Open For Business magazine - Apr/May 2014

5/28/2018 Open For Business magazine - Apr/May 2014

1/13

FOR BUSINESS

THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATINGPROMOTINGINFORMING BUSI

Envisioning

EugeneChamber working with city to assland-use needs for the next 20 ye

APRIL/MAY2014

VOLUME 13, ISSUE 2USA $3.95

CANADA $6.95


2/13

Features

9Quail Park Memory Care Residences

is a campus dedicated to the care and

support of individuals with Alzheimers

and other memory loss diseases and conditions.

16Does Envision Eugene include

enough land for future single-family

housing?

Columns/Departments

5Chamber @ Work

6Eugene City Manager

Jon Ruiz looks at Envision

Eugene.

22Last Call by Dave

Hauser

ADVERTISER INDEX

FOR BUSINESS

THE EUGENE AREACHAMBEROF COMMERCE: CELEBRATINGPROMOTINGINFORMINGBUSINESS

EnvisioningEugene

Chamberworkingwith cityto assess

land-useneedsforthenext20years

APRIL/MAY2014

VOLUME13,ISSUE2USA$3.95

CANADA$6.95

Cover story

10A look at Envision Eugene, a

community-based process designed

to determine the best way to

accommodate both existing uses of urban land

and future growth for the next 20 years.

Pictured: Joshua Skov, consultant and faculty in

UOs Center for Sustainable Business Practices;

Randy Hledik, director of General Services,

Wildish companies; Sue Prichard, broker,

Prichard Partners, Inc. and community volunteer

Photography by David Loveallwww.loveallphoto.com

Art Direction by Asbury Design

www.asburydesign.net

THIS ISSUEA P R I L / M A Y 2 0 1 4

Executivedirector JeanBiase Klein talksabout Quail ParkMemory Carescommitment toresidents and theirfamilies. Page 9

. . . :

15 ChambersProductions23 EugeneAirport21 EugeneEmeraldsBaseball2 E ug en e We ek ly18 EvergreenRoofing8 Fe en ey W i re le ss

17 HarrangLongGaryRudnickPC4 H er sh ne r H un te r L LP24 KernuttStokes20 LaneTransitDistrict

1 9 L CC S mal l B us in es sDevelopmentCenter &

EmployerTrainingServices13 McKenzie-WillametteMedical Center18 MorganStanley

1 4 M os s A da ms7 O re go n Co mm un it y

Foundation2 PacificContinentalBank1 9 S ummi t B an k20 UniversityofOregon

Our 86K Lane County readersearn $4,472,901,000 each year.

Are they spending their money with you?

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[email protected]


3/13

A P R I L / M A Y 2 0 1 4 | O P E N F

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Spotlight orestaurateulocal suppli

A gathering of localrestaurant owners at CRestaurant Equipmenin Springfield offered topportunity for netwoeducation and collaboat the first meeting of TDish in 2014.

Since the programsinception in 2012, the ehas included spotlightslocal restaurant ownertours of local food induvendors, conversationaround issues affectingindustry and a chance restaurateurs to enhantheir network of peers providers.

Workshop helps membersmake investor-ready plans

Chamber works to make downtown bright

The new lights can be programmed to display different colors

CHAMBER@WORK

It isnt just the new storefronts in downtownEugene that make visiting the city centermore interesting than ever before. Now,new LED light fixtures on 44 street poles inthe heart of downtown offer an urban colorscheme unlike any other shopping andentertainment district in Eugene.

The lights are a perfect expression ofEugenes unique personality, says Max

Mizejewski, a downtown business owner.The LED installed fixtures are a project ofDowntown Eugene, Inc. (DEI). DEI raisedmore than $100,000 from private donors.The next phase of decorative LED lights willappear in median trees on north WillametteStreet and East Broadway. The EugeneChamber provides contract managementservices to DEI.

www.downtowneugene.com

Members of the Eugene Chamber Latino Business Network gained valuable tipsand insights on writing business plans from Palo Alto Software, one of the worldsleading providers of professional business planning and management software.All participants in the workshop received three free months of LivePlan, an onlinebusiness planning and management tool, to make their business plans investor-ready. Several attendees planned to participate in Palo Alto Softwares pitchcompetition taking place in early April, with winnings valued at $2,000.

Friends and colleagues, Ana Arias and Patricia Garcia Rogers, were twoof several Latino Business Network attendees who competed in PaloAlto Softwares Pitch Competition.


