Monthly Projections & Targets

30% increase in search traffic

10% Reduction in total web

signup conversion

150% increase in leads

% increase in post sign up conversion

3%-5% increase in Search based signup

10% increase in signup

$ Customers $

New Signups

Web Leads

Search Traffic

& Paid SEO Strategy

Their favorite keyword “postcard”

Uphill Battle For Online

Direct Mail Company

It should be easy, right?"Advertisers are going to have to learn how to deliver messages with frequency and low

cost if they are to cope with the increasing competition for the consumer's attention.

Permission Marketing is a big idea."--Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-

marketing firm in the world, author of Being Direct.

Telemarketing, Paid Search Decrease

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Updated Online Strategy

Need to Increase Retention• Better ROI

• Improved Position

• Contextual Email

• Support

• Cross + Up Sales

• Multiple Mailing

• Services

• Education

Need More B2B Signups

• Social

• SEO

• PPC

• Landing Pages

• Tradeshows

• Direct Mailings

• Referral

• PR Releases

• Video Blog

Need

To Convert Signups to

Successful Mailing

• Email-

• Education

• Social Engagement

• Webinars

• Education

• Up Sell Services

Content Driven

Inbound Marketing

Why= New Business

Customers

Existing decreased by 40% over 2 years

New business- almost non existent from failed efforts Tradeshows

Direct Mail Lists

Outbound Telesales

400% Increase in Competition

More Products= keywords

Huge budgets for PPC

Big offers

for new customers

For leader products

Google Page Rank= 0 No On page SEO

No Off page SEO

No Social Media Strategy

SEO Issues

Duplicated Content

Across Corporate Sites

Customer Micro Sites

URL Structure

Bad CMS System & Convoluted

Site Architecture

*No Strategy

Employer Needed to

Reverse10 Years of Mistakes

On Page Issues

On-Page SEO

New Keyword Strategy

Site SEO Comparison

Started

After 4

weeks

For Off Page SEOCreated Content

Off-Page SEO = New Linking Domains

Social And Blogosphere Presence

Inbound Marketing Results

Blog (30 days for one Corporate Blog)

16 blog subscribers, 5 email subscribers

1,125 blog page view

Reach = Fans & Subscribers

Inbound Links• Inbound linking domains increased by 33% in 3 months

Collateral Analytics Significant source for Lead Generation & Nurturing

Better Qualified Leads = higher conversion % & higher quality of customer

10%

After 60 Days Targeted Keyword Results

Inbound = New Biz

Inbound Marketing