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Andrew is the Aussie bloke living in the U.S., Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care of the ones you have, you’ll need a map. They’ve got it. So sit back and relax, and welcome aboard. This flight is bound to AutoPilot Your Business.

Andrew McCauley: On today’s podcast, we are talking about the changing face of online communications.

MC: Have you picked up our online survival guide yet? Get prepped for the future of online marketing by going to www.aybguide.com.

Andrew McCauley: Hey everybody! This is Andrew McCauley. Welcome to Podcast #57! Today, we’re going to have a chat about what’s going on online. There’s some crazy things going on online. There’s lots of money being spent online and we are going to have a chat about that.

Heather Porter, you’re here. Hello!

Heather Porter: Hello. Hello everybody! Thanks again for joining us wherever you are in the world right now. We appreciate that and, yes, we are going to have quite a little chat around loads of things we’ve been learning over the last week and just the changing face of communications, aren’t we?

Andrew McCauley: Oh, yes. There’s lots of things going on as I said and some scratch-your-head moments, I think.

Heather Porter: Yes, agreed. My my.

Andrew McCauley: People all over the world are trying to scratch their head at some of the things that have just happened and we’ll talk about those in this episode.

Heather Porter: So, as always, what are we going to start with?

Andrew McCauley: You’re going to ask me a question, right? Go for it.

Heather Porter: I am, I am. Okay. Hey, Andrew, what’d you learn last week?

Andrew McCauley: What did I learn? All right. I learned a couple of things. One of the things that I did learn which was only today, that Google are now about to roll out an unsubscribe button in the top of your email. So, if you’re using Gmail and you’re getting marketing messages then you will have the ability to unsubscribe from those emails, almost in the subject line of the email. You don’t even have to read or open emails anymore. You can get unsubscribe directly from that part of your email. That is scary for marketers everywhere in the world, I’m thinking. What do you think about that, H?

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 3: Online Communications

Heather Porter: Very scary. I remember when, not too long ago, Gmail also did that thing where they automatically shoved marketing emails into a different tab of your email or your inbox. And now, they’re making it a whole level up, you know, where people don’t even have to read your email anymore to go all the way down to the bottom because, right now, basically, you have to go scroll down to the bottom to the unsubscribe link and they’re making it so you can unsubscribe at the top, before you even read it, huh?

Andrew McCauley: So, let’s have a look at this for a second. Google (00:03:01 unclear) and, you know, they brought out these updates, SEO updates. You know, we keep saying SEO is dead. They brought out Penguin and Panda, and now they’re bringing out the latest one which is called, what’s the latest one called? You know?

Heather Porter: Oh, gosh!

Andrew McCauley: That one. The latest one.

Heather Porter: That one!

Andrew McCauley: It doesn’t matter.

Heather Porter: The other animal.

Andrew McCauley: It’s another animal. It comes out. And so, it changes the way everyone operates online. They’ve almost been the police of the Internet – the self-proclaimed police. They’re making sure that Internet searches are giving good results, they’re giving the right results, they’re not letting marketers do what they want, and they are dictating what happens on the Internet which is pretty crazy.

Now, they’re doing the same for people’s emails and, you know, they’re making it hard for marketers, they’re making it hard for businesses. I mean, it might be nice for you to get your unsubscribe button delivered to the subject line, but they’re policing now what you get in your own inbox which is interesting, to say the least.

Heather Porter: It is, and we’ve talked before about email, that it is still important and usable in your business and for your marketing purposes, but this is just one more step saying that, if you only rely on email then it’s going to really hurt. It’s going to sting as we go forward. So, it’s so important to be speaking to your potential market and your clients in so many other ways.

Andrew McCauley: Yes.

Heather Porter: So, wow. What an update, huh?

Andrew McCauley: Yeah, that’s just come out today. So, that was a little scary. As usual, we’ll find a way, we’ll give you a solution, we’ll tell you what people are doing. So, stick with us and the podcasts, and we’ll come up with some alternatives and some things that you can make sure you’re doing to keep in front of your customers.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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Now, that was me. That’s what I’ve learned, and you can’t say you learned this today because I did teach you this today – well, I informed you about this stuff – but what else did you learn this week?

Heather Porter: Well, my thing’s actually about the Android versus the smartphone sales and, basically, what I was reading in the last week is that 80 percent of all the smartphone shipments right now are Android. That means they’re not iOS, they’re not Apple, they’re not iPhone.