4/13

6 OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

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BY JON RUIZ

EUGENE CITY MANAGER

Since the early settlement of Eugene, the natural resources surrounding it have fueled our com-

munitys economy. Beginning in the 1980s, however, the downturn of the timber industry and

a loss of manufacturing jobs signaled key changes in our traditional resource sectors. While the

region has worked to develop new economic sectors to replace older ones, our community has been

challenged to maintain good-quality jobs for a large portion of our population.

OPINION

Average wages in Lane County lag behind therest of Oregon by more than 15 percent. Tis creates

a financial hardship for many members of our com-

munity. More than 23 percent of Eugene residents

live below the poverty level and 43 percent of students

in our combined school districts are eligible for free or

reduced lunches.

For the past four years, many people from all partsof our community have worked together to try and

ease the impact of the recession and to stake out a

vision and a path of recovery and prosperity. Envi-

sion Eugene, in line with the Regional Prosperity

Economic Development Plan, is focused on address-

ing the long-standing economic issues facing our

community, as well as issues of social equity and the

environment. Tis balanced approach has resulted in

the seven pillars of Envision Eugene and a vision for

how our community will grow in the future.Key actions that we are working on to implement

Envision Eugene include:

nProviding additional land for job growth. An

urban growth boundary (UGB) expansion of approxi-

mately 475 acres for employment purposes will better

align our land supply with the types of industries thathave higher than average wages and a strong likeli-

hood of locating or expanding in the area. A package

of measures that will result in a new UGB is expected

to go to the Eugene City Council for review this year.nCompleting a number of code amendments to

address obstacles identified by the business commu-nity to development in downtown and in mixed-use

areas.

n Revising zoning regulations to allow more

flexibility in commercial and industrial zones in

areas such as West 11th

Avenue and Chad Drive

to encourage job growthand development.

n Investing public and

private resources in the

downtown, riverfront and

key transit corridors to offer

new opportunities for living

and working in these areas.nProtecting the defining

characteristics of Eugene

that make it a wonderfulplace to live: our neighborhoods, parks, the river and

the surrounding forests and farms.

It will take the creativity and resources of the entire

community over the course of many years to realize

the comprehensive and collaborative vision. An un-

precedented level of community involvement createdthis vision for the future.

o stay in touch, sign up for email updates at www.

envisioneugene.org. I hope you w ill stay involved and

support this important effort this year and in the yearsto come.

Envision Eugene addresseslong-standing economic issues

Jon Ruiz


5/13

A P R I L / M A Y 2 0 1 4 | O P E N F

Personalized memory care

For moreinforma

nTo learmore aboQuail Pawww.quaeugene.c

SMALL BUSINESSSPOTLIGHT

Quail Park Memory Care

oers support for familes,

moments of joy for residents

Located in the Santa Clara area, Quail Park

Memory Care Residences is a campus dedicated

to the care and support of individuals with Al-

zheimers and other memory loss diseases and

conditions. Originally built in 2000, the c ampus

was purchased by Quail Park early in 2011.Quail Parks campus consists of five small cot-

tages with personalized care. At the heart of the

community is a beautiful Memory Park, where

residents can wander a returning pathway system

as part of the overall neighborhood feel.

Te neighborhood ambiance offers residents

the freedom to explore, says executive director

Jean Biase Klein. Jean was a caregiver and man-

aged one of the cottages from 2000 to 2003. Tis

gives her a special understanding of the directcare provided.

Each cottage contains common areas where

small- and large-group activities are provided.

Household tasks are also encouraged, allowing a

sense of involvement and independence. Activity

programming builds on residents past interests

and occupations. Te Memory Park offers a put-

ting green, an interactive water feature and oppor-

tunities to participate in various garden projects.

Diezel, the campus dog, provides pet therapy.Preparation for meals begins with the chef,

and then finishes with caregivers in the cottage

kitchens. Familiar smells of home-cooked meals

add to the dining experience. Family and friends

are invited to enjoy a meal along with their lovedones, and they often do.

Jean says helping the families and friends of

residents overcome the obstacles they face with

Alzheimers and dementia is an important part

of Quail Parks services. Caring for a lovedone can be exhausting, and there are naturally a

lot of emotions that come up for people when

their parents or other family members begin

losing their independence, Jean says. By taking

care-giving off the familys plate, we allow them

the opportunity to strengthen relationships and

enjoy their time together without the stress of

providing personal care. We are here to help the

community. Alzheimers is a difficult disease. We

focus on the positive and create moments of joy

within each day, she says.In long term care you are always connected

to like-minded or similar businesses. Being a

part of the Eugene Chamber helps expand those

connections to businesses in other industries.

