that have create genuine change across myriad industries.

The Executive Education equation

Our goal is simple: to deliver an education solution that ensures that you, your team and your organisation develop the skills and mindset to push forward the boundaries of value creation and realise your ambition.

We work with every attendee, partner and client organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and create new knowledge. By bringing forward the latest thinking from academia and professional practice, and applying our combined knowledge to specific business situations, this thinking can then be turned into action.

A CHALLENGING BUSINESS LEARNING ENVIRONMENT...

The Cambridge Judge Business School Innovation Suite

The Cambridge Experience

A place for valuable enterprise

The Cambridge Experience a rewarding experience – but also necessarily a challenging one. We pride ourselves on applying the highest standards of the university’s academic rigor to the entirety of our Executive Education offering, and delegates are required to devote time and energy before, during and after the programmes to ensure they can extract maximum value from their investment.

To support you in your endeavors we have at our disposal here in Cambridge the resources of one of the world’s premier centres of learning – which you and your fellow programme participants are welcome to avail yourselves of.

The principle of coming to work with us in Cambridge is not just about cutting-edge facilities or our world-class faculty team, it’s about leveraging our special position to enhance your learning experience.

On the one hand, it might be about convening high calibre individuals who have had first-hand

experience at the very highest levels of business and government to share their knowledge.

We are not only able to call upon the unique network of contacts you would expect from one of the world’s foremost centres of learning, but also to tap into the expertise of East Anglia’s “Silicon Fen” community – one of the most successful technology clusters in the world.

Alternatively, it might be about using the Cambridge “place” to foster an environment that promotes inspiration and reflection – an opportunity which might not be possible in your day-to-day surroundings. Where better, for example, to discuss the intricacies of high-performance team leadership than the historic boathouse of the Cambridge University rowing team?

On the reflection front, meanwhile, high-table dinner in one of our college’s historic dining rooms - included in all of our Strategy suite programmes - offers a chance to reward your efforts and reflect upon your learnings with your fellow cohort members.

... THAT DELIVERS PROFOUND IMPACT WHICH ENDURES

The Cambridge Judge Business School Innovation Suite

The Cambridge Experience

The key concept of collaboration

Collaboration in thought is central to the success of the Cambridge ethos, and our approach to knowledge sharing whole-heartedly embraces this paradigm. We actively enhance the social dimension of learning, facilitating in-depth group discussions and the creation of communities of practice. Our programmes iteratively moves between class discussion, workshops, small group brainstorming, and coaching and individual work

This philosophy, for example, can also be found in our belief that small is beautiful – we cap the number of participants who attend each programme at 25, as we have found that any more than that can diminish the depth, and therefore the value, of the kind of exchange and debate that we look to foster.

Impacting on individuals...

We want every attendee to leave us better equipped to effect real change in themselves and their organisation – both in the short term and the years ahead – having been challenged by the potential of new thinking.

While we know that everyone arrives at the Judge Business School with them a wealth of valuable knowledge and business expertise, and we believe the most rewarding education process begins with breaking down assumptions and potentially incomplete analyses.

It is through exposure to new thinking, in the form of both our world-class faculty expertise and other participants – with their differing experiences and business backgrounds, that new practices emerge and more effective ways of thinking are ingrained.

But while the challenges business leaders face might be based around common themes, their context always means the solution is not. This is why content, nature and effectiveness of the take-outs will be decided by you - and why our focus is always on working with you as an individual to make sure that you are best placed to make a real difference when you return to your business.

This is why we make no apologies for that the Cambridge Experience is a challenging one... and participants are united in the belief that it is a rewarding one.

JBS Executive Education Ltd

JBS Executive Education Limited is a wholly-owned subsidiary of the University of Cambridge. JBS Executive Education Limited is the limited company designing, developing and delivering Executive Education from Cambridge Judge Business School at the University of Cambridge. The organisers reserve the right to change any details of the Programme without notice.

© JBS Executive Education Ltd (JBSEEL) has copyright of all original material contained in this brochure (March 2019).

Thank you for your time...We hope you found this document useful. If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please email Elizabeth McDonald or call +44 (0)1224 765 496. Alternatively visit our website.