Online Services - nik-nbg.de¶hler_-_Mobile_Applikationen... · link to home and mobile phone ... GPRS GPRS Internet Celluar ... I will only reach my target destination if I can recharge

1 / May 2011 / AutoLinQ © Continental AG

Online Services

June

Online Services

June 2011


User

100 Million

50 Million

Cell phone11 years

Internet4 years

Internet 2.0 e.g.Social Software 100 Million users in 9 month

Source : Presentation „Netzwerkkultur“, Author : Peter Kruse, Psychologist

Internet is the medium with the fastest market penetration. Being online anytime and anywhere

Dynamic market development

TV13 years

Radio38 years

Cell phone

Market penetration of various communication media

Source : Presentation „Netzwerkkultur“, Author : Peter Kruse, Psychologist

Internet is the medium with the fastest market penetration. anytime and anywhere is today’s reality.


Conclusion

At Home

On the move

Publictransport

Demand is there but …vehicles are the last white spot.

Publictransport

In the Office

Temporaryresidence


Disruption in Infotainment and Connectivity Market

Market (€)

Disruption

Disruption in Infotainment and Connectivity Market

Time

Disruption


Solutions – What need to be done to overcome the hurdles

Unique HMI concept

Easy and safe use while driving through ‘Simplify your Drive’ concept.

+ Complete end-to-end solution

‘Plug & Play’ concept is available which includes all infrastructure as well as online services from and a link to home and mobile phone worlds.

Surfing and driving are contradictory.

Missing end-tosolution.–

What need to be done to overcome the hurdles

end solution

‘Plug & Play’ concept is available which includes all infrastructure as well as online services from and a link to home and mobile phone

+Open development platform which opens new frontiers by bringing apps into vehicles.

Open Platform +

Inflexible service platforms.

to-end ––


Characteristics of optimum online services solutionCharacteristics of optimum online services solution

Low driver distraction

Data security and privacy

OEM control of system & content

Permanent access to vehicle data

Value add functions

Standard building blocks

Optimum solution


Customer demands – a frequent picture

Consumers want to be in contact with their community 24/7 and are willing to take risk to be online

a frequent picture

Consumers want to be in contact with their community 24/7 and are willing to take risk to be online


HMI security – risk of distraction

18-24

48%

SMS reading and texting ranks #1 in driver distraction+

Writing or reading an SMS during driving 23 times higher risk for a car crash1

A study of AAA Foundation for Traffic Safety revealed, that 95% of the interviewees rate SMS reading or writing while drive a car as an unacceptable behavior. Nevertheless, 20 % of them stated to have written an Email or SMS during on of their last drives1

In the US, young drivers extensively use SMS while driving²

Sources: 1) http://www.24mobile.de/blog/sms-tippen-beim-autofahren-unfallrisiko.html, 2) findlaw.com

65+

1%

55-64

2%

45-54

11%

35-44

19%

25-34

27%

SMS reading and texting ranks #1 in driver distraction

SMS reading and texting during driving

Jahre

Mobile phone industry counters by developing technologies against texting while drivinga car (e.g. Aegis, GPS based)

unfallrisiko.html, 2) findlaw.com

http://www.24mobile.de/blog/sms


Unique HMI concept

Value added for user : easy and safe operation while driving.

The AutoLinQ™ – HMI solution

0- or 1-click operation of the functionsControl via speech recognitionText-to-speech Personalization via app selectionConfiguration from Home View

+

Value added for user : easy and safe operation while driving.


Partnership – together we are strong

Continental and Deutsche Telekom have joined together in a technology partnership. With our joint automotive and IT expertise we offer a true end

Continental

Extensive competence in the development of automotive HMI concepts and components

Safe system integration in the complex automotive architecture

Simplify your Drive concept

together we are strong

Continental and Deutsche Telekom have joined together in a technology partnership. With our joint automotive and IT expertise we offer a true end-to-end solution.