But here’s the interesting twist on that: of mobile devices being used to check email, 44 percent of emails are checked on Apple mobile devices. So, what that says to me is that, whereas most people are using Android now, business people are still using Apple because a 44 percent of Apple which has a lot less being shipped out is still being, you know, emails and stuff. Emails are still business communications. Quite interesting little twist there.

Andrew McCauley: That’s quite amazing, isn’t it? It’s fascinating how that’s happening. So, what do you think the case is? Is it people that are buying Androids are using it for apps and games and stuff? Or is it just that there’s a market altogether?

Heather Porter: Yeah. I mean, I know, at least from our experience, because we have our magazine Online Footprint magazine – and up until, literally, right now, we’ve had it only on iTunes because that’s how our platform was developed. And I remember last year, we were trying to get it through the Android Play marketplace, right? And you were saying to me it’s really badly built, it’s not sort of structured for anything that we are used to in the iTunes environment.

Andrew McCauley: Yes.

Heather Porter: So, that says to me that, yes, Android – up until now, or up until recently perhaps – has been more about the gimmicky stuff, more about the games and the apps that are for fun.

Andrew McCauley: Yeah, yeah. The other thing to think about, you know, is Apple is just one company versus a whole bunch of other companies now using the Android platform for the basis of their phones whether it’s Samsung or whatever. So, you know, I can understand that there is a lot more shipment of Android phones going out to the world, but I do find that fascinating that nearly half of the emails are checked on a iPod or iTunes, an Apple device.

Heather Porter: Exactly. It is quite interesting. There’s a little bit of a twist there, but yeah. So, what else do you think? What else do you have to say Andrew?

Andrew McCauley: Well, I’ll tell you what I think. Another big piece of news that’s happened this week is 19 billion pieces of news and that’s the WhatsApp – the purchase of WhatsApp by Facebook which is a scratch-your-head, “What the heck’s going on with that?” sort of thing.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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Now, a lot of people may be listening and thinking, “You know what? I’ve heard of WhatsApp only this week when Facebook paid a lot of money for it.” But people are still – I taught at a workshop last night and nearly every single person in the room had never heard of WhatsApp before and there I was thinking, “Why did they pay so much money for this particular app?”

Now, do you use WhatsApp at all?

Heather Porter: Not until this morning.

Andrew McCauley: See? And I think it’s almost a great marketing ploy. They’ll probably get 100 million more people on it. But WhatsApp – just for people that don’t know what WhatsApp does – it’s almost like – well, it is – a communication app that connects with your wifi and then you can go and connect your friends. It uses your phone number, your real phone number, but it connects them and you can call people over the WiFi network.

Now, you can call people, you can message them, you can send audios, you can send videos, you can send images, and what it’s doing to the telco industry must be really hurting them because these apps – there’s an app like Viber does the same sort of thing as WhatsApp, there’s a couple of other ones out there as well that they’re using WiFi technology to connect people and people are texting each other, all of these text messages and all of this stuff that all these telcos were making a lot of money on. They’ve got to be worried now because their revenue’s just disappeared – dried up with these sort of apps.

Heather Porter: It is, and you know what? Because you were hooking me up onto the WhatsApp here this morning. We were having a play with it and, you know what, I’m impressed because, first of all, you can call each other through it for free. You can also send videos, you can also send audio, and images. So, it is truly a full-blown, easy-to-use communication tool to pass back and forth files and ideas and to people all over the world which we’re certainly a global business community now so it’s an easy way for staying in contact with not only your team but even sending stuff to your clients.

Andrew McCauley: Yes, definitely. I’ve been on WhatsApp for over two years now. Must have been early (00:10:06 unclear). It’s only four years old. And we’re used to using it. Like, when we travel, if we were doing events in another country especially and we didn’t want to go and buy a phone card or a sim card from another country. Like, we were in Singapore for instance and we had WiFi all over the place. So, when we’re in Singapore, we could all talk to each other and call each other through our WhatsApp as long as we’re on the hotel WiFi. So, we didn’t need to be paying ridiculous fees, we didn’t need to be going finding local sim cards or locals phones and that sort of thing. It’s really helped people who travel internationally stay connected with people all over the world. So, it’s an awesome tool for that.

But here’s a couple of things, a couple of fascinating facts about this whole WhatsApp purchase. Now, WhatsApp, $16 billion in cash and $3 billion in share and stock options or something like that. But here’s a couple of interesting things about WhatsApp. Did you know they have over 450 million users right now?

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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Heather Porter: See, this is what’s interesting, yeah.

Andrew McCauley: Twice as many as Twitter. Twice as many users as Twitter which is just pretty amazing. But what it does, actually, and this is according to its own website, WhatsApp, “it actually processes 500 million images per day” – 500 million images per day!

Now, think about this: Snapchat which was offered $3 billion from Facebook a couple of weeks ago, a couple of months ago, and they turned it down. Snapchat only processes 400 million images per day. So, this is actually bigger than Snapchat and Facebook used to be the biggest image sharing site on the planet. It currently only processes 350 million photos a day. So, this thing here, you know, it’s 50 percent more – at least 50 percent more – busier than Facebook as far as images go. That’s pretty mind-boggling.

Heather Porter: So, I have a question. Why do you think that Facebook has been so interested in acquiring one of these apps, these sort of communication apps?

Andrew McCauley: Well, I think there’s a couple of reasons. One is that it’s a younger target, younger demographic. We’re hearing that people are leaving Facebook for things like Instagram which they went and paid $1 billion for Instagram. Instagram, everyone’s heard of Instagram, right? Not everyone’s using it but everyone’s heard of it. They’re only processing 55 million photos a day. So, this WhatsApp is actually ten times bigger than Instagram. Go figure that.

Heather Porter: It’s huge.

Andrew McCauley: So, Facebook are looking at it going, “Well, we started Facebook.” You’ve got to go back, way back to day one, when Zuckerberg created this whole thing. Facebook was designed to share images of what other people on the campus look like, right? It was a photo thing from the beginning. So, you know, he’s still got this focus of images are going to be everything. So, he’s looking back and saying, “Well, if that was what started it then let’s continue. People wanted to see photos back then, my numbers grew, what are they looking at now? What are the tools that people are sharing photos on? Instagram, is it? Let’s buy it. Snapchat? Let’s try and buy it. We didn’t get through to buying that. WhatsApp is the next big thing.” They are a massive behemoth in the image industry right now and no one really saw it and Facebook came out and said, “Well, we’ll pay you money for it.” So fascinating.

Heather Porter: I think this is key around what you said earlier about the next generation because, I mean, in our house, we have two boys that are 11 and 13, and they’re on their mobile devices and they use Snapchat and they use an app called Kik which is a messaging app. I don’t know if they use WhatsApp. I’ll have to ask them about that one. But the key thing here is that this younger generation is rarely hanging on to things like Facebook. I know one of them, I put a comment on his wall on Facebook a week ago, and he still hasn’t even read it.

Andrew McCauley: Really? Yeah, right.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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Heather Porter: They are moving away from that and they are using these messages and they are using as well the apps to edit, and we’re talking the video editing apps, the image editing apps – they’re putting filters on them – not just in Instagram but there’s a complete other library of tools that this next generation is using to stick music on top of what they’re doing and then use these apps to send them back and forth, and then they share how many likes they’ve gotten and exchanges.

So, what it says to me is that, you know, yes, images and ways of sending them back and forth and communicating is so much important as us as marketers and business owners. I mean, ultimately, we are going to have to target the next generation.

Andrew McCauley: Yeah, we really are.

You know, someone said that what he’s paid for this WhatsApp is about 10 percent of the company – it’s about 10 percent of what the company’s worth – and, you know, they said, “Well, he’s smart enough to know that Facebook, anybody can create a Facebook.” I mean, it’s grown into a massive thing but, technologically, it’s not super advanced. But he said, “Somebody can come along and knock it off and, if something’s growing like it is, like the WhatsApp,” he said, “Well, you know, I’m better off giving up 10 percent of my company and owning the whole market rather than getting knocked off because I didn’t want to give away 10 percent of my company” So, I think he’s got a fairly large vision about what he wants to do and, you know, he’s still young enough to keep in touch with the younger generation to see what they’re doing and what’s working right now, and if it’s working and can fit in with his platform then I think he’s going to make that acquisition and I wouldn’t be surprised if we see a few more acquisitions in the near future about other apps that people are buying.