Its nice to be a part of an organization that

builds, through networking and events, a strong

community and keeps Eugene the unique and

wonderful place it is.

The Memory Park offers a putting green and garden proj

feeneywireless.com

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6/13


BY TRACY ILENE MILLER

PHOTO BY DAVID LOVEALL

In May 2010, the City of Eugene launched Envision E

ambitious community-based process designed to deter

Eugene would grow the best way to accommodate bo

uses of urban land and identify needs for future growth fo

20 years.

Te process began after passage at the state level of H

2007, which required the Cities of Springfield and Eugentheir own, individual urban growth boundary (UGB), af

shared a single one for nearly 30 years.

Although more than 100 cities and county governments nation

independently adopted UGBs, Oregon is one of only three states

Washington and ennessee) that have passed statewide policies

creation of UGBs by local governments to curb sprawl, protect open

or encourage the redevelopment/infill of inner-city neighborhoods.Envision Eugene laid out a process that went way beyond the scop

by state law.

nAssess the amount of land needed for 20 years, including for houmercial and industrial uses, parks and other public uses.

nFocus on using land more efficiently and more densely.

nAnalyze the need for expanding or maintaining the UGB after

ing the maximum amount handled by the existing UGB.

nSelect growth options and develop a long-range growth plan.

Surveys were made available to citizens, workshops were held an

as 70 people from a wide segment of the community from busine

COVERSTORY

Prichard Partners broker SuePrichard, Wildish director ofGeneral Services Randy Hledik,and University of Oregon Centerfor Sustainable Business Practicesconsultant Joshua Skov have beenworking through Envision Eugeneprocess to provide a long-term planfor city growth.

Envision Eugene takes a collabora

appoach to charting the citys la

needs for the next 20 years

Sharing

VisionA


7/13

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to environmentalists to developers were

pulled together by city manager Jon Ruiz

to form a working group called the Com-

munity Resource Group (CRG).

Te CRG provided a different format

for discussing a potentially contentious

issue, bringing a disparate group of people

with different point of views into the same

room to talk about difficult topics, says SuePrichard, a commercial real estate broker

and community volunteer who is consid-

ered an expert on commercial land and has

been involved in Eugene land use issues for

more than 30 years.

Te way the city and mayor went about

it diffused tensions, says Joshua Skov, a

founder of Good Company, a sustainability

consulting firm, and a chair of the Sustain-

ability Commission for the Eugene CityCouncil. Instead of making this about the

fight over the UGB, it became a visioning

process. Its high level, but its crucial and

should not be taken for granted.

Seven pillars

Te input of the CRG informed the

creation of a draft proposal of recommen-

dations released in March 2011, Envision

Eugene: A Legacy of Livability. Te

document represented hundreds of hours

of CRG members sitting together to set a

course for a new and sustainable vision for

Eugene based on seven agreed pillars, or

major objectives. Te seven pillars defined a

framework for refining the draft strategiesof Envision Eugene and turning them into

an adoptable plan for approval by the state.

Te seven pillars are:

nProvide ample economic opportunities

for all community members.

n Provide affordable housing for all

income levels.n Plan for climate change and energy

uncertainty.nPromote compact urban development

and efficient transportation options.

nProtect, repair and enhance neighbor-

hood livability.

n Protect, restore and enhance natural

resources.

n Provide for adaptable, flexible, and

collaborative implementation.

Te surprise in this was coming up

with shared values and hopes, Prichard

says. Te pillar concept was a great tool

for pulling everything together. It created

a framework that lent itself to supporting

the work. Te pillars provide ways to think

about land use issues and to address them;

otherwise, its just a long list of things toexamine. Instead, the issues can be hooked

into these pillars for more efficient imple-

mentation.

Te pillars built an analytical appara-

tus, Skov says. All of that work has resulted

in new tools that represent better thinking

about core issues. Tats a major success.

We are in a different place to ask questions

on land use and the local economy.

Tis process was about overcomingcommunity divisiveness. I give a lot of

credit to city manager John Ruiz for pull-

ing together the CRG and having a broadspectrum of community members working

through issues, says Randy Hledik, direc-

tor of General Services for the Wildish

companies, former member of the Eugene

Planning Commission and current mem-

ber of the Lane County Planning Com-

mission. Although everyone may havenot gone away completely satisfied, I think

that group accomplished a lot. Whenever

you get the Homebuilders Association and

1000 Friends of Oregon not fighting each

other, that in itself is remarkable.

