ONCE UPON A TIME… Born near Bordeaux, Isabelle is the youngest of a family of 7 children. Sweet and sensible, nicknamed the « little one » (la petite) Isabelle was always a dreamer. So whilst her school friends were playing with dolls, Isabelle; whose aunt was a dressmaker, played with fabric swatches - she sewed, unpicked, put together and stuck, borrowed her brothers' jackets, her dad's sweaters and her sisters' skirts to come up with her own style Curious and determined, she discovered knitting and wanted to know everything about it: garter stitch, cross stitch even crochet - she knew it all! Wool is a symbol of softness and warmth and was the starting block for her love of knitwear. At 15 Isabelle became more fashion forward and came to Paris - getting to know the local cafes, museums, libraries and discovering the magic of books and especially photography - 'an art that brings sensitivity and depth to others aesthetics by excellence' After passing her exams, Isabelle registered at La Sorbonne and worked weekends at the flea market - a goldmine of information, " I remember the first thing I bought, it was stripey top and reminded me of the actress Jean Seberg. That was the day I realised that the most beautiful things weren't necessarily the most complicated but could simply be made from beautiful material and in perfect proportion" She wildly bought things 'from vintage stands in St Ouen: like a simple sweaters', giving them a makeover and selling them to her friends at university. During this time she developed real passion and became the 'style guru' in her group. In 1989 she got married in a simple white dress from the early 1900s that she discovered in an attic In 1992 she decided to launch her own brand 'We are all 'les petites de quelqu'un'…with all the emotion that this implies. In the spirit of being the youngest in my family, to me Les Petites was the obvious choice'

Les Petites creates a timeless style for the young and active urban woman, enhancing existing basics as the season's must have pieces. A style made for you and your friends that is pretty, playful and daring. The collection offers an undoubtably Parisian wardrobe. A woman that frees herself from trends in order to interpret and adapt them to her own style. Mixing refined and creative pieces as well as timeless classics and essentials, she takes responsibility for her choices. For the woman that is conscious of the world surrounding her, Les Petites is well in tune with the times grasping the best of l'air du temps. Her wardrobe is a reflection of her personality - imaginative, sensual, elegant, contemporary & chic Les Petites…. Simple shapes in noble fabrics. Structured silhouettes emphasising strong character and volumes working harmoniously with femininity. Style that throws together both codes and restrictions whilst respecting the era, quality and finish. Here you will find a sensual neck line, an element highlighting the waistline, a frill, an embellishment, pleat or simple detail shows that a small twist can make a world of difference. Their speciality is playing with fabrics, soft & ultra feminine, always looking for a seductive touch. Les Petites loves cashmere, alpaca, silk, cotton, linen and working in unique ways with her favourite - wool. Not a global line nor a trendy mixture, but a strong look with the perfect chic items - exactly what it should be. The type of style you can adopt straight away and keep forever. Les Petites is the perfect representation of the urban chic look - a particular idea of women, fashion and luxury Did we say luxury? Yes, but of course affordable luxury

LES PETITES… A PHILOSOPHY

FALL IN MODS

Urban winter with a strong personality and a sense of freedom

Dancing Swinging London silhouettes to

create a modern femininity

Lines and proportions of the 60 volumes renew.

Mix leather and silk, and Biker dress or suit

Succumbing to the charisma of a choreographed fashion style, expression of a "Way of life" mid-sixties turned into

Frenchie melody.

Perfect illustration of the eclecticism of the time, bohemian pieces are designed

to create a romantic symbiosis …

Les Petites… a wind of freedom… « sweet insurance » mixed with « smart

nonchalance »…

HIVER 15-16

A Breath of freedom in a « seventies mood » mixed with a « nineties gimmicks »

A positive silhouette, colorfull and rich of details. It radiated a sensual and enchanting feminity

… The perfect balance

Weaving games interspersed with points, natural fibres, fringes, lacings but also a pure and

contempory line tayloring outlined by aerial veils

The dress, must have, in Les Petites … is at the heart of the collection to sublime the silhouette