Heather Porter: No, no, and you know, just an interesting piece of information on states and I don’t know for WhatsApp but I was just looking at this last week for Snapchat, their user base is from the age of 15 to 23, and I would imagine that a lot of these other apps as well like WhatsApp are going to be in that sort of age range starting point as well. So, I guess as a business owner, if we’re sitting here thinking through this new trend, we’re looking at how Gmail is, you know, coming down strong on marketing emails, and we’re looking at how apps are being bought and sold, what do you think that we should be listening to as business owners and what should we be preparing to do with our marketing?

Andrew McCauley: I’d say, first and foremost, listen to what your market wants. You know, no point going out and trying to make WhatsApp work for you if your market’s not even on there. Like, you know, as I said, I was at this workshop last night, you know, ideally our target market, and none of them had heard of WhatsApp. So, do I care about that? No. Do I need to go and waste my time trying to market on WhatsApp? Not that you can market on WhatsApp but let’s just say that it was the next thing. I don’t want to go and waste my time unless I know my target market’s there.

And the same question with the social platforms. People say, “Well, I’m not on Twitter, do I need to be?” You don’t need to be on Twitter if your market is not there.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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So, wherever your target market is then go there. If you’ve got a target market of 18-yearold to 20-year-old kids then maybe you’ve got to look at Kik and Snapchat and those things for marketing. But, if that’s not your target market, then don’t think that you have to be all things to all people.

Heather Porter: I love that you said that because I bet there’s people listening to this thinking, “Oh, great. Now I have to go learn how to do all this stuff too.” No. Like you said, if you’re selling t-shirts to the younger market, then yes, you’re going to need to learn it. But, as far as finding out where your market’s hanging out, a really good way of doing that, in my opinion, is looking at your statistics – tracking your analytics and seeing which social media sites people are coming into your website from – but also just asking them. So, if you’re doing an event or you’re talking to your clients, just say, “Hey, just out of curiosity, what social accounts do you use?” You know, and like you said, focus just on those because you don’t really need to worry about the other ones, but it’s just interesting trend stuff, I guess, that we’re talking about – the changes on the horizon.

Andrew McCauley: Yeah, definitely, definitely. Yeah, it’s a changing market and this is the biggest thing we’re finding with most people is that they’re getting overwhelmed with all of this information. “How do we keep up? What’s going on? What does that mean?” You know, suddenly, there’s an app that’s suddenly the biggest thing since sliced bread and no one has ever heard of it. You know, “Does that mean I’ve got to go and change all my marketing?” No, you don’t; just know that it’s available, know that it’s out there, and then, when your market starts moving towards it, as you said, keep an eye on your analytics. If you start to see some growth in that area then maybe start thinking about moving toward it. But, if you keep up with what’s going on with your customers then all you need to do is just be there where they are.

Heather Porter: Yeah, and on the point of, I suppose, with your customers, we do know, let’s talk a little bit about just images in general, I suppose, because these tools share both image and videos. How might somebody start to think about using videos and images in their communications a bit more? Do you have any thoughts on that?

Andrew McCauley: Yeah, images. You know, it’s funny, you and I have been testing this on Facebook for paid images, and what we’re finding is that images, when we’re paying for newsfeed ads, our images are not getting as much interaction as we thought they would. However, when we do images on non-paid sections like just organic sections, we’re finding interaction. So, I’m sort of asking myself, “Does Facebook actually show images in a paid ad or not?” You know, that’s just my question to it. But I still think images are everywhere now. There’s an image every second day. There’s so many of those images that are all quotes now with an image attached to it sort of thing. It’s becoming a bit ho-hum, to be honest with you – on my newsfeed anyway. We’re seeing that all the time.

So, images are great, but you want to make sure that they’re standing out and they’re being different because people want different. They want to see something that they don’t see every day. And, if you can create images, and oftentimes, it doesn’t have to be created, it can just be a real image. You know, some of the best

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

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posts that we’ve ever had on our Facebook page have been images of just things we’ve taken. Like, it’s just a normal image – no Instagram filters put over the top, there’s no special effects, there’s no words over the top. It’s just, “Hey, this is an image we saw, we captured it, and, you know, we may have posed a question around it,” and that’s getting some of the best interaction that we can find.

So, images, for me, are still going to be very powerful. I think, with the (00:21:35 unclear) of Flipagram and Snapchat and all those sort of things, we’ve all got awesome cameras in our pockets like never before. In fact, everyone listening right now has probably got a camera within arm’s reach of them that they could take a photo of themselves right now and send it to us. That’s how easy there are.

