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B2C Case Study on Social Media Marketing by ADG Online Solutions Pvt. Ltd.
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Case Study on Social Media Marketing
For – Belkin IndiaFor – Belkin India
By - ADG Online Solutions Pvt. Ltd.By - ADG Online Solutions Pvt. Ltd.
Back in 2010…
Belkin, a California based digital Belkin, a California based digital and lifestyle accessories brand and lifestyle accessories brand
sprouted in Indiasprouted in India
and their vision…
Strong Brand PresenceStrong Brand Presence
Aggressive Product SellingAggressive Product Selling
Remarkable shift from start-up to Remarkable shift from start-up to Market Leader in Wireless Market Leader in Wireless Networking Space in IndiaNetworking Space in India
The biggest challenge…
Social Media was the Social Media was the only medium chosen to only medium chosen to go ahead considering go ahead considering its cost, proliferated its cost, proliferated outreach and targeted outreach and targeted approach.approach.
yet we stayed ajar…
We targeted young We targeted young buyers, technology buyers, technology
enthusiasts and enthusiasts and prime purchase prime purchase
decision makers decision makers in more than 30 in more than 30
days across Indiadays across India
Pioneer in Digital Media Marketing and Innovations.
Core competency : Lead Gen and Demand Gen Programs,
Display Innovations, Social Media, Applications, Mobile
and Search Marketing
Clientele Genre : B2B and B2C
ADG's Motive: To improve your Business, whether it is Brand building or
increasing sales
Geographic Presence :HQ : Delhi
Branch Offices: Chandigarh, Mumbai and Bermingham
Who are we?Who are we?
we chalked out…
A five step revolutionary approach,A five step revolutionary approach,
3.3.InceptIncept4.4.InviteInvite5.5.EngageEngage6.6.RetainRetain7.7.ListenListen
Synopsis
• How Belkin India Leveraged Social Media How Belkin India Leveraged Social Media
Platforms Platforms
• The Level of Innovations taken place on The Level of Innovations taken place on
Belkin FacebookBelkin Facebook
• Digital Ecosystem and its rootsDigital Ecosystem and its roots
• What we achievedWhat we achieved
the brewing vessels…
FacebookFacebook
Linked InLinked In
TwitterTwitter
YoutubeYoutube
Belkin India FacebookBelkin India Facebook
at this minute hasat this minute has
1,04,726 Fans!!1,04,726 Fans!!and 50% of these interact dailyand 50% of these interact daily
how we reached here?
Invited Invited friends friends
and their and their friendsfriends
Creatives, Creatives, Interactive Interactive messagingmessaging
Special animated
mascot
skin integrations,
Like page, Sweepstakes,
GamesGroups, Groups,
communities, communities, followersfollowers
Sales, Sales, customer customer queriesqueries
testimonialstestimonials
Celebrate with Us!!
Traction on the Belkin WallTraction on the Belkin Wall
Belkin Social Media SuperstarBahadur Sherpa or Bahadur Sherpa or Belkin’s socialBelkin’s social mascot mascot was the first wave of was the first wave of innovation + creativity innovation + creativity on Facebook. on Facebook.
From going hospitals to From going hospitals to witnessing F1, witnessing F1, Sherpa has been the Sherpa has been the Blue-eyed Boy Blue-eyed Boy of Belkin India and its of Belkin India and its social networksocial network
Belkin App Gallery This Sweepstakes This Sweepstakes gave Belkin 500gave Belkin 500prospectprospectbuyers. buyers.
704 Original Leads generated by Sweepstakes application
Sweepstakes Campaign
Social Gamification
First ever Facebook Game based First ever Facebook Game based on Brand Products on Brand Products
e-cart evolution
every word counts…
Having fun is essential…
Oodles of Wall CreativityOodles of Wall Creativity
Belkin YouTube Channel
Watch, Publish, Share…
Belkin India Belkin India Channel boasts Channel boasts of an average of an average 80+ Views per 80+ Views per
weekweek
32% connections belong to
IT Services Industry
Belkin @ LinkedIn…
Enterprise connect…
2,1302,130
Professionals Professionals are connected are connected
to Belkinto Belkin via LinkedIn via LinkedIn
550550
Members Members participate in participate in Belkin’s Group Belkin’s Group
Discussions Discussions
Twitter wallpaper…
Tweet-a-thon Tweet-a-thon amidst 140 char amidst 140 char precisionprecision
Social Listening…
Score for Belkin India on Twitter Score for Belkin India on Twitter claimed 91 most popular brandclaimed 91 most popular brand
tweet tree…
The entire ecosystem…
Social Media Social Media pumps the heat pumps the heat in display, in display, search as well as search as well as digital PR digital PR promotion of promotion of brand Belkinbrand Belkin
but the best is…
Belkin remains the sweetheart of its fans
• Well positioned brand against competition (Ranked No. Well positioned brand against competition (Ranked No. 1 by IDC)1 by IDC)
• Established a Loyal Community(Fan base of 1,00, 000+ Established a Loyal Community(Fan base of 1,00, 000+ fans)fans)
• Increased Awareness on Belkin (Monthly Active Users: Increased Awareness on Belkin (Monthly Active Users: 97,038, Post Views ; 1,164,601)97,038, Post Views ; 1,164,601)
• Nominated among best 6 Gadgets by NDTV GadgetsNominated among best 6 Gadgets by NDTV Gadgets
• Impact on Overall Sales and better positioning of post Impact on Overall Sales and better positioning of post sales support to retain Happy Customers !sales support to retain Happy Customers !
•
Inferences
Contact Us
Visit: Visit: www.adgonline.inwww.adgonline.inCall: 0129-4107527Call: 0129-4107527
For Marketing Plans, Contact:For Marketing Plans, Contact:Name : Deepa SayalName : Deepa SayalDesgn : Director-key AccountsDesgn : Director-key AccountsEmail : Email : [email protected]@adgonline.inMobile :+ 91-9711134111 Mobile :+ 91-9711134111
Our Corporate Office:Our Corporate Office:
ADG Online Solutions Private ADG Online Solutions Private Limited LB 2,3 Limited LB 2,3 Charmwood Plaza, Charmwood Charmwood Plaza, Charmwood Village Village Surajkund, Surajkund, Faridabad-121009Faridabad-121009