OnlineMD_InternetWorldBusiness_2013_eng_V2_ea.pdf

ONLINE ADVERTISING RATES 2013 No. 17 effective from Oct. 1, 2012

ivwwww.internetworld.de

I. Profile Page 3

II. User statistics Page 4

III. Online advertising formats 1. Newsletter Page 5 2. Social media Page 6 3. Overview website advertising media Page 7 4. Prices website advertising media Page 8 5. Advertisement samples website advertising media Pages 9 – 14 6. Technical details website advertising media Page 15 7. Mobile advertising formats Page 16 8. Microsite & advertorial Page 17 9. Online special Page 18 10. White paper Page 19 11. Job market Page 20 12. Directory of service providers Page 21 13. Webinar Page 22 14. QR code bundle & mobile landing page Page 23

IV. Terms and conditions Pages 24 – 25

V. Contacts Page 26

VI. Publisher Page 27

Content

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Internetworld.de – the news and information platform of INTERNET WORLD Business

I. ProFIle

INTERNET WORLD Business is a news and information platform for Internet professionals.

On www.internetworld.de you find cutting-edge news and qualified basic knowledge for the Internet branch. The main focuses are online marketing, ecommerce, social media, SEO, mobile and Internet technology.

In addition, newsletters are published daily as well as regular news updates in the social networks Facebook, Twitter and Google+.

Internetworld.de and INTERNET WORLD Business also provide expert meetings for Internet professionals. Among those are:

INTERNET WORLDExpert exhibition & congresseswww.internetworld-messe.de

ecommerce Conferencewww.ecommerce-conference.de

Online Marketing Forumwww.onlinemarketingforum.de

Conversion Rate Forumwww.conversionrate-forum.de

Social Media Conferencewww.socialmediaconference.de

Search Conferencewww.search-conference.de

Mobile Business Conferencewww.mobile-business-conference.de

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II. user stAtIstICs

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www.internetworld.de is the online platform of INTERNET WORLD Business, Germany’s fortnightly published newspaper for more business success on the Internet.

Here you find the latest relevant news from the Internet world. Also you have access to valuable statistics, Webcasts and expert panels. Every month the site has around 1,192,000 page impressions and more than 560,000 visits.*

The brand of Internetworld.de reaches more than 37,000 contacts in the social networks.

> 17,300

> 15,800

> 4,100

Contact person

Angelika HochmuthPhone +49 (0)89/74 117-432Fax +49 (0)89/74 117-269Email [email protected]

* Sx-month average 2012, source: IVW Online

1,400,000

1,300,000

1,200,000

1,100,000

1,000,000

900,000

800,000Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12

+ 25% in six months

Development Page Impressions (January – June 2012)

III. onlIne AdvertIsIng FormAts

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1. Newsletter

INTERNET WORLD Business and Internetworld.de offer two newsletters.

On every workday, the newsletter of INTERNET WORLD Business provides more than 30,000 Internet professionals* with the latest news on online marketing, Internet companies, online law, Internet technology and cutting-edge personnel issues.

In the topical sector of ecommerce we provide more than 10,000 subscribers* with the daily trend newsletter.

Additionally, we offer you the opportunity to address our readership with a stand-alone newsletter.

We offer you various possibilities to place your advertisements in our newsletter. You may select animated or static banner advertisement as well as text advertisement.

Morning/afternoon Newsletter Prices **

Position 1 2,490.–



eCommerce Newsletter Prices **




* Status: September 2012 ** All prices are fixed prices in Euro plus VAT per week and per newsletter

Stand-alone newsletter on requestHTML

INTERNET WORLD Business

Stand-alone Newsletter

INTERNET WORLD Business eCommerce

Trends Newsletter

Banner

Text advert

INTERNET WORLDBusiness Newsletter

(Morning & afternoon news)

Banner

Text advert

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2. Social media

Generate more brand awareness for your brand and products with our help by benefiting from more than 37,000 contacts in the social networks Facebook, Twitter and Google+

Place your message directly with the multipliers of the online branch and get perfect distribution. Regardless whether you would like to advertise for your products, your brand or your own social media channel, we help you gaining more awareness in the web.

* Twitter advert: maximum 140 characters incl. link

Please note that reporting for social media adverts by the publisher is not possible due to technical reasons.

