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HarvestPlus c/o IFPRI2033 K Street, NW • Washington, DC 20006-1002 USATel: 202-862-5600 • Fax: [email protected] • www.HarvestPlus.org
Getting to One Billion
Scaling Up BiofortificationAnna-Marie BallHead, Africa Strategic Alliances, HarvestPlusWashington, DCOctober 21, 2015
Trebuchet 36 for headings
• Calibri 32 for the body
Village Health Team Leader – Motivated by nutrition
Becomes an entrepreneur – orange sweet potato vine multiplier
Boosts his farmers group – Improved livelihoods
Impact…
BEFORE
AFTER
Reaching urban consumers
How well do we understand them?
Partnerships for scaling up