ONLINE BUSINESS

Internet Marketing

WHAT IS INTERNET MARKETING?

Achieving marketing objectives through applying digital

technologies.

The application of internet and related digital

technologies in conjunction with the traditional

communications to achieve marketing objectives.

E-Marketing:

- Achieving the marketing objectives through use of

electronic communication technologies.

Smith and Chaffey (2005) say that e-marketing can be used to

support the aims as followed:

a. Identifying: for marketing research to find out customer’s

needs and demands.

b. Anticipating: The internet provides an additional channels by

which customers can access information and make

purchases.

c. Satisfying: achieving customer’s satisfaction through

electronic channel

Digital marketing:

-Has a similar meaning to electronic marketing.

-Both describe the management and execution of

marketing using electronic media such as the web, e-

mails, interactive TV and wireless media in

conjunction with digital data about customer’s

characteristics and behavior.

DIGITAL MARKETING

Involves:

1. Applying these technologies which from online channels to

market: emails,web, databases,mobile/wireless TV

2. Achieving these objectives: support marketing activities

aimed at achieving profitable acquisition and retention of

customers.

3. Through using marketing tactics: recognising the strategic

importance of digital technologies and developing a planned

approach to reach and migrate customers to online services

through e-communication an traditional communications