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Home Page Sponsorship A premier sponsorship offering a higher impact with our subscribers, the homepage sponsorship guarantees point-of-entry visibility, providing the best brand exposure. • Homepage Impact: One creative placement in rotation across 4 ad positions on the homepage, guaranteed to display 50% of the time the page loads. • Text Link on Sponsor List: A live link on the home page with your company name. Search Sponsorship • Company logo and text link lists your company as the sponsor of our search function at the top navigation bar on virtually every page within the site. • Search Look-Up and Results: Includes 2 over-sized creative placements, above the fold, on all pages served throughout search. • Advanced Search Look-Up and Results: Includes 2 over-sized creative placements, above the fold, on all pages served throughout advanced search. • Text Link on Sponsor List: A live link on the home page with your company name. We offer a selection of high-impact channel, E-newsletter and print campaigns positioning your ad placements around targeted credible news and sought-after coverage. Dealscape Sponsorship In Channel, Oversized Creative: Includes 1 over-sized creative placement in rotation across 2 ad positions; both of which appear above the fold. Ad will rotate across following subsections within Dealscape: • Hedge Clipper • International • M&A • Private Equity • Bankruptcy • Regulatory • Career Center Text Link on Sponsor List: A live link on the homepage with your company name. Online Sponsorships Direct contact with key targets. Where today’s success-driven leaders get up-to-the-minute deal insight.

Online Sponsorships Direct contact with Where today’s success

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Page 1: Online Sponsorships Direct contact with Where today’s success

Home Page Sponsorship

A premier sponsorship offering a higher impact with our subscribers, the homepage sponsorship guarantees point-of-entry visibility, providing the best brand exposure.

• Homepage Impact: One creative placement in rotation across 4 ad positions on the homepage, guaranteed to display 50% of the time the page loads. • Text Link on Sponsor List: A live link on the home page with your company name.

Search Sponsorship

• Company logo and text link lists your company as the sponsor of our search function at the top navigation bar on virtually every page within the site. • Search Look-Up and Results: Includes 2 over-sized creative placements, above the fold, on all pages served throughout search. • Advanced Search Look-Up and Results: Includes 2 over-sized creative placements, above the fold, on all pages served throughout advanced search. • Text Link on Sponsor List: A live link on the home page with your company name.

We offer a selection of high-impact channel, E-newsletter and print campaigns positioning your ad placements around targeted credible news and sought-after coverage.

Dealscape Sponsorship

In Channel, Oversized Creative: Includes 1 over-sized creative placement in rotation across 2 ad positions; both of which appear above the fold. Ad will rotate across following subsections within Dealscape: • Hedge Clipper • International • M&A • Private Equity • Bankruptcy • Regulatory • Career CenterText Link on Sponsor List: A live link on the homepage with your company name.

Online SponsorshipsDirect contact with key targets.

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Page 2: Online Sponsorships Direct contact with Where today’s success

The Deal Newsweekly SponsorshipIn Channel, Oversized Creative: Includes 1 over-sized creative placement in rotation across 3 ad positions; 2 of which appear above the fold. Text Link on Sponsor List: A live link on the homepage with your company name.

Corporate Dealmaker Sponsorship In Channel, Oversized Creative: Includes 1 over-sized creative placement in rotation across 3 ad positions; 2 of which appear above the fold. Text link on Sponsor List: A live link on the homepage with your company name.

Tech Confi dential SponsorshipIn Channel, Oversized Creative: Includes 1 over-sized creative placement in rotation across 3 ad positions; 2 of which appear above the fold. Text link on Sponsor List: A live link on the homepage with your company name.

Deal Video SponsorshipIn Channel, Oversized Creative: Includes 1 over-sized creative placement in rotation across 3 ad positions; all appearing above the fold. Text Link on Sponsor List: A live link on the homepage with your company name.

For more information on content sponsorships or other Web-based solutions, contact your sales representative or Mickey Hernandez at 212.313.9270 or [email protected].

Ad Units and Specifi cations:Skyscraper 120x600 Max 30k

Wide Skyscraper 160x600 Max 30k

Leaderboard 728x90 Max 30k

Window 336x280 Max 30k

Banner 468x60 Max 30k

Vertical Banner 120x240 Max 30k

Button 125x125 Max 30k

Search Logo 133x28 Max 30k

*Content sponsorships are subject to change based on traffi c averages and availability

Online SponsorshipsDirect contact with key targets.

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Page 3: Online Sponsorships Direct contact with Where today’s success

2009 Net Rates* Effective September 2008

Channel Price Units Available

Home Page $8,450 120x600, 468x60, 120x240

Leader Board $9,300 728x90

Dealscape $11,450 728x90, 160x600

The Deal Newsweekly $6,375 336x280, 160x600

Leader Board $7,025 728x90

Corporate Dealmaker $7,000 336x280, 160x600

Leader Board $7,700 728x90

Tech Confi dential $7,200 336x280, 160x600

Leader Board $7,920 728x90

Search $10,000 728x90, 120x600, 336x280

Deal Video $5,200 728x90, 160x600, 336x280

The Deal Pipeline $10,000 728x90

Additional

Sponsored Buttons $2,000 125x125

All channels except Home Page and Dealscape

Channel Price Units Available

The Daily Deal $3,600 468x60, 336x280

Newsletter $2,500 468x60, 336x280

Channel Price Units Available

Additional

Channel Price Units Available

Weekly Rates

Monthly Rates

Online Sponsorships

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*Subject to change.

Page 4: Online Sponsorships Direct contact with Where today’s success

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Gif/Animated Gif/JPEG fi les must be received three business days prior to launch date. All other rich media formats are required fi ve business days prior to launch date. Opt-in e-mail campaign, channel sponsorship and search sponsorship logo materials must be received seven business days prior to campaign launch date.

Banner RequirementsMaximum banner fi le size: 30kAll banners must have a borderMaximum looping: 5XDelivery of Creative: Each client is allowed a maximum of two pieces of creative to rotate in any given banner ad position.

Homepage Text Link PositionPlacement: Lower left corner of homepageCharacters: Placement is limited to 22 characters max (including spaces) and may only refer to one company.

Sponsorship Logo Position98x26 pixel logo appears on the channel and article pages within the advertiser’s sponsorship package.

Search Sponsorship Logo Position*133x28 pixel logo appears in the navigational bar on the top of the page next to the search fi eld. The search sponsorship logo should not be animated. Search sponsorship materials must be submitted seven business days in advance.*Search sponsorship package only

Delivery of Creative/Ad: Each client is allowed a maximum of one piece of creative/text rotating per week in any given position.

Opt-In E-mail CampaignsMessage size: maximum 10K; total graphics of message under 50KE-mails are sent in multi-format (text and html)Images must be in .jpg or .gif format only E-mails are sent from The Deal Third Party Offers Mail Box with the following message appearing at the top of the e-mail: “You have received this message because you have opted-in to receive third party messages from TheDeal.com.” There is text with a link at the bottom of the email that gives the reader the option to unsubscribe from the Deal Partners email list, and also an option to unsubscribe from all emails from The Deal.

Rich Media GuidelinesFor guidelines on submitting rich media, please contact Diane Abramson at 212.313.9397 or [email protected].

Advertising Specifi cations for The Deal.com

The following schedule must be adhered to for advertising submissions: