Online - d3mefc281h6db.cloudfront.net · PAGE Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate. 2 Profile PAGE Online, the platform for

Online Media Rates

2017The portal of the creative scene

Design. Code. Business.

↗www.page-online.de

PAGE Online rate card No 7,valid from 1.1.2017

2PAGE Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate.

Profile

PAGE Online, the platform for Germany’s leading de-sign and publishing magazine, PAGE, offers inspirati-on and know-how for designers of print, digital and mobile media. The users of PAGE Online benefit from the experience and engagement of the online editorial team and gain useful tools, business knowledge and tips for their work through up to the minute contribu-tions. PAGE Online features a recruitment market with an extensive selection of opportunities for those seeking work across the design and advertising indu-stry. PAGE Online is an essential networking tool for

creatives and techies. Advertising customers are offe-red varied and exclusive advertising opportunities that are individually tailored to their requirements. PAGE Online is IVW audited and reaches a high pro-portion of the industry’s designers, developers and techies. As an industry portal, PAGE Online offers a professional and neutral environment for first class creations and campaigns. Its media performance is guaranteed and we offer the very latest marketing so-lutions for display campaigns, native advertising or lead generation.

PAGE Online - The portal of the creative sceneDesign. Code. Business.

www.page-online.de PAGE ShopPAGE Newsletter AppStoreeDossiers pagemag

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Contents

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Multi-Channel Family

Customer Statements

Native Advertising Definition

Native Advertising Campaign

User Structure

Display Advertising

Display Banner Specifications

Newsletter

Stand Alone Newsletter

Sponsored Article incl.Social Media Channels

Lead Generation, Branded Channel, Video

Online Recruitment

Contact

www.page-online.de PAGE ShopPAGE Newsletter AppStoreeDossiers pagemag

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PAGE is the German-language design and publishing magazine with the greatest reach4

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Multi-Channel-Family

Reach March 2017

Print subscribers110,519 (IVW 4/2016)

Sold copies217,795 (IVW 4/2016)

Readers (3.2 readers/copy)340,936

Visits/month362,073 (IVW Jan. 2017)

Page impressions/month620,119 (IVW Jan. 2017)

Newsletter subscribers24,537

PAGE eDossier downloads119,212

Xing follower5,234

Facebook fans46,140

Twitter follower8,368

Pinterest follower2,506

Instagram follower2,451

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»Thank you for your Lead Generation. I must confess we’ve

been all very excited with the results. This was only possible due to the professi-onalism of everyone involved of your team. Please feel free to pass along my compliments and a great thank you to everyone at PAGE. Now... It’s up to us! To make these con-tacts into business.« Catarina Mendes, Marketing Coordinator, Extensis Europe

»As a web host that specializes in agencies it is not only important for us to under-

stand our customers but also to stay constantly up-to-date. For years, there-fore, PAGE has been more than just the ideal advertising partner for us. It is both an inspiration and a tool for cons-tantly improving our performance.«

Nadja Krakow, Media Designer | Marketing at Mittwald

»PAGE is both digital

and also the title that generates the strongest response for our printed inserts. If you want to reach German creatives PAGE is a must.«Olaf Hartmann – Managing Director, Touchmore

»PAGE is innovative, varied, in step with the times and always

hits the nail on the head. PAGE gives us a handle on and a close up

view of all aspects of the world of design. Fedrigoni’s presence in PAGE is the

ideal way to inspire our customers and to get them excited about our range.« Yvonne Galas, Marketing FEDRIGONI Deutschland

»We rely on communication via PAGE’s various channels in

order to reach our part-ners, customers and new customers in agencies, media companies and

advertisers in a targeted way. Printed products that

convey high brand value are key for the PAGE community and

we maintain our position as the number one choice for agencies, creatives and decision- makers by means of attention-grabbing campaigns in this high quality environment.«Jörg Hammermeister, Marketing Manager CEWE-PRINT.de

Customer Statements

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Native Advertising

How does Native Advertising work?Native Advertising is storytelling. Your advertising or brand message is published in our platforms’ editorial en-vironment by means of an editorial plot (story). Or your company (offer) is an integrated element of an editorial topic, without directly engaging in direct product adverti-sing. Native Advertising sustainably supports you in buil-ding and extending your company’s and your products’ leading position in your relevant target groups.

What does Native Advertising achieve at PAGE?● Your content receives high attention and involvement

from our community due to the high credibility and reach of our media brand

● Publication of your content within the look & feel of our editorial environment. We are happy to handle the content creation for you

Today, anyone who wants to catch the customer’s attention needs a mix of editorial content and advertising or brand messages, in a nutshell: Native Advertising!

● Leads to longer time spent on the site and higher involvement with your brand as well as your message and creates long-term effects

● The only way to reach your target group across all relevant communication channels (print, online, social media) and avoiding ad blockers in the process

● Helps to reach your company’s and products’ whole target group by creating a larger audience for your topic

● Allows for customised communication to the target group, which is relevant for you, due to clear persona definition and positioning of PAGE

● Supports your company in establishing itself as an opi-nion leader for your target group on the relevant topics

● Improves the visibility of your brand in search engines and social media channels using SEO optimised multimedia storytelling (editorial, images, graphics, video)

Native Advertising – Content is King!

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Process for a Native Advertising Campaign

• KPI analysis• Evaluations & learnings• Feedback round

Together with the client:• Campaign goals• Topic analysis• Topic analysis /

Selection of topic(s)• Market and target

group analysis

• Platform-specific content creation

• SEO optimisation• Design• Image & video

editing• Feedback round

• Mutichannel publishing• Campaign management• Campaign controlling

• Communication conception

• Content goals• Campaign schedule• Feedback round

BRIEFING ▸

◂ PUBLISHING ◂ CONTENT CREATION

CO

NC

EPTION

▸REPO

RTIN

G ▸

Online

News-letter

SocialPrint

WebinarEvents

Content is king and we are the topic champions

We are the content specia-lists for our target group and know exactly which topics our community is interested in. Simply leave the storytelling of your message to us. We will make sure that your topics reach our community ef-fectively.

We will take over the cam-paign conception, the content creation, the mul-tichannel publishing, the campaign management and the reporting. A one-stop full service – from your target group’s content specialists.

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Our latest user survey provides important support for media planning. The questionaire confirms strong trends and facilitates a precisely detailed description of visitors.

User Structure Data

Gender*

Professional function*

PAGE Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate. *Source: User online survey PAGE Online, Netigate 11/2011 (422-511 participators)

46 %

54 %

male

female

28 %

18 %

15 %

14 %

6 %

3 %

9 %

7 %

Grafic designers

Art directors

Owners/directors

Project managers

Media designers

Creative directors

Concept developers

Others

Education*

Degree from a high school or vocational school

High school leaving certificate /specialized high school

leaving certificate

Graduated from secondary modern school

Graduated from secondarymodern school

53 %

26 %

9 %

2 %

Age*

2 %

33 %

49 %

3 %

13 %

14 to 19 years

20 to 29 years

30 to 39 years

40 to 49 years

50 to 59 years

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User Structure Data

Participation on investment decisions*

Position in corporation*

PAGE Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate.

57 % Yes

43 % No

Are you a reader of the PAGE Magazine?*

Company size*

*Source: User online survey PAGE Online, Netigate 11/2011 (422-511 participators)

74 % Decider or co-decider

26 % Market research

74 %

60 % Executive position

40 % No executive position

60 % 53 % Up to 10 employees

26 % 10-50 employees

21 % Over 50 employees

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DeliveryAll advertisements will be delivered in rotation. If desired, a time interval can also be exclusively booked.

Expandable formatsThe first time the page is called up, the banner appears in large format (Expandable format). Each subsequent time the user calls up the page, the advertisment remains visible and can be opened by the user's action.

StickyLinked to Skyscraper, Big-Size Skyscraper, Hockeystick and Wallpaper (advertising material must be physically available).

ArtworksAll artworks send to:[email protected]


*Cost Per Mille (CPM) for 1,000 deliveries (i.e. 1,000 ad impressions)

Billboard940 x 250 pixelsCPM*: € 109

Wallpaper(Hockeystick and Backround)728 x 90 + 160 x 600 pixelsBackround: 1 x 1 pixel as JPEG, GIF, PNG or hexcode (sample: #8AA7FF)CPM*: € 119

Fireplace(Billboard andtwo Skyscraper)980 x 90 + 160 x 600 +160 x 600 PixelBackground: see WallpaperCPM*: € 129

Wide-, Skyscraper120 x 600 pixels or160 x 600 pixels or200 x 600 pixelsCPM*: € 79

Superbanner(Leaderboard)728 x 90 pixels up to980 x 90 pixelsCPM*: € 69

Content Ad(Medium Rectangle)300 x 250 pixelsCPM*: € 89

Big-Size Skyscraper1 or 2

(Half Page Ad)300 x 600 pixelsCPM*: € 99

Hockeystick(Superbanner + Skyscraper)728 x 90 + 160 x 600 pixelsCPM*: € 109

Display Advertising

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Display Advertising

Maxi Ad(closes automatically after 10 seconds)640 x 480 pixelsPrice: 2 300 €/weekFrequency Capping one/session

Premium Display Advertising (Premium Ad Package)The banner is shown in expanded format the first time the page is dis-played. The advertisement continues to be visible with subsequent page displays and can be opened again by user actions (mouse-over or click).

Banderole Ad (Expandable)(closes automatically after 10 seconds)770 x 250 pixelsPrice: 2 300 €/weekFrequency Capping one/sessionin expandable format

Push Down Ad (Expandable)(closes automatically after 10 seconds)max. 980 x 90 pixels (closed)max. 980 x 90 pixels (opened)Price: 2 300 €/weekFrequency Capping one/sessionin expandable format


References:

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Data Delivery• All banner formats up to a maximum of 100 KB• Data formats: JPEG, GIF, Flash (when submitting

in Flash format, please also supply a back-up file in GIF)• Artworks have to be delivered latest 7 days before the campaigne

starts: [email protected]

HTML 5 Media/DisplaybannerWe can host HTML 5 media. The following guidelines have to be observed:

• Use unique IDs, classes, variables and function names (per banner).• No folder structure, all files have to be in the root directory.• Only index.html can dissolve ad server variables, *. Js or other file

types, as well as further HTML files, cannot resolve.• Ad server variables are needed, for example to count clicks or for

correct paths to the images. To avoid this, the necessary files can be stored on a file server and the absolute path can be used.

• If possible, all scripts should be installed in the index.html.• No HTML basic structure (html, head, title, body) should be

installed, because banners are already supplied as HTML.• index.html has to be renamend into ad.html

Flash Media/DisplaybannerIt is important for click-counting of Flash Media to integrate a push-button on the highest level of the film, with the following click tag.

Flash Version 6 or higheron (release){getURL(_root.clickTAG, ″_blank″);}

Flash Version 5 and loweron (release){getURL(clickTAG,″_blank″);}

Multiple click tagsWith the integration of several target-URLs, the click tag has to be modified the following ways: click tag 1; click tag 2 etc. – max. 10 click tags can be included in the Flash File.• With each SWF-file, please deliver a default-GIF or -JPG.• Please consider using flash-animation: If you have booked several ads, which should be delivered simultaneously and communicating with each other (for example Wallpaper/Hockeystick), delivery is incorrect when the user opens the ad media in several browser windows simultaneously.

Further informationRedirect TAGs can be a GIF Rich Media or an internal redirect.

Specifications Displaybanner


13PAGE Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate.

Newsletter

Prom

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Prom

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Billboard 1

Billboard 2

Billboard 1

Billboard 2

PAGE NewsletterSubscribers to the PAGE Newsletter receive exclusive updates of the industry’s key news stories and events. Even more importantly, they are offered a heads up of emerging themes and developments in the creative, design and agency world.

Guaranteed MailingWe guarantee >23,000 newsletter subscribers and we send you a report of the opening and click rates.

Advertising OptionsNative Ad Promotion (text + picture)Banner Billboard (580 x 250 pixels)

Promotion SpecificationText header max. 40 characters (including spaces)Body text 150 – 200 characters (including spaces)One picture W 510 x H 510 pixels (JPEG, PNG)Marking »Sponsored Content«

Billboard SpecificationBanner Size 580 x 250 pixels, max 100 KBFile Size JPEG or GIF (static*), resolution 72 dpi

* Animated GIFs are not correctly delivered from Outlook 2007 onwards. We recommend that only static GIFs are used.

PricesNative Ad/Promotion Price on requestBillboard € 880

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Stand Alone Newsletter

Stand Alone Newsletter (Business Information)Send your exclusive, co-branded PAGE newsletter containing just your news, images and direct deeplinks to your websites to over 23,000 newsletter subscribers.

Specification/Data DeliveryVarious templates are available for you to choose from so that we can present your message, event, open house most effectively.

Identification»Business Information«

ReportingAfter the campaign you get a report of the opening and click rate.

PriceOn request


15LandingpageLandingpageLandingpage

Sponsored Article incl. Social Media


Sponsored Article incl. Social Media PostPresent your message prominently with the look & feel of a PAGE Online editorial article. We use our strong social media channels (Facebook and Twitter) to achieve more users for your content.

Your sponsored article in our PAGE layout will be highlighted by teasers on our home page for seven days and all the text, pictures and videos will be hosted for 365 days and available through our search facility.

Social Media Post (Status: March 2017)Facebook 46,140 LikesTwitter 8,368 Follower

Specification/Data DeliveryHeadline c. 40 characters, including spacesIntro c. 100 – 150 characters, including spacesBody text c. 2,500 characters, including spacesImage size W 1300 x H xxx (Retina ready)No. of pictures c. 3 – 6 pictures (JPG, PNG, TIFF or video)URLs Deliver links with copy

Marking»Sponsored Content«

PriceOn request

Mo – ThWe – Su

Teaser Homepage

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Lead GenerationUse the PAGE Special Interest Community to generate leads and for sales promotion. You make a white paper (eDossier) on a relevant topic availab-le to our community and we promote it through our channels (print, online, newsletter, social media…) and generate guaranteed leads for you by of-fering it for download subject to the provisions of the applicable laws. We would be happy to advise you on the choice of topics for the white paper.