A focus LUX and a focus BEACH complement a full of emotions collection

This collection is an invitation to travel…

SPRING / SUMMER 2016

LUXE

Lanvin - Balmain

Céline - Dior

Chanel - Gucci

Hermès - Vuitton

Balenciaga

FASHION DESIGNERS Barbara Bui - Véronique Leroy

Stella McCartney

Diane Von Fürstenberg

CONTEMPORARY DESIGNER Alice et Olivia – Theory - Paul & Joe

Patricia Pepe - See by Chloé - Vanessa Bruno

Isabel Marant - Les Petites… A.P.C - Iro

Maje – Sandro - Marc by Marc Jacob – Zadig & Voltaire – Ba&sh

MASS MARKET Zara - H&M - Topshop - Caroll – Kookaï – Uniqlo – Mango –

Benetton – Etam - Sinéquanone

LES PETITES… POSITIONING

1992 Birth of the brand

1992-2000 Wholesale Development + Co-branding/ Conception Production for medium-high labels positioning.

2001 Reinforcement of the distribution network in both France and Europe 200 multi-brand shops. Development of export markets: Asia, North America, Middle East… Development of the retail network Les Petites… Implementation of an integrated Public Relations Division.

2005-2007 Development of the retail network : 10 shops in 2 years Launch of eshop : www.lespetites.fr

2008 Extension of our shops network: France : opening in province Abroad : Opening in Luxembourg and Greece. Move in a new head office: to carry though this development strategy, all the departments have been reunited in a 800 square meter building in the heart of the fashion Etienne Marcel area.

2009 Extension of our shops network: London, Parisian suburbs… Launch of our shoes collection.

2010 Opening of our 2nd shop in London and our 1st shops in Madrid and Antwerp.

2011 Opening of our 1st shops in Barcelona, Gent, Knokke, Geneva Opening of our 1st shop in Beijing.

THE KEY EVENTS…

2013 Opening corners in Manor Geneva and in Zurich Opening a corners in Brian & Barry (Milano), Simons (Montréal), Lotte (Korea) Co-branding with the jewels designer Vanessa Pinoncely for the creation of a Les Petites… Jewels brand : Dear Charlotte pour Les Petites… Partnership with L’oréal Paris for the launch of the cosmetic product Sublimist Extension of our shops network : in Paris and Parisian suburbs Extension of our partership with multibrands in Russia

2012 Extension of our shops network Launch of our blog: Les Petites …community Development of our presence in social network: facebook, Twitter, Instagram… Extension of ours corners network in Galerie Lafayette (7 openings for the FW 12/13 season) Repositionning of our corner in Printemps Haussmann: new stand of 100 sqm2

2014 Extension of our shops network shops in China (5), shops in Belgium, Switzerland, Middle east Extension of multi brands shops in USA and in Asia Partnership with a new distributor in USA

2015 Opening of new shops in Paris, Bruxelles, Lille Opening of corners in Bloomingdales aux USA – NY / SAN FRANCISCO… New partnerships with agents in France Forecasts of new partnerships with agents in Italy and Germany Upgrade and extend of our multibrands stores network New partnership in Canada Opening Pop Up stores in department stores in Japan

LES PETITES… AND THE DISTRIBUTION

LES PETITES… SHOPS : 46 shops

WORLWIDE : multi brands shops, websites A network of agents & distributors INSTAGRAM : #lespetitesparis FACEBOOK : lespetites TWITTER : @lespetitesparis

The brand is represented in Les Petites… shops, multi-brand shops, websites and departement stores with medium – high positionning

SHOPS

Les Petites… Place des Victoires - Paris

LES PETITES… CONCEPT STORE

A comtemporary concept interwined with warm materials. Sober colours : white, black mixed with noble and naturel material such as wood, stone…

À Londres Au Printemps … Paris Au Printemps… Paris… de nuit

LES PETITES… IN PARIS & IN LONDON

LES PETITES… IN FRONT OF PRINTEMPS HAUSSMANN IN PARIS

PARTNERSHIP

SOCIAL MEDIA

#lespetitesparis

#lespetitesparis

LES PETITES… PARIS

43 RUE MONTMARTRE 75002 PARIS

TEL / 0033 (0)1.40.26.27.26

CONTACT : STEPHANIE BLESSON

steph@lespetites.fr