In the old days, you have to think about, “Oh, I’ve got to take my camera.” I’ve got to remember to pick it up and stick it in my pocket or my purse when we’re going out so I can take some photos and then, when I’m out, I’ve got to remember to pull it out and take photos. Now, it’s in your hand the whole time. If it’s not in your hand, it’s in your pocket, and it’s there ready to go, and it becomes second nature. People are taking photos all the time of stuff. You know, it’s not uncommon to see people taking photos in a restaurant of – not groups of people but – just food and menus.

You know, funny, I went to an event recently and, instead of people taking notes these days, people are just taking photos of slides now. They don’t want to take (00:22:29 unclear) and I took a photo of all the people taking photos. It was awesome. There was like 300 people in a room, probably 250 cameras all up, all the screens up trying to take photos of the slides because no one wanted to take notes. I was like, “This is almost hilarious. It’s comedy.”

Heather Porter: Oh, my god. And, you know, I liked what you said about the real images because I think that, if you’re thinking about online, I have a comparison to make about it versus reality TV. We like to see what other people are doing and also, not only that but, the filters that they use to look at things in their life, especially in business, I think.

So, if you’re looking at a mentor or a business that you like or businesses trying to build a tribe, the businesses that are succeeding with images are the ones that are bringing in storylines that are kind of showing personal things that are happening – not only in the life of the business but the life of the founders of the business, so, the expert – and the thought process that goes behind it. And I’m saying that because of the image that you posted when you put one up of a coffee shop and they basically knocked down the wall to make it easier for their clients to walk by and get a takeaway coffee. And that is through your filter, Andrew. That’s through you understanding, not only working years in pubs and hotels and understanding how bricks and mortar businesses need to be to survive and thrive. Your filter was, “I need to take a photo of that and show that to people.”

So, I guess, use of images is no longer as much about quotes but, really, through using your storyline and your expertise and how you see the world and then bringing that as an educational piece or an inspiration piece to the people that are following you.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 10: Online Communications

Andrew McCauley: Yeah, that’s a really good point, actually. Bringing your story into it because that’s what it is these days. You know, this whole content marketing tidal wave that’s happened this year and, thanks to Google and their update that we can’t remember the name of – I’m sure you can remember it. Was it Canary? No, I’m only joking.

Heather Porter: Poodle! No, I’m kidding.

Andrew McCauley: The Poodle update. The story is a big thing now. People want to know your story. You’ve got to stand out differently. They’re not just interested in your products or services and the benefits of them. They want to know, “Are you a real person I can do business with?” because, if you’re just like me, then I’m happy to do business with you. And, you’re right; there wasn’t a lot of people taking a photo of this coffee shop. It was just me and that was my filter. That was the way I am. And, you know, we got some good results and I guess that sort of comes down to, you know, if we got our target market right and we’re giving the right information to our target market, they’re going to appreciate it.

So, yeah, I think that’s a good point. Get out and take photos of your story, what represents you, and that coffee shop was a good representation of me. So, yeah, I like how you said that. That’s good.

Heather Porter: Yeah, cool. I guess I’ve just been thinking about what I’ve been attracted to lately online and it’s, yeah, quotes – sometimes I’ll look at those – but you know what it is? It’s when I can have a peek inside somebody’s life in a way that impacts me, that I can feel that has affected my life or my business for the greater good, that I can walk away and go, “Wow! I got inspired. I got an amazing idea just from that image because of how you, as a human being, think and what you’ve provided to me in that moment.

And another key point on that is, like, one of my friends who’s quite good on social media, she’s always putting really beautiful images of recipes and food that she does, and she takes the time to go pick a flower, put it on the counter next to the items, the ingredients, and then she, literally, almost frames it up like a stylist shot. So, she’s not just taking a photo of food but she’s taking a photo of ingredients and a meal that anybody can then make because she’s incredibly stunning and slender so a lot of women are looking at her going, “What do you do right? So, she’s being smart and she’s showing us in a step or a part of her life by giving us this illustration that we can replicate.

One more thing I’d like to kind of talk about is – I guess we need to start to wrap up, huh? So, what about these GIF images, speaking of a new way of using images?

Andrew McCauley: Yeah.

Heather Porter: Animated GIFs.