Prices *

* Twitter advert 400.–

Facebook advert on request

Google+ advert on request

Package price on request

* All prices in Euro plus VAT

+ + => 17,300 > 15,800 > 4,100 > 37,000 contacts

Status: September 2012

Advertisement example

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3. Overview website advertising media

Upon request we will be pleased to provide you with further formats.

For all advertising forms please note additional specifications for online advertising media.

Regarding Flash advertising media, also note the specifications for Flash advertising media of our adserver.

Leaderboard – 728 x 90 pixels

Skyscraper – 120 x 600 / 160 x 600 pixels

Medium rectangle – 300 x 250 pixels

Content ad – 300 x 250 pixels

Hockeystick – 728 x 90 + 120 x 600 / 160 x 600 pixels

Pushdown ad – 728 x 300 pixels

Banderole ad – 770 x 250 pixels

Floor ad – 880 x 50 pixels

Billboard – 845 x 250 pixels

Half page ad – 300 x 600 pixels

Layer – max. 400 x 400 pixels

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4. Prices website advertising media

Banner format Size Prices* in CPM** Page

Leaderboard 728 x 90 pixels 50.– Page 9

Skyscraper 120 x 600 or 160 x 600 pixels 50.– Page 9

Medium rectangle 300 x 250 pixels 60.– Page 10

Content ad 300 x 250 pixels 60.– Page 10

Hockeystick 728 x 90 + 120 x 600/160 x 600 pixels 95.– Page 11

Pushdown ad 728 x 300 pixels 65.– Page 11

Banderole ad 770 x 250 pixels 125.– Page 12

Floor ad 880 x 50 pixels 125.– Page 12

Billboard 845 x 250 pixels 85.– Page 13

Half page ad 300 x 600 pixels 75.– Page 13

Layer individual 75.– Page 14

Expandable ad individual on request Page 14

Further formats on request

* All prices in Euro plus VAT** CPM: per 1000 flashes

Turnover scale Rebate

as of Euro 6,400.– 3 %

as of Euro 12,800.– 5 %

as of Euro 25,600.– 10 %

as of Euro 51,200.– 15 %

as of Euro 76,800.– 20 %

as of Euro 102,400.– 25 %

Your benefit

■ Exclusive banner positions

■ 100 % target group precision

■ Fixed calculable advertisement prices and duration

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5. Advertisement examples website advertising media

Leaderboard: 728 x 90 pixels Skyscraper: 120 x 600 / 160 x 600 pixels

Advertisement example Advertisement example

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Medium rectangle: 300 x 250 pixels Content ad: 300 x 250 pixels


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Hockeystick: 728 x 90 + 120 x 600 / 160 x 600 pixels Pushdown ad: 728 x 300 pixels


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Banderole ad: 770 x 250 pixels Floor ad: 880 x 50 pixels


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Billboard: 845 x 250 pixels Half page ad: 300 x 600 pixels


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Layer: max. 400 x 400 pixels Expandable ad: individual

Advertising formats for expandable ads

■ Leaderboard (Page 9)

■ Skyscraper (Page 9)

■ Content ad (Page 10)

■ Medium rectangle (Page 10)

Advertisement example Expanding advertising media are displayed through mouseover. The expanding effect is activated once the user moves the cursor over the advertising media and is deactivated (return to original size) once the mouse cursor is moved away from the area.

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6. Technical details website advertising media

Banner format Delivery format Delivery size

Leaderboard 728 x 90 pixels max. 50 KB

Skyscraper 120 x 600 or 160 x 600 pixels max. 50 KB

Medium Rectangle 300 x 250 pixels max. 50 KB

Content ad 300 x 250 pixels max. 50 KB

Hockeystick 728 x 90 + 120 x 600/160 x 600 pixels max. 50 KB

Pushdown ad 728 x 300 pixels max. 50 KB

Banderole ad 770 x 250 pixels max. 50 KB

Floor ad 880 x 50 pixels max. 50 KB

Billboard 845 x 250 pixels max. 50 KB

Half page ad 300 x 600 pixels max. 50 KB

Layer max. 400 x 400 pixels max. 50 KB

Expandable ad individual max. 50 KB

Further formats on request

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7. Mobile advertising formats

Address your target group – always and in the perfect way everywhere.

The team of INTERNET WORLD Business and Internetworld.de provides you with advertising possibilities for mobile end devices.