Deutsche Telekom

High performance infrastructure

Extensive service provisioning

Comfortable and flexible billing systems

Pan-European high speed mobile phone network


Portal

Building block approach for carefree

OEM HMI

OEM has control of complete solution

Vehicle

carefree solution

Content Aggregation & Hosting


Deutsche Telekom App Award togetherContinental and other partners

together with


Results of Deutsche Telekom App Award

Over 1500 ideas submitted

Categories

Travel management

Envorionment

Safety

Entertainment

Monthly award in each category

Sponsors : Conti, ADAC, BMW,

AutoBild, Automobilwoche

Appfahren!!


Our premium functions – starter set

Shazam – music recognition and purchasingEmail – reading and answering during drivingOnline POI – shopping, clubs, eventsCommunity – always on

Lifestyle

Fast market entry with reduced complexity.New web based functions in the vehicle by an earlier date.

starter set

Business

E-Mail – reading and answering during drivingNews – voice output for newsOnline POI – service station, hotels, restaurantsNavigation – destination input (fleet)

Fast market entry with reduced complexity.New web based functions in the vehicle by an earlier date. +


Multiple AutoLinQ Solutions

Optimum

AutoLinQ EntryVoice basedinformation

Functions

AutoLinQ Starter Package


Multiple AutoLinQ Solutions

Optimum

Flexible Smartphone Docking Station (FSDS)

AutoLinQ EntryVoice basedinformation

Functions

Flexible Smartphone Docking Station (FSDS)

AutoLinQ Starter Package


AutoLinQ solution

Optimum functionality


FSDS solution

Optimum time-to-market


AutoLinQ Entry

WMG Integrated in Vehicle

Celluar phone

GPRS GPRS

Internet

Celluar Network Data center

Optimum time-to-market

Voice controlAudio information


We Shape the Megatrends in the Automotive Industry Safety, Environment, Information, Affordable cars

Doing more.For safe mobility.

Doing more.For intelligent driving.

We Shape the Megatrends in the Automotive Industry Safety, Environment, Information, Affordable cars

Doing more.For global mobility.

Doing more.For zero emissions.


Strategies

Solutions for Electric MobilityContinental Strategies

Reduction of emissionsIncrease of efficiencyExtension of assistance and safety systemsInfotainment and connectivity=> Always On

Vehicles with combustion engine

Strategies

EV = Electric Vehicle

Hybrid and Electric Vehicles

New services and new business models

New solutions and new products for EVs

Adaptation and evolution for EVs


Hybrid and Electric Vehicles

New services and new business models

New solutions and new products for EVs

Adaptation and evolution for EVs

Solutions for Electric MobilityContinental Strategies

EV = Electric Vehicle

Optimize existing products for EVsReduce power consumption and weightEnrich with new functionality

Vehicle connectivityVehicle gateways and portalsService platformService gateway

Battery systemsElectric motorsPower electronicsBattery management systemsOnboard charging systemsNew infotainment and telematics systems


Electric MobilityMain issues

Main EV

issues

High battery

cost

Long Charging

Times

Use convenient times

Main EV

issues

High battery

cost

Limited Range

Minimize battery

Maximize use


Information and Communication Technology (ICT)can help to overcome the main EV issues

Main EV

issues

Limited Range

Public Charging

Spots

EV = Electric VehicleICT = Information and Communication Technology

ICT

Information and Communication Technology (ICT)can help to overcome the main EV issues

Main EV

issues

Limited Range

Long Charging

Times


Information?

Why do EVs need ICT?Range – terrain

50%100% 50%

40%100%


0%

0% Example:

In hilly terrain more energy is needed than on flat terrain.

Range is reduced!


Information?

Why do EVs need ICT?Range – weather and traffic

100% 50%50%

0%100% 50%50%


0%

0%Example:

Accident – traffic jam – it’s cold and snowing. Heating is needed.

Range is reduced!


