Online Product Store

8/8/2019 Online Product Store

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Research Group:

Talha Khan

Khurram Hussain

Muhammad Azeem Ur Rehman


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Introduction

Ucom Technologies is a reseller of

network products like, router and

switches,wireless bridges and satellite

equipment.

They want to dig out the opportunity of

Online IT products similar to the stores

working in USA and Dubai.


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Problem Identification

IS THE ONLINE PRODUCT STORE OFWIRELESS AND NETWORKINGPRODUCTS ACCEPTABLE FOR

BUSINESS BUYERSIN PAKISTAN? To take the decision of building an online

store or not

Which type of products mix required

Payment Procedure

Delivery Mechanism


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RESEARCH TYPE:

Research Problem required Exploratoryand Descriptive.

Evaluating the Online Business Buying

Acceptance.


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TARGET AUDIENCE:

IT Managers/IT Heads.

LAN and WAN Based Infrastructure Organization andService Provider.

SAMPLING TYPE:

Convenience Sampling

The sampling technique that we have used in this

research report is non-probability Convenience Samplingto reach the Target Audience and Sample Frame Ucomhas provided us a contact directory of BusinessCustomers.


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Survey Method

To collect the response from business

customers we sent them an email and

attached the questionnaire with sample

questionnaire to help them how to fill the

questionnaire.


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Analyzing the Responses

Q1: Do online store for

networking products

provide you more

convenience in your buying

experience?

Yes

May be

No

YES63%

May Be18%

NO19%


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Q2 : What are themajor barriers inonline product storefor business buyers in

Pakistan? ( Rank 1--4,1 is highest and 4 islowest )

a) Reliability

b) Limited product options.c) Product Quality

d) Poor Services

0

20

40

60

80

100120

140

160

180


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Q3: On what parametersyou will take thedecision to buy productonline

(Rank 1---5,5 is highest

and 1 is lowest)

a) Product availability

b) Product Price ..

c) Secure Transaction.

d) Delivery Time

e) Transaction Volume 6678

47

156

205


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Q4: Do you order

products through

online store which

are not on shelf inon line store?

a. Yes..

b. Maybe

c. No

YES

28%

May Be40%

No32%


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Q5: Which type ofproducts you want topurchase online (Rank 1-5,1 is highest 5 islowest)

a. Router and Switches

b. Wireless Bridges

c. VSAT and DVB.

d. Antennas & Cables(Cat 5,Gelcoated,RF

Cables)e. Other

105

155

128

78

15


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Q7: Which PaymentMethod you prefermost (Rank 1-4,1 ishighest and 4 islowest)

a. Online BankingTransaction UnionBank, SCB, MCB, UBLetc

b. Credit CardVISA, Master Card

c. PayPal

d. Other0

20

40

60

80

100

120

140

160

180

200

Online CreditCard

Paypal Other


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Q8: What volume of

transactions do you

think is most

reasonable for

online buying?

a. Under 100,000 ..

b. 100,000- 200,000

c. 200,000- 400,000

d. >400,000

41%

28%

30%

1%

Under100,000100,000-200,000

200000-300000


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Q9: How secure you

feel online

transaction is (Tick

only one)

a. Secure.

b. Less Secure

c. Do not Know.d. Little Insecure

e. Insecure.

25%

25%11%

38%

1%

Secure

Less Secure

Do not know

Little InsecureInsecure


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Highlights

Convenience in

Online Buying

Transactional

Volume & Delivery

Secure Transaction Type of

Products

Bridges Satellite

63% 37% & 28% 50% 32% 23%


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CONCLUSION:

After analyzing the answers of all thequestions we are able to conclude that theonline buying would provide moreconvenience to the business buyers than

secure transaction, where delivery time isone of the most important criteria also. Asfar the products selection, they have putmore weightage to the wireless bridgesand satellite equipment than router and

switches . Online banking is considered number one

for this type of transactions.


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Documents

Online Product Store