■ Mobile website

■ iPad app

Available as of June 2013

Just ask us about the latest mobile advertising formats.We will be pleased to help and advise you.

Advertising media Format Price*

X-Large 300 x 50 pixels (max. 10 KB)

600.– / week 2,200.– / month

* All prices in Euro + VAT

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8. Microsite & advertorial

The microsite is an independent subpage on Internetworld.de that offers you an exclusive and perfect stage for the presentation of your products and offers.

The microsite and the advertorial are promoted by special teasers and standard advertising media (skyscraper and content ad) that are linked with the microsite. By direct embedding into the structure of the Internetworld.de page you link your offer directly to the credibility and relevance of INTERNET WORLD Business.

Being our customer, you can select all contents and define them accordingly. Our editorial staff then embeds the contents into the page of Internetworld.de. The microsite and the advertorial are tagged “sponsored by”.

We additionally offer you the possibility to promote mobile microsites on our mobile website (available as of 2013).

4 weeks 6 weeks

Basic price* 8,900.– 9,900.–


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9. Online SpecialTake the opportunity by exclusive sponsoring to benefit from the complete attention of Internetworld.de users. The high-quality editorial content of our editorial staff is perfectly branded for your campaign through a combination of hockeystick, wallpaper and front image.

Your benefi ts■ exclusive presence in one topical area you can choose from■ embedding of your logo in the editorial content area■ your online advertising media on all pages of the online special■ presence for a duration of 4 weeks

After expiration of the campaign the online special will continue to exist and remains available to all users of Internetworld.de.


4 weeks 6 weeks

Basic price* 8,900.– 9,900.–

Month Online Special

January Topic 1

February Topic 2

March Topic 3

April Topic 4

May Topic 5

June Topic 6

July Topic 7

August Topic 8

September Topic 9

October Topic 10

November Topic 11

December Topic 12Advertisement example

March Topic 3

April Topic 4

May Topic 5

June Topic 6

July Topic 7

August Topic 8

September Topic 9

October Topic 10

Preliminary plan.

Ask us for the current

topical plan

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10. Whitepaper

Present your own Whitepaper, case studies as well as user reports and product information on our portal Internetworld.de and thus reach qualified leads.

The Whitepaper section is promoted through standard advertising media (e.g. Skyscraper). Duration for your documents as part of a download campaign is three months. During that period you can implement up to 20 documents.

Prices *

Hosting fee for 3 months

750.–

Price per lead 50.–


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11. Job market (job advertisement and advertising media)

In our job market professionals from the Internet branch look for new challenges. Small as well as medium-sized companies and corporations have successfully used the job market of Internetworld.de to look for suitable candidates.

In contrast to standard job portals, job seekers can find your job advertisement instantly which addresses exactly your preferred candidates from the entire online branch. Position yourself as top employer and present your company to job seekers on your own microsite.


Advertisement example References

Fixed price*

4 weeks 500.–

6 weeks 590.–

Contact person

Kerstin BerthmannPhone +49 (0)89/74 117-327Fax +49 (0)89/74 117-269Email [email protected]

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12. Directory of service providers

With the database and directory of service providers coming with each issue, INTERNET WORLD Business offers its readership as well as online users the possibility to draw attention to your company and solutions in an easy and fast way.


Online

Text only entry 360.– € / year (up to 3 sections)

Entry with logo 460.– € / year (up to 3 sections)

Premium package 660.– € / year (up to 5 sections)

Combination print + online

Text only entry 760.– € / year (1 print section, 3 sections online)

Entry with logo 860.– € / year (1 print section, 3 sections online)

Premium package 1,060.– € / year (1 print section, 5 sections online)

Prices

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13. Webinar

Webinars offer a variety of different advertising formats and sponsoring. Advertising is realized by standard banners and special formats (e.g. floor ad) and the newsletter of INTERNET WORLD Business.

Your benefi ts:■ Generation of leads■ Particularly high attention within the target group■ Technical help by the editorial staff of Internetworld.de■ Customer addressing possible through several channels■ Creation of advertising media (on request)

We would be pleased to create your individual offer

Advertising by fl oor ad for instance Lobby advertising

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14. QR code bundle & mobile landing page

Take the opportunity to link up INTERNET WORLD Business and Internetworld.de with print and mobile campaigns. With the help of QR codes in print advertisements we directly lead your target group on a landing site optimized for mobile use. This site will be individually designed to your requirements.Connect classic print advertising with the various capabilities of mobile end devices within an Internet-savvy target group.

