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Online Higher Education:Positioning Community Colleges
2011 STEMtech ConferenceOnlineCommunityColleges.org
SEARCH ∙ CONNECT ∙ EDUCATE
Jake McBee, Instructional DesignerLeCroy Center
Agenda
Discuss
The American Association of Community Colleges (AACC), in collaboration with AboutEdu (a nonprofit online education consumer group), led discussions with online leaders from community colleges across the country.
OnlineCommunityColleges.org (OCC) has developed a plan to incubate a new and "trusted“ single access search site for the online program offerings of community colleges.
July 2010 – Conclusions reached by the group:o Online offerings of community colleges are often being excluded from online searches, students are too
often “guided” to online education providers with the largest marketing budgets and the higher tuitions.
o Community colleges, individually, cannot afford to effectively compete. Collectively, OCC can provide greater visibility and accessibility via a "trusted" national searchable site to low income students, unemployed workers, and other underserved student populations.
OnlineCommunityColleges.orgThe Start
5
“We are very excited about this endeavor taking Darton College national. It is an affordable way to get national visibility”.
– Renita Luck, Darton College
“Of the 30 fastest growing occupations in America, half require a Bachelor's degree or more. By 2016, four out of every 10 new jobs will require at least some advanced education or training.”
President Barack ObamaSpeech to the Hispanic Chamber
of Conference on EducationMarch 10, 2010
7
Education Requirements for Jobs, 2018
Georgetown University, Center on Education and the Workforce, 2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf
8
Fastest-Growing Occupations
Healthcare Professional
Healthcare Technical
STEM and Social Science
Education
Community Services and Arts
Managerial and Professional Office
Georgetown University Center on Education and the Workforce
How do students find an
institution for their education
?
OnlineCommunityColleges.orgWhy the Need?
11
OnlineCommunityColleges.orgOCC Members
Who are the OCC members?Anne Arundel CC, Broward College, Dallas TeleCollege Online, Darton College, Foothill College, Illinois Central College, Ivy Tech CC, Northern Virginia CC and Rio Salado CC
Through Partnerships anything is possible…
TOGETHER: The OCC member colleges jointly:
• Serve more than 600,000 students nationwide
• Have an inventory in excess of 2,000 online courses
• Are helping to engage and educate other colleges on the initiative, and its timely importance
OnlineCommunityColleges.orgMembers Collaboratively
One-Stop Access to Affordable Higher Education - a central, “trusted” website that will provide students with one-stop access to online program offerings of member community colleges nationwide
Student Focused Website – a student friendly site that incorporates advanced interactive tools to search, identify and self-select affordable online community college programs
Centralized Marketing and Communications – to increase the presence of participating community colleges’ online programs in online searches
Future Services - for our community colleges and their students - personalized student enrollment services, best practices in student support, and student retention/completion services
OnlineCommunityColleges.orgOverview
OnlineCommunityColleges.orgProgress – continued
OnlineCommunityColleges.orgProgress
What has been happening?
• Building the foundation/infrastructure
• Recruiting Community Colleges
• Establishing guidelines for Corporate Sponsors
• Building the OCC website…
Opportunity to:
Increase visibility and affordable access to:• Displaced workers• Traditional students – needing direction and • Retooling• Skills enhancement• 2nd/3rd careers
Innovate and position community colleges for the future – keep viable and competitive
Together we can make a difference!
OnlineCommunityColleges.orgWhy Now?
Increase value to the nation’s community colleges —
including online community colleges – positioning for a change world and future
Respond to shrinking marketing budgets – opportunity for a new market of students
External resources for national brand building campaigns and expertise and marketing • Annually, billions of dollars are being spent on marketing by less cost effective
competitors; while the already limited marketingdollars of many community colleges are disappearing
OnlineCommunityColleges.orgWhy Now? - continued
What would you want?
OnlineCommunityColleges.orgQ & A
For more information on the OnlineCommunityColleges.org contact Valerie Cavazos [email protected] or 214-576-0917
Jake McBee, DCCCD/[email protected]
