Online Services

Advertising & Marketing

Big supermarket companies use lots of different ways of “saving money!” Different ways includes Tesco’s Clubcard, Iceland’s Bonus card and blockbusters membership card.

Search engines results page e.g. Google, Bing. - Companies register with large search engines so their websites appear higher up in a list of keyword searches or pay for links that appear when a user does a search

Banner & Pop-Up Advertisement - These are Ads that appear on the top of web pages. These are often animated to capture attention.

eMail Marketing - Uses email to send Ads to customers. However customers often see this type of marketing as spam if it is sent as unsolicited bulk eMails.

Making Advertisements Effective (Online)

- Captures attention and is easily accessible (colour, layout, graphics, animation)

-Retains consumers’ interest• Directing additional interactive information,

such as video.• Speed of which the information loads

• Pay-Per Click Advertising -If a surfer clicks on an Ad, the4y will be redirected to the advertisers website. The website or web page provider will receive a payment for every ad that is clicked on. -PPC advertising uses what is known as an affiliated model. Advertisement or links to a company’s website are placed on the other website (affiliates) and in return the affiliate site receives a percentage of the income from any customer that clicks through.