Your benefi ts:■ Perfect user experience for

mobile end devices■ Suitable for different campaign

types■ Distribution within the online-

savvy target group of IWB■ Tracking of user behaviour on

the mobile landing page

Available as of July 2013

Price on request!

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Iv. terms And CondItIons

Online Terms and Conditions of Neue Mediengesellschaft Ulm mbH (“NMG”) 1. Advertising order1.1 An advertising order within the meaning of the following General Terms and Conditions is a contract for the placement of one or more advertising materials by the customer in in-formation and communications services, including in particu-lar the Internet, for the purposes of disseminating the adver-tising material through NMG.

1.2 The advertising order shall be governed exclusively by the General Tterms and Conditions and by the NMG pricelists, which shall form an integral part of the order. Conflicting terms and conditions of the customer shall not be applicable, even where NMG issues no individual objection.

2. Advertising material2.1 Under these General Terms and Conditions, advertising material may consist of one or more of the following named elements:▪ a picture or text,▪ tone sequences and/or animated pictures

(including banners),▪ a sensitive surface which when clicked establishes a

connection to further data through an online address specified by the customer, which is in the domain of the customer or a third party.

2.2 Advertising material which is not recognisable as such due to its form shall be rendered clearly identifiable as advertising.

2.3 In principle, only the formats included in the current NMG price list shall be available for the placement of advertising material. Special formats and advertising forms may be used upon consultation and separate agreement with NMG.

3. Conclusion of contract3.1 The contract shall in principle be established by means of a written or email confirmation of the order, subject to con-trary individual agreements by the parties. Confirmation of the placement of oral or telephonic orders shall also be sub-ject to the General Terms and Conditions.

3.2 If orders are placed by advertising agencies, the contract shall be made with such entity unless otherwise agreed in writing. If the advertiser is to be the customer itself, it must be expressly named by the advertising agency. NMG shall have the right to request documentation of the order from the advertising agency.

3.3 In the case of advertising orders from several customers or other interested parties within an advertising campaign (e.g., banner – pop-up advertising), an additional agreement concluded in writing or by email by all participants shall be required.

3.4 The order must be received no later than 7 business days prior to the beginning of the placement, subject to agreed exceptions. The conditions set out in the order confirmation shall be authoritative for the placement and for proper per-formance of the service.

4. Performance4.1 If, on concluding a contract, the customer is granted the right to call off individual advertising material, then unless otherwise agreed during the term of the framework order, the contract shall be performed within one calendar year from the date of its conclusion. If the customer fails to comply with the one year period, it shall be obligated to reimburse NMG with the difference between the discount granted and the discount corresponding to the actual call-off volume.

4.2 The customer shall be granted the right to place additio-nal advertising material in excess of the quantity set out in the order within the agreed period, or the period set out in Sec-tion 4.1, subject to NMG’s available capacity.

5. Right of refusal5.1 NMG reserves the right to refuse and to reject advertising orders – including individual call-offs under a contract con-cluded for several advertising materials – on account of con-tent, origin or technical form or on account of the linked website, based on consistent and objectively justified grounds. The same shall apply in cases where the advertising material or the linked website violates the law and/or official regulations or the contents have been objected to in appeal proceedings by the German advertising council or their pu-blication is unreasonable for NMG.

5.2 NMG shall in particular be entitled to withdraw already published advertising material if the customer itself under-takes subsequent changes to the contents of the advertising material or the linked data is subsequently altered. In such an event, the customer shall not be entitled to any cost-free re-placement deliveries, while NMG shall retain its agreed right to remuneration.

6. Data delivery6.1 The customer shall be responsible for the timely and complete delivery of correct and appropriate advertising ma-terial no later than 7 business days prior to the beginning of the placement.

6.2 The obligation of NMG to retain the respective adverti-sing material shall end 3 months following its final dissemina-tion.

6.3 NMG shall request replacements for demonstrably unsui-table or damaged submissions. No warranty shall be assumed for the agreed dissemination of advertising material if said material is not delivered in correct form or in particular if said material is delivered late or has subsequent changes made to it.

