One billion tourists

8/13/2019 One billion tourists

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1 BILLION TOURISTS

1 BILLION OPPORTUNITIES

Presented By: Natasha Dogra, Tarun Vashishat

MBA (Tourism and Travel Mgmt)

A UNWTO Campaign


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About UNWTO The UNWTO (United Nation World Tourism Organization) is the United

Nations agency responsible for the promotion of responsible, sustainableand accessible tourism.

UNWTO promotes tourism as a driver of economic growth and offersleadership and support to the sector in advancing knowledge and tourismpolicies worldwide.

UNWTO generates market knowledge, promotes competitive and

sustainable tourism policies and instruments.

UNWTOs membership includes 155 countries, 6 Associate Members andover 400 Affiliate Members.


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ONE BILLION TOURISTS

A record-breaking year for travel in 2012


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13 December, 2012 was chosen as the symbolic arrival dayof the one-billionth tourist which was celebrated by UNWTOSecretary-General in Spain, home to UNWTO headquarters.


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Meet the world's symbolic one-billionth tourist,Mrs. Dale Sheppard-Floyd from the United Kingdom


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Every single person who has traveledin 2012, whether on holiday orbusiness, is part of the one billion andcan make a real difference. I hopeeveryone will join our campaign and

help us spread the message that onebillion tourists really do mean onebillion opportunities for economicgrowth, job creation and the future ofour planet.

Taleb RifaiSecretary General, UNWTO


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About The Campaign

Small changes in travel behavior can contribute to positivechange throughout the world. With one billion tourists travelingthe world in a single year in 2012, transforming these one billiontourists into one billion opportunities is at the heart of thiscampaign launched by UNWTO.


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Strategies by UNWTO

Tourism businesses and destinations have numerousopportunities to positively contribute to local economies, i.e. by:

- buy food and souvenirs locally- creating local jobs

- promote environmental sustainability- supporting local conservation initiatives

- supporting local sustainable economic development


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Global Code of Ethics for Tourism

A frame of reference for sustainable and responsible tourism.

Helpful for tourism businesses, governments, localcommunities and destinations in encouraging tourists to makea difference.

The publications on "The Responsible Tourist" by the UNWTOoffer guidance and tips on how travelers can play an activerole in supporting and promoting sustainable and responsibletravel.


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THE INDIAN PERSPECTIVE

2012 & BEYOND


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Popular Markets

Indias rich cultural and geographic diversity provides the basis ofa wide range of tourist products and experiences, which includeamong others:

Leisure Culture Adventure

Spirituality eco-tourism wellness & health.


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Focus on Rural Tourism

The development activities of rural tourism help in improving therural populations living and livelihood conditions as planned forthe 12th Five year plan.

It is one of the few activities which can provide a solution tofalling income levels & lesser job opportunities in the total areasleading to an urbanization syndrome in the rural areas.


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Figures at a glance

Tourism has the potential to not only be the economy driver, butalso become an effective tool for poverty alleviation andensuring growth with equity

Tourism contribution to Indian GDP is 5.92%, and employmentis 7.9% providing 39,3 million jobs.

The number of foreign tourist arrivals in India has grown to6.29 million in 2011, an annual rate of growth of 8.9%.


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The Ministry of Tourism has set a target toincrease Indias share in International TouristArrival from 0.6% to 1% by the year 2016,which means a growth rate of about 12% interms of Foreign Tourist Arrivals.

Indias Target for 2016


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Documents

One billion tourists