2 BUSINESS
The competitive advantage of Mystic Monk Coffee has been
influenced by many factors.
These include its ability to improve or constructively modify
decent products into great ones
(Mystic Monk Coffee's standard- blend of fresh and ground
coffee). It also has an already
popular and familiar sandwich as well as bakery menu (Ismaily
& Tzudiker, 2008). Mystic Monk
Coffee's also has a huge and core loyal customer base comprising
of people who are always
willing to have it latest and greatest menu offerings.
Mystic Monk Coffee is used for monastery and is a major
money-maker. The assessment
of Mystic Monk Coffee's customer value does have value as its
sales have expanded to
wholesalers as well as coffee clubs. In the long run, its profit
range has gone up to 11% of
revenue. Free labor as well as non-profit and therefore no taxes
make roasting coffee in
monastery a value creation venture which delivers much gain to
customers (Godsmark, Arduser
& Brown, 2004). From Mystic Monk Coffee's case, it is not
apparent that Father Daniel Mary
has performance targets or definite objectives. However, he has
a goal of being able to afford the
ranch property even though it is one of the long-term goals.
Mystic Monk Coffee's strategic winning approach includes the
fact that its strategy
actually fits the current situation of the company even though
not for future plans. Mystic Monk
Coffee's has yielded various sustainable competitive advantages
which are above average even
though not as superior as those of modest performances as
compared to other coffee companies
(Hoskisson & Hitt, 2008). Mystic Monk Coffee also has had a
sound financial performance
which needs to advance in market and the companys competitive
strength.
3 BUSINESS
I would recommend that Mystic Monk Coffee's management considers
changing its
objectives to well include the purchase of new and advance
equipment (such as a new roaster) to
accrue more profit making and selling coffee to ultimately buy a
ranch (Monaghan & Huffaker,
1995). In addition, it should increase its capacity especially
that of Monk Coffee's roaster to
produce up to 540 pounds each day. Similarly, it should expand
its production with time through
devotion to prayer, silent meditation as well as worship.
4 BUSINESS
References
Godsmark E., Arduser L., Brown D., (2004) How to Open a
Financially Successful Coffee,
Espresso & Tea Shop. New York: Atlantic Publishing
Company
Ireland R., Hoskisson R., Hitt M., (2008) Understanding Business
Strategy: Concepts and Cases.
New York: Cengage Learning
Ismaily S., Tzudiker R., (2008) A Cup of Coffee: A Westerner's
Guide to Business Culture in the
Gulf States. New York: Dog Ear Publishing
Monaghan J., Huffaker J., (1995) Espresso!: starting and running
your own specialty coffee
business. New York: Wiley