6.4 NMG shall review the feasibility of the customer substitu-ting or altering advertising material after the expiry of the agreed deadline or deviating from any existing theme plan with regard to placements that may still be made in time; in such cases, the customer shall not be entitled to assert any corresponding legal claims.

6.5 In the case of placement of keyed advertising, material received will be preserved or stored for 4 weeks. Mail that is not collected or retrieved during this time shall be destroyed or deleted.

7. Notice of defectsIn the case of mutual business transactions, the customer shall be obligated to provide notice of any defects immediately following placement of the advertising material, when it be-comes aware of the defect or when the defect is discovered. If the duty of notification is not complied with, the placement of the advertising material shall be deemed approved.

8. Warranty8.1 NMG warrants within the scope of foreseeable require-ments the best possible reproduction of the advertising ma-terial corresponding to the respective customary technical standards. The customer is aware, however, that the current state of technology does not allow for a fully error-free pro-gram to be produced. In particular, no error in the presenta-tion of the advertising shall therefore be deemed to have arisen if the adverse effect was occasioned by the use of inap-propriate presentation software and/or hardware (e.g., brow-ser) or by the disturbance of the communication networks of other operators or by computer crashes at third parties (e.g., other providers), by an incomplete and/or out of date offer on proxies (caches) or by the ad server used by NMG being down for a period not lasting longer than 24 hours (conti-nuous or total) within 30 days following the commencement of the contractually agreed placement. In the event the ad server is down for a considerable period (more than 10 % of booked time) of a time-limited reservation, the customer’s payment obligation shall cease for the duration of the down-time. The customer may not, however, assert any additional claims.

8.2 In the event that the reproduction quality of the adverti-sing material is insufficient, the customer shall have the right to a reduction in payment or to accept a correct substitute advertisement, but only to the extent that the purpose of the advertising material was compromised. Should the customer allow a reasonable deadline established for such purpose to lapse, or if a substitute advertisement cannot be placed, the customer shall have the right to a reduction in payment or cancellation of the order.8.3 If any defects of the advertising documents are not evi-dent, the customer shall have no rights in the event of unsa-tisfactory publication. The same shall apply to errors in repea-ted advertising placements if the customer fails to give notice of the error prior to the next following advertising placement.8.4 NMG shall remedy material interruptions and errors of its server as quickly as possible and shall endeavour to remedy immaterial adverse effects within a reasonable time. NMG shall endeavour to maintain constant access to the service through the web.8.5 NMG shall be responsible for the availability of its server insofar as the unavailability, and thus the work and downti-mes, are the result of intentional or grossly negligent conduct on the part of NMG. This shall not apply in cases where una-vailability is due to force majeure, is caused by reasons for which NMG is not responsible or the work is performed sole-ly in the customer’s interest. In this respect NMG expressly excludes warranties of any kind.8.6 NMG shall not be obligated to review the advertising material submitted and/or contents for accuracy, topicality, completeness, respectability, quality and/or freedom from error and shall not assume any express or implied warranty and/or liability.

9. Liability9.1 NMG shall be liable for damages solely in the case of in-tentional misconduct, gross negligence and errors in warran-ted attributes. In all other cases, NMG shall be liable only for breaches of a material contractual obligation, and for dama-ges due to default or impossibility which were reasonably foreseeable at the time the contract was concluded; it shall not, however, be liable for coincidental or indirect damages or consequential damages.9.2 With respect to entrepreneurs, liability shall be for gross and ordinary negligence, and in the case of vicarious agents that are not legal representatives or managing employe es, also for intentional misconduct, limited to damages which are usually and customarily foreseeable in such cases and are outside the customer’s control. In the case of negligent bre-ach of a material contractual obligation, NMG shall be maxi-mally liable up to the amount of the agreed consideration.

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Iv. terms And CondItIons

9.3 This shall not affect statutory liability for personal injury and pursuant to the German Product Liability Act, NMG may assert the defence of joint liability.9.4 The customer shall have a right to claim damages from NMG only to the extent the latter is liable for such damages pursuant to §§ 276, 278 of the German Civil Code.9.5 To the extent that NMG is obligated to pay damages, it shall pay the same to the customer as if the contract had never been concluded. Damages for non performance shall be excluded. In the case of data losses, NMG shall be liable only for damages that would have arisen in the event of proper data backup by the customer.

