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Online Marketing:A Tactical Guide Pt. I
Thomas McClintock, COONSI Partners
Goal: Parents through the door
4 Problems to Solve
Traffic Compelling Content
Calls to Action
Mobile
1 2 3 4
Traffic
Target your content to an audience likely to share
Participate in the communities where your audience already gathers
Make your site’s content SEO-friendly
Traffic
Use Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc. to share your posts and find new connections
Monitor your traffic and pay attention to the results
Add graphics, photos and illustrations
Traffic
Incorporate great design into your site
Enable subscriptions via feed + email
Survey your readers
Add value
About the Conference
For information about the 2012 Adventist Education Teachers’ Convention, August 5-8,
2012 at the Gaylord Opryland Resort and Convention Center, Nashville, Tennessee, visit:
http://www.nadk12teachersconvention.org