Online to Riches September 9 th, 2013 1

Online to RichesSeptember 9th, 2013

1http://peggymccoll.com

This Class

First an update on Casey, the Copywriter

Giveaways

High-End Offerings (with application)

Pricing

Telesummits

http://peggymccoll.com2

Important DATES (classes are on Monday 9am ET for 2 hours)Online to Riches September

23rd

Online to Riches October 7th

Online to Riches October 21st

Online to Riches November 4th

Online to Riches November 18th


• Offer On Your Website• Build Your Database

When to offer – How to MaximizeGiveaways


• Your Bonus GiftThe One Secret Manifesting Technique that Will Have You Achieving Your Goals Like Magic

• from New York Times Best Selling Author Peggy McColl,, known as The Queen of Manifestation and The Goal Achieving Expert Discover How To Begin Creating The Life Of YOUR Choosing. Here's your chance to learn from one of the truly great manifestors of positive change in this all-new online presentation you're sure to look back on as a turning point in your life - and it's FREE!

• link:http://peggymccoll.com/bonus-gift-power-life-script-registration-page/


• On home pages of websites• http://peggymccoll.com• http://bobproctor.com • http://marymorrissey.com

• The Making a Million Look Small (Preview Event)• http://makingamillionlooksmall.com/live/ • Best Seller Program (Preview Event) http://peggymccoll.com/bestsellerpreview/

Other Samples - Freebees


• Quite often – first contact with prospects• The sale starts here• Copy is vital• You MUST give great value• Invite people to invest• Let them know you will be inviting them• Tell them what you will be telling them• Have social proof• Be very clear on instructions

IMPORTANT: for your giveaways


• Coaching • Group• Personalized• Combo of Both

• Lengthier• Min. 6 months• Typically 6 months or 1 year

$8,000 to $100,000High-End Offerings


• At Live Events• Preview Calls/Webinars/Video• Application Process• A Sales Call• Sales Page OR Sales Person

How are they sold?


http://peggymccoll.com/application-for-strategic-session/

A Couple of Examples

http://www.bobproctormatrixx.com/business-goals-wealth-coaching-achieving-goals-wealth-accumulation/

http://onlinemsi.com


• You must “feel” great about your prices• Focus on delivering more value than the investment

• Higher ticket items attract more committed clients

Pricing Considerations


TeleSummit / TeleSeminar• Same thing• Called different names• aka Webinar … Bootcamp … Virtual Event … Online Conference


THE Expert (s)• You alone doing multiple classes• OR• You interviewing others


Revenue Model• Cost to attend• Free to attend – sell the recordings• Free to attend – experts sell their stuff (you get 50%)

• Free to attend – sell the recordings AND experts sell their stuff (you get 50%)


STEPS to Launch


Determining The Event• What is the theme? Create the format/layout/structure of the offering; subjects/topics covered

• Name for the event/teleseminar/program?• Where is the problem?• Is there a desire to have this “problem” solved?

• Can you solve it?• Can you solve it BETTER?• Research what else is out there• Will people pay for yours?• What will people pay for yours?


The Name & Domain• A Memorable Name• Secure a domain name

• i.e. http://ViralMarketingSummit.com • OR use a link off of your domain name



Create a Revenue Model• Establish prices• And options / upsells


What is the “Duration” / length?• Determine the duration• # of sessions• Length• # of days• # of speakers


Make a Desired List of Speakers

• Create your ideal potential experts/speakers


Speaker / Partners• Approach speaker partners via email, snail mail, telephone


Approaching • Be very clear on the requirements to the Speakers / Guests to be a part of this

• Help them understand the BENEFIT to THEM

• Keep the email short, to the point and have a call to action

• PERSONALIZE it• Stand out from the rest


Web pages & Copy• Create the webpages AND have affiliate tracking

• Logo• Create ALL Copy:

• Sign-up Page, • Event Page, • Sales Page, • eMails to be sent out, • auto responders, etc.


Partners to Promote• Get affiliate partners on board to promote

• Inform them on how they will benefit

• Be very clear on what you want them to do

• Send them the copy in advance (one week)

• Follow up


Organized is the key• You need to be SUPER duper organized• Track everything• Make lists• Create a schedule• Follow it• Dot your I’s and cross your T’s• Track Results• Share the success• Learn and improve


Services for Delivery• Teleconference Service• Webinar Service• Pre-record • Post Audio Recordings Online


Service/Delivery Options

• Free Conference Calling dot com or freeconference

• Omnovia• Instant Teleseminar• http://peggymccoll.audioacrobat.com/• Webex.com• Gotowebinar.com• Audacity• http://www.1shoppingcart.com/app/?pr=1&id=96822


http://peggymccoll.com

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• Everyone has an opportunity to get feedback

• If you have slides to present, please send them to [email protected] BY end of day on the 20th of September

• Carol may present her Online idea (10 minute presentation with 10 minutes of Feedback)

• 2 Hours for this class

A Mastermind Class

Our Next Online to Riches Class


Questions? Open Q & A time

Now is the time All questions are GREAT questions

44http://peggymccoll.com

Documents

Online to Riches September 9 th, 2013 1