Digital Marketing Trends 2015Fortune Communications9894780972

REAL TIME CONTENT PERSONALIZATION CAN INCREASE CONTENT CONSUMPTION BY 270%.

Source: Marketo

Content Marketing Content marketing takes on

various forms, such as blogs, case studies, how-to articles, white papers, application notes and more visual sources, like webinars, infographics, photos and product videos.

81% OF MARKETERS OBSERVE INCREASES IN CUSTOMER ENGAGEMENT AS A KEY BENEFIT OF REAL-TIME MARKETING.

Source: Demand Gen

Search and Social Media

New Level of Integration and Collaboration

Some experts advocate SEO and social media marketing will merge into a new discipline.

35% OF AMAZON’S REVENUE ARE GENERATED BY IT’S PERSONALIZED RECOMMENDATION ENGINE

Source: Venture Beat

Branding

Invest in Authenticity and Thought Leadership

Companies have to invest in marketing that allow them to establish a level of legitimacy with their audience.

76% OF MARKETERS DEFINE REAL-TIME MARKETING AS PERSONALIZING WEB CONTENT IN RESPONSE TO CUSTOMER INTERACTIONS.

Source: DM News

Retargeting Growing in Effectiveness Because retargeting is rising in

popularity, the options available to small business, marketers and advertisers is growing.

PERSONALIZED CTAS RESULTED IN A 42% HIGHER CONVERSION RATE THAN GENERIC CTAS.

Source: Hubspot

Evolution of Direct Email

Segmentation, Personalization, Responsive Design

Those that shy away from email marketing because of their own insight that emails are a nuisance will fall behind their competitors who have embraced it.

MARKETERS SEE AN AVERAGE INCREASE OF 20% IN SALES WHEN USING PERSONALIZED WEB EXPERIENCES.

Source: Monetate

The Mobile Revolution Mobile-Friendly Content and

Engagement is a Must If you don’t have a mobile

strategy, get one.

PERSONALIZED CTAS RESULTED IN A 42% HIGHER CONVERSION RATE THAN GENERIC CTAS.

Source: Hubspot

Marketing Automation Leverage the Right Tools and

Cloud Solutions A trend that you’ll see in 2015 is

the adoption of marketing automation by businesses of all sizes.

REAL TIME WEB PERSONALIZATION CAN DRIVE UP TO A 30% INCREASE IN CONVERSION RATES.

Source: Marketo

Business Intelligence On-Demand, Actionable

Analytics Marketing data will become a crucial point in any marketing

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