Andrew McCauley: Well, GIFs have been around for a long time. So, for those who don’t know, GIF is one of those little images that looks like it’s looped around. It’s maybe two or three seconds long – it can be a little bit longer – and it’s an image, it’s

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 11: Online Communications

like a video but, as soon as it’s finished, it plays it again over and over again. I don’t think Facebook, in fact, I know Facebook doesn’t let GIFs – you can’t upload a GIF to Facebook so you can’t watch them on Facebook. I think Twitter does let you do it but I definitely know Google+ lets you upload GIFs. So, GIFs have been making a comeback because, up until recently, up until Google+ days, you know, there was GIFs on some websites but that was about it – and maybe sometimes on email.

But now, what we’re discovering also is that the infographic wave that we had last year where everyone was doing an infographic and there was infographics on infographics, they were all static pictures. But now, there’s things popping up called “gifographics” and gifographics are pretty awesome. In fact, if we could stick one in our resource page for this episode, that could be pretty cool too so people can see what a gifographic looks like. It’s essentially an infographic, but it has a moving picture inside it, and it can be really, really cool, and I think that’s what’s going to be the future this year for infographics is gifographics.

Heather Porter: Yeah. So, you’re in one place and you’re almost, it’s almost like a movie in a way, an animated movie, but it’s just really short and it sort of loops around.

Andrew McCauley: Yeah.

Heather Porter: And, like you said, you can educate people with that. You can make people laugh. And Pinterest as well, just a week ago, has allowed in their apps, you can now use GIFs as well.

Andrew McCauley: Oh, yeah, there you go, yeah.

Heather Porter: Everyone’s jumping on, you know? I mean, let’s just look at it like this, right? If Pinterest has gone through the development cost to allow this new type of image to be used in their network, obviously there’s a trend and there’s a reason behind why they should be doing that and that’s because people are using them. So, just another thing to keep an eye out for as well.

Andrew McCauley: Awesome, awesome. All right. Well, I think that’s almost a wrap. That was a good little conversation about stuff today.

Heather Porter: Yeah.

Andrew McCauley: I loved it.

Heather Porter: Me, too.

Andrew McCauley: So, where can people find out more? Give us a rundown and tell them about our VIP Lounge which is just going crazy right now.

Heather Porter: I know! It’s exciting. Well, first things first, we would love for you to come on over to AutoPilotYourBusiness.com/podcast and this is where we put our show notes and, as Andrew just said, we’re going to hunt down one of these animated – what are they? – gifographics, as you said, and we’ll stick one in there.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com

Page 12: Online Communications

So, you can find our show notes and resources and all sorts of cool little things over at that website. But our lounge…

So, we have this online community where Andrew and I literally – Andrew, you were saying, was it yesterday or the day before? Someone came up to you and said, “Look, I’m really interested in hanging out with you guys in your online lounge and learning from you, but how old are the videos?” and you said, “We basically do them the day we release them.” So, what you get inside of there is the most up-to-date information on everything from how to create landing pages and websites to traffic methods to social media tactics and you get access to us on our private Facebook group. So, it is like you said, it’s good. It’s a good little hangout zone and we’re getting some good traction in there, too.

Andrew McCauley: Yes, definitely. So, there you go. Come and join us. We’re doing a live Hangout, I think it’s very soon we’re doing a live Hangout too. So, come on in. Come and join us.

Heather Porter: AYBLounge.com. AYBLounge.com. Come and say hi.

Andrew McCauley: There you go. All right, H. Great chatting to you. I’ll talk to you next week.

Heather Porter: Sounds like a plan. Thanks guys for your support and we’ll talk soon.

Andrew McCauley: Buh-bye!

MC: Make sure to grab out free business automation guide now and get access to other special bonuses. Head on over to AYB podcast.com.

All passengers and cabin crew should now be seated with their seatbelt securely fastened. Ladies and gentlemen, this is the first officer speaking. On behalf of your captains Andrew McCauley and Heather Porter, we would like to thank you for taking the journey with us to AutoPilot Your Business. You are now closer to putting your own business on autoPilot using the internet.

Of course, if you would like to rack up some frequent flyer points, visit our website www.AutoPilotYourBusiness.com or check us out on Facebook at Facebook.com/AutoPilotYourBusiness. These frequent flyer points are totally useless but the information is gold.

Until we fly again, happy travels!

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/57-changing-face-online-communications/Get a copy of our Online Survival Guide here: http://aybguide.com

www.autopilotyourbusiness.com