What happened next

At that point, a smaller echnical

Resource Group (RG) met for hundreds

of hours, to begin the technical analysis to

move forward, developing the tools and

defining the data that would incorporate

those seven pillars into the decision-making process.

Te RG includes Prichard, Skov and

Laura Potter, director of Business Advocacy

for the Eugene Area Chamber of Com-

merce. Hledik also contributed to Envision

Eugene as a member of the Eugene Plan-

ning Commission and on a Housing Mix

subcommittee of the RG, determining the

ratio of single- to multiple-family housing

units used in projecting land allocations.In March 2012, Envision Eugene: A

Community Vision for 2032 was released,

and the Eugene City Council directed staff

to take the steps toward plan adoption.

One of the best documents to sum-

marize the tools and suggested strategies

related to each pillar can be found onlinehere: http://www.livabilitylane.org/files/2.

PlanSummary-EnvisionEugene.pdf

However, some of the key points of thesuggested strategies are to:

nAccommodate infill.

nRedevelop land inside the existing

UGB.

nPlan for a higher proportion of multi-

family housing over single-family.

nExpand only slightly, to no more than

Envision Eugenesseven pillars

nProvide ample economicopportunities for all communitymembers.

nProvide affordable housing for allincome levels.

nPlan for climate change and energyuncertainty.

nPromote compact urbandevelopment and efficienttransportation options.

nProtect, repair and enhanceneighborhood livability.

nProtect, restore and enhance naturalresources.

nProvide for adaptable, flexible, andcollaborative implementation.

10%, the existing UGB for single-family

housing and industrial uses.

n Concentrate new growth along and

near key transit corridors and core com-

mercial areas.

nCreate a dynamic plan with ongoing

monitoring and collection of key informa-

tion to address emerging needs and adjust

regulations accordingly.Upon release of that report, the work of

the RG, city staff and Envision Eugene

was not yet done. In 2013, the energy of

the Envision group was funneled into three

areas of discussion in the community, with

the city council and the Eugene Planning

Commission:n Community Investment Program.

City financial assistance tools necessary toclose the market gap for desired compactdevelopment and economic prosper-

ity put forth in the vision. ools such as

implementing variable system development

charges for projects in key transit corridors

and core commercial areas and applying

additional incentives such as tax incentives,

loan programs and public/private lending

partnerships.

nEfficiency Measures. Land use code

amendments, plan designation changes and

zone changes to use land more efficiently

inside the current growth boundary.nUrban Growth Boundary Expansion.

Detailed analysis of the areas that best meetthe communitys needs within the param-

eters set by the statewide land use system.

Business community and work ahead

Te issue of land use and availability

for industrial and commercial purposes isarguably one of the more important public

policy issues related to economic and job

development, and the discussion is still

ongoing about how to best address theseissues in Envision Eugene.

Many opportunities are upcoming for

the business community to get involved

in shaping the final recommendations

and shifts and changes in ordinances that

affect land use and shap

expectation is these oppor

particularly in the next ha

makes final determinatio

And then, in the longe

institutes monitoring to c

the plan.

Business communi

ensures a much better ousays. Te city staff wants

business community, is

listening carefully. Its ref

And far more particip

more than ever, as there

process now layered over t

with Envision Eugene.

Anyone who is intere

about creating jobs in thewatch what is happeninwith industrial planning,

city plans to add about 4

the UGB, and the site

focused on is near the airp

Te Chamber needs

COVERSTORYCOVERSTORY

The CRG provided

a dierent format for

discussing a potentially

contentious issue, bringing

a disparate group of people

with dierent point of views

into the same room to talk

about dicult topics

Sue Prichard


8/13


and ensure the right size and configurationof industrial land is ready to develop. In

competing for jobs and creating a business-

friendly environment, having only a thin

margin of land that is serviced with water,

sewer and power doesnt get Eugene to the

jobs finish line, Hledik says.

Annexations, permits and studies of

land take time and money. Most companies

dont wait to see if approvals will be granted.

Having land ready to go, already designatedas industrial, is important; otherwise, jobs

and economic development will happen

elsewhere.

We have to have more manufacturing

or traded sector industry, something that

brings revenue into the community, that

circulates and multiplies dollars, Hledik

says.

