Online to RichesOctober 7th, 2013

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This Class

Interview Techniques

&

Using Video

to Enhance/Grow/Build Your Online Business

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Important DATES (classes are on Monday 9am ET for 2 hours)

Online to Riches October 21st

Online to Riches November 4th

Online to Riches November 18th

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http://OnlineNextLevel.com

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Video is Booming

• Huge Shift with Video & Web Marketing• YouTube - millions of videos per day • There are “challenges” with video• Video is a form of “copy” • There are Multiple Places to use video• You don’t have to be in front of the camera• You hit on all of the modalities • More and more people are viewing on mobile devices

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Host Your Videos• Hosting your videos is FREE!

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To Be Aware of with Video..• Too boring• Too long• Too fast• Too loud• Too soft• No call to action• Poor quality = Bad Image• Not looking your best• Bandwidth intensive

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More Things to Be Aware of• If the video is too Long – it is boring

• Could Turn People Off• Front Page Videos need to change often

• People Will “Judge” You• Be sure to look in the lens• Have good lighting• Be energetic

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Video Can be Used For/To

• Build Your Brand/Get Exposure/Launch• Capture eMails (bonus gifts, free sessions, classes)

• Deliver Products/Services• Presentations• Testimonials• Social Media• Websites• You Tube Channel• Blog• In eMails

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And, now…• Let’s look at samples of using Video

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http://99designs.com

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http://99designs.com

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http://99designs.com • 1 minute video (act. 57 secs)• Well done • Green Screen• Well Scripted• Validated• Gives a Call to Action

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http://proctorgallagherinstitute.com

http://dreambuilderlive.com

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http://hendricks.com

Backend Support for Affiliates• Nick Ortner’s Tapping Summithttp://www.tappingjv.com/ http://www.tappingworldsummit.com/affiliates.html

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A Short Welcome Video

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Testimonials

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http://youtu.be/cLem5aNvILw

Equipment

• Computer with Webcam• Flip Phone• iPhone• HD Video Camera• http://reviews.cnet.com/camcorders/ • Lavaliere Microphone• Lighting• Tripod

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I Show U (Prompting Software)

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Video/Audio Editing Software• http://audacity.sourceforge.net/download/

• Adobe Premier Pro• Camtasia• Movie Maker• iMovie

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PowerPoint to Make a Movie• Open new file• Create a PowerPoint presentation• Add images, shapes, sounds, movie• Include Your Text• Add “narration” (Slide Show Record Narration)

• Use “transitions” (Slide Show Transitions)• File “SAVE AS” Movie• Import into Movie Maker or iMovie and enhance

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Outsource/Resources/Freelancers• www.odesk.com• www.elance.com

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http://www.youtube.com/watch?v=bDKSKCSWjIY

NEXTInterview Techniques to

Enhance your Online Business

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Types of Interviews• Interview Yourself (Pre-recorded or “live”)• Ask Someone to Interview You • Interview Others (You are the Interviewer)• Interviewed on a Panel• Interviewed in a Summit/Teleseminar • In Person• Over the Phone• On a Conference Line

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Why are they Valuable?• Great Exposure• Builds Your Brand• Builds Your Expertise• Others See You as the Expert• Demonstrates Your Knowledge• Shows You Care • You Have Something of Value to Give Therefore Others Receive Your Value

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Where Can You Use Them?• As a Giveaway• On Your Site• On Other People’s Sites• Lead Generator• To Sell a Program• To Make Money

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Structure for the Interview• Have a Clear Strategy in Advance• Create a Script or “Talking Points”• Give a Call-to-Action• Speak audibly• Mute out ANY/ALL Background Noise

• … more on next slide

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Powerful Interviews• What are your prospects needing/wanting and how will you solve it

• Anticipate their questions in advance and prepare

• Ask questions that lead to stories/results

• Invoke emotion/enthusiasm

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A “Selling” Interview• Have the Interviewer set up the expectations for the call

• Welcome• You came here to __________• Commit to delivering• You will receive a special invitation• Bonus information when you stay on

• Give value• Offer an incentive for immediate action• Stick to the committed time (ie. 60 or 90 mins)

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How Can You Do Them?• Use a Teleconference Service (i.e. FreeConference.com)• Record a Telephone Call using a Recording Service• http://peggymccoll.audioacrobat.com/ • Mute others on the call (if it is “live”)• Call the person you are Interviewing• Initiate the Recording (when ready)• When you hang up the recording is done• Post on a website OR share in an email• Edit using Audacity (freeware)• http://audacity.sourceforge.net/download/

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Questions? Open Q & A time

Now is the time All questions are GREAT questions

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