10. Price list10.1 In principle, the price list with rebate tables published on the Internet at the time the order is placed shall govern the remuneration paid to NMG. NMG reserves the right to change its prices, rebates and other conditions at any time. In the event of changes, the new terms shall take effect immediately in the case of price de-creases and one month following notification of the then current terms on the Internet in the case of price increases. In the case of a price increase, the customer shall have a right of rescission which must be exercised within 5 business days following receipt of the notice of the price increase. 10.2 Discounts shall be provided pursuant to the current price list. Any discounts for early payment shall be granted pursuant to such price list. Agreed or granted discounts for the placement of several advertising materials or upon con-clusion of framework orders shall only be valid upon comp-liance with the respective number of advertisements and time period. If the agreed framework order or time period is not complied with, NMG shall have the right to calculate the discount in proportion to the difference between the discount granted and the discount applicable to the actual use.10.3 Written proof of a minimum of 50 % integration shall be required for the use of a company rebate for subsidiaries. The consideration provided by NMG for lead generation may not be passed on by the customer in whole or in part.

11. Payment conditions11.1 The price for the placement of the advertising material shall be due immediately upon publication and payable within 20 days following receipt of an invoice, unless another payment period or prepayment has been agreed in individu-al cases.11.2 Advertising agencies and other advertising intermedia-ries shall be obligated to adhere to the price lists of NMG in their offers, contracts and accounting with the advertiser.

12. Delayed payment12.1 If the customer defaults on a payment, then without issuing a prior dunning notice and until such time as full pa-yment is received, NMG shall be entitled to demand default

interest from companies pursuant to § 288 para. 2 of the German Civil Code or, in the alternative, pursuant to § 288 para. 1 of the German Civil Code and to charge collection costs.12.2 If, following conclusion of the contract, NMG learns that its right to payment from the customer is threatened by the customer’s lack of solvency due to an adverse financial situa-tion, then notwithstanding any agreements on payment, it shall be entitled to request advance payment for existing advertisement placements and immediate payment of past due and not yet due invoices, to refuse further placement of advertising materials or to rescind the contract.

13. Data protection13.1 NMG issues an assurance that the contract shall be performed exclusively in accordance with the regulations of the Federal Data Protection Act (FDPA) and other data pro-tection laws. Personal data provided by the customer in the performance of the order, in particular, upon placement and processing of the order shall be stored, processed and used in a machine readable format solely for such purpose, provi-ded that the customer has not consented to other forms of use, as well for accounting and remuneration purposes.13.2 The customer authorises NMG to collect, to process, to store and to use its personal data in the placing and proces-sing of the order to the extent necessary to place the adver-tisement and to be able to effect corresponding accounting. NMG shall be further authorised to access personal data provided to it in order to allow it to maintain its operating ability. In this respect, NMG guarantees the confidential treatment of data provided to it.13.3 The customer may inspect its stored personal data at NMG at any time free of charge. It may make a written re-quest to NMG for such purpose.13.4 Pursuant to statutory data protection regulations and subject to consent to additional use granted elsewhere by the customer, NMG undertakes to use customer data made known to it from the contractual relationship solely for the achievement of the purpose of these General Terms and Conditions, to maintain data confidentiality and to impose obligations on its employees pursuant to statutory require-ments.

14. Granting and warranty of rights14.1 The customer assigns to NMG all intellectual property rights of use, ancillary copyrights and other rights necessary for the use of the advertising in online media of all types, in-cluding the Internet, and in particular, the right to reproduce, distribute, transfer, transmit, process, take and recall from a database, to the extent which, as regards time, place and content, is necessary for performance of the order. NMG shall in all cases receive the foregoing rights without limitations on location and for the duration of the order and shall be autho-rised to place the advertising material using all known tech-