So the Chamber looking at the industrial

lands available in the final UGB determina-tion will be important. Also important will

be looking at available land for the construc-

tion of new, detached single-family homes.Ed McMahon of the Eugene Homebuilders

Association has been working on reviewing

the data for next steps for that part of Envi-

sion Eugene. (See related story on page 16)

Over the longer term, Pillar 7 is an

important component of Envision Eugene

as it lays out the need for ongoing monitor-

ing. Because making decisions about 20

years hence didnt make complete sense to

the CRG and, instead, a five-year cycle ofreview has been designated to allow more

flexibility and nimbleness for making ad-

justments along the way.

We now have additional tools to get at

the underlying issues of land use that we

didnt have before, Skov says. And with

Pillar 7, with its need for ongoing monitor-

ing, it means there is still some figuring out.

Its a combination of what we want to do,

what is possible and what we want to looklike, Skov says.

Over time, Skov says, that monitoring

will require a group bigger than the currentRG to meet on a regular basis to help

Eugene move from the vision of land use to

on-the-ground reality.

Eugene is in transition from big town

to small city, and people will need to have a

new understanding of land use, Skov says.

In particular, city councilors need more

knowledge of these issues than they have

needed in the past, as they are confronting

new and more complex issues. Tis is partof our trajectory as a community. And I

hope the business community will be ready

to participate in new and different ways to

have a broader community discussion, to

help council understand the opportunities

and tradeoffs, and to manage this long-term

process of change.

I think being involved in the Chamber is

critical because the Chamber does have their

eye on the community,Prichard says. Teyare paying attention and doing a good job of

following the important issues.

COVERSTORY

Chamber supports land use updaTe Eugene Chamber believes a supply

of available land for business and industry

is critical to growing our local economy. Its

the reason the Chamber has advocated for

an expansion of industrial land as part of the

Envision Eugene process.

In addition to adding new large parcels of

land, we also need to assess the current sup-ply of land to determine ways to best utilize

it. Trough Envision Eugene, the Chamber

worked with community leaders to examine

each parcel of commercial and industrial land.

It quickly became clear that our community

requires flexibility to better utilize the smaller

parcels of land along West 11th Avenue andnear Chad Drive. We heard from the business

community that they need more flexibility

beyond current allowable uses.Flexibility within the industrial code

n allows retail and industry to operate

together.

nsupports small growing business.

ncan allow more jobs and revenue on an

existing site.

For these reasons, the Eugene Chamber

supports proposed zone and code changes

designed to allow more flexibility for

employment uses in the West Eugene andChad Drive industrial areas. Specifically, the

land use code amendments will update the

industrial zoning districts (I-1, I-2 and I-3)

throughout the city and create a new E-2

Mixed Use Employment zone.

Te amendments work to accomplish

the following:

nCreate a new E-1 zone. We believethis will create more business-development

opportunities in campus industrial areas,which have traditionally been very limited

by that zoning designation.

nApply E-2 and C-2 zones. Tis allows

for commercial-industrial flexibility similar

to the current Whiteaker

We have all seen and app

tive economic outcomes o

Whiteaker in recent yea

that this additional flexibi

momentum in other areasnUpdate the I-2 and I-

ing them for true indusflexibility in certain indust

and small parcels in dens

along transit corridors a

very important that we p

parcel, active industrial lan

know that Eugene alread

of industrial land in largprotecting our current su

we move forward.

Tese amendments imEugene and support the e

ment goals set out in Envis

shared by the Eugene Area

ENVISION EUGENE

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You may recognize Vaden from Greeters or other Eugene Chamber events.Now wed like to introduce him as the latest addition to our Eugenebusiness team.

Vaden joined HLGR in January 2014, so he could work closely with otherbusiness attorneys in Eugene and Portland while expanding the legalservices available to his clients. Vadens law practice will continue to focuson business and aviation law, as well as estate planning and veterans

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As a former business owner and manager, Vaden brings a uniqueprospective to his practice of the law and is truly passionate about helpingbusinesses and individuals succeed. He has made Eugene his home since2001 when he began working for Heli-Trade Corporation, an FAA RepairStation and Bell Helicopter Customer Service Facility. He served Heli-Tradein several capacities and eventually as president until the company was soldin early 2012. Prior to joining HLGR, Vaden was also a sole practitioner inEugene (Vaden B. Francisco, Jr. P.C.).

ENVISION EUGENE

Planning for Eugenes homefrontDoes Envision Eugene

include enough land for

Single-family housing?