Price on request

Video and Moving ImagePAGE Online delivers your video at the best possible quality given the availa-ble bandwidth, which significantly reduces the interruption rate. We’d be happy to explain all the technical details.

Hosting 2 weeksTeaser Video previewGuaranteed 20,000 ad impressions (teaser image)Price € 1 780

Technical details for video deliveryFile format Preferably MPG4 (H.264) or SWF, WMA, ASF, AVI, MOV, M4V, PNP4, M4AFile size max. 100 MBDuration 0.5 to max. 1.5 minutes (recommended)Aspect ratio 16: 9 or 21: 9Preview 16: 9 or 21: 9, JPEG, TIFF, PNG

Branded ChannelPAGE is the ideal communication platform for anybody wanting to talk to the creative industry’s decision makers. We will produce your own Branded Channel for you that will be prominently anchored on page-online.de through integration into the second level navigation. Here we will place your news, images and videos for your product and brand world and ensu-re that our community is fully aware of your Branded Channel.

Price on request


Lead Generierung, Branded Channel, Video

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Online Job Market

Intership AdvertisementNon-styled online job advertisement without logo.Online for six weeks. Price € 320

Basic OfferNon-styled online job advertisement without logo.Online for six weeks. Price € 720

Silver OfferStyled “standard” online job advertisement with logo.Styled advertisement in online appearance according to predefined templates.Online for six weeks. Price € 820

Gold OfferIndividually styled online job advertisement with logo.Styled advertisement in online appearance according to client’s preferences.Online for six weeks. Price € 1,190

http://stellenmarkt.page-online.de

PAGE Online – Your Access to Professional Creatives and Talents

The target group of people who visit PAGE Online is more thanmerely top-class: 57 %* (filter: employed persons) of the readership are creatives. PAGE reaches precisely those readers who are most relevant for filling highly professional creative job positions.

For many years, media houses such as ProSiebenSat1, Bertelsmann, Spiegel-Verlag and enterprises like Mercedes Benz, REWE, Amazon, Nintendo, Allianz as well as agencies like METK, Jung von Matt, Scholz & Friends and Scholz & Volkmer have successfully used PAGE as an efficient job advertisement plat-form and as an integral component of their recruiting portfolios.

With almost no delay whatsoever, you can place advertisements in PAGE’s online job market – without having to wait for the next print edition.

Your contact for the PAGE job market section**

Sabine VockrodtJob Market Director Print/Web/Mobile Phone +49 (0)89 2183-7049Fax +49 (0)89 [email protected] Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate.

** Source:Telephone survey of readers conducted in June 2006 (C.A.T.I.) Basic population: PAGE subscribers Number of respondents: 253 interviews (net number) Concept & implementation: CZAIA Marktforschung GmbH, Bremen

** Werben & Verkaufen GmbH for PAGE // Ebner Verlag GmbH & Co KG

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Ad Sales Management

Alexander HerzAd Sales & Native Ad Director(Print/Web/Mobile/Social Media)Phone +49 (0)40 85183-480Fax +49 (0)40 [email protected]

Anne MüllerAd Sales & Cooperation Management (Print/Web/Mobile/Social Media)Phone +49 (0)40 85183-484Fax +49 (0)40 [email protected]

Sabine CordesProcessing Ad Sales & Native Ad(Print/Web/Mobile/Social Media)Phone +49 (0)40 85183-482Fax +49 (0)40 [email protected]


Contact

Publisher

Gabriele GünderEditor-in-Chief/Publisher of PAGEPhone +49 (0)40 85183-400Fax +49 (0)40 [email protected]

Postal address

PAGE // Ebner Verlag GmbH & Co KGBorselstrasse 2822765 HamburgGermany

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Ad Sales Management (Print/Web/Mobile/Social Media)Phone +49 (0)40 85183-480Fax +49 (0)40 85183-489E-mail [email protected]

Terms and Conditions for Printhttp://www.ebnerpublishing.com/agb/print/e/Terms and Conditions für Onlinehttp://www.ebnerpublishing.com/agb/online/e/

Design. Code. Business.

Documents

Online - d3mefc281h6db.cloudfront.net · PAGE Online rate card No 7, valid from 1.1.2017. All prices subject to VAT at the applicable rate. 2 Profile PAGE Online, the platform for