nical processes, as well as all known forms of online media.14.2 NMG may grant any number of necessary sublicenses for the rights granted with respect to the agreed advertising placement, as well as assign the rights granted to third par-ties. Furthermore, the customer authorises NMG to convey a reasonable volume of advertising information to market re-search companies for market research purposes. If the custo-mer does not wish to provide such authorisation, it must in-form NMG in writing when the contract is concluded. If the customer uses special technology to obtain or collect data relating to the placement of advertising materials from NMG’s online advertisement services, it undertakes to comp-ly with the requirements of the Federal Data Protection Act (FDPA) and other legal regulations on data protection when collecting, processing and using personal data. 14.3 To the extent it receives anonymous or pseudonymous data – including data that can be attributed to a specific person – from accessing advertising material it delivered to NMG for online advertisement, it may evaluate such data only within the scope of the respective campaign for the specific advertiser that commissioned the customer with the placement of the respective campaign. However, such eva-luation may only include anonymous and pseudonymous data that has been generated by NMG’s online advertisement services through advertising placements.14.4 The customer is moreover prohibited from further pro-cessing, using and forwarding the data it receives by acces-sing advertising material delivered by it for online advertise-ment services offered by NMG. In particular, the customer may not store, evaluate, otherwise use for its own purposes and/or forward to third parties data gathered from adverti-sing placements in NMG’s online advertisement services. The same shall apply to the generation of profiles from users’ usage behaviour for an online advertisement service offered by NMG and to the further use of such profiles in any other way. 14.5 In placing the order, the customer warrants and gua-rantees that it possesses all rights necessary for the placement of the advertising material. The customer releases NMG from all third party claims that may arise due to violation of statu-tory regulations. In the case of disputes, the customer under-takes to indemnify NMG for the costs of any necessary legal defence and to support it with all necessary information and documents during a legal defence against third parties.

15. Jurisdiction and governing lawThe place of jurisdiction and performance shall be the regi-stered office of NMG in Ulm if the customer is an entrepre-neur, has no general place of jurisdiction in Germany, or has moved its residence or usual place of abode following con-clusion of the contract outside the reach of the law, or if its residence or usual place of abode is unknown at the time a complaint is filed. Otherwise, the general place of jurisdiction of the customer shall apply. The laws of the Federal Republic

Germany shall apply with exclusion of UN Convention Rela-ting to a Uniform Law on the International Sale of Goods (CISG).

16. Final provisions16.1 All information, consents, communications or inquiries with respect to these GTCs, as well as changes or amend-ments to these GTCs, shall be binding only if made in writing. email transmission shall constitute written form. For faxes and email, the date of receipt by the other party shall be authori-tative.16.2 The general terms and conditions and other written agreements shall remain valid in the event that individual provisions become invalid. In such case, the provision in question shall be construed in a manner that most closely corresponds to the originally intended commercial and legal purposes. October 1, 2012

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v. ContACts

PublisherNeue Mediengesellschaft Ulm mbH Bayerstraße 16a, 80335 München Phone +49 (0)89/74 117-0

Directory of service providersLydia RambPhone +49 (0)89/74 117-282 Fax +49 (0)89/74 117-269Email [email protected]

Head of advertisingAngelika HochmuthPhone +49 (0)89/74 117-432 Fax +49 (0)89/74 117-269Email [email protected]

Advertisement planningMarita BrotzPhone +49 (0)89/74 117-281Fax +49 (0)89/74 117-269Email [email protected]

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vI. PublIsher

Publisher Neue Mediengesellschaft Ulm mbH Bayerstr. 16a 80335 München Phone +49 (0)89/74 117-0, Fax +49 (0)89/74 117-101

Managing directors Dr. Günter Götz Florian Ebner

Head of advertising Angelika Hochmuth Phone +49 (0)89/74 117-432, Fax +49 (0)89/74 117-269 Email [email protected]

Terms of payment Payable net within 30 days after date of invoice. 2 % discount for payments within 14 days after invoicing (only if there are no previous invoices pending). For orders below € 500.– and for new customers only direct debit authorization is possible. The authorization has to be at the publisher’s hands before closing date. Foreign customers have to pay in advance. In case of delays in payment or deferrals interest of 8 % above the current base interest rate as well as collection costs will be charged. VAT will be added on to the net prices. All orders are subject to our terms and conditions.

Bank details Deutsche Bank, Code 700 700 10, Account No. 8 264 160

Contact editorial staff [email protected]

Editor in chief Dominik Grollmann

Deputy editor in chief Frank Kemper

Editorial staff Till Dziallas, Tanja Gabler, Susanne Gillner, Dominik Grollmann, Wilhelm Würmseer, Daniela Zimmer

Documents

OnlineMD_InternetWorldBusiness_2013_eng_V2_ea.pdf