BY TRACY ILENE MILLER

Te Envision Eugene processbrought out two primary proposals for

looking at future housing development

in Eugene:

Multi-family housing be accommo-

dated inside the existing urban growth

boundary (UGB) by focusing on transit

corridors and existing multi-family andcommercially zoned lands.

Te existing UGB could accom-

modate 90 percent of the communitysprojected single-family housing need,

but an expansion of the UGB would be

required to accommodate the remain-

ing 10 percent. Te expansion area and

acreage amount would depend on the

characteristics and quality of the expan-

sions areas (natural resources, slopes,

development patterns).

Out of Envision Eugene, two areas

were proposed for UGB expansion forsingle-family housing in Bailey Hill/

Gimpl and Clear Lake. Trough public

testimony, the Eugene City Council di-

rected staff to study two additional areas

for potential UGB expansion: Russel

Creek/Lane Community College Basin

and the DAG Property (in west Eugene,

east of Green Hill Road).

But Ed McMahon, executive vice

president of the Home Builders Asso-ciation of Lane County (HBA), says the

recommendations are based on an inad-

equate designation by Envision Eugene

of total acreage needed for single-family

housing and a focus on multi-family

housing that belies market need and the

desire by Americans to own a home.

McMahon was a member of the

original Community Resource Group,

the original working group of Envision

Eugene, and is a member of the echni-

cal Resource Group, doing the technical

analysis to develop the tools and define

the data that would incorporate the

seven pillars of Envision Eugene.When the whole process began,

800 acres of buildable land for single-

family housing was the goal for HBA,

McMahon says. If we got 800 acres,

that would be a good start.

Tat number was based on an HBA

look at prime real estate inside the UGB

and determining available supply for

single-family housing was of low quality

not very buildable.

In the end, with Envision Eugeneredesignation of acreage inside the UGB

of approximately 240 acres and the 10

percent expansion yielding 150-170 acres,

McMahon says the supply will be inad-

equate to accommodate future population

growth with Eugenes historical housing

mix of 61 percent single-family and 41

percent multi-family housing.

For one, McMahon says, it will force

development of single-family housing

to bedroom communities such as Har-

risburg and Coburg.

It also puts pressure on Eugene com-

munities to accommodate multi-family

housing and relies on an assumption ofembracing multi-family housing over

single-family housing despite Ameri-

cans preference otherwise. For instance,

in one survey conducted on behalf of

the National HBA, 75 percent of voters

said owning a home is the best long-

term investment they can make and

73 percent who were not homeowners

planned to pursue homeownership.

McMahon has been very happy with

this Envision Eugene process overall,and it his hope that pillar 7, calling upon

monitoring and reassessing assumptions

and data every five years, will provide

opportunity for necessary adjustments.

Im hoping pillar 7 does its job,

McMahon says. Tat when we get to

2015 and we realize we have a lot more

people coming to Eugene, it will be a

trigger to look again at the supply.g r

C rfC rc

Boards in the City Planning office show sites around Eugene.


10/13


HEIGHTSREACHING

NEW

OF EXC

SERV

Small Business Development C101 West 10th Ave., Suite 304, Eugene, O

541.463.6200 LaneSBDC.com

Business Solfor Growi

Your Busin

an equal opportunity/afrmative action institutionFunded in part through a Cooperative Agreement with the U.S. Small istration, Oregon Business Development Department, and Lane Comm

Promotions/New HiresPhotos appear left to right from top.

Jul Orr Vocational

Servicesis proud toannounce that Janine dePaz,certified rehabilitationcounselor, has joined theteam. Paz is especially

committed to serving veterans like herself.

Cedric Ruddhasjoined the Kyle BlainGroup, Allstate

Insurance, as anaccount executive. Ruddis a longtime veteran of

the hospitality industry.www.allstateagencies.com/kyleblain

Ameriprise Financialis pleased to welcomefinancial advisor EmilyA. Secordto the VoyageFinancial Advisorsteam in Eugene.

www.ameripriseadvisors.com

Luvaas Cobb ispleased to announcethat associate attorneyJessica Rogersbecamea partner in the firm thefirst of the year. Rogers

will expand her practice into broadcast andcommunications law.www.luvaascobb.com

Robert Lanehasbeen hired as revenuemanager at Valley RiverInn. He has been withthe Valley River Inn forthree years, the last two

as front office supervisor.www.valleyriverinn.com

KPD Insuranceannounces the hiring ofCharlie Vermilyea, employee benefitsCustomer Service Representative (CSR)and the promotion of Laurie Giubbinitoaccount manager in the employee benefitsdepartment.www.kpdinsurance.com