Why do EVs need ICT?Range – arriving

100% 50%50%

Information?EV = Electric VehicleICT = Information and Communication Technology

0%

?

Example:

I will only reach my target destination if I can recharge within the remaining range!

Oops!


Information?

Why do EVs need ICT?Charging on your way

100%

50%20% 80%

50%20%

Meal Shopping


50%20% 80%

Shopping

WorkWatch videoListen to musicSocial networking

Entertainment?


ICT deliversSolutions for the range problem

2010

Range prediction depending on:

VehicleDriving habitsTrafficTerrainWeather

Optimum route (green routing)Charging possibilities en routeFast chargingEnergy saving possibilitiesBattery swapping possibilities

Range maximizationRoute / charging planningDynamic HVAC

100%

2020Entertainment during charging stopsPOI proposals

Range maximizationRoute / charging planningDynamic HVAC

0%50%50%

HVAC = heating ventilating and air conditioningPOI = point of interest


ICT delivers Solutions for Charging

2010

At home At work At friends home

Slow Charging Standard Charging Fast ChargingBattery Swap

2020

Find charging and battery swap stationsMake reservations for charging spotsPlan route accordingly and navigateAuthorize chargingSmart charging: plan and control chargingRoaming, accounting and billingBattery life cycle managementV2G: Stabilize the power network with power /energy from the vehicle battery

In public

Fast Charging

V2G = Vehicle to grid


Solutions for Electric MobilityConnecting the Electric Mobility ecosystem

OEM = Original equipment manufacturer

Powerutility

Gateway andService DeliveryPlatform

Connecting the Electric Mobility ecosystem

PCSmartphone Driver

Services


OEM


Solutions for Electric Mobility Smart Charging at standard plugs

OEM = Original equipment manufacturer

Powerutility


PCSmartphone Driver



Solutions for Electric MobilityIn-vehicle Options

Connectivity box based systemwithout integrated HMI

HMI via Smartphone, which is connected via cellular network with the serverMain functionality is gateway between CAN bus and server

HMI = human machine interfaceCAN = controller–area network

Head unit based Systemwith integrated HMI

Fully integrated embedded HMIAutoLinQ functionality in the carSmartphone for remote control from outside the car


Solutions for Electric MobilityBackend and Interfaces

Gateway &

Service Delivery

Platform

3rd PartySystems

ACPadapter

ACP

TCP/IP

AutoLinQ

Novanto

ACP = application communication protocolTCP/IP = transmission control protocol / internet protocol

adapter


Solutions for Electric MobilitySituation

Again we must adapt to the desires and requirements of the driverin order to create a positive EV experience.

Energy suppliers, leasing and car-sharing companies, battery suppliers and insurances and many others build a new EV ecosystem together with the OEM and the driver.

Partnering becomes an extremely important and critical success factor.

Open platforms for the cooperation between those partners become a must.

Those who use such open (complexof the game.

Connectivity is essential for the acceptance of EVs.

Continental has got the system Know How, the partners and the technology for such platforms

The EV will be ‘Always On’

Again we must adapt to the desires and requirements of the driverin order to create a positive EV experience.

sharing companies, battery suppliers and insurances and many others build a new EV ecosystem together

becomes an extremely important and critical success factor.

Open platforms for the cooperation between those partners become a

open (complex) platforms early will define the rules

Connectivity is essential for the acceptance of EVs.

has got the system Know How, the partners and the

The EV will be ‘Always On’


Solutions for Electric MobilityWe offer

An industrial set of systems and products

An open, flexible and future Electric mobility solution platform

Professional backing and support on the path into the electric revolution

An industrial set of systems and

An open, flexible and future provenElectric mobility solution platform

Professional backing and support on the path into the electric revolution

Documents

Online Services - nik-nbg.de¶hler_-_Mobile_Applikationen... · link to home and mobile phone ... GPRS GPRS Internet Celluar ... I will only reach my target destination if I can recharge