Mark Turchettois thenew director of sales atthe Phoenix Inn Suites.He previously worked atthe Red Lion in Eugene.www.phoenixinnsuites.com

Debby Walkerof CWWalker and Associateshas been elected boardpresident of the EugeneMission. Kelly Fenley,writer/editor at TheRegister-Guard, was

elected board secretary, and Jenny Rexiuswas elected to the board of directors.www.eugenemission.org

Gov. John Kitzhaberselected JulieGrossman, associateexecutive director of theEugene Family YMCA,to serve on the Lane

Transit District Board of Directors, and theState Senate confirmed the appointmentFebruary 11.www.eugeneymca.org

Shawn Murphyis nowLaurel Hill Centersexecutive director,only the second in 41years after Mary AliceJohnston retired in

January. Murphy has been with the Centerfor nine years. The Center has also hiredLisa Sheeberas behavioral health servicesdirector and Tom Strubas lab manager forSWEEP Optical.www.laurel.org

BUSINESSNEWS BUSINESSNEWSExperienceworks here.Meet Mark Richanbach. For more than 33

years, this Morgan Stanley Financial Advisor

has been helping individuals and families with

Wealth Management, and his guidance is

always based on his clients goals. Call our

Eugene branch to schedule a meeting with

Mark and see experience at work.

2014 Morgan Stanley Smith Barney LLC. Member SIPC.CRC610769 FAS007 CS 7338786 03/13

Mark Richanbach

Associate Vice President

Financial Advisor

975 Oak Sreet

Eugene, OR 97401

541-341-3419

Mark.Richanbach@

MorganStanley.com

Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors donot provide tax or legal advice. Clients should consult their tax advisor for matters involvingtaxation and tax planning and their attorney for matters involving trust and estate planningand other legal matters.


11/13


Mark Lerfald,financial advisor withFuture Planning

Systems, has beenelected as secretary/treasurer of the

United States Tennis Association, PacificNorthwest Section.www.futureplanningsystems.com

Reynolds Electric, Inc.is pleased towelcome Earl Omlidto the team.www.reynoldselectric.com

Dark:30 Sportshashired Alan Clineasdirector of operations.Cline is a former U.S.Park Service rangerand Co-Motion Cycles

inside salesperson.

www.dark30sports.com

Four University of Oregon Schoolof Journalism and Communicationstudents have been promoted frominterns to staff at Turell Group. CaitlinEstes is account coordinator andphotographer; Patty Jennessis accountcoordinator and video editor; SarahKanthackis account coordinator; and

Felecia Rollinsis designer.www.turellgroup.com

BUSINESSNEWS

Adam Mangrichhas relocatedto Eugene to lead the buildingcommissioning department atSystems West Engineers. The firmalso welcomes Matt Reich, electricalengineer.www.systemswestengineers.com

DCI Engineersis pleased to announcethe promotion of Matthew Gralundto associate principal. He has workedon several Eugene projects, includingRiverwalk Apartments and 13th andOlive Student Housing.www.dci-engineers.com

Mary Merriman, Summit Bank, andCindy Pahs, Levi Strauss & Co., havejoined the board of Springfield/Eugene Habitat for Humanity.www.sehabitat.org

Business NewsTyree Oil, Inc.has entered into anagreement to purchase Portland-based StarOilcos LubricantDistribution business.www.tyreeoil.com

New MembersWhen you join the Eugene AreaChamber of Commerce, you becomepart of a vibrant and prosperous

community of creative entrepreneurs,forward-thinking innovators andvisionary business leaders. Werepleased to welcome these newmembers who have chosen to takeadvantage of the Chambers tools,resources and expansive network togrow their businesses.

Irene Alltucker

AlliedBarton Security Serviceswww.alliedbarton.com/portland

Cliff Davis Painting, Inc.www.cdpipainting.com

Eugene Kiwanis Clubwww.eugenekiwanis.org

The Filling Stationwww.The-FillingStation.com

GodSpirits United LLC dba BBCS

Publishingwww.godspiritsunited.com

Goodman Financialwww.goodmanfs.com

Grant Matrixwww.grantmatrix.com

Johnson Broderick Engineeringwww.jbe.us.com

Johnson Brothers Greenhouseswww.jbgreenhouses.com

Kiwi Fabwww.kiwifab.com

Lady of the Lake Process Servers &

Mobile Notarywww.ladyofthelakeps.com

The Lounge at Pyreneeswww.pyreneesvineyard.com

MetroCom Developmentwww.metrocomdev.com

Monkey Bugs Productionswww.mymonkeybugs.com

The Oeming Groupwww.TheOemingGroup.com

Oregon Dog Sportswww.oregondogsports.com

Renaissance Associateswww.rabankcard.com

Reynolds Electricwww.reynoldselectric.com

State Farm Insurance - Joe Liddell

www.joeliddell.com

State Farm Insurance - Nic Smithwww.nicsmithinsurance.com

Valley Powersportswww.valleypowersports.net

VISTAGE\Weinkauf

Communications, Inc.www.vistage.com

Waterford Grand/BPM Senior

Living Co.

Womens Business Networkwww.wbneugene.org

BUSINESSNEWSLocalBusinessKeeps UsMoving

Ron Kilcoyne

General Manager

Thank you for

supporting Lane

Transit District!

Both LTD and the

community arestronger because of

your contr ibution to

loca l transportation.

ltd.org541-687-5555 (voice)

7-1-1 (TTY-Oregon Relay)

The Best Way

to Connect

_ _ .

EugeneAreaC rfC rc


12/13


My name is Bill Dion-Watson a

Im an account representative

Peterson Cat.

I consult with government age

on large equipment purchases

Traveling is very important to

maintain exceptional custome

service throughout my sales

territory, so I'm out of town qu

bit.

I use the Eugene Airport becau

it's just so convenient. After a

trip it's nice to just walk off the

plane, get into my car, and in

minutes I'm home.

Fly Easy,

Along-standing priority of the Eugene Area Chamber of Commerce has been to focus attention

on Eugenes shortage of job-producing land. Finding a solution that fits the values and needs of

our community requires a good understanding of state land use laws, current land supplies and

timely steps toward solutions.

LAST CALL | BY DAVE HAUSER

Addressing the predicamentof industrial lands in Eugene

Goal 9 of the O regon

Statewide Planning Goals requiresincorporated cities to inventory

commercial and industrial landswithin their urban growth

boundaries (UGBs). It also requires

cities to maintain sufficient

inventories of commercial and

industrial lands to accommodate 20

years of growth.

Eugenes UGB has remained

unchanged for nearly a quarter of acentury.

Te lack of adequate job-

producing land is and has been an

obstacle to advancing the economic

prosperity of our region. For

example, there are currently only

five sites of more than 20 acres

suited for manufacturing in our

community. Each of those sites has constraints that make it

difficult to build on.So, lets assume that tomorrow we learned that a

high-skill, high-wage, energy efficient, socially responsible

company with 500 new jobs wanted to locate in Eugene.

And lets assume it only needed 35 acres of suitable land on

which to build its facility right away. Tere is a good chance

our community could not deliver.Great communities have vibrant economies. Tat is why

the Envision Eugene process has been so important to

our Chamber and our community. Embedded in its many

recommendations are strategies to address the shortage ofjob-producing lands. Tey include:

nIncreasing flexibility in certain industrial areas to allow

more commercial jobs.

nAssembly of smaller parcels of land to create larger sites

and actively pursuing brownfield redevelopment.nExpanding the UGB to create 12 new larger sites

for targeted industries.We have had the good fortune with Envision Eugene of

going through an exhaustive, yet remarkably harmonious,

public process to get individuals of disparate backgrounds to

agree on objectives for future land use in Eugene. We also

have Oregons land use laws providing us reasonable steps inaddressing the challenges.

Now, it is important that we move forward, as quickly as

we can, to implement the strategies, put them into play, for the

immediate and future economic health of our community.

Dave Hauser is president of the Eugene Area Chamber of

Commerce, a 1200-member organization dedicated to promot-

ing a healthy local economy.

EugeneAreaC rfC rc


13/13

PO Box 1107

Eugene, OR 97440-1107

Certified Public Accountants & Consultants

1600 Executive Parkway, Suite 110, Eugene, Oregon 97401 | 541.687.1170 | kernuttstokes.com

Investing in our clients every step of the way

Steven Ritchie and the team at Kernutt Stokes understand the importance of

building relationships with clients. In addition to being trusted advisors, they are

also considered friends of those they serve.

Contact Kernutt Stokes to see what possibilities we can find for your business.

Helpful

STEVEN RITCHIE, PARTNER

Documents

Open For Business magazine